The importance of website speed optimization services cannot be overstated when it comes to great SEO. If your website fails to load quickly for visitors, you are likely to lose conversions and revenue. About half of web searchers bounce to another site after three seconds of a page loading. Does your website load quickly enough to keep users? High Income Source offers site speed optimization services. Get in touch with us at [email protected] to speak with a specialist!
Is your website built for speed?
Do you want to improve your site’s user experience and rankings by improving its speed? High Income Source can help you. Your website can load at top speed with our three different website speed optimization service plans. Our services will reduce bounce rates and increase time-on-page after you implement them.
Additionally, you will see an increase in conversions and even revenue year over year.
It’s understandable that sometimes you want to speak directly with the source. Send us a message at [email protected] to get in touch with an experienced strategist!
The difference between page speed and site speed
The terms page speed and site speed both refer to how quickly your website loads content, but there is a technical difference between the two.
When it comes to page speed, it refers to how fast the content on a particular page loads. It can either be measured as:
- Page load time: How long it takes to fully display a page’s content
- Time to first byte: How long it takes a browser to receive the first byte of information from your server
A website’s speed is a measure of how quickly it loads. The average page speed is calculated based on the number of views your site gets on a sample of pages.
The term website speed describes how quickly your site loads and can also be used as a synonym for site speed.
The terms page speed, site speed, and website speed are closely related, and they all affect the user experience and ranking of your site.
Why are website speed optimization services important to website success?
Simple! It’s not just what your site visitors want – it’s what Google wants as well. Page speed affects SEO, and that’s why your pages must load quickly.
Google’s main job is to provide users with search results that match their queries as best as possible. Not only do search engines display pages with relevant content, they also want to display websites that provide a great user experience. It’s no secret that page speed is part of a great user experience.
In addition to readability and navigation, other factors contribute to user experience.
Loading pages quickly attracts site visitors and decreases bounce rate – another metric Google uses to determine if you have a good website.
If your site takes more than three seconds to fully load, users may become frustrated and bounce from your site to find one that provides the information they need more quickly.
You will see a drop in search engine rankings if users consistently bounce from your site. The reason is that Google sees a correlation between a high bounce rate and a bad user experience, so they drop your ranking as a result.
Google concludes that your website isn’t very good if visitors don’t stay on it long enough to read your content. You may have one of the best websites out there with the best content, but your slow load time prevented them from experiencing your website.
This makes page speed even more important. If your website is slow, users won’t enter your site, which means they won’t see your products, services, or information, which in turn means they won’t learn about your business. Most importantly, they won’t convert.
Is mobile involved?
Google announced in January 2018 that mobile speed is now a ranking factor. As a result, both your desktop and mobile rankings may change due to site speed.
It’s therefore important to keep mobile in mind when dealing with website speed optimization.
Optimizing page speed for mobile devices is the same as optimizing it for desktop computers. Additionally, you should ensure that your site is mobile-friendly in the first place! You can also use your website on smaller screens, so it is effective and easy to use!
4 factors that contribute to slow load time
Many factors can contribute to a slow loading time, including:
1. Sloppy HTML coding
A sloppy HTML code on the backend of your site is a surefire way to make your pages load slowly.
A web page’s HTML code determines how it will appear when it is viewed on your website. All of the code is made up of tags that explain how a page works and what it should do.
There will be code on every page of your website, and the bigger and more complex your website is, the more complicated your code will be. When your code is jumbled and sloppy, it is easy for it to become sloppy.
For your pages to load quickly, you need to ensure that there are no extra tags and that everything is referenced correctly. It will take the server longer to read the code otherwise, resulting in a slow-loading site.
2. Huge, unoptimized graphics
Providing a great user experience requires graphics on your site. For example, if you offer a whole page of information, you should add some images, graphics, or videos to keep the reader from getting bored.
Adding graphics and videos to your site pages can, however, weigh your site down and make it load slowly.
The biggest cause of slow-loading pages is large, high-resolution photos.
What is the best way to ensure that your site provides a great user experience with graphics, while keeping page load times fast? Optimize your graphics!
Consider using a tool like Kraken.io to reduce the size of your image files. The image won’t be changed visually, but the file size will be reduced so that your website loads faster.
3. Too many redirects
When you want to replace all references to an old webpage with references to a new one, you use redirects. The redirects are pieces of code in the .htaccess file on the server, and you can create as many as you need when you replace old pages.
When you have a lot of redirects on the same page, the site takes the time to reference the .htaccess file to find out where the link is pointing. As a result, you are loading links twice on your page, which speeds up the load time.
4. Server location and performance
This is one of the easier factors to understand – the farther your server is, the longer it takes for your website to load. Having said that, it’s important to be aware of where your server is located. Choose a server in the United States if your business is based there.
You should ensure that your website hosting service is of high quality in terms of server performance. It works like this:
- A user types your URL into their search bar, or visits your website from a search engine like Google
- Their browser notifies your server that they’re trying to visit your site, and asks for all the information necessary to visit your page
- If your server is high-quality, the information will arrive quickly
The quality of your server comes down to whether it’s shared or dedicated:
- Are you on a shared server? If so, you are sharing server space with another website and their traffic.
- Are you on a dedicated server? If so, you can ensure that you’re not sharing website traffic with another website. When you’re on a dedicated server, you’ll have a much faster loading time.
3 website optimization tools to help with page speed
Wondering how you can get started optimizing your website speed? Here are a few of our favorite web optimization tools to help you gauge your site’s page speed and figure out what you need to do to improve it.
1. Google Search Console
When it comes to free tools to help you in your website speed optimization efforts, Google Search Console is probably the best of the best. It gives you all the valuable information you need to measure your website traffic in-depth, understand your site’s performance, and advise you on how to fix the most prominent issues on your website.
Google recently added the Core Web Vitals report to Google Search Console. The Core Web Vitals (CWV) are a set of metrics that Google recently introduced to measure user experience. The three web vitals are:
- Largest Contentful Paint (LCP) measures the time it takes the page’s main content to become visible relative to when the page began loading.
- First Input Delay (FID) measures load responsiveness by calculating the time from when a user first interacts with a page to the time the browser can respond to that interaction.
- Cumulative Layout Shift (CLS) measures visual stability, or how much the layout of a page unexpectedly moves around.
Pingdom provides a wealth of information when it comes to page optimization. First, it provides reports that are divided into four sections. It gives you information like a performance grade, the history of the page, an analysis, and so much more. They also provide suggestions for where you can make improvements to your website.
If you’re interested in gaining insight into the speed of your websites from different places in the world, Pingdom allows you to gauge your page speed from Dallas, Melbourne, San Jose, and Stockholm, Sweden. This is extremely helpful if you have clients around the world.
3. High Income Source SEO Checker
At High Income Source, we have created our own proprietary SEO checker tool that can help make recommendations as far as page optimizations.
With our tool, you’ll be able to input the URL of your website, along with the keyword you want to check for, and your email. When you input your email, you’ll get a full PDF copy of the results.
One of the best things about the tool? You can add a competitor’s URL to compare how it’s performing in contrast to yours!
When you receive your custom PDF document, you’ll not only gain insight into your page speed, but a collection of other metrics, including image analysis, title and description tag audit, copy and code analysis, and so much more.
Does your website need help in the page speed department?
If your bounce rate is high and your conversion rate is low due to a slow-loading website, High Income Source can help. There are tons of services included in each of our page speed optimization plans, and they can help your website reach its highest potential.
Here are some of the services included in one of our page speed optimization plans:
Dedicated project point of contact
At High Income Source, we believe that you should have a point of contact that sticks with you throughout the length of your campaign. Why? That way, you always know who you’ll be talking to. Your point of contact will know and understand your campaign, and you won’t have to be transferred to three different people to get answered.
We want to be sure that you get the very best service, and to do so, we ensure that you’ll have a point of contact that can answer any questions you may have, update you on your campaign, and so much more.
Project web developers
Website speed optimization is a process – it doesn’t happen overnight. There are a lot of behind-the-scenes projects that go on in order to ensure that your page speed is at its best. To handle the job, we employ web developers to make sure the job is done right.
Audit of current server configuration
In order to understand what your site needs to be speedy, we’ll take an audit of your current server configuration. From there, we’ll determine what needs to be improved in order to make your site run faster.
“If needed” basis
On an “if needed” basis, we can do the following:
- Website/CSS optimization
- Gzip compression
- Caching setup and/or configuration
- Optimize/reduce number of redirects
And tons more.
Why should you work with High Income Source for your page speed optimization needs? Check out the results we’re typically able to drive for our page speed customers.
How much does site speed optimization cost?
Every agency will likely charge something a little different for their website speed optimization services. However, at High Income Source, our prices range between $3,125 and $11,500 as a one-time investment. This covers all the services that we mentioned above!
High Income Source is full-service agency that knows page speed
We’re a full-service digital marketing agency, which means we provide much more than just SEO services. Take a look at all the services we offer below!
- Pay-per-click advertising (PPC)
- Social media marketing
- Content marketing
- Email marketing
- Voice search optimization
- Competitor geofencing advertising
- Amazon SEO
- Website design
Though page speed undoubtedly affects your search engine ranking, strategies like web design, content marketing, competitor geofencing, and others can have a huge effect on your Google ranking.
So why just optimize your site for site speed? To get the best results from your campaign, consider bundling your site speed optimization services with any number of other services we offer!
Where does High Income Source get its credentials? With over 450+ digital marketing specialists in-house, we strive to create the best, most successful campaigns for our clients. We’re reaching our goal every day by driving revenue and leads for clients — in fact, so far, we’ve driven over $2.4 billion in revenue for our clients, and over 6.3 million qualified leads.
If you’re interested in hearing what those clients have to say about us, check out our over 750+ client testimonials!
Get started today!
If you want to drive results for your company while working with an award-winning company, High Income Source is here for you. Feel free to contact us online at [email protected] to speak directly with a specialist!