Seth Godin Net Worth (2023): How Does He Make Money?

What is Seth Godin’s Net Worth

Seth Godin’s estimated net worth is $60 million. He’s a well-known American author who has written around 17 books on topics like marketing, advertising, business, and leadership.

Before becoming an author and speaker, Seth earned an MBA from Stanford Graduate School of Business and worked as a software brand manager. He founded ‘Yoyodyne,’ one of the first Internet-based direct-marketing companies, which gained attention from big corporations like Volvo, Microsoft, and Sony Music. Eventually, ‘Yahoo!’ bought the company, and Seth became a vice president of permission marketing there.

Some of his popular books include ‘All Marketers Are Liars’ and ‘Purple Cow.’ He also created ‘,’ a website where users can share links and information about their favorite ideas or topics.

Here’s the breakdown of his net worth:

Name: Seth Godin
Net Worth: $60 Million
Annual Income: $5 Million
Source of Wealth: Entrepreneur, Marketer, Speaker, Business Consultant

How Did Seth Godin Get Started?

Seth Godin’s career began in New York. He was born there and graduated from Tufts University in 1979 with a degree in computer science and philosophy. His educational journey continued as he pursued a master’s degree in business administration from Stanford Graduate School of Business.

His initial job was as a brand manager at Spinnaker Software. He held this position from 1983 to 1986 while working on his MBA.

In 1986, after leaving Spinnaker Software, Seth started his own venture with $20,000 in savings, naming it “Seth Godin Productions.” It initially operated as a book packaging business out of his New York studio apartment.

After successfully running the book packaging business, he sold it to his employees. In 1995, he launched ‘Yoyodyne,’ a company aimed at using innovative concepts to effectively market businesses to their target audiences.

How Does Seth Godin Build His Wealth Today?

Seth Godin has built his wealth through a combination of entrepreneurial ventures and prolific writing in the field of marketing and business. Here’s how he did it:


Seth founded Yoyodyne in 1995, a company that used contests, online games, and scavenger hunts to market businesses to users. Yoyodyne gained recognition when Flatiron Partners invested $4 million for a 20% stake in 1996. The platform quickly attracted major corporations like Microsoft, Sony Music, Sprint, and Volvo. In 1998, Seth sold Yoyodyne to Yahoo! for $30 million, marking a significant success in providing marketing services to international corporations.

Yoyodyne acquisition by Yahoo

Book Sales

In 2000, Seth authored ‘Unleashing the Ideavirus,’ a groundbreaking e-book that became one of the most downloaded books of all time. He offered it freely on the internet, and it was translated into ten languages, enhancing his reputation as a thought leader.

Throughout the 2000s, Seth wrote several influential books, including ‘Purple Cow’ (2003) and ‘All Marketers are Liars’ (2005). His ideas on innovative advertising and marketing in a crowded market resonated with readers and further solidified his status as an expert in the field.

In subsequent years, Seth continued to publish influential books, such as ‘The Dip’ (2007) and ‘The Big Moo.’ These books tackled topics ranging from quitting at the right time to the pursuit of remarkable marketing.

In 2013, Seth successfully used Kickstarter to fund his book “The Icarus Deception.” He received substantial support from his readers, securing a book contract with his publisher. In 2018, he was inducted into the American Marketing Association’s Marketing Hall of Fame.

Seth Godin Books

Online Marketing

Seth expanded his influence through online platforms like ‘ChangeThis’ (2004), aimed at spreading ideas via PDF downloads, and ‘’ (2006), a community website for users to create pages on their interests. Squidoo quickly became one of the most viewed websites globally.

Seth Godin’s blog has been widely recognized and was named among Time magazine’s 25 best blogs in 2009. His consistent online presence has helped him maintain and grow his influence over the years.

Read more: Best Ways to Make Money Online

Seth Godin blog

Business Coaching

Seth ventured into education by offering a unique alternative MBA program at his New York headquarters in 2008. He also mentored aspiring entrepreneurs through a podcast.

You can get a taste of his teaching style by watching the video below:

Seth Godin Quotes

“Change almost never fails because it’s too early. It almost always fails because it’s too late.”


“The secret to being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal.”


“If you can’t state your position in eight words, you don’t have a position. ”


“An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.”


“If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.”


“How dare you settle for less when the world has made it so easy for you to be remarkable?”


“In a battle between  two ideas, the best one doesn’t necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”

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