Six Figure Mentors Review (2023): Scam or Legit MLM?

I had no idea what Six Figure Mentors was all about when I first came in contact with them. All I knew was that it presented a money-making opportunity online. Among the emails I received from two affiliates was a link to a series of free videos.

I watched a total of three videos in which Stuart Ross directly discussed the program with me. According to Stuart, Six Figure Mentors is a digital business system that provides the right marketing education, cutting-edge tools, and helpful support necessary for online success.

Furthermore, he demonstrated the possibilities achievable through successful affiliate marketing. However, what he didn’t mention during these three videos is that SFM is a high-ticket affiliate program. In other words, those free videos served as only an introduction to a basic membership, and following that, the price continued to climb.

With over 7 years of experience as an Internet entrepreneur, I could sense a strong MLM scam vibe immediately and knew that something was amiss with the program.

In this article, I’ll share all I know about Six Figure Mentors. At the end of this article, I’ll also introduce the best alternative to Six Figure Mentors that has enabled me to generate a full-time passive income online.

In this Six Figure Mentors Review, I’ll cover the following.

What is Six Figure Mentors?

Six Figure Mentors (SFM) is a controversial digital training program that claims to help you build an online business so that you can ‘work less and earn more.’ The course was launched in 2010 and has since been labeled an MLM scam by many online reviews.

It turns out, it’s actually an affiliate marketing course that mainly teaches you how to market SFM… You won’t receive the knowledge, training, and tools required to run a successful online business as promised.

Six Figure Mentors

Recommendation: Here’s The Best Alternative

How Does Six Figure Mentors Help You Make Money?

Six Figure Mentors is an affiliate marketing course that shows you how to make money online by promoting various products—well, at least that’s what they claim.

Other than that, they also give you the option to earn by promoting memberships to others. Sounds like a nice bonus, doesn’t it? Turns out, promoting SFM is where the real money lies for its members.

Think of it this way: Making money with SFM is a bit like participating in an MLM. The primary focus? Pay to join the program and recruit more people into the scheme.

Now, the successful students at Six Figure Mentors seem to have cracked the code to cash in:

  1. They sign up as SFM affiliates.
  2. They showcase SFM on Facebook.
  3. They turn those leads into SFM sales.
  4. And voila, they rake in a commission for each sale.

So, you might have already noticed a difference between SFM’s scheme and affiliate marketing. In affiliate marketing, you sell someone else’s products and pocket a commission using both free and paid traffic methods. There’s no limit to the number of affiliate programs.

On the other hand, SFM is all about showing you the ropes of promoting SFM itself, especially through paid traffic like Facebook ads.

Still feeling confused? Check out my article “MLM vs. Affiliate Marketing” to learn more. 

What’s Inside Six Figure Mentors?

Simply put, Six Figure Mentors is a digital business system that covers everything from marketing to products and systems.

Here’s what I found inside SFM…

  • Video tutorials
  • Private community
  • Personal system consultant
  • System support team
  • Weekly training webinars
  • Live events

For the video tutorials, they’ll teach you the basics of affiliate marketing, like setting up an affiliate website and joining affiliate programs.

However, what I found annoying was the personal system consultant assigned to me. They pretended to guide me through everything with the SFM platform and kept bombarding me with expensive upgrades…

I also don’t like the private community where people keep showing off how much money they’ve made promoting SFM. I don’t know if the figures are real, but it gives me a cult-like feeling. You’ll be labeled with a ‘loser’ mindset if you can’t sell SFM… strangely enough.

As for the weekly training webinars, I’d suggest skipping them because they only pitch you other upgrades and encourage you to keep promoting SFM…

Live events? Supposedly held by SFM founders Jay and Stuart throughout the year in locations around the world. I haven’t joined one, but I think it’s more or less the same as their weekly training webinars… full of sales pitches.

Recommendation: Here’s The Best Alternative

Who’s Behind Six Figure Mentors?

Stuart Ross and Jay Kubassek, the founders of Six Figure Mentors, tout themselves as online marketing experts.

When I initially signed up for their program, I didn’t delve into their backgrounds.

Stuart Ross and Jay Kubassek

However, as the pitch for numerous upsells unfolded, my skepticism grew regarding their legitimacy.

Upon closer inspection, it turns out that they have a history of promoting MLM-type products, some of which were even illegal.

In 2009, Stuart Ross was actively encouraging people to join a program called YourNetBiz.

If you take a moment to explore YourNetBiz, you’ll notice striking similarities to Six Figure Mentors.


Interestingly, YourNetBiz ceased operations around 2010—the very year Stuart launched Six Figure Mentors. Is it just a coincidence?

Adding to the intrigue, Jay Kubassek was involved with a company called Liberty League International (LLI) as a salesman until around 2009.

A quick search on Wikipedia reveals that LLI is described as “one of the largest MLM companies ever” and faced legal troubles before ultimately shutting down…

Liberty League International (LLI)

Recommendation: Here’s The Best Alternative

The Six Figure Mentors Pricing & Discounts

On their sales page, Six Figure Mentors listed three levels of membership:

  • Student – $29.95
  • Essential – $99 enrolment free + $97 monthly
  • Elite – $2500 + 97 monthly

Three membership options

The price doesn’t stop at the Elite membership. There is another “level” called the Digital Experts Academy (DEA), with prices ranging from $2,500 to $20,000.

Digital Experts Academy (DEA) Student Membership

When you opt for a Student Membership, your options are a bit limited. In the introductory training, you’ll get a glimpse of how internet marketing works, but it’s more of a show-and-tell than a hands-on learning experience.

The Student Membership includes “Personal Business Coach”, but don’t expect any help from the coach. He would only urge you to upgrade to the paid membership. 

Essential Membership

With this membership, I can finally get access to all SFM modules and weekly live training sessions.

By this point, I’ve followed their instructions to set up my landing page and got the Aweber autoresponder system running. But something feels missing…How can I get the first sale?

When I asked my personal coach, the senior mentor stepped in and recommended me to become a Six Figure Mentors Affiliate. 

Their focus seems fixed on recruiting more people into this MLM scheme, promising big money..

Of course, who doesn’t want big money, right? The senior mentor didn’t let me forget it, reminding me daily that the path to wealth is just a credit card away.

All I need to do now is pull out my card and upgrade to the pricier elite membership.

Elite Membership

If you’ve got the cash to splash on upgrading to Elite membership, Stuart and Jay personally offer you live coaching, plus you’re in the running for those High Ticket Affiliate Commissions – that’s a 40% commission for every lead you generate and every SFM sale team turns into a sale.

Now, you’re not just a member; you’ve earned the rights to sell The Six Figure Mentor Program. And guess what? You’ve also unlocked access to the ‘Digital Experts Academy,’ basically an online university where you rub virtual shoulders with industry professionals (aka Internet Gurus). It’s the second pillar of SFM, forming the foundation of the Six Figure Mentor Affiliate Program.

But hold on, if you thought the Elite Membership was the finish line, think again. There are four more packets you can snag the rights to sell: Silver, Gold, Platinum, and the granddaddy of them all, Black – but beware, the Black package comes with a hefty price tag of $30,000. Yep, you read that right.

Recommendation: Here’s The Best Alternative

Refund Policy

One of the few things I really like about Six Figure Mentors is that you can get your money back within 30 days, no questions asked. 

And from what I’ve seen in this Facebook comment, it looks like they’re willing to give refunds to anyone when asked:

Six Figure Mentors negative comment on Facebook

However, here are some important points to keep in mind:

  • “Bonuses available as an optional add-on to the SFM 30-day trial are non-refundable.”
  • “You have a three-day window to request a refund for extended DEA items.”
  • “If you cancel your membership, the monthly subscription cost is non-refundable.”

Recommendation: Here’s The Best Alternative

Six Figure Mentors Affiliate Program

Getting you on board as an affiliate is a top priority for Six Figure Mentors, and that’s crystal clear. They’ve lined up a bunch of tools and perks for you if you’re up for the invite:

  • SFM Affiliate Tools
  • Done-for-you affiliate links and sales funnels
  • Automated follow-up and remarketing campaigns
  • Link generator with custom tracking
  • Sales reporting and tracking stats
  • Sales & Support Expertise

As an affiliate, you’ll have access to Six Figure Mentors’ team of system consultants, who, on your behalf, will reach out to all new members and contact each referral to discuss their needs.

Basically, it’s a form of in-house training and support designed to help you boost sales without requiring any extra effort on your part.

Now, let’s talk money. Commissions roll in like this:

  • $20 on Introductory Sales
  • $200 on Essential Sales
  • $20 monthly on active membership subscriptions

Here’s a quick rundown of what Six Figure Mentors’ Affiliate Program is all about.

Did I Make Any Money With Six Figure Mentors?

No, I didn’t make a penny with the SFM program.

Clearly, SFM suggests the potential to earn money.

However, when I enrolled in their program, my goal was to determine if it’s a legitimate program worth recommending to my audience.

As it turns out, Six Figure Mentors primarily provides basic affiliate marketing training and heavily emphasizes promoting SFM itself.

The main way to earn through SFM seemed to be by enticing others to join the same membership. While I could have pursued this, it didn’t align with my intentions.

Simply put, my aim is to endorse a program that offers my audience exceptional value for what they invest. I have no interest in participating in an MLM scheme.

Moreover, I find their membership prices unreasonable. Costs can quickly accumulate to over $2000 before any earnings come in.

It’s a high-ticket scheme that could end up costing a lot, potentially without much return. Similar programs like Big Commission Blueprint, SFI Affiliate Center, and Power Lead System follow a similar model.

Does Six Figure Mentors Have Successful Students?

Disregard the testimonials on their sales page; they’re generic praises about the community and hopeful wishes for the future. Take these as examples:

Six Figure Mentors Six Figure Mentors

The positive reviews on their Facebook page are more or less the same…

Six Figure Mentors positive comment on Facebook

Six Figure Mentors positive comment on Facebook

Sure, a handful of SFM students might have achieved financial success, but it appears they did so by selling the same program to others—a classic MLM business model.

For example, I found a student who claims to have made as much as $5000 per month promoting SFM but had spent $4000 before seeing any real returns…

Successful SFM student

Recommendation: Here’s The Best Alternative

Praise for Six Figure Mentors

1. Basic Affiliate Marketing Training

If you’re a beginner who knows nothing about digital marketing, consider yourself lucky because you’ll get some value out of their program.

They provide an introduction to affiliate marketing, allowing you to at least figure out how to set up an affiliate site by the end.

2. Lucrative SFM Affiliate Program

Well, if you’re into MLM and don’t mind recruiting more people into their scheme, you can indeed earn some commissions from the program.

I’ve heard of people investing several thousand dollars just to reach the top of this pyramid.

Criticism of Six Figure Mentors 

1. Expensive Cost 

In the beginning, I thought Six Figure Mentors would only cost me $29.95, and I considered this a fair price.

However, in the end, that initial amount of twenty and a few bucks turned out to be a thousand and a half.

You can find the full price on Six Figure Mentor’s official website.

Unfortunately, there’s a risk of losing a significant amount of money if you don’t do your research, as they won’t disclose the truth until you discover it yourself after going through their entire sales funnel.

By then, you’re already part of the MLM scheme, searching for more downlines.

2. Lots of Upsells

Once you start the training, you’ll be encouraged to buy an Essential Membership.

As a basic member, you essentially get nothing. The only perk is access to a video library and resources that cover just one topic.

The senior mentor will try to convince you to upgrade to more expensive memberships by selling you the dream of living a luxurious lifestyle.

3. The Pressure to Promote SFM

As a Six Figure Mentors affiliate, you’ll face a lot of pressure to promote the program. Why? Because you’ll want to recoup the money you’ve invested in the memberships! It seems like the fastest way to break even.

I’ve made a conscious effort to resist endorsing the program solely because the commissions are quite lucrative.

However, I’m aware that it’s not a sustainable approach. Any MLM scheme is bound to fail eventually—the pyramid will collapse.

4. You can’t build a business in any niche with this

Six Figure Mentors has received praise for its ability to build businesses in any niche and promote products and services of your choosing.

Despite Jay and Stuart’s claims, all they’ve really done is encourage you to promote SFM.

Don’t expect them to teach you how to build an authority site, as legitimate affiliate marketing training platforms like Authority Hacker might.

For instance, Jay and Stuart won’t share that if you work diligently on a specific niche you’re passionate about—such as pets—you can build a pet site and promote virtually every type of pet product.

Recommendation: Here’s The Best Alternative

Is Six Figure Mentors a Scam?

Despite its strong MLM vibe, Six Figure Mentors isn’t a scam.

Technically speaking, MLM is a legitimate business model; only pyramid schemes are illegal.

While Six Figure Mentors offers something similar, it isn’t a pyramid scheme because they provide training on how to build an online business.

You have the option to promote SFM memberships or other affiliate programs, such as Clickbank products.

That being said, SFM has employed slick tactics to bring you in. They’ve intentionally designed the system to recruit you as an affiliate.

Jay Kubassek and Stuart Ross, the owners of SFM, also have a history of involvement in illegal MLMs.

So, I strongly urge you to be cautious of this program.

Is There A Better Alternative To Six Figure Mentors?

My #1 recommended platform is called Wealthy Affiliate.

Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch.

When you join Wealthy Affiliate, you can get access to the first-class web hosting service, keyword research tools, community support, comprehensive training, writing tools, and other software to help you build an online business step-by-step.

You can register a free account with Wealthy Affiliate, which enables you to get started with affiliate marketing right away without paying a penny.

If you like the platform, you can then upgrade to the premium membership to get access to everything on the platform. There are no upsells afterwards.

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Wealthy Affiliate Testimonial

For more information, you can check out our full review of Wealthy Affiliate

More Six Figure Mentors Alternatives

Here are the other affiliate marketing courses we have reviewed:


Legendary Marketer (Full Review)


Commission Hero (Full Review)


Super Affiliate System (Full Review)


Passive Income Geek (Full Review)


The Affiliate Lab (Full Review)


Income School’s Project 24 (Full Review)


Savage Affiliates (Full Review)


Authority Hacker (Full Review)


Blog Growth Engine (Full Review)


123 Affiliate Marketing (Full Review)

See all reviews of affiliate marketing courses.

1 thought on “Six Figure Mentors Review (2023): Scam or Legit MLM?”

  1. I just want to say a big thank you for an honest review on the Six Figure Mentors because I have been toying with the idea to join them but will take you on your suggestion and am signing up with your recommendation to learn more…I am very very new to this so want to go carefully.


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