Sell Like Crazy Review – Is Sabri Suby a Scam?

Are you looking for a Sell Like Crazy review? Is Sell Like Crazy worth your time to read? Should you trust and implement what is taught in the book?

You have many watched the ads of Sabri Suby that claims to teach you how to sell anything for making more money. Many online marketers are discussing his book “Sell Like Crazy” due to this. 

However, it might wonder if it is just an overhyped scam.

If you want to know whether you should spend your valuable to read the Sell Like Crazy book, this comprehensive review is for you. You will get all the answers here.

I have read Sell Like Crazy a few times. So I can tell you everything you need to know about this book.

At the end of this book review, I’ll also tell you the best alternative to start a sustainable online business.

Sell Like Crazy Review – Key Takeaways

In this Sell Like Crazy review, I’m going to cover the following topics:

What is Sell Like Crazy?

It’s claimed that Sabri Suby’s formula enabled him and his clients to secure dozens of appointments.

He shares his exact revenue-scaling strategy, even sharing how he approaches sales in the book Sell Like Crazy.

sell like crazy review

You will also discover the most common mistakes businesses make that keep them trapped in the feast or famine cycle.

With this book, Sabri Suby claims that you will gain a fresh perspective plus a fast track on marketing and sales.

Who is Sabri Suby?

Sabri Suby is the founder of King Kong – an Australia-based digital marketing company with a worldwide client base.

A single parent raised Sabri Suby. He had a mother who worked three jobs to provide better living conditions for his siblings. He was greatly influenced by the persistence of his mother.

Sabri Suby tried many creative methods to earn extra money for his family when he was eight.

When he was 16, he applied for the first sales position.

He and two other applicants beat out the other applicants for the job.

Despite this, he ranked last among 13 members of his sales team.

When he didn’t improve in performance, his boss threatened to sack him in seven days.

He had no choice but to change his strategy right away as a result of this situation.

Suby began to take the fight to his callers and challenge them to purchase rather than giving up due to their objections.

He ended up breaking the team’s sales record, and his figures skyrocketed.

As a teenager, Sabri Suby claims to quickly grow into one of the top sales reps, earning about $2,000 per week.

He said that he used this achievement as a springboard to starting his own business.

He founded his digital marketing company, King Kong, after several years of work as a salesperson.

Over the next several years, his company employed dozens of people. So it seems that he is very successful in his marketing business.

However, I wonder if Sabri Suby really excels at online marketing. If yes, why does he shares his secrets to others instead of keeping the secrets to himself? 

After all, if other people know the secrets, nobody will pay for his consulting service. That makes me feel doubtful.

Anyway, let’s take a look at what Sell Like Crazy is about in the next section.

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Sell Like Crazy Book Summary

1. Think Like Billionaires

In the first chapter, you will learn about Sabri’s mentality.

Entrepreneurship success can be attributed to developing an entrepreneurial mindset to pursue the right path.

It is nice that Sabri Suby doesn’t talk in philosophical jargon when describing his perspective. In this way, Suby takes away what isn’t important and follows through with his point of view.

Sabri Suby does not describe the lifestyle of other big guys like Warren Buffett or Bill Gates.  He said that to reach their goals, billionaires invest in assets that will provide a good return.

After generalizing about their investments, Sabri Suby examines how these people snipe every second of the day.

It is appropriate for billionaires to outsource low-level activities such as checking their emails, maintaining their social media accounts, and posting live video to Facebook to outsourcers.

Then he focuses on what he calls “highly leveraged activities.”. This is where you should invest your time and money.

Based on the Pareto principle, these 20 percent generate 80% of your return. That said, Sabri Suby doesn’t get sucked into only experimenting with this idea.

In a book that expounds on common efficiency principles, he steers his own ship in an entirely different direction.

A study by Sabri Suby claims that 4% of the company’s activities generate 64% of its revenue on average, rather than the popular 20% figure.

It is indeed 4% of a company’s work that only yields two-thirds of its return.

The new concept means you – as the business owner – have to make your task list a lot shorter.

To get a silver lining, you might have to shave off 3/4 of the work you keep on your 20% list.

Sabri Suby claims that paying complete attention to all highly leveraged business activities will bring the best profits.

As each chapter progresses, he explains in more detail what tasks he is focusing on in the business.

In addition, he helps you determine which items are relevant to your situation by sorting through your list.

When you have so many distractions surrounding you and all your attention is deflected by small tasks and voices clamouring for attention, Sabri Suby thinks that it is difficult to stay focused.

2. The Way To Sell Like Crazy

In this part, Suby argues that you, as a business owner, are mostly responsible for selling (remember the 4% from earlier).

He believes that selling isn’t the same thing as working.

As he explains, he gives some examples about how a regular baker thinks when he is selling the baked goods that he is in the baking business.

From a business founder’s perspective, Suby wants you to have the following mindset shift:

Put less emphasis on perfecting your craft and start focusing on marketing the products and services you provide.

3. The 500,000 Learning Curve

In order to comprehend where Suby got this title, you must first understand where it came from.

It is from his own 500,000 Sales Education tuition.

Some of you may think that paying 150k for college is just like paying off your credit card. 

Yet Sabri Suby claims that he is spending three times more on books, seminars, and courses.

Considering all the ways in which our college years have shaped our lives, we are likely to conclude that they have been fun and memorable, but have not taught us the fundamental skills and mindset to succeed in the future.

According to Sabri Suby, most of his money was spent on unproductive and meaningless gimmicks promoted by so-called “gurus” and “specialists.”

Following that, he actually began learning. Through sales and marketing skills, learning about their lives, interacting with other people, and copywriting, he searched out and sought people who had an impact on thousands, even millions, of people.

He remains focused on what individuals did that led to domino-like effects (aka timeless strategies & tactics).

In his book, Sabrin Suby writes that he decided to dedicate all of his time to learning from successful people.

Additionally, he mentions a couple of college dropouts who were successful afterwards.

  • The famous writer Robert Collier belongs to the 20th century
  • The iconic book “Breakthrough Advertising” was written by Eugene Schwartz.
  • David Ogilvy was a tycoon in British advertising during the 1990s.
  • Known for lots of campaigns across a variety of niches, Gary Halbert is a successful copywriter.
  • Gary Bencivenga was a copywriter at the end of the 20th century and the beginning of the 21st century.

In general, in this part, Suby appeals to you to use long-term strategies over gimmicks and tricks.

4. Make The Wisest Investments 

Sabri Suby uses paid ads on Facebook and Google, paired with an appealing offer, to compare the ROI of traditional investments.

You can achieve the best profits by building a good offer and then running well-targeted and focused advertisements around it, as Suby suggests.

Let’s look at the eight phases of Sell Like Crazy.

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What is the 8-Phase Selling System in Sell Like Crazy?

Sabri Suby claims that the 8-phase selling system will help you sell like crazy.

Phase 1: To Catch Your Dream Client

Suby compares various marketing gurus’ claims of selling hacks effectively to copywriting’s history of its tried and true.

King Kong’s growth was boosted by lasting strategies. 

The best move he makes is fertilizing your opinion of internet users who are cold.

By cultivating your awareness of the demands of your dream clients, you can start increasing your sales.

Furthermore, he claims that only a tiny fraction of the populace is trying to buy time in any given industry. 

Conversely, an enormous number of people are aware they have issues but do not actively look for solutions.

Quite a few are interested in learning more about their diverse needs should the education prove beneficial to them.

A large majority of marketing agencies today concentrate on the near-microscopic number of people who are currently seeking to buy.

Sabri Suby claims that these agencies are shortsighted since they do not educate and nurture companies, thus making them easy targets once provided with valuable news and updates.

What are the ways to determine what information is valuable?

Sabri Suby suggests learning the Halo Engage Operation.

Halo is a First-Personal Shooter (FPS) game that he uses to attract clients.

You have to know your opponent well if you want to win.

The best marketing agencies place offers that appeal to the heartstrings to direct their customers to heaven.

This phase’s protein is found in Suby’s detailed instructions on how to burrow into the minds of your dream clients.  Thus, you can know more than they do. 

In order to make your message distinctive and to win customers, he says you have to dig much deeper. Discovering what your customers truly want would be helpful.

Phase 2: To Make A Perfect Bait

Sabri Suby talks about fishing, particularly how he prepares lures for many high-ticket customers.

Using the comparison that most companies use, he demonstrates to you all the benefits of HVCO (High-Value Content Offers).

In order to assist you in this matter, Suby has listed what an HVCO must possess:

  • Create an appealing headline to attract attention
  • Make sure every point touches a burning issue
  • Simplicity is key
  • In content marketing, a headline is crucial. 

It’s why Suby spends most of this part going over the best headlines of the past 70 years.

Suby shows a variety of things, like their big branding, looks/tips, backgrounds, and generally diverse methods of changing appearances.

The following is a shortlist of the headline essentials:

  • The ability to grab the attention of readers and practically force them to keep reading
  • Numbers (e.g., 10 Tips You Should Know…)
  • Deliver an irresistible intrigue
  • Show them what’s in it for them
  • Additionally, he offers a list of various HVCO types that you can collect to get your creative juices flowing.

Phase 3: To Capture Leads And To Get Contact Details

It is likely that you have asked yourself how you can reach the ideal customer if you have contemplated learning digital marketing.

Suby begins by offering the following analogy: Similarly, you have consumers the same way you have a partner; you had to do some wining & dining before proposing.

Suby’s method of entertaining a consumer is exemplified by this phase. 

The process starts with a landing page that lets you opt-in, so you won’t be awkward when asking about the first date.

There are now several parts that make up a high-converting landing page. The following five items are covered by Suby in this phase.

  • An appealing headline will grab readers’ attention.
  • Subheadline summarizing your offer details.
  • Bullet points that are compelling.
  • Visual materials or infographics showing what they’re getting.
  • Names and e-mail addresses are required in the form.

Having excelled at the art of advertising archaeology, Sabri Suby reveals some skeletal formulas for making the most profitable headlines.

Phase 4: Godfather Strategy

It is the game plan to have an irresistible offer, Sabri Suby says from the celebrated Godfather movie.

Sabri Suby claims that using this offer may melt a prospect’s objections and obliterate friction between sales and you.

To exchange for an HVCO, you have enticed a schedule to email them. Having submitted their information, they want to achieve greater partnership and sales levels with you.

In this part, Sabri Suby shows how an irresistible offer is made.

In his first point, he emphasizes a common, well-known fact: “Sell what people want.”

Many people spend their time and energy developing products that no one wants. Essentially, there is no demand for it.

Many people want to do the simplest thing rather than researching what is purely on the market.

This research is what I call “due diligence.” In other words, it’s where we’ll test our market when we run several paid ads.

Suby discusses his “due diligence” worksheet on page 57. 

You should have two columns, he says. 

The first column should be titled “Features,” in which you list all the characteristics of your product. 

The remaining section should mention “Benefits,” where you can convert each feature into its corresponding advantage.

In the meantime, you must ensure that enough people want to purchase your product in order to save yourself time.

What makes this product differ from the hundreds of competitors’ products is how it differentiates itself.

Phase 5: Boost Traffic

Sabri Suby utilizes many main acronyms to track your business’s profitability since you are boosting your advertising.

Then he shows you how to install highly converting Google and Facebook pay-per-click ads. 

The most important acronym to focus on is Cost Per Acquisition (CPA).

In order to get a new customer, you must spend a certain amount of money.

How much do you spend on all paid ads? Suby advises you based on how much you earn from your client. From there, you calculate the cost of acquiring that client.

Furthermore, he describes a case of a company that invested in a platform to change its ad algorithm, causing its revenues to evaporate faster than a water pond in the harsh Sahara desert.

Entrepreneurs are encouraged to split their time between three platforms rather than focusing on one. 

The practice of reaching more people will diversify risks and scale the number of potential customers.

Phase 6: Magic Lantern Technique

Even though you have more traffic on your page, just 3% of people are buying your item immediately.

How can you raise the heat on your readers who opt-in to your HVCO yet do not purchase your item or upsell?

Sabri Suby suggests using the Magic Lantern. Imagine it as a blue light that attracts insects.

In this way, your prospects are kept surrounded by being constantly enticed to you.

Basically, it’s a list of emails about video training, perfect for leads who opt into your landing page without buying anything.

As he shares the magic lantern’s experience with the series, Suby explains some of the tasks involved. The result, he says, is that the video sequence can turn a great portion of the 97% disinterested into eager and real buyers.

As an example of how Suby puts one together for his client, he shows several illustrations to demonstrate the state’s transition for potential clients.

The level of scepticism decreases with every step that increases trust.

Using this technique, Suby refers to your prospect as a guide to the desired outcome. As such, you provide a multitude of values along with goodwill that is unparalleled. 

Phase 7: Process Of Sales

Once you have begun to build trust by using the Magic Lantern Technique, Sabri Suby claims that you will be able to book more appointments on your calendar from people who have become acquainted with you.

In order to explain how an average salesperson screws up the sale, he discusses what 90% of salespersons do.

Sabri Subystates 90% of salespeople take the wrong path in the sales process. It is only during the presentation that they shout out all the benefits and features of their products and services with the hope of making their prospects purchase them.

Below are Suby’s steps:

Step 1: Consider any superficial or programmed responses while getting to the bottom of the true reason for scheduling the call.

Step 2: Learn your prospect’s why and find out what they are tempted to achieve or what situation they wish to find themselves in.

Step 3: The offer might be worth listening to. When it comes to direction, you will know. It is time to determine what effort they make to reach their goals, the obstacles and frustrations that stop them.

Step 4: In order to reach your prospects’ goals, it is crucial to guide them through the process of formulating a strategy. This is also what the Godfather offer provides.

This plays a key role in a call and is where Suby believes sales pitches fail. It’s also critical that you prove to prospects that you will actually match their needs by taking practical actions.

Step 5: Engage them when you help them. Perhaps you ask yourself, “Is this the kind of help you are seeking?”.

Think of the help you are giving as an appetizer (aka the big admission) when it is actually an entire meal they are asking for.

Step 6. They have already demonstrated their commitment. Therefore, you should take your time discussing your product and service details. Do not forget to link your explanation to the desires and pains they pointed out before.

You need to talk about more than just your products. SUBY provides certain specifications to provide potential clients with their prescriptions.

Step 7: It is important to know how hot the consumer is (if they are lukewarm, hot, or cold) before you close your deal. On your calls, you should use the type of close that is most appropriate for your prospect.

When you have John in the line, and it seems like he is a 5/10, you should probably be a bit more confrontational, as he is still a bit hesitant and wishy-washy to commit.

Taking the time and effort to do the real work requires commitment. Therefore, he asks why (your issue) is of importance to you at this time.

Phase 8: Automation & Multiplication

I would like to clarify Suby’s advice on the way to automate and hire, which is included in the final phases.

Sabri Suby claims to manage hundreds of clients and employees.

In regards to marketing and sales, he provides a system to automate the process, such as filling out an email, writing a sales page, shooting a video, and recording webinars, so you can make a profit from it on an ongoing basis.

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7 Reasons Why I Don’t Recommend Sell Like Crazy

1. Sabri Suby Relies Too Much On Paid Ads to Reach Customers

Paid ads costs have increased drastically in recent years as more and more big companies run paid ads. If you are a small business owner, you cannot compete with the big companies.

The price of paid ads is on auction basis. So when more people run paid ads, the cost will increase.

According to Forbes, Facebook ad cost has increased 90% year-on-year.

The total paid ad cost will at least account for 30% of your sales revenue.

Deducting the product cost and other transaction costs, your net profit margin will be very small.

Moreover, although you will get sales when the Facebook pixel has more data, the hot audience will be exhausted very soon. And you will see a declining conversion rate and higher Facebook ad cost as a result.

Gradually you will start to get net loss again. So it’s not a sustainable traffic method to use paid ads nowadays. Sabri Suby is a bit outdated in this aspect.

Worse still, the learning curve of paid ads is quite steep. Facebook or other advertising platforms always changes their algorithm without any prior notice. So sometimes the ads that perform well will suddenly lose money. 

You then have to do testing again and again in order to get back on track. In the process, you’ll have to burn a lot of money, further eating away your net profit.

What’s more, the advertising policies of social media platforms are difficult to understand. And their system makes mistakes quite often and disables your account without reason. Even if you succeed in appealing against the decision, you would have to invest more money and go through the algorithm learning process again.

Therefore, many business owners fail to cover their paid ad costs and cannot earn a penny after doing so many things.

2. Sabri Suby’s Teaching is Hard to Implement

Sabri Suby’s strategies might look exciting especially if you are a newbie. However, it’s easier said than done. 

You have mastered a lot of technical and sales skills in order to implement what Sabri Suby said. And it’s not possible to master these skills in a short period of time. It takes a lot of time to practise.

If you are not skilful in running ads or closing deals, you might end up losing a lot of money. So just learning the strategy is useless, especially for people who are new to online marketing.

3. Sell Like Crazy is Not a Comprehensive Course

Sell Like Crazy is just a small book, which doesn’t teach you the details of the operation. I think it’s more about mindset instead of teaching you how to implement in reality.

Therefore, you really want to learn how to market your product or services, reading Sell Like Crazy won’t help you succeed. You must take a comprehensive marketing course in order to learn the step-by-step process. I will tell you where to get comprehensive marketing training in the last section of this review.

4. Sell Like Crazy Does Not Teach You a Practical Business Model

You cannot make money after reading Sell Like Crazy. The book simply shares some sales techniques but doesn’t share what business to do and help you build an online business from scratch.

Therefore, I don’t recommend Sell Like Crazy to beginners who have no knowledge about online marketing.

5. Sell Like Crazy Does Not Cover Free Traffic Methods

Sabri Suby is a big fan of running paid ads. He started his business when paid ads were very cheap and hence the return was high.

However, the world changes a lot over the years. Paid ads are becoming more expensive. So I reckon Sabri Suby also finds it very difficult to make a net profit nowadays with paid ads.

In the book, Sabri Suby doesn’t teach you how to get free traffic. So if you don’t have money to invest in advertising, the book is useless for you. 

Actually, I think even if Sabri Suby knows how to get free traffic, he won’t disclose the secrets to you because those secrets will be invaluable. You cannot expect him to share those real secrets in a small and cheap book.

I will tell you where to learn the free traffic methods in the last section of this Sell Like Crazy review.

6. Sabri Suby Uses Sell Like Crazy to Capture Leads For Upselling His Service

So you may wonder why Sabri Suby is running ads to sell his cheap book. It’s unlikely that he’s making any money from selling this book.

Actually, Sabri Suby simply uses Sell Like Crazy as a lead magnet to capture leads for his own consulting business, King Kong. He aims to engage people to pay for his high-ticket consulting service. 

That’s why he spends so much effort promoting his book as a front-end offer. This kind of sales funnel is very common nowadays where gurus sell a “free” book to capture high-ticket clients. So you should expect to learn a lot from a lead magnet. It’s just an introduction to establish his authority.

7. Sell Like Crazy is Not Free

Even though Sabri Suby claims Sell Like Crazy is free, but it’s a big lie. 

You actually paid for the book, which is included in the so-called “shipping fee”. This free plus shipping model is commonly used by online marketers.

Think about it, why Sabri Suby doesn’t give you a digital copy and forces you to get a physical book? The reason is simple because the so-called shipping includes both the shipping fee and the book cost. 

Sabri Suby may not make any net profit, but he wants you to help cover his advertising cost. He then makes a net profit from the upsells. That’s how the whole sales funnel works.

Is Sabri Suby a Scam?

I cannot say Sabri Suby is a scam. He is an experienced online marketer. The fact that he founded King Kong proves he is quite knowledgeable when it comes to online marketing.

However, like other gurus, I think he makes too many bold claims in his sales pitch in order to lure people into his sales funnel.

Also, I think the free plus shipping sales model is not very ethical because he says the book is free, but it’s not in reality. Strictly speaking, some people may call this a scam.

Sell Like Crazy Review: Final Verdict

That’s all I have to say about my Sell Like Crazy review. 

It’s true that you may learn some sales techniques from the book, but don’t expect to become a marketing expert after reading the book. While Sabri Suby makes a lot of bold claims in his ads, don’t fully trust all he says. 

Remember, he is a salesperson, so you cannot expect him to share the secrets with you for free. 

If you don’t have time, you can skip this book because it’s not a bible for business owners.

If you don’t have an online business and want to start one, I will tell you the best business model to start and make passive income online.

Recommendation: Here’s The Best Alternative

Sell Like Crazy Alternative: Make Passive Income Online

As an experienced Internet entrepreneur who has successfully created multiple 6 figure businesses, I’d say affiliate marketing is the best way to start an online business.

Actually, this business model allows me to make enough passive income to quit my job.

In affiliate marketing, you can run your business almost with zero cost and achieve a steady passive income without any trouble with paid ads. It’s a legit business that you make money by helping people.

If you have a full-time job, you can also do it as a side-hustle. This is how I began as well.

So where do you learn and build your affiliate marketing business?

I’d recommend you to get started with the most reputable platform for affiliate marketing: Wealthy Affiliate, which teaches you the real secrets of how to make money with free traffic.

Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch. 

It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny. 

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Sell Like Crazy Review

Wealthy Affiliate has existed for 15 years and there are many success stories in the past decade.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the free starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you to register a free account and see it yourself.

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2 thoughts on “Sell Like Crazy Review – Is Sabri Suby a Scam?”

  1. Ok got sucked in on the initial opening and paid 197 $ .only to realize that as I continued on that I made a mistake , it’s been about an hr a go . How can I cancel this product

  2. I never paid the 197 but the book does have good reviews and I like audiobooks so I went for the previous offer of only £33 in UK. I could tell the next offer was just a guru money grab like everything else though but I watched his entire video and he does say you can email him and his team for a full refund within 30 days and they will pay everything back. I hope you managed to get this sorted as these guru’s can offer something but like everything in life you have to be wary and extract the good points and leave everything that sounds too good to be true like the course that should be worth 10,000 for 197…


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