Are you looking for a Sell Like Crazy review? Is Sell Like Crazy worth your time to read? Should you trust and implement what is taught in the book?
You have probably seen Sabri Suby’s ads claiming to teach you how to sell anything to make more money. As a result, many online marketers are discussing his book “Sell Like Crazy”
However, you might wonder if it’s not just an exaggerated scam.
If you want to know whether you should spend your valuable to read the Sell Like Crazy book, this comprehensive review is for you. You will get all the answers here.
I have read Sell Like Crazy a few times. So I can tell you everything you need to know about this book.
At the end of this book review, I’ll also tell you the best alternative to start a sustainable online business.
Sell Like Crazy Review – Key Takeaways
- Book Name: Sell Like Crazy
- Author: Sabri Suby
- Overall Rating: 2/5
- Who is it For: Anyone who wants to learn how to sell products or services online.
- The Best Alternative: An All-in-One Platform For Building an Online Business
In this Sell Like Crazy review, I’m going to cover the following topics:
What is Sell Like Crazy?
It is claimed that Sabri Suby’s formula has enabled him and his clients to secure dozens of appointments.
In his book Sell Like Crazy, he reveals his exact strategy for increasing sales and even reveals how he approaches sales.
You will also discover the most common mistakes companies make that keep them trapped in the cycle of fasting or famine.
Sabri Suby claims that this book will give you a new perspective and a fast track to marketing and sales.
Who is Sabri Suby?
Sabri Suby is the founder of King Kong – an Australia-based digital marketing company with a global client base.
Sabri Suby grew up with a single parent. He had a mother who worked three jobs to provide better living conditions for his siblings. His mother’s perseverance influenced him greatly.
Sabri Suby tried many creative methods to earn extra money for his family when he was eight years old.
When he was 16, he applied for his first job as a salesman.
He and two other applicants beat out the other applicants for the job.
Nevertheless, he finished last among 13 members of his sales team.
When his performance did not improve, his boss threatened to fire him in seven days.
In this situation, he had no choice but to change his strategy immediately.
Suby began taking the fight to his callers and challenging them to buy, rather than giving up because of their objections.
He ended up breaking the team’s sales record and his numbers skyrocketed.
Sabri Suby claims that as a teenager, he quickly rose to become one of the best salespeople, earning about $2,000 a week.
He said he used that success as a springboard to start his own business.
He founded his digital marketing company, King Kong, after working as a salesperson for several years.
Over the next few years, his company employed dozens of people. So it seems that he is very successful in his marketing business.
However, I wonder if Sabri Suby really excels at online marketing. If so, why is he sharing his secrets with others instead of keeping them to himself?
Because if other people know the secrets, no one will pay for his consulting services. That makes me sceptical.
Anyway, let’s take a look at what Sell Like Crazy is all about in the next section.
Sell Like Crazy Book Summary
1. Think Like Billionaires
In the first chapter, you will learn about Sabri’s mentality.
Entrepreneurial success comes from developing an entrepreneurial mentality to follow the right path.
It is nice that Sabri Suby does not speak in philosophical jargon when describing his perspective. In this way, Suby strips away the irrelevant and sticks to his point of view.
Sabri Suby does not describe the lifestyle of other big guys like Warren Buffett or Bill Gates. He said that to reach their goals, billionaires invest in assets that will provide a good return.
After generalizing their investments, Sabri Suby examines how these people cash in every second of the day.
It’s appropriate for billionaires to outsource menial tasks like checking their email, maintaining their social media accounts, and posting live videos on Facebook.
Then they focus on what they call “high-impact activities.” This is where you should invest your time and money.
Based on the Pareto principle, these 20 percent generate 80% of your return. That said, Sabri Suby doesn’t get sucked into only experimenting with this idea.
In a book explaining standard efficiency principles, he steers his own ship in a completely different direction.
In a study by Sabri Suby, it is claimed that 4% of a company’s activities generate on average 64% of its revenues, not the popular figure of 20%.
In fact, it is 4% of a company’s work that generates only two-thirds of its profit.
The new concept means that you – as an entrepreneur – need to make your to-do list much shorter.
To see a silver lining, you may need to eliminate 3/4 of the work you have on your 20% list.
Sabri Suby asserts that you will make the best profits if you give your full attention to all high leverage business activities.
As each chapter progresses, he explains in more detail what tasks he focuses on in his business.
In addition, he helps you determine which items are relevant to your situation by sorting through your list.
When you have so many distractions surrounding you and all your attention is deflected by small tasks and voices clamouring for attention, Sabri Suby thinks that it is difficult to stay focused.
2. The Way To Sell Like Crazy
In this part, Suby argues that as a business owner, you are mainly responsible for selling (remember the 4% from earlier).
He believes that selling is not the same as working.
He gives some examples of how a regular baker thinks when he sells the baked goods he bakes.
From a business founder’s perspective, Suby wants you to adopt the following mindset:
Put less emphasis on perfecting your craft and instead focus on marketing the products and services you offer.
3. The 500,000 Learning Curve
To understand where Suby got this title, you must first understand where it came from.
It comes from his own 500,000 hours of sales education.
Some of you may think that paying 150k for college is just like paying off your credit card.
Yet Sabri Suby claims that he spends three times more on books, seminars and courses.
Considering the ways in which our college years have shaped our lives, we probably conclude that while they were fun and memorable, they did not provide us with the basic skills and mindset to succeed in the future.
According to Sabri Suby, he spent most of his money on unproductive and pointless gimmicks touted by so-called “gurus” and “specialists”
As a result, he actually began to learn. Through sales and marketing skills, learning about their lives, interacting with other people, and copywriting, he sought and found people who had an impact on thousands, even millions of people.
He focuses on what individuals did that led to domino-like effects (also known as timeless strategies and tactics).
In his book, Sabrin Suby writes that he decided to devote all his time to learning from successful people.
He also mentions a couple of dropouts who were successful afterwards.
- The famous writer Robert Collier belongs to the 20th century
- The iconic book “Breakthrough Advertising” was written by Eugene Schwartz.
- David Ogilvy was a tycoon in British advertising during the 1990s.
- Known for lots of campaigns across a variety of niches, Gary Halbert is a successful copywriter.
- Gary Bencivenga was a copywriter at the end of the 20th century and the beginning of the 21st century.
In general, in this part, Suby appeals to you to use long-term strategies over gimmicks and tricks.
4. Make The Wisest Investments
Sabri Suby uses paid ads on Facebook and Google, paired with an enticing offer, to compare the ROI of traditional investments.
You can make the best profits by creating a good offer and then running targeted and focused ads for it, as Suby suggests.
Let’s look at the eight phases of Sell Like Crazy.
What is the 8-Phase Selling System in Sell Like Crazy?
Sabri Suby claims that the 8-phase selling system will help you sell like crazy.
Phase 1: To Catch Your Dream Client
Suby compares the claims of various marketing gurus that they effectively sell hacks to the history of advertising copy that has stood the test of time.
King Kong’s growth was fueled by enduring strategies
The best move he suggests is to fertilize your opinion about internet users that are cold.
By cultivating your awareness of the needs of your dream customers, you can increase your sales.
He also claims that only a tiny fraction of the population is trying to buy time in any given industry
Conversely, an enormous number of people are aware that they have problems, but they are not actively seeking solutions.
Quite a few are interested in learning more about their various needs if education proves useful to them.
The vast majority of marketing agencies today focus on the almost microscopic number of people who are currently looking to buy.
Sabri Suby claims that these agencies are short-sighted because they do not educate and promote companies, making them easy targets once they are provided with valuable news and updates.
How can one determine what information is valuable?
Sabri Suby suggests learning the Halo Engage operation.
Halo is a first-person shooter game (FPS) that he uses to engage customers.
You need to know your opponent well if you want to win.
The best marketing agencies place offers that appeal to the heart to lure their customers to the sky.
The protein of this phase is found in Suby’s detailed guides on how to get into the minds of your dream clients. That way, you can know more than they do.
To make your message distinctive and attract customers, he says, you need to dig much deeper. It would be helpful to find out what your customers really want.
Phase 2: To Make A Perfect Bait
Sabri Suby talks about fishing, specifically how he makes lures for many high-priced customers.
Using the comparison that most companies use, he demonstrates to you all the benefits of HVCO (High-Value Content Offers).
To help you in this matter, Suby has listed what an HVCO must possess:
- Create an appealing headline to attract attention
- Make sure every point touches a burning issue
- Simplicity is key
- In content marketing, a headline is crucial.
So Suby spends most of this section going through the best headlines of the last 70 years.
Suby shows off a variety of things, such as her great branding, looks/tips, backgrounds, and generally her various methods of changing her look.
Below is a short list of the top headlines:
- The ability to grab the attention of readers and practically force them to keep reading
- Numbers (e.g., 10 Tips You Should Know…)
- Deliver an irresistible intrigue
- Show them what’s in it for them
- Additionally, he offers a list of various HVCO types that you can collect to get your creative juices flowing.
Phase 3: To Capture Leads And To Get Contact Details
You have probably wondered how to reach the ideal customer if you have thought about learning digital marketing.
Suby starts with the following analogy: much like you have a partner, you have a customer; you had to host them before you could propose to them.
Suby’s method of hosting a consumer is illustrated by this stage.
The process starts with a landing page that lets you opt-in, so you won’t be awkward when asking about the first date.
There are now several parts that make up a high-converting landing page. The following five items are covered by Suby in this phase.
- An appealing headline will grab readers’ attention.
- Subheadline summarizing your offer details.
- Bullet points that are compelling.
- Visual materials or infographics showing what they’re getting.
- Names and e-mail addresses are required in the form.
Having excelled at the art of advertising archaeology, Sabri Suby reveals some skeletal formulas for making the most profitable headlines.
Phase 4: Godfather Strategy
It is the game plan to have an irresistible offer, says Sabri Suby from the famous movie The Godfather.
Sabri Suby claims that this offer can melt a potential customer’s objections and erase the friction between sales and you.
In exchange for an HVCO, you have written a schedule for an email. After submitting his information, he wants to form a closer partnership with you and make more sales.
In this part, Sabri Suby shows how to make an irresistible offer.
In his first point, he highlights a commonly known fact: “Sell what people want.”
Many people spend their time and energy developing products that no one wants. Basically, there is no demand for them.
Many people want to do the simplest thing instead of researching what’s purely on the market.
I call this research “due diligence” In other words, this is where we test our market when we run multiple paid ads.
Suby discusses his “due diligence” worksheet on page 57
He says you should have two columns
The first column is titled “Features,” where you list all the features of your product
The second column should be titled “Benefits,” where you can convert each feature into its corresponding benefit.
In the meantime, you need to make sure that enough people want to buy your product to save yourself time.
What sets this product apart from the hundreds of competing products is how it stands out.
Phase 5: Boost Traffic
Sabri Suby uses many important acronyms to track the profitability of your business as you boost your advertising.
Then he shows you how to install high-converting Google and Facebook pay-per-click ads
The most important acronym you should focus on is Cost Per Acquisition (CPA).
To acquire a new customer, you need to spend a certain amount of money.
How much are you spending on all paid ads? Suby advises you based on how much you earn from your client. From there, calculate the cost of acquiring that customer.
He also describes the case of a company that invested in a platform that changed its advertising algorithm so that its revenue evaporated faster than a pond of water in the harsh Sahara Desert.
Entrepreneurs are encouraged to split their time across three platforms instead of focusing on one
The practice of reaching more people will diversify risks and increase the number of potential customers.
Phase 6: Magic Lantern Technique
Even though you have more visitors on your site, only 3% of people buy your article right away.
How can you increase the pressure on your readers who sign up for your HVCO but do not buy your article or upsell?
Sabri Suby suggests using the Magic Lantern. Think of it as a blue light that attracts insects.
This way, your potential customers will stay surrounded by you by constantly being lured to you.
Basically, it’s a list of emails about video training that’s perfect for prospects who decide to visit your landing page without buying anything.
As he talks about Laterna Magica’s experience with the series, Suby explains some of the tasks involved. The result, he says, is that the video sequence can turn a large portion of the 97% disinterested into eager and genuine buyers.
As an example of how Suby puts together such a video for his client, he shows several illustrations to demonstrate the state transition for potential customers.
With each step that increases confidence, scepticism decreases.
With this technique, Suby points to your potential customer as a guide to the desired outcome. As such, you offer a variety of values along with a benevolence that is second to none.
Phase 7: Process Of Sales
According to Sabri Suby, once you start building trust using the Magic Lantern Technique, you will be able to book more appointments on your calendar from people you have met.
To explain how the average salesperson screws up the sale, he goes into what 90% of salespeople do.
Sabri Subystates 90% of salespeople take the wrong approach in the sales process. Only during the presentation do they shout out all the benefits and features of their products and services in the hope that their prospects will buy them.
Below are Suby’s steps:
Step 1: Consider any superficial or programmed responses while getting to the bottom of the true reason for scheduling the call.
Step 2: Learn your prospect’s why and find out what they are tempted to achieve or what situation they wish to find themselves in.
Step 3: The offer might be worth listening to. When it comes to direction, you will know. It is time to determine what effort they make to reach their goals, the obstacles and frustrations that stop them.
Step 4: In order to reach your prospects’ goals, it is crucial to guide them through the process of formulating a strategy. This is also what the Godfather offer provides.
This plays a key role in a call and is where Suby believes sales pitches fail. It’s also critical that you prove to prospects that you will actually match their needs by taking practical actions.
Step 5: Engage them when you help them. Perhaps you ask yourself, “Is this the kind of help you are seeking?”.
Think of the help you are giving as an appetizer (aka the big admission) when it is actually an entire meal they are asking for.
Step 6. They have already demonstrated their commitment. Therefore, you should take your time discussing your product and service details. Do not forget to link your explanation to the desires and pains they pointed out before.
You need to talk about more than just your products. SUBY provides certain specifications to provide potential clients with their prescriptions.
Step 7: It is important to know how hot the consumer is (if they are lukewarm, hot, or cold) before you close your deal. On your calls, you should use the type of close that is most appropriate for your prospect.
When you have John in the line, and it seems like he is a 5/10, you should probably be a bit more confrontational, as he is still a bit hesitant and wishy-washy to commit.
Taking the time and effort to do the real work requires commitment. Therefore, he asks why (your issue) is of importance to you at this time.
Phase 8: Automation & Multiplication
I would like to clarify Suby’s advice on automation and attitude contained in the last stages.
Sabri Suby claims to manage hundreds of customers and employees.
In terms of marketing and sales, he offers a system to automate the process, such as filling out an email, writing a sales page, shooting a video and recording webinars, so that you can make a profit from it on an ongoing basis.
Cons and Complaints of Sell Like Crazy
1. Sabri Suby Relies Too Much On Paid Ads to Reach Customers
Paid ads costs have increased drastically in recent years as more and more big companies run paid ads. If you are a small business owner, you cannot compete with the big companies.
The price of paid ads is on auction basis. So when more people run paid ads, the cost will increase.
According to Forbes, Facebook ad cost has increased 90% year-on-year.
The total paid ad cost will at least account for 30% of your sales revenue.
Deducting the product cost and other transaction costs, your net profit margin will be very small.
Moreover, although you will get sales when the Facebook pixel has more data, the hot audience will be exhausted very soon. And you will see a declining conversion rate and higher Facebook ad cost as a result.
Gradually you will start to get net loss again. So it’s not a sustainable traffic method to use paid ads nowadays. Sabri Suby is a bit outdated in this aspect.
Worse still, the learning curve of paid ads is quite steep. Facebook or other advertising platforms always changes their algorithm without any prior notice. So sometimes the ads that perform well will suddenly lose money.
You then have to do testing again and again in order to get back on track. In the process, you’ll have to burn a lot of money, further eating away your net profit.
What’s more, the advertising policies of social media platforms are difficult to understand. And their system makes mistakes quite often and disables your account without reason. Even if you succeed in appealing against the decision, you would have to invest more money and go through the algorithm learning process again.
Therefore, many business owners fail to cover their paid ad costs and cannot earn a penny after doing so many things.
2. Sabri Suby’s Teaching is Hard to Implement
Sabri Suby’s strategies might look exciting especially if you are a newbie. However, it’s easier said than done.
You have mastered a lot of technical and sales skills in order to implement what Sabri Suby said. And it’s not possible to master these skills in a short period of time. It takes a lot of time to practise.
If you are not skilful in running ads or closing deals, you might end up losing a lot of money. So just learning the strategy is useless, especially for people who are new to online marketing.
3. Sell Like Crazy is Not a Comprehensive Course
Sell Like Crazy is just a small book, which doesn’t teach you the details of the operation. I think it’s more about mindset instead of teaching you how to implement in reality.
Therefore, you really want to learn how to market your product or services, reading Sell Like Crazy won’t help you succeed. You must take a comprehensive marketing course in order to learn the step-by-step process. I will tell you where to get comprehensive marketing training in the last section of this review.
4. Sell Like Crazy Does Not Teach You a Practical Business Model
You cannot make money after reading Sell Like Crazy. The book simply shares some sales techniques but doesn’t share what business to do and help you build an online business from scratch.
Therefore, I don’t recommend Sell Like Crazy to beginners who have no knowledge about online marketing.
5. Sell Like Crazy Does Not Cover Free Traffic Methods
Sabri Suby is a big fan of running paid ads. He started his business when paid ads were very cheap and hence the return was high.
However, the world changes a lot over the years. Paid ads are becoming more expensive. So I reckon Sabri Suby also finds it very difficult to make a net profit nowadays with paid ads.
In the book, Sabri Suby doesn’t teach you how to get free traffic. So if you don’t have money to invest in advertising, the book is useless for you.
Actually, I think even if Sabri Suby knows how to get free traffic, he won’t disclose the secrets to you because those secrets will be invaluable. You cannot expect him to share those real secrets in a small and cheap book.
I will tell you where to learn the free traffic methods in the last section of this Sell Like Crazy review.
6. Sabri Suby Uses Sell Like Crazy to Capture Leads For Upselling His Service
So you may wonder why Sabri Suby is running ads to sell his cheap book. It’s unlikely that he’s making any money from selling this book.
Actually, Sabri Suby simply uses Sell Like Crazy as a lead magnet to capture leads for his own consulting business, King Kong. He aims to engage people to pay for his high-ticket consulting service.
That’s why he spends so much effort promoting his book as a front-end offer. This kind of sales funnel is very common nowadays where gurus sell a “free” book to capture high-ticket clients. So you should expect to learn a lot from a lead magnet. It’s just an introduction to establish his authority.
7. Sell Like Crazy is Not Free
Even though Sabri Suby claims Sell Like Crazy is free, that’s a big lie
You actually paid for the book, which is included in the so-called “shipping fee”. This “free plus shipping” model is often used by online marketers.
Think about it, why Sabri Suby doesn’t give you a digital copy and forces you to buy a physical book? The reason is simple, because the so-called shipping includes both the shipping fee and the cost of the book.
Sabri Suby may not make any net profit, but he wants you to help cover his advertising cost. He then makes a net profit from the upsells. That’s how the whole sales funnel works.
Is Sabri Suby a Scam or Legit?
I cannot say Sabri Suby is a scam. He is an experienced online marketer. The fact that he founded King Kong proves he is quite knowledgeable when it comes to online marketing.
However, like other gurus, I think he makes too many bold claims in his sales pitch in order to lure people into his sales funnel.
Also, I think the free plus shipping sales model is not very ethical because he says the book is free, but it’s not in reality. Strictly speaking, some people may call this a scam.
Sell Like Crazy Review: Final Verdict
That’s all I have to say about my Sell Like Crazy review.
It’s true that you can learn some sales techniques from the book, but don’t expect to be a marketing expert after reading it. Although Sabri Suby makes many bold claims in his advertising, you shouldn’t believe everything he says
Remember that he’s a salesman. So you can’t expect him to share the secrets with you for free.
If you don’t have time, you can skip this book because it’s not a bible for business owners.
If you don’t have an online business and want to start one, I will tell you the best business model to start and make passive income online.
Sell Like Crazy Alternative to Make Passive Income Online
As an experienced Internet entrepreneur who has successfully created multiple 6 figure businesses, I’d say affiliate marketing is the best way to start an online business.
Actually, this business model allows me to make enough passive income to quit my job.
In affiliate marketing, you can run your business almost with zero cost and achieve a steady passive income without any trouble with paid ads. It’s a legit business that you make money by helping people.
If you have a full-time job, you can also do it as a side-hustle. This is how I began as well.
So where do you learn and build your affiliate marketing business?
I’d recommend you to get started with the most reputable platform for affiliate marketing: Wealthy Affiliate, which teaches you the real secrets of how to make money with free traffic.
Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch.
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