Book Summary: The 10X Rule by Grant Cardone

Are you looking for a book summary of The 10X Rule by Grant Cardone? You have come to the right place.

I jotted down a few key insights from Grant Cardone’s book after reading it.

You do not have to read the entire book if you don’t have time. This book summary provides an overview of everything you can learn from it.

You may also read some popular quotes from The 10X Rule.

Let’s get started without further ado.

In this The 10X Rule book summary, I’m going to cover the following topics:

What is The 10X Rule About?

The 10X rule is a skill set that can be applied to any area of your life, from work to relationships to personal achievement. The 10x rule can be applied to anything in your life, especially if you have big goals. The idea is to redefine success as you know it, find out what you really want in life, and deploy a 10x mindset in order to accomplish it. 

When you break a big goal into smaller and more manageable tasks, you can take massive action in seemingly simple ways and avoid burnout or having it consume too much of your time. It is also important to set big, outrageous goals to maintain motivation while remembering that it is against the 10x rule to work at or below “average” levels. 

As a new goal approaches, shoot for obsession, being obsessed helps you move the pendulum that is you taking massive action towards that goal, and with the added mindset that success does not happen to you, it happens for you, you will be empowered to take charge over your life, change the things you wish to change, improve the things you want to be improved, and it will be because of all but four words – THE 10X RULE.

Below are some of our favourite quotes from The 10X Rule:

“Success for anyone or any group is ultimately a positive contribution to all people and all groups as it provides validation of the possibilities to all.”

”This is the focus of the 10X Rule: You must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets.”

“All the excuses in the world won’t change one simple fact: that fear is a sign to do whatever it is you fear—and do it quickly.”

Who is the Author of The 10X Rule?

Sales training expert Grant Cardone owns three of his own companies and works with companies worldwide. This is his third best-selling book.

The 10X Rule Book Summary


No matter how you measure it, success is often elusive. There have been many attempts to distill the essence of success into simple catchphrases or mottos over the years, but most of them have failed.

Lifestyle gurus are nothing more than salesmen for grandiose and dubious ideas; they know all the slogans and cliches, but they have no idea how to lead people to success.

The 10X Rule is a real method for success, presented in the book. 

They describe how anyone can use one simple rule to accomplish the long-term success and ambitious achievements that once seemed impossible with the help of a top sales trainer and business owner.

Lesson 1: Invest ten times more and reach ten times further by following the 10X rule

There are countless books on the shelves of your average bookstore that promise you the secrets to success. The problem is that there are so many options that it can be difficult to decide which one to choose.

Think about the 10X rule before you get sucked into another questionable formula for success – a surefire way to succeed.

Success always takes more effort than you initially thought, which is the basis of the 10X rule. In retrospect, you can easily see that your endeavours always required ten times more effort than you originally thought they would. 

Investing ten times as much as your competitors are always the recipe for success in business pursuits.

As a result, if you wish to sell a product and make ten phone calls a day, you should probably aim for closer to 100 phone calls a day.

Putting in this additional effort will not only help you achieve your daily goals, but it will also help you accomplish a whole lot more.

The second half of the 10X rule is to set goals that are ten times larger than what is realistic.

Reach for the sky and choose a goal that is beyond your wildest dreams. If you aim too low, even if you succeed, you’ll still be disappointed, and if you fail, you will feel crushed. It’s more desirable to fail at exceeding high expectations than to succeed at mediocre goals.

Imagine you are dreaming of becoming an author. Not a two-page short story, but a novel should be your goal. Even if you succeed in doing the latter, you still won’t be considered a writer.

Therefore, the 10X rule is about dreaming bigger and trying harder.

Lesson 2: Using the 10X Rule, you can overcome the unexpected and reach your full potential

The history of business has repeatedly shown that having the best product isn’t enough to make you successful. True market success is a product of having the right attitude and being prepared to deal with unforeseen issues.

The 10X rule is also about being ready to meet unforeseen challenges.

As long as you aim as high as the 10X rule says, you’ll be working hard enough to handle any challenge. Imagine that you aim to sell 100,000 items in your product line, but most people would shoot for just 10,000. 

Because of this enormous goal, if you experience a massive influx of orders, you’ll succeed where others will fail as you’ve developed the capacity to handle such a large volume.

The 10X rule does, however, offer some clear guidelines for success. First, most people consider success to be something for others, but not for themselves. To be successful, you must forget this belief and realize that there are no barriers to success.

Whatever others say, success is not a zero-sum game, and there is plenty to go around. If you have a 10X mindset, you can achieve success, and it doesn’t have to come at the expense of someone else.

It would be a positive contribution if you succeeded in bringing a better mobile phone to market, making it a success that will benefit everyone. Although other businesses may look with envy at first, they will eventually learn from your success and attitude.

This is how the 10X rule, by pushing you to reach all you can, can help you achieve your true potential.

Take the author as an example.

He was addicted to alcohol and drugs until he was 25 years old. At a certain point in his life, he realized he wasn’t living a fulfilling life and didn’t have any motivation to accomplish anything at all. Thus, he shifted his mindset and achieved levels he could never imagine.

You will learn how to do the same in your life by applying the 10X rule.

Lesson 3: Never be afraid to take on a challenge

What are the four degrees of action? This is a pretty simple concept that states that there are four ways to respond to a situation.

If you want to succeed, you must do one of four things: Nothing, Retreat, Normal Action or Massive Action.

Look no further than children to see this principle in action. They simply give it their all when faced with a challenge; they don’t calculate or budget their effort.

Follow their example. Instead of calculating how many hours you’ll need to put in, just become accustomed to massive action. 

Imagine you have to pitch your product to a market influencer. Instead of skimping on a budget or keeping your efforts measured, go all out for him. Take all the time you need to research, don’t spare any expense, and don’t stop until he’s sold.

Taking this route, however, means taking responsibility. Successful people don’t just happen to be successful – they become successful because of their actions.

As such, it is important to stop thinking of yourself as a victim or as someone you can manipulate. Look for opportunities instead of focusing on risks.

It is your task to push beyond what the word “average” implies. “Average” implies less than extraordinary.

There is a lot of average stuff in the world. Consider how many people strive to be middle class. Average thinking means thinking only about today or tomorrow, but not much more than that.

It is possible for average to fall very quickly to below average. A good example is the 2008 financial crisis, which hit the middle class hardest, making many people poor.

It just proves that striving for average isn’t enough. Determine what the average is in your context, but aim for ten times that – doing so will make you successful for years to come.

Lesson 4: You need to be all-in to get the best results

Those who have played poker at a card table know that going “all in” is a risky move. The pot might be yours, but you could also lose everything you have.

Being all-in on life isn’t as risky as you might think. Going all-in simply means investing your time, energy, and ideas into your goal in order to reach it.

First, you need to determine goals that are large enough that you will be motivated to pursue them. Set high goals and go all-in to achieve them. To do so, pick objectives that are out of your reach.

All-in also means thinking outside the box to find solutions. The problems you’ll face will be immense if you have chosen appropriate goals. People who attempt to overcome problems of this magnitude are often crushed by them. 

To succeed, you’ll have to be clever and put in every last drop of effort and energy. If you want to succeed, don’t follow the path of those who failed.

You must become obsessed with your goals to succeed against such odds; they must dominate your thoughts and become your mission.

A kid can be a great role model in this situation as well. Whenever they encounter a new object or activity of interest, children are obsessed with it and give it all their attention. This is how you succeed.

Others will be inspired to follow you on your journey to achieve your wildly ambitious goals when they see how obsessed you are. If you don’t demonstrate this dedication, your optimism will not be believed.

It’s important to obsess about your goals, but it’s just as important not to obsess over failures. The idea is not to worry when things go wrong but only to do things right.

Lesson 5: Be mindful of your time and feelings and strive for growth

By following the 10X rule, you must always strive to improve. Success is paved with growth, and if you fail, at least you tried rather than retreated.

In order to keep your eyes on the prize, you need to fend off outside influences seeking to control your actions; instead, strive to achieve the goals you want to achieve.

People tend to panic when economies are failing and rush to move their assets to safe-havens. It doesn’t matter what other people experience. You only need to worry about achieving your own goals.

Another important point to remember is that overexposure is not dangerous. It may scare you to push forward over and over again for fear that you will bore people or annoy them. Nonetheless, the truth is that overexposure is far preferable to obscurity.

Has Coca-Cola or Facebook been harmed by overexposure?

Furthermore, you must learn to control your feelings and your workday if you want to truly succeed. Obviously, time is limited, so many people worry about time management. 

What matters is not which of two given options you can achieve, but how you can develop a mentality that makes everything possible.

To achieve more in less time is the only practical strategy. Be aware of how much time you have, and use it wisely.

Again, the author provides a good example. He started waking up an hour earlier to spend quality time with his daughter and let his wife sleep in after the birth of his daughter, while still doing the same amount of work as before.

Your workday structure, as well as your feelings, are critical in this way. Fear and pride can obstruct you from reaching your goals; being afraid of risk prevents you from reaching your goals, while too much pride makes you averse to constructive criticism.

It’s important to keep in control and continue to march towards your goal when confronted with such feelings.

Lesson 6: Choose meaningful targets

You now know what you need to do to apply the 10X rule to your life. One last thing to decide: how will you choose your goal?

What you should avoid doing, is simply adopting the targets imposed upon you by your social context.

As an example, let’s consider customer satisfaction. Despite being constantly told that satisfied customers are essential, most businesses do not have enough customers in the first place; they should focus on increasing their customer base.

You don’t have to worry about poor customer satisfaction when you have the 10X mindset since you will always deliver above and beyond people’s expectations. Thus, you can concentrate on acquiring new customers.

Google and Apple, for example, always prioritize customer acquisition rather than customer satisfaction. By getting people to talk about their brand, they know that they can reach a wider audience.

Remember that any feedback you receive, even if it is negative, shows you how you can improve.

Name recognition is another target worth keeping in mind. Make your name synonymous with what you stand for and consider it as your most valuable asset.

People think of Apple when they think of MP3 players, and Uber when they think of app-based mobility services. Be as bold and proud as these successful companies and advertise what your company has to offer.

Once you’ve decided what you want, it’s time to take action. Give it all you’ve got to achieve your goals, outline what you need to do next, and list your goals.

If you want to sell 100,000 units of your product, you should figure out exactly how to reach that goal. Are you in need of a bigger marketing budget or should you develop a better advertising strategy?

Once you have written your list, you can continue to adapt it as you find out what works and doesn’t.

Final Summary

By following the 10X rule, you will be able to reach far beyond what you imagined possible and accomplish much more. 

If you adopt a 10X mindset, you’ll think bigger, work harder, demonstrate greater commitment, and be more motivated to reach previously unattainable goals.

The 10X Rule Review

If you want to shift your mindset from being your typical average joe to someone with great aspirations, the book is a great place to start. Using the right approaches, the principles of conquering seemingly impossible tasks are explained. 

Grant Cardone is a very well respected entrepreneur and author who has authored an easy-to-read and clearly laid out book that gives you more than enough valuable information on how to achieve your goals, overcome obstacles, stand out from your competitors, and constantly motivate yourself as outlined in the “10x Rule”. 

Grant also uses real-life examples in the book to illustrate his theories on success by describing (but not limited to) his thought process, attitude toward the situation, immediate problems he faced, and more to help bring you to the reality of problems you may very well experience on your own journey to success. 

Grant takes you right to the main ideas and principles of the book, without a lot of fluff, and ends the book with the story of how these principles have helped him achieve success in his life. 

Overall, I give the book 4.5 stars for its ability to get right to the information, explain the 10x rule thoroughly, and give personal examples of the 10x rule being applied in Grant’s own life and how you can do it yourself. Now it’s just time to start living your 10x life!

Further Reading

If you like reading the book The 10X Rule, you might also like reading the following book summaries:

Buy The Book: The 10X Rule

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