Quick Content Creation Shortcuts: An Introduction To PLR

As you may have begun to realize when performing the action steps at the end of the Introduction, content creation is not easy, even if you are a great writer; when you are in business for yourself, many issues are competing for your attention simultaneously.

Finding ten hours to write and produce an ebook can seem almost impossible, especially if you are still working at a day job and trying to run a website in your spare time. It will also be difficult if you are trying to market your site in order to drive traffic.

One of the main reasons we see even the most promising websites fail is due to the lack of continuous content creation that can help the site grow in terms of traffic, which can then help generate loyal visitors to the website who will be eager to visit often to read more.

As there are only 24 hours in a day, no matter how enthusiastic and motivated about your business you are, you have to eat, spend time with your family, and sleep.

If you are running your own consulting or coaching business, your website is your storefront and your main point of contact with the outside world and prospective customers. While you are working with often demanding clients, creating content for your website is probably the last thing on your to-do list.

In other words, you will do whatever you can to make your existing clients happy because that is steady and almost guaranteed income, compared with the seemingly unpredictable income you can generate from your website.

We say seemingly unpredictable because there are ways to help create steady streams of income once your website is set up and you are fully organized. When they are first starting out, however, many people do not know which steps to do in what order.

It is also very easy to get discouraged if you do not make money as rapidly as many people had you believe that you could, but think about it. A college degree takes for years and many businesses fail to thrive and close down after only 18 months. Why would anyone believe they can make millions online overnight?

It takes patience, persistence and dedication to run a successful business. It takes the same personal qualities plus compelling content to build a great website and successful online business.

We do our best in all our guides to “cut to the chase” to help you make money as rapidly as possible, but you need to lay the solid foundations of your business first. You must get the essentials in place and, once you do, you need to make the most of them by understanding and accepting that content creation is part of the job. It is the main feature of your website, and one of your best marketing tools as well.

High-quality content is the best way to attract search engines such as Google, and therefore clients in your niche. And thanks to Private Label Rights (PLR) content, you can create great content continuously without spending hours, days or weeks creating it from scratch. 

With the help of PLR, you can create articles for your website, plus ebooks and other products to sell.

We consider PLR content to be a great shortcut to getting more done a lot faster to help build websites quickly, and/or maintain fresh content even when the site owners are otherwise busy.

It is all too is easy to bend over backwards for our boss or clients and neglect our own business. Why are we spending so much time making them successful and hoping our website will somehow just tick along by itself if we ignore it for a week or two?

The main reason is that a steady paycheck is a great motivator to perform for others and let our own needs slide. Unfortunately, as many people have realized to their cost, even the hardest working and most loyal employees are not immune when it comes to a recession, corporate take-overs, and/or downsizing. Only running your own business can help you achieve your personal and professional goals in your area of expertise.

Yet running your own website can be the equivalent of taking on another full- time job plus a college education. Add regular content creation to the mix, and unless you are a very good writer, your life will become like a three-ring circus if you are not careful. You will be plodding away throughout each day, weighed down by the weight of all the burdens you are carrying.

You don’t need another job if you are already trying to run a successful business for yourself online, which is why PLR content can be so valuable to you. It is one of the fastest and least expensive ways to locate and craft fantastic content for your own particular niche audience without having to do it all yourself.

PLR content purchasing is the means by which a business owner can buy the rights to use content that has already been created for your own purposes, in a variety of ways.

PLR content is somewhat like the store brand in the supermarket. The items are not all made by the supermarket itself, but rather, by a variety of manufacturers. The supermarket pays for the product and then has the right to put their own brand label on it.

In a similar manner, you can buy a variety of content and put your name on it as the author of the content. With PLR content, almost all of the work has already been done for you. You just need to brand it with your own name and URL, and many people then consider it to be completely finished and ready to publish.

However, since PLR content started to become increasingly popular, the search engines can now spot duplicate content much more easily. There is also anti- plagiarism software online that can spot articles that are not original in a matter of seconds.

Evelyn has written for a wide variety of popular paying websites over the years, and one site that hired her gave her the surprising statistic that over 70 percent of the people applying for a writer’s job at the site were rejected because of plagiarism.

We are guessing that they might not necessarily have all be guilty of wholesale stealing. Some of them might have been using unedited PLR content, not realizing how simple duplicate content can be located these days.

Others simply don’t care because they are throwing up the content to make money from on-site advertising. The more pages they have, the more chances they have of attracting traffic from the search engines or getting more page views when traffic comes to their website.

Google’s AdSense and Pay-Per-View revenue from top advertiser networks such as AdBrite are certainly two ways to make money from any traffic that you have at your website (see Joan’s guide on AdSense for more information), but you can make a lot more money by keeping people at your site, and selling them high quality information products.

You can do this by taking the PLR content you buy and making it something uniquely your own. By making a few minor changes in a matter of minutes or hours, rather than days or even weeks of writing from scratch, you can use PLR content to position yourself in your niche as an expert worth listening to.

The most basic and inexpensive PLR content packages will be: 

* Articles

* Reports

* Ecourses

* Emails for autoresponders 

* Fact sheets

* How-tos/blueprints.

The PLR website owner will sell this content to you for a certain price, and in doing so will grant you a certain level of rights. The statement of rights or license will usually come with the PLR package that you have purchased, and be in either a PDF or a text file. It will state your exact rights, and will usually state that:

* You are permitted to edit them

* You are permitted to use them on your own website

* You are permitted to put your name on them as the author of the work

* You are permitted to sell them as if you had written them yourself


* You are usually not permitted to sell them as PLR yourself

* You are usually not permitted to give away special reports and longer items, or specialized PLR at your website, but must sell it, usually at a certain price point.

There are a variety of restrictions to various PLR content packages depending on who is selling them and how specialized their niche is.

It will also depend on how many packages they are selling. Some vendors sell to just anyone. The most reputable ones will limit the total number of packages to only 50 or 100.

As Joan always says, most people fail to take action and follow up, so out of 100 people, perhaps five percent, or five people, will use the PLR content they buy, and about one percent will use it to its fullest potential.

Now that you understand what PLR is, it is important to mention a couple of other sources of content for your website, and how it compares with PLR. The first is Master Reseller Rights or Master Resale Rights (MRR).

The second will be outsourcing, which in the writing world is commonly referred to as ghostwriting.

* MRR gives you an idea of what rights you will be buying. It is similar to PLR, but often more expensive because you are buying the rights to sell rather than use the material, and usually to sell it as is. In essence, you are selling PLR to others to adapt as they choose, but you are not supposed to edit it or put your own name on it to use it for yourself.

As some will permit you to do so, it is essential to read the rights on any package that you buy. It is also important to note the cost as it will usually be higher because of the income opportunities presented by MRR.

In theory, you could buy an MRR package, put it up on your website, and start selling it right away to begin earning income. Interested people in your niche who were struggling to get content of their own for their website would probably be happy to pay $28 or so per package.

However, you would not be able to position yourself as an expert if you were just selling content that had been written by someone else, with their name on it, and which might not be correct factually or error free.

* Outsourcing, or ghostwriting, is another way to get custom content related to your niche that you can put your name on, and acquire it in a fast and relatively cost-effective manner if you discovered at the end of your action steps that you are a very slow writer.

If you calculate that it would cost more than $10 per article, or more than $200 for you to write your first product yourself, then outsourcing at one of the top freelance websites might be one of the best ways to get quality content at an affordable price and free your time and efforts so that you can concentrate them on the skills that you are better at.

Joan and Evelyn have written two guides on how to get started outsourcing, and how you can use outsourcing to grow the profits in your business, if you think that outsourcing and ghostwriting is right for you at this stage of your business and given your level of skills versus your need for content creation.

The main factor in your decision to outsource might be your budget. As you might not have a lot of start-up capital for your new business, you will want to get as much content as possible for the cash you can spare.

Unlike ghostwritten articles, you will pay much less for PLR content (approximately one dollar per article), because others also are purchasing the same articles to use. (We will explain exactly how to separate yourself from those other users later in this guide.)

Some people looking for content will suggest that you trawl the free article directories and request permission to reprint them in exchange for reprinting their resource box, that is, their mini-biography and website link, at your site or in your free or paid report or guide.

This is a fast way to get a lot of content, and create free special reports, but you can’t sell it and you will certainly not be adding to your own prestige, but rather to theirs. In essence, you will be doing their marketing for them, not yourself.

By contrast, you can edit the PLR content you purchase and make it uniquely your own, all without having to share credit with anyone or link to another business owner’s/author’s website.

Good PLR in English is written by professional, native speakers of English. You as a business owner can purchase single pieces of content or packs of content at a relatively low price, and then use them for your website, blog, newsletter, podcast, free or paid reports, and so on.

If you decide to purchase PLR content, there will be a number of things to determine before buying, but one of the main things you should do is to read the rights for each package and try to aim for ones with a limited circulation, such as 100 people, before the pack is retired.

Keep in mind that there will be lazy people who will use the content as is once they buy it, so be sure that you use it as a starting point and inspiration for any articles that will be visible on your website in order to avoid any duplicate content penalty by the search engine spiders.

Having said that, if the PLR content you buy will not be at your website, you do not necessarily have to laboriously edit it. By this we mean that if it is in your email newsletter, is part of an audio or video file or podcast, or a special report, the search engines can’t spider it; therefore, it would not incur a duplicate content penalty.

Our only word of caution here is that if you are planning to sell any of your special reports as ebooks on Amazon and other online ebook vendors, it is our understanding that Amazon has two different royalty structures, 35 percent for publicly-owned content and 70 percent for privately- written content to which you hold the copyright.

Thirty-five percent is not a bad commission rate. Joan always points out that that is about the price most authors would get for the sale of one of their paperback books with a traditional mass market paperback publisher. However, we have heard that Amazon is also cracking down on duplicate content, so that people who posted PLR content as special reports as is are now starting to see their titles being removed from the Amazon catalog.

Again, the Internet marketing community probably sold a lot of this content to people who wanted to start in business right away. They probably also sold them the idea that it was simple to sell PLR on Amazon through the Kindle Digital Publishing platform. Our guess is that so many people then tried it that Amazon could see something odd was going on and moved in to stop too much PLR from flooding their website.

Joan has worked in publishing for many years and has also seen a lot of plagiarism in her day. There is no excuse for it except for laziness, stupidity and the burning and indeed nearly pathological desire on the part of some people to be seen as an “author”. It still carries a lot of weight and prestige, with very few people stopping to think about the long hours and hard work that goes into becoming a recognized author. Even top name authors have plagiarized and got caught.

The recent embarrassment of one major publisher in touting a first-time author as a genius, and then having to refund all the money for the copies sold when his widespread plagiarism of many major works of detective fiction and thrillers was pointed out by the readers, shows that it does happen and people can sometimes get away with it, up to a point.

With PLR and MRR, however, it is not plagiarism. You are granted rights to use material written by someone else in exchange for money, and to brand the content as your own, that is, put your name on it. So long as you do not copy and paste from other websites and then try to pass it off as your own work, there is no problem with using PLR content as a shortcut and stimulus for your own articles and ebooks.

Smart business owners and marketers know that they need to put their own spin on PLR content to make it grab the reader’s attention. For example, compelling headlines, important facts and figures, real-life examples and more, can all add value to what tends to be rather plain writing.

In a later chapter, we will discuss how to customize your PLR content in a few easy steps, but for now we would like to summarize what we have discussed thus far about PLR and other forms of quick content creation:

* Private Label Rights (PLR) are the rights to put your name on a piece of content and brand it as your own, in exchange for money given to the content seller.

* Master Reseller Rights (MRR) will give you the right to sell a package as a PLR content provider, but usually not to change it or use it yourself (check each license for the precise terms).

* Outsourcing, or hiring a ghostwriter, is the process by which you hire a freelance author to create custom content for you, which you will then put your name on and claim as your own. (Many celebrities who supposedly write books use a ghostwriter.)

* Of these three options for quick content creation, PLR will be the easiest, least complicated in terms of rights, and least expensive.

* You can request free reprint rights for content from other websites and article directories, but will need to give them copyright credit. This means that you will end up promoting the work and site of another author rather than building your prestige and marketing your own website effectively.

* PLR is legal.

* PLR is simple.

* PLR is effective.

* PLR is not plagiarism. You are buying rights to use the material and have full permission to do so.

* PLR packs and reports will be purchased by others, so you should look for limited numbers of licenses so that your content has a much better chance of standing out and being unique.

* PLR content needs to be edited into a format that fits your brand and your voice.

* PLR content needs to be edited so that you do not get a duplicate content penalty from the search engines.

Now that you have a basic overview of PLR content, and PLR content in relation to other quick content creation methods, you should be getting some ideas about how you can use PLR as a shortcut to grow your website quickly and easily, and also cost-effectively.

In the next chapter, we will look at exactly who should be using PLR content. For now, it is time to perform your action steps.


1-Look at the article content you already have at your website. What gaps would you like to fill?

2-Look at paid products you already have at your website. What things do you know your niche market is interested in? What gaps would you like to fill? What products would work well as add-ons or complement any existing products you are selling?

3-If you are just starting out with your website, how do you plan to get enough content to launch with? (At least five to ten articles in the key categories in your niche.)

4-Look at Steps 17 and 18 in the Introduction. How can you meet your content creation goals more quickly?

5-Run a search for PLR, Private Label Rights, MRR, and Master Reseller Rights or Master Resale Rights in your favorite search engine, such as Google. Examine each of the top five websites that you find, and look at the products in your niche.

Note down the URLs of any websites that are of interest to help you plug the gaps you identified in Steps 1 and 2 above. Do not buy any yet; just note down the URLs, titles and prices. Also note the type, whether ebook, article, article pack (how many article in the pack), how many licenses are to be sold, and so on.

6-Go to the top article directories such as ezinearticles.com and gotoarticles.com. Look at the top articles in your niche and who is publishing them. Do you know them or know of them in your niche?

7-Look at some of their top headlines, with the articles that have gotten the most views. Which headlines jump out at you? Which can you improve upon?

8-Look at their resource box at the bottom of the article, which will serve as both a mini-biography and marketing content for their website. What does it do well? What can you improve upon?

9-Click through to their website. How are they earning their money? Ads running on the article pages, product sales, affiliate sales, consulting, coaching and so on.

10-What revenue streams do you currently have at your website (if any)? How much are they bringing in per month? Note down an estimate on your spreadsheet for the income your business is generating.

11-Check your affiliate sales. Have you made any money since you signed up at ClickBank?

12-How many people have come to your website in the past three days? If you do not know, go to Google Analytics at google.com/analytics and install it on your site using the instructions provided so that you can track your traffic.

Recommendation: The Best Platform For Downloading PLR Content 

PLR.me is the best platform for finding and downloading high-quality PLR content for your website.

PLR.me has provided PLR products in a variety of niches since 2008. This includes coaching tools and courses for health and wellness professionals.

PLR.me is different from most other PLR platforms in that it offers a comprehensive solution.

If you join a monthly or annual membership plan, you can save a lot of money compared to paying per download.

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