10 Profitable Instagram Niches For Your Business

What most marketers do to make themselves stand out is to pick a niche and stay consistent with that niche. This makes them become authorities in a particular niche. Thus whenever a user has a question about that particular area, they are the first to come to mind. 

There are proven methods of monetizing your Instagram account, regardless of how many followers you have. You’re missing out if you don’t use Instagram to make money.

Pick a profitable and popular niche that will attract followers, boost user engagement, and help you grow your revenue easily on Instagram.

In this article, you will learn about the best Instagram niches for money-making and how to choose a suitable niche to grow your business.

How To Make Sure You Have A Profitable Niche?

It is important that you understand that not all niches would yield you the same dividends. While you are picking what you have a passion for, you still need to venture into a niche that will reward you adequately. 

There should be enough people who have an interest in the niche you want to venture on, this is the way you know if your niche will be successful or not. For you to determine if your niche will be profitable, ask yourself the following questions:

  • Are there enough people who have an interest in your niche so that it can amass enough revenue?
  • Are people eager to spend on this niche?
  • Will your niche provide a solution to a problem, or satisfy their needs or wants?
  • Can you improve an existing solution?

If you answered yes to all these questions, then this niche you want to enter will profit you. This does not mean that you can’t try out other niches especially if you want to make a profit in the long run. Let us now talk about the different niches you can choose on Instagram.

Profitable Instagram Niches

There are plenty of niches on Instagram that were initially very popular but phased out after a while. This does not mean that you should not take advantage of what is in vogue, but the problem is that it could vanish at any time. 

A better option would be to enter a niche that is always profitable. Below, we will talk about the different niches that have always been profitable, popular, and trendy over the years.

1. Health and fitness

Contents in this niche will always be in high demand. Most people take their health seriously and so, fitness services, health services, products, and contents will always be in high demand. You can enter this niche by providing health tips that promote healthy living. You can also share stories of your road to health and fitness. 

You can go ahead and suggest services and products, either produced by yourself or by others. The health and fitness niche has a wide audience it can never be exhausted. Some of the more popular niches in this sector are weightlifting, basketball, football, yoga, cycling, etc.

2. Travel

Most of us at one point or another have imagined ourselves taking adventures to luxury places. There is always a place, country, or area you would love to visit. The travel industry was valued at 5.29 trillion dollars; this makes it a very fertile sector to tap into (“How much is the travel industry worth? Try US $5.29 trillion – Travelweek” 2019). 

Because this is a very wide market, you may need to sufficiently narrow down your niche if you want to make an impact on the market. You may suggest and review eating places and restaurants, places to stay, different cities, and how to move around different cities. You should also feed your audience with fantastic videos and pictures of the great outdoors and other picturesque places.

3. Beauty 

Your major audience in the beauty market would be mostly women. There are men of course, but women are the major audience in this niche. 

Estimations show that the cosmetics industry will reach a staggering 863 billion USD by 2024 (“(“Global Cosmetic Products Market Will Reach USD 863 Billion by 2024: Zion Market Research”, 2019). The #Beauty hashtag has over 200 million posts associated with it and the number keeps growing. 

You could enter this niche by sharing product reviews, tutorials, and tips on how to. Since beauty is mostly about visuals, it is perfectly tailored for Instagram. Coincidentally, Instagram has 50.3 percent female users (“Global Instagram user age & gender distribution 2019 | Statistic”, 2019). The most popular niches in the beauty market are: makeup, skincare, hair, and nails.

4. Business 

Everyone needs money. If you have a good knowledge of business, this may be a good niche to venture into. You could be a business coach and you offer services that are important to owners of businesses like PR or marketing. 

You could be a business consultant who helps business owners. There are plenty of business owner who are on Instagram, this is a great niche for you to exploit if you are good with the subject of business. As previously stated, you must learn how to focus; do not generalize too much. 

Post tricks, tips, and hacks that a good number of people should find useful. As time goes on, you will start gaining followers who would be ready to patronize you if you have something to sell. The more popular niches in this market are blogging, marketing, real estate, beginning a business, eCommerce, etc.

5. Fashion 

This is an offshoot of the beauty market, but is so huge, that it has to be considered on its own. If you have a style, examine your style to know what is unique about it, then create a business together with an Instagram page that portrays this style. 

It will be easy to create content here since you are just being yourself. It is also not a must that you are a professional fashion designer before you make a foray into the fashion niche. Maybe you have a deep understanding of how to bring out the best look each day. 

Maybe clothes have a way of looking tailored just for you, or you have the ability to grab attention wherever you go. The niches of the fashion market which you can explore are: accessories, clothing, watches, jewelry, etc.

6. Lifestyle and luxury 

We all want to live a good life with all its niceties. So, if you are someone who loves taking pictures in general; be it cars, food, or daily lives of people, this may be a good niche for you to venture into. 

This niche is what gives you the opportunity of showing people a glimpse of the life that many people want. It could be a life filled with positivity, the ideal life and lifestyle, or the life of a professional or professionals in a specific field. 

The luxury niche deals with showing people the lifestyle many people dream of; a lifestyle of affluence and comfort. Any of the two areas you choose to go into, they are both profitable and very popular. The niches here include supercars, travel and houses etc.

7. Animals 

The pet sector amassed $86 billion in 2017, in the United States alone. It has been predicted that pet care will exceed a worldwide estimate of $202 billion in the subsequent years (“Pet Care Market Size Worth $202.6 Billion by 2025 | CAGR: 4.9%”, 2018). These include foods, toys, pet insurance, and many others. Many people have a great love and passion for animals and treat them like their children. This is your opportunity of tapping into the love and profit from the niche.

8. Relationships 

As long as there are human beings, there will always be relationship drama. This is why the relationship niche is a great one to exploit. People are always eager to understand the opposite sex and also to enhance their relationships among other things. 

When you have ventured into this niche, chances are that your followership count will grow very fast. There are some specific niches you can tap into in this sector such as parenting, business relationships, friends, etc. if you have tutorials and tips that can help people along in their relationships, you can make a lot of money from this sector.

9. Gaming 

Games are very attractive to kids and a lot of adults as well. If you have someone who is into games, you will know how much games can be worth. People spend a lot of money buying consoles, games, walkthroughs, and guides. 

In fact, some of them just like watching other people play games and they spend a lot of time watching people play and review the most recent games on YouTube and some other viewing platforms. 

This would sound fantastic, but there are people out there who make a lot of money just playing and reviewing games. A good example is the account PewDiePie which has over 21.8 million followers on Instagram as of May 2022. The gaming niche is really big and the possibilities still abound.

10. Family/parenting 

This is another fast-growing niche that is a spinoff from the relationship sector. The parenting job is a tough one new and to-be parents are always in search of advice to work better. Some may want advice on what products to but to make their work easier. In 2018 alone, the aby care industry was valued at $73.86 billion (Johnson, 2019). 

People are attracted to accounts that relate this niche. Even people who do not have kids can relate to parenting because they come from a family. So, this niche may be one of the most profitable niches out there. 

You must have decided on the niche you want to focus on by now. Now that you have picked a niche, let us now proceed to learn how to post quality content that will give us the engagement we desire.

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