To be successful in networking and multi-level marketing, you must be able to sell! Selling entails both marketing your items and selling your opportunity to prospects who may be ideal candidates for becoming distributors.
Many people are intimidated by the prospect of having to market and sell their items. This is especially true for newcomers to a company that sells through an MLM scheme. Many people are scared by the procedure because it frequently entails in-person contacts in which sales prospects are invited to try the products. Many newcomers aren’t confident in their ability to sell in person, so don’t be disheartened if this characterizes you. It’s not as complicated as it may appear at first.
When you consider selling the products in person, it becomes clear why it is preferable to be passionate about your area. A person who is enthusiastic about what they are selling will appear authentic and will have no trouble emphasizing the benefits of a certain product. Those who are only interested in making money and do not care about the product will come across as false and cheesy. It will be even worse if you are not enthused; your presentations will be flat and will fail to attract buyers.
Fortunately, we live in an era when the internet and cell phones have vastly increased our ability to locate and sell prospects. You may use Facebook and other social media platforms to help you establish your brand and plan events. You can also utilize webinars to demonstrate products to a global audience (as long as you have a mechanism for them to order, of course). You may also use Craigslist to set up meetings/events and market them for free, as long as you use caution.
In this article, we will share with you the best tips to help you sell MLM products.
Table of Contents
1. Build a brand for yourself
The first step in developing a personal brand is deciding what you want to brand. There are two broad alternatives, although they are not mutually exclusive. The first step is to create a brand based on the product. That doesn’t always imply you should zero in on a single product; your branding should be focused on the product’s niche, which allows you some freedom.
However, keep in mind that part of branding will be portraying yourself as an expert. The more specific the area, the more legitimate the competence. People will be doubtful if you try to position yourself in numerous ways; for example, if you claim to be an expert in both skincare and auto repair. Even if you are a “renaissance” person who can fix their own car, most people would not believe you, and the two sectors should be kept fully distinct. But that doesn’t imply you’re completely restricted. Establishing yourself in one area will lead to opportunities in similar interests. So, if you’ve established yourself as a health and fitness expert, easing into nutrition is a natural progression.
When it comes to branding, there are two major possibilities. The first is to brand your company, and the second is to brand your goods. Branding your company will include branding based on network/MLM marketing. That doesn’t mean you won’t promote things, but you’ll start by talking about how to make money, the lifestyle of being a business owner (personal freedom, travel, being your own boss, etc.), working with your sales team, how to start a network marketing firm, and so on. Using your niche to acquire new team members will be a big component of business branding.
If, on the other hand, you start with the product, you’ll spend the most of your time advertising the specific niche you’ve chosen and the products relevant to that niche. That entails spending a significant amount of time addressing the types of problems that your solutions answer as well as explaining the products themselves.
Again, this is not an all-or-nothing situation; it is a matter of what you lead with and what your primary focus is. If you start with product branding, you’ll spend the most of your time pushing the product and talking about that niche, but it doesn’t mean you can’t do some business branding as well – obviously, you’ll be doing both. If you focus on product branding, your efforts to incorporate business branding will be a side project. If you use a website to advertise your business, you will dedicate one page to recruiting new team members by promoting the idea of “hey, if you are enthusiastic about x and would want to earn money advertising it, contact me.”
If you wish to brand a product, you can do so on several levels because few things work in isolation. Consider the possibility of selling a variety of health and beauty products. You could sell both skin care goods and diet medications. Selling numerous goods to the same clientele is one way to enhance your income, and you may have noticed that many ladies who buy skin care products are also interested in weight loss and fitness products. Not all of them will be interested, but a sizable portion will be. So, if you have access to products from all three areas, you’ll probably want to market yourself as an expert in a broader field rather than just skin care products.
When it comes to making this decision, though, there is no one-size-fits-all solution. You’ll need to assess where you are in your own position, the organization you work for, and the items they have accessible. If it is more relevant for your scenario, you can brand a product line rather than a firm. Ultimately, your brand’s identity will be determined by what you enjoy doing the most.
In other words, the most important thing that should always be considered is enthusiasm and excitement. If you are extremely enthusiastic about a product, you may be better off branding around it. Remember that when you’re conducting marketing, you’ll have to spend a lot of time thinking about what you’re advertising, potentially writing about it on Facebook or a blog, and selling online and possibly in person. So you’d best be fired up! The important principle is to design your identity in a way that is in sync with your interests. If you are equally passionate about skincare items and weight reduction products, you should brand your company and market both. However, if weight loss items do not thrill you to the same extent, you should focus on skin care products.
If, on the other hand, you’re more interested in starting your own networking business (rather than specific things to sell), you’ll probably want to spend more time talking about and marketing that.
Regardless of which road you take, establishing oneself as an expert is an important aspect of the branding process. When you’re first starting out, a more limited approach to branding that is product-based is a better strategy since it’s easier to position oneself as an expert in one specific field than it is to try to be a jack of all trades. Furthermore, a newcomer to network marketing or multi-level marketing will be less trustworthy while discussing the MLM lifestyle than they will be when discussing a product or niche.
Branding, like everything else, evolves through time. So you can begin by focusing just on skincare items, and once you’ve established a solid foundation, you can begin to include weight loss products into your business and branding.
However, developing a personal brand is likely to be the best long-term ticket to success. A personal brand is not associated with a single product, network marketing organization, or even niche. We hope you don’t switch network marketing companies unless absolutely necessary because you’ll lose a lot of money (flushing your team), but the point is that a personal brand is tied to YOU as the expert. To use an example, if you’ve effectively positioned yourself as an expert, the exact skin care product will be significantly less important. If people perceive you in this way, people will buy whatever skin care products you recommend and sell based on the reputation you’ve established. A personal brand can be associated with items or with leading a business.
Education is the first step toward establishing yourself as an expert. As a result, you should study everything you can about your niche. If you want to be a brand leader in network marketing and lifestyle, you should study everything you can about it. But, no matter what you do, there will be certain items you must put in place to carry out your branding activities.
- Get a logo made. This doesn’t have to cost a lot of money, find someone on Fiverr to make your logo. Decide beforehand if you want a personal logo to represent you like a personality (think Martha Stewart or Tony Robbins), or do you want a logo to represent a product line in the niche? Be sure to check out previous designs made by the prospective hire and read their reviews before spending any money. Create a website for your niche. Even if you are going to be focused on marketing locally, you should have a website. It’s practically expected these days. If you are selling physical products, Shopify is an excellent choice. But if you use Shopify, you should have your own domain to make it look professional, rather than telling the world you’re an amateur just starting out.
- Create a blog, and post about your niche daily. At first, the blog isn’t going to do much for you, but over time your blog will begin attracting large numbers of people. You should learn SEO and utilize Keyword Planner and other tools to ensure that your blog brings people in. If you do decide to opt for a Shopify site, you can build your blog right into the site.
- Create a YouTube channel. If you aren’t comfortable speaking on camera, start practicing. A YouTube channel is one of the most effective ways to get a free promotion that there is. Not having one should be a criminal offense – yes it’s that good. Also if you decide to do advertising, you can post videos and use them to advertise on other YouTube channels and videos at a very low cost. You can use YouTube videos to demonstrate products, and then link back from the video to your Shopify (or other) store, and you can connect your blog as well. Create a Facebook Page. Once you’ve set up a blog and YouTube channel, the Facebook page is a snap. You provide content on the Facebook Page by linking back to your blog and YouTube channel. The backlinks will help your blog rise in the search engines as well. If you decide to do Facebook advertising (something that should always be a consideration in any business), you will need a Facebook Page. Get Business Cards printed with your logo on them, and links to all your online channels and with your email address. Yes, the old-fashioned methods are still important, especially if you’re considering doing local events.
- Consider signing up with ClickFunnels. This is an easy-to-use tool that lets you set up “landing pages” online. Simply put, this is a single web page that is designed to get people to sign up with their email addresses, so it is used to collect leads. You should set up landing pages for your product business and also recruit new team members. Later you can promote them using YouTube or Facebook ads.
2. Take advantage of video marketing
One of the most efficient ways to market your business is through YouTube. This may be done for free by just creating a great YouTube channel, and at a low cost by using your videos to create YouTube advertising. The same films can be utilized in Facebook advertising as well. You can also broaden your audience by releasing videos on other platforms such as Vimeo.
Video marketing can occur on several levels. Begin your channel by introducing yourself, your niche, and so on, all within the context of your branding choice. If you are a business owner, you may wish to create a video on network marketing and utilize it to recruit new team members.
Product demonstration films will be a critical component of your business. Remember to include links to your main website and blog, where people can purchase your stuff. You should also include links to landing sites, as having an email list is one of the most crucial online marketing tools. Once you’ve built up an email list, you can send out emails with new products and special deals and watch the money roll in.
Video marketing can also be utilized to assist in the planning of online or local events. You can create a webinar online to discuss a product live in front of an online audience. Webinars frequently result in enormous sales. You may also use these to attract new team members by pitching your “opportunity.”
3. Create content specifically for your ideal client
In any business, you must understand who your key consumer is. Not their name or personal identify; we’re talking about determining who is most likely to buy your stuff. You’ll want to know their age, gender, occupation, and hobbies. This information can be applied in a variety of ways. You can, for example, use it to precisely target prospects on Facebook. It can also be used to create marketing videos.
If you discover that your key prospects are 45-60-year-old women, and you are not a female in that age group, you can hire someone to assist you in creating a product video. When your major prospects find the video on YouTube, they will instinctively recognize themselves in the video and understand the product’s benefits more clearly.
Using Facebook advertisements is one approach to figure out who your target consumer is. You may run modest Facebook advertisements without targeting any specific demo, then collect data on who replies to the ad, which will tell you who your ideal client is. Once you have that information, you will be able to laser target on all platforms.
This strategy works whether we’re talking about marketing a product or service or recruiting new team members.
4. Attend events that your audience would attend
Aside from knowing who your typical client is, you should put yourself in their shoes. Attending events that your target audience would attend will assist you in accomplishing this. You can even spy on the competition to improve your own game.
5. Show products in use
Showing the items in use, whether in a video, at a live in-person event, or via a webinar, will be one of your most effective marketing tactics. People will be able to taste things for themselves at live in-person events, but you may also reap significant benefits by doing video demos.
6. Don’t focus entirely on sales
The following is a description of the most effective marketing technique. You don’t sell items; you build relationships with your customers. This is one of the reasons why personal branding is so crucial. The primary goal of developing a relationship with your clientele is to establish trust.
This can be accomplished through in-person meetings, but it can also be accomplished very efficiently through email marketing, blogging, YouTube videos, and your Facebook page. Don’t make every post about selling a thing; in fact, just a small percentage of your postings should be about selling.
Spend the majority of your time discussing your niche and offering relevant information. Prospects will start to regard you as a trusted expert in the particular niche, and when you do propose a product, they will be eager to purchase because they trust your advice.