The 10X rule is a skill that can be applied to every area of your life, from work to relationships to personal success. It involves breaking down your goal into smaller, more manageable tasks and then tackling them with a big effort. It’s important to set big, ambitious goals, but it’s also important not to perform at an average or below-average level.
Obsession can be helpful if you want to push your goal massively and remembering that you create your own success can help you take control of your life and make the changes you want. The 10X rule can be applied to any area of your life, from work to relationships to personal success.
You may still be wondering if you should read the book. This book summary will tell you everything about this book so you can decide if it is worth your time.
At the end of this book summary, I’ll also tell you the best way to get rich by reading and writing.
Without further ado, let’s get started.
Table of Contents
The 10X Rule Book Summary
Lesson 1: Invest ten times more and reach ten times further by following the 10X rule.
There are countless books on the shelves of the average bookstore that promise you the secrets to success. The problem is that there are so many choices, it can be hard to decide which book to buy.
Think about the 10X rule before you get caught up in another questionable formula for success – a surefire path to success.
Success always involves more effort than you initially thought – that’s the basis of the 10X rule. In hindsight, you can easily see that your efforts always required ten times more effort than you originally thought.
Investing ten times as much as your competitors is always a recipe for business success.
So if you are trying to sell a product and you are making ten phone calls a day, you are probably better off working towards 100 calls a day.
With that extra effort, you can not only meet your daily goals but also achieve much more.
The second half of the 10X rule is to set goals that are ten times greater than what is realistic.
Set a goal beyond your wildest dreams and reach for the stars. If you set goals too low, even if you succeed, you will be disappointed, and if you fail, you will feel down. It is more desirable to fail with high expectations than to succeed with mediocre goals.
Imagine that you dream of becoming an author. Your goal should not be a two-page short story, but a novel. Even if you succeed in the latter, you are not yet considered a writer.
So the 10-fold rule is about dreaming bigger and trying harder.
Lesson 2: With the 10X rule, you can overcome the unexpected and reach your full potential.
The history of business has shown time and again that having the best product isn’t enough to be successful. True market success is the result of having the right mindset and being prepared to deal with unforeseen problems.
The 10X rule is also about being prepared for unforeseen challenges.
As long as you set your goals as high as the 10X rule states, you’ll work hard enough to overcome any challenge. Imagine you want to sell 100,000 items in your product line, but most people would only aim for 10,000.
Because of this enormous goal, you’ll succeed at a massive influx of orders where others fail because you have developed the ability to handle such a large volume.
However, the 10X rule offers some clear guidelines for success. First, most people think of success as something for others, but not for themselves. To succeed, you must forget this belief and realize that there are no barriers to success.
Regardless of what others say, success isn’t a zero-sum game, and there is enough for everyone. With a 10-fold mindset, you can achieve success, and it doesn’t have to come at the expense of others.
It would be a positive contribution if you succeeded in launching a better cell phone so that it becomes a success that benefits everyone. Although other companies may look enviously at you at first, they’ll eventually learn from your success and attitude.
In this way, the 10X rule can help you realize your true potential by pushing you to achieve everything you can.
Take the author as an example.
He was addicted to alcohol and drugs until he was 25 years old. At a certain point in his life, he realized that he wasn’t living a fulfilling life and had no motivation to achieve anything at all. So he changed his attitude and achieved things he could never have imagined.
You’ll learn how to do the same in your life by applying the 10X rule.
Lesson 3: Never be afraid to take on a challenge.
What are the four degrees of action? This is a fairly simple concept that says there are four ways to respond to a situation.
If you want to succeed, you must choose one of the four options: Nothing, Retreat, Normal Action, or Massive Action.
Even children can put this principle into action. They simply give their all when confronted with a challenge; they don’t calculate or recalculate their efforts.
Take them as an example. Instead of calculating how many hours you have to invest, just get used to taking massive action.
Imagine you have to pitch your product to an influential market player. Instead of skimping on a budget or keeping your efforts in check, go all out for him. Take as much time as necessary to research, spare no expense, and don’t stop until he’s convinced.
If you go this route, however, you’ll also have to take responsibility. Successful people aren’t successful by chance – they become successful by their actions.
That’s why it’s important to stop thinking of yourself as a victim or someone you can manipulate. Look for opportunities instead of focusing on risks.
It’s your job to rise above what the word “average” implies. “Average” means less than exceptional.
There are a lot of average things in the world. Consider how many people aspire to be middle class. Average thinking means thinking only about today or tomorrow, but not much more than that.
It’s possible for the average to fall below average very quickly. A good example is the 2008 financial crisis, which hit the middle class the hardest and made many people poor.
This just proves that striving for the average isn’t enough. Determine what the average is in your environment, but aim for ten times that – that way you’ll be successful for years to come.
Lesson 4: You need to be all-in to get the best results
Anyone who has ever played poker at a poker table knows that going “all in” is risky. The pot could be yours, but you could also lose everything you have.
Going ” all in” in life is not as risky as you might think. Going all-in simply means investing your time, energy, and ideas into your goal to achieve it.
First, you need to set goals that are big enough so that you are motivated to pursue them. Set your goals high and give it your all to achieve them. To do this, choose goals that are unattainable for you.
All-in also means thinking outside the box to find solutions. The problems you face will be immense if you have chosen the right goals. People who try to overcome problems of this magnitude are often crushed by them.
To succeed, you must be smart about it and put in every last drop of effort and energy. If you want to succeed, you should not follow the path of those who have failed.
You must be obsessed with your goals in order to stand against such adversity; they must dominate your thoughts and become your mission.
A child can also be a great role model in this situation. Whenever they come across a new object or activity that interests them, children become obsessed with it and give it their full attention. That’s how you become successful.
When others see how obsessed you are, they will be inspired and follow you on the path to your ambitious goals. If you do not show that dedication, they will not buy your optimism.
It’s important to be obsessed with your goals, but it’s equally important not to fret about failure. The point is not to worry when something goes wrong, but only to do something right.
Lesson 5: Be mindful of your time and feelings and strive for growth
According to the 10-fold rule, you must always strive to improve. Success is paved with growth, and if you fail, at least you tried instead of retreating.
In order not to lose sight of the goal, you must resist outside influences that try to control your actions; instead, strive for the goals you want to achieve.
People tend to panic when the economy fails and rush to move their assets to safe havens. It does not matter what other people are experiencing. You just have to worry about achieving your own goals.
Another important point to remember is that taking too much risk is not dangerous. It may scare you to keep pushing forward for fear that you will bore or upset others. The truth is, however, that over-presence is far preferable to obscurity.
Has Coca-Cola or Facebook been hurt by overexposure?
You also need to learn to control your emotions and your workday if you really want to succeed. Of course, time is limited, so many people worry about their time management.
What matters is not which of the two given options you can achieve, but how you can develop a mindset that makes everything possible.
Achieving more in less time is the only strategy that makes sense. Be aware of how much time you have and use it wisely.
Again, the author gives a good example. He started getting up an hour earlier to spend more time with his daughter and let his wife sleep in after the birth of his daughter, while he still managed the same workload as before.
The structure of your workday and how you feel are critical in this regard. Fear and pride can prevent you from achieving your goals. Fear of risk prevents you from achieving your goals, and too much pride makes you unreceptive to constructive criticism.
It’s important to maintain control and keep moving toward your goal when confronted with such feelings.
Lesson 6: Choose meaningful targets
You now know what you need to do to apply the 10X rule in your life. One last decision: How will you choose your destination?
What you should avoid is simply adopting the goals that your social environment imposes on you.
Let us take customer satisfaction as an example. Although you constantly hear that satisfied customers are the name of the game, most businesses do not have enough customers in the first place; they should focus on growing their customer base.
With the 10X mentality, you do not have to worry about poor customer satisfaction because you will always exceed your customers’ expectations. This way, you can focus on attracting new customers.
Google and Apple, for example, always prioritize customer acquisition over customer satisfaction. They know that by getting people talking about their brand, they can reach a wider audience.
Remember that any feedback you get, even if it’s negative, shows you how to improve.
Name recognition is another goal you should keep in mind. Make your name synonymous with what you stand for and consider it your most valuable asset.
People think of Apple when they think of MP3 players, and Uber when they think of app-based mobility services. Be as bold and proud as these successful companies and promote what your business has to offer.
Once you have decided what you want, it’s time to take action. Give everything you have to achieve your goals, outline what you need to do next, and list your objectives.
If you want to sell 100,000 units of your product, figure out exactly how to reach that goal. Do you need a bigger marketing budget or should you develop a better advertising strategy?
Once you have written your list, you can adjust it further as you figure out what works and what does not.
If you follow the 10X rule, you can achieve far more than you thought possible and accomplish much more.
When you adopt a 10X mindset, you will think bigger, work harder, be more committed, and be more motivated to achieve previously unattainable goals.
The 10X Rule Review
If you want to shift your mindset from being your typical average joe to someone with great aspirations, the book is a great place to start. Using the right approaches, the principles of conquering seemingly impossible tasks are explained.
Grant Cardone is a very well-respected entrepreneur and author who has authored an easy-to-read and clearly laid out book that gives you more than enough valuable information on how to achieve your goals, overcome obstacles, stand out from your competitors, and constantly motivate yourself as outlined in the “10x Rule”.
Grant also uses real-life examples in the book to illustrate his theories on success by describing (but not limited to) his thought process, attitude toward the situation, immediate problems he faced, and more to help bring you to the reality of problems you may very well experience on your own journey to success.
Grant takes you right to the main ideas and principles of the book, without a lot of fluff, and ends the book with the story of how these principles have helped him achieve success in his life.
Overall, I give the book 4.5 stars for its ability to get right to the information, explain the 10x rule thoroughly, and give personal examples of the 10x rule being applied in Grant’s own life and how you can do it yourself. Now it’s just time to start living your 10x life!
Sales training expert Grant Cardone owns three of his own companies and works with companies worldwide. This is his third best-selling book.
Buy The Book: The 10X Rule
If you want to buy the book The 10X Rule, you can get it from the following links:
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