High Income Source is a leading social media marketing agency specializing in driving business growth through social media platforms. Whether you want to enhance your brand’s social media presence or drive targeted leads through social media advertising, our social media advertising services can help you achieve your goals.
Top-Notch Paid Social Ad Services
For businesses across all industries, social media advertising services have become an integral part of their social strategy. Businesses can use social advertising to reach the right people at just the right time as algorithms change.
Social advertising platforms each have their own way of reaching people, and each has its own advantages. Businesses in almost any industry can take advantage of social advertising to engage, inform, and convert their target audience.
By contacting us online, you can find out how our agency and social media ad management services can grow your online presence, increase sales, and improve customer loyalty. Feel free to contact us by phone as well.
Feel free to contact us at [email protected] or fill out the contact form to speak directly to a strategist about the benefits of social media ad management!
7 Ways Our Social Media Ad Management Services Help Your Business
Our social media ad management services go beyond simply managing your campaigns. We go the extra mile. We help you achieve your goals, from earning likes to driving sales, while optimizing your ad spend for the best return on investment (ROI).
You can take advantage of these seven benefits when you use our social media advertising services:
- Reach the audience that matters most to your business
- Remarket to site visitors, email subscribers, and more
- Use artificial intelligence and machine learning for data-backed targeting and messaging
- Build cost-effective, results-driven campaigns that achieve your advertising goals
- Optimize your ad spend to maximize your return on investment (ROI) and results
- Generate brand awareness with the most valuable users in your target market
- Create customer loyalty for repeat sales, word-of-mouth recommendations, more
Boost your business with social media ad services designed for performance and success.
High Income Source Offers Transparent Social Media Advertising Prices
Since we’re a social media advertising agency that believes in transparency, we post our social media advertising pricing. We provide social media advertising services that are reasonable enough to cover the needs of several businesses based on specific goals. Regardless of your social media advertising budget, we can accommodate everyone from small business owners to large corporations.
A complete solution to social media ad management
By using High Income Source, you don’t have to worry about managing your social media advertising campaigns on LinkedIn or Facebook. We have a team of social media specialists and graphic designers that handle everything when it comes to social media ad management.
Our social media ad management services include the following:
- Dedicated social media advertising account manager
- Quick response times (within 48 business hours) from your dedicated team
- Fast setup of ad accounts on social media platforms
- Custom ad strategy for each of your chosen platforms
- Unique ad campaigns and ads, including for remarketing
- Advanced demographic targeting, including interest and user intent
- Monthly or weekly consultation with your dedicated account manager
- Monthly or weekly campaign reporting and analysis
Our social media advertising services also include the installation of network tracking pixels, such as Facebook Pixel, on your website if you have never advertised on social media before. By doing so, you will be able to use remarketing to convert stray customers.
Who uses social media advertising services?
Your company can benefit from social media advertising services whether you are selling business-to-consumer, business-to-business, or ecommerce. 30 percent of online time is spent on social media.
To target people directly where they spend their time is a wise decision.
High Income Source will combine many social media advertising services that create a campaign that is tailored to your business model.
Social media advertising services can drive conversions, increase brand awareness, or increase engagement with your audience. We can help you find the most effective strategy.
This strategy will include relevant content that is up-to-date with current marketing trends and will always emphasize the aspects of your business that set you apart from your competitors.
Which platform should I choose for social media ad management?
There are many social media advertising platforms on the Internet that offer paid advertising options, but it’s important to choose a platform that will allow you to reach the right audience.
You should consider some big players when it comes to your campaign. Among them are:
Our strategists and social media specialists can assist your business in choosing the best platforms for your social media marketing campaigns. By focusing on the most useful networks for your company, you can achieve a larger return and better results.
Find out more about the different platforms and their advantages below:
Social Advertising Platforms
Facebook is currently, and most likely will remain, the largest social media advertising platform. As of June 2018, Facebook had 1.47 billion daily active users.
In terms of social media advertising trends, Facebook is widely regarded as the leader. Social advertising works for almost every business, and Facebook advertising is a great place to start. With Facebook advertising, businesses and companies can target audiences based on the campaign objectives. You can run campaigns to drive awareness, engagement, traffic, conversions, store visits, and more.
Currently, Facebook users can post ads using photos, videos, carousels, slideshows, and Facebook Instant Experiences:
- Carousel is a feature that allows users to show up to 10 images or videos and links within one advertisement. This allows advertisers to direct people to multiple places on their website with one creative.
- Slideshow is a feature that allows users to create video advertisements from still images.
- Instant Experiences is a tool that advertisers can use to create immersive advertisements using photo, video, text, carousels, product feeds, and more, all in one streamlined page. This page lives in the Facebook app, making it a very fast and seamless experience for the user. Each one of these tools offers benefits depending on the goal of the advertising campaign and what content is available to the advertiser.
Facebook offers advertisers a variety of ad formats as well as options that allow them to target specific demographics, interests, and behaviors. Additionally, Facebook can target users based on where they shop, travel, and much more!
Facebook owns Instagram, so their advertising systems are similar. Instagram introduced advertising in 2015 and has seen growth ever since. Comparing July 2017 to December 2017, the number of Instagram ads increased by 28 percent.
A campaign’s visuals are one of, if not the most, important elements. Even if you have the best product in the world and the best customer service, if your Instagram campaign has poor visuals, you will fail.
Instagram ads can be presented in the same way as Facebook ads: photo, video, carousel, slideshow, and Instant Experiences. Instagram also lets users structure their campaigns according to the campaign objective, such as website clicks, conversions, app installs, engagements, and video views. Instagram advertisers can target their ads in the same way as Facebook advertisers.
They even have their own Instagram analytics platform.
There are over 330 million monthly active Twitter users tweeting away and scrolling through their feeds. Twitter offers several forms of paid advertisements to reach these users. Twitter advertisers have the option to select the objective they want to achieve for their business, whether that be increasing traffic, engagement, awareness, video views, followers, app installs, or app re-engagements.
Like Facebook, Twitter also offers targeting for paid advertisements based on location, gender, languages, device, platform, and carrier.
Twitter has two distinct differences from most other social platforms. Twitter includes targeting by keywords to reach people based on their Pinterest searches. Twitter also includes an option to target people who are similar to users who follow specific accounts.
For example, if you want to target people who are like people who follow your competitors, you could include your competitors’ Twitter accounts in the target audience. It’s important to know that you are not targeting the specific followers of these accounts. You are targeting users who are like those followers.
Pinterest reached over 200 million monthly active Pinterest users as of September 2017. Pinterest advertising offers campaigns based on an advertising objective.
Pinterest advertising objectives include awareness, engagement, traffic, app downloads, and video awareness. Additionally, Pinterest offers a few different ways to shape audience targeting.
Advertisers can target audiences based on interests and keywords. When targeting by interests, Pins will show in users’ home and category feeds based on a user’s past interests and on the topic of the category. Advertisers can select from a variety of interest categories, each with additional segments. When targeting by keywords, advertisers can select phrases and words that would be similar to what a user is searching. This targeting places Pins in a user’s search results. It is best practice to include both keywords and interests in a campaign to reach people in both places.
Pinterest also offers custom engagement or email list targeting and some demographic information. Demographic information, such as location targeting, is more limited than other platforms.
LinkedIn offers advertisers three different ad products depending on the goals of a campaign:
- Sponsored Content
- Sponsored InMail
- Text Ads
Sponsored Content places content in the LinkedIn feed. Sponsored InMail sends content to LinkedIn users via a message to their inbox. Text ads are delivered in locations around the LinkedIn feed on a desktop.
LinkedIn’s targeting particularly shines when it comes to employee and company-specific targeting. Industry, position, seniority, and company size are a few ways LinkedIn allows businesses to hone in on a target audience in addition to age and location demographics.
As an example, take a heating and cooling company. Their HVAC company’s advertising strategy may use LinkedIn to recruit top talent in the local area. An ad campaign on LinkedIn could even help them market themselves to potential corporate or business accounts.
With over 1.3 billion users, YouTube has become more than a place to watch videos – it serves as the world’s second most visited search engine behind Google.
Social media advertising companies recommend YouTube advertising for businesses that have short video advertisements ranging from 6 to 15 seconds to be used in TruView in-stream ads. These advertisements appear before a user watches the intended video. A social media advertising company might also recommend YouTube advertising for companies that have longer video advertisements that would appear in search results called TruView discover ads.
If a business has either of these assets to use in YouTube ads, it can target the ads to people based on demographics, interests, and keywords.
Snapchat has 187 million daily active users with 71 percent aged 34 and under. If your audience is under 34 years of age, Snapchat is a great place for your social media budget.
Snapchat offers three ways to create ads: Snap Ads, Filters, and Lenses. Snap ads appear when a user scrolls through their friends’ Stories. Filters are sponsored graphics that users can find when swiping through options to select an overlay on their own photo or video. These are often used for events at a specific location. Lenses also overlay a photo or video but can be designed to affect or alter the image and video of the user.
Should I use a social media advertising agency?
One of the largest expenses associated with social media advertising services for your business can be hiring someone to do your campaign in-house.
This means you have to add another person to payroll, and pay them for their social media advertising services. Effective social media advertising requires creating copy, graphics, videos, optimizing campaigns and content, monitoring, and reporting.
The constantly changing nature of social media also means that those in the field must stay up to date with the latest tools, trends, and advertising policy updates. Social media advertising companies are dedicated to staying on top of social trends and policies that lead to successful campaigns.
When considering whether or not to make someone on your current team your social media advertising guru, you should consider how much you have in your budget, whether you have the resources to teach them the tricks of the trade, and how fast you want results.
If you’re looking for someone that can jump in right away to help your business create a fantastic social media advertising campaign, going with an agency is your best bet.
They know what they’re doing and can likely get you the results you’re looking for with their expertise and knowledge. It also saves you the trouble of adding someone to your team.
It’s important that a social media advertising company offers several pricing package options that can be tailored to your needs. Here at High Income Source, we have a variety of options, proven results, and social media advertising experts who can determine the best strategy to fit your budget.
When choosing a social media advertising agency, be sure to know if they will provide detailed reporting and communication about campaign results. To gauge the performance of your social media advertising campaign, High Income Source will provide extensive social media advertising reporting and performance updates.
High Income Source offers monthly and weekly reporting options depending on your social media advertising needs. You’ll know exactly what is happening with your campaigns when you choose our social media ad management services.
A social media advertising company should be able to tell you metrics like how many people saw your campaign, what actions they took after they saw the advertisement, and how they will use targeting to make sure the people who will act are the people most likely to see the campaign!
3 tips for choosing the best paid social ad agency
With so many agencies out there, it can be hard to choose the perfect one for your business. But don’t worry — it doesn’t have to be difficult!
Follow our three tips to make the search for an agency and social media ad management services easy.
1. Make sure they offer the services you’re looking for
If you’re a small business that really wants to make an impact with social media advertising services, it’s crucial to find an agency that provides the services you’re looking for. For example, if you want someone to run your social campaigns for you, make sure that the agencies you’re considering offers that service.
2. Look for a pricing table that outlines their social media advertising services
The best social media advertising agencies in the world will publish their pricing.
They don’t want to waste their time, or any potential clients’ time.
When an agency doesn’t provide transparent pricing, it could mean that they have hidden costs associated with their social media ad management services, or that they don’t have a concrete pricing system.
However, when an agency does provide transparent pricing, it means that they’re truly interested in finding serious potential clients. It also means that they want you to be informed right away about budget, and what to expect to pay for their social media advertising services.
3. Do extensive research
You should never settle on the first social media agency that you find.
Researching a lot of options not only gives you the ability to choose, but it allows you to get a sense of a realistic budget, learn about services that you may not have been aware of, and get to know a lot of different agencies.
You should also be sure to get to know the company before signing on the dotted line. Do research on the results they’ve driven for clients, on their agency history, and other important factors, like what their social media ad management services include.
Connect with a top social media advertising services company!
If you’ve been searching, “best social media advertising agency near me,” look no further than High Income Source.
Social media specialists at High Income Source can help a business determine where its social media advertising spending will provide the most ROI. High Income Source’s social media experts are ready to use our social media advertising services to help you reach your goals.
Our team has driven over $2.4 billion in sales and 6.3 million leads for our clients. If you’re looking to see the benefits of our social media ad management services, reach out to our team to receive a free quote.