Optavia MLM Review – Scam or Legit? Truth Exposed!

Are you looking for an Optavia MLM Review? Is Optavia MLM a scam?

There is no harm in researching Optavia MLM’s opportunity before joining, as you probably heard about it from a friend or family member.  

I have a passion to help people explore the best money-making opportunities online, so over the years, I have reviewed hundreds of similar online programs like Optavia MLM.

In the past week, I have done thorough research about the Optavia MLM, so I can tell you everything you need to know about it.

This review will cover both their business and their products, so you can use it as a guide if you are planning to sell Optavia products.

As a disclaimer, I’m not affiliated with Optavia MLM, which means I’m not paid to write this review for Optavia MLM. So you can be sure that my words are unbiased.

Optavia MLM Review – Key Takeaways

  • Name: Optavia MLM
  • Pros: MLM opportunity to make money
  • Cons: Optavia MLM has a very low success rate; You need to pay upfront to join the scheme
  • Overall Rating: 1/5
  • Who is Optavia MLM For: Optavia MLM is supposed for marketers to make money. But you are unlikely to make a penny because of the MLM nature and you may end up losing a lot of money.
  • The Best Alternative: An All-in-One Platform to Make Passive Income Online

In this Optavia MLM review, I’m going to cover the following in this review:

What Is Optavia?

Optiva is an MLM company that uses a service-first model to ensure they are always there to meet the needs of their customers by providing clean, affordable health and wellness products at a low price.

Through a network of Independent Health Coaches, Optavia MLM promotes and sells its convenient and easy-to-use meal replacement products through a Multi-Level Marketing (or Network Marketing) business model.

This is one of many making money online programs that involve either selling a company’s products or allowing others to join the company as distributors so they can sell products or purchase them at a discount.

It is unfortunate that so many people can join this type of business model, so you will be competing with so many others. 

As a result of so much competition selling the same product, it is very difficult to become a “6 figure network marketer”.

There are some very useful tips included in Optavia MLM that will help you land some commission checks and make money online.

However, the MLM industry has had issues in the past that it hasn’t been able to overcome. 

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How Did Optavia Start?

As a matter of fact, Optavia actually has a couple different owners. In fact, it’s actually a subsidiary of Medifast.

Medifast was founded by William Vitale in 1980, who is a doctor himself. He decided to start this weight loss company. Optavia was renamed “Take Shape For Life” in 2016/2017 in order to stay relevant.

Dr. Wayne Anderson and Bradley Macdonald founded this refreshed Optavia program in 2016.

Here’s the development timeline of Optavia:

1980: William Vitale founded medifast (the parent company)

1995: HealthRite changed it’s name from Vitamin Specialties Corp

2002: Optavia current owners and found “Take Shape For Life” under medifast

2010: Medifast is voted #1 on Forbes list of best small companies

2017: Optavia becomes the new name of the Take Shape For Life subsidiary.

2017: Optavia relocates to Baltimore Maryland

2018: Optavia goes public with a market capitalization of $1.8 Billion.

What Products Does Optavia Offer?

Optavia is a health and wellness company that provides products to help people lose weight. Upon request, they will be able to assist you in joining a weight loss program led by one of their health coaches.

With Optavia products, you can establish a healthy habit or two and achieve a healthy weight.

Optavia also offers you the chance to become a coach. As an Optavia coach, you will receive a “health coach business kit” that enables you to start selling products like meal replacements and/or smoothies.

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Optavia MLM Pros

You should consider Optavia’s benefits when reviewing the company. There are a few things to consider before joining.

1. Optavia MLM Has a Team of Coaches

You can learn from other coaches when you join Optavia. From marketing materials to sales plans, you can ask questions and get feedback.

It is not necessary to only work with the coach who sponsored you. Coaches can support each other. You can then ensure that you are the best coach you can be for your clients.

2. Optavia MLM Has a Fair Return Policy

The 30-day return policy offered by Optavia is another of its advantages. In the first month after buying the business kit, you can return it for a refund if you decide the business isn’t for you.

You can also use the return policy to attract future clients. When they know they can get their money back, you might be able to convince more people to sign up.

3. Optavia Has A Well-Known Parent Company

Medifast is known for its dieting products, so you may guess that Optavia’s products are quite good (but nothing too special).

Optavia MLM Cons and Complaints

Similar to other MLMs, you should think twice before signing up because it has many of the same cons as those other companies.

1. Anyone Can Join Optavia

Since there is no barrier to entry, anyone can become a coach, which may sound like a good thing. But it also means someone with no experience in wellness or health can join.

Even if you do have a background in health and wellness, the minimum requirements can make the company seem less credible. It can be difficult to convince customers to hire someone without industry experience when selling to them.

You could experience difficulties gaining clients, and your competition could grow rapidly as a result. No matter how many people you recruit, you’ll have to compete for clients with more people.

2. Low Earning Potential

Optavia may take up all of your time, but you may not earn much money from it. Making money in an MLM company without recruiting is difficult.

You will need your recruits to work hard for you if you want to make a significant income. This can be stressful if you want to control your income.

 You are better off starting your own online business. You will have more control over what you sell and how much you earn. I will tell you more about how to do this at the end of this review.

3. Optavia MLM Has a Complex Ranking System

In most MLMs, there is a ranking system that determines how much commission you can earn. 

Optavia’s system is more complicated than those of some other companies, though.

There are many different ranks at the company, and each rank has its own requirements to reach it. If you want to keep growing, you will need more and more people under you.

4. Health Coaches Are Not Health Experts

Distributors are all they are. No one besides them is qualified to offer health advice (maybe only their own experience). They are mainly interested in making sales and sharing their business.

4. Optavia MLM Products are Overpriced 

Optavia products aren’t cheap, as most people would agree. The average 30-day kit costs over $350. You can find similar weight-loss products at a lower price (either online or in a physical store). 

To be completely honest, most MLM products in that niche (health and weight loss) are overpriced. MLM companies are able to pay their distributors big commissions this way.

5. It Is Not Cheap To Become An Optavia Distributor

Compared to other MLM companies, it may be cheaper, but it will still cost hundreds of dollars. 

For commissions and ranks, you need to purchase the “Health Coach Business Kit” that costs $199, renew your membership for $99 per year, and place a monthly order.

6. Optavia MLM Products Are Difficult To Sell

You may find selling these products much more challenging than you thought. Despite the fact that MLM programs claim their products are the best, most of them are not remarkably different from one another aside from the marketing.

7. Most Optavia Distributors Fail To Make Money.

Sadly, most people who join MLM companies do not make any money. There is a very low success rate. 

That is usually due to a lack of marketing skills and proper training. 

Yes, you can ask your family and friends to buy your MLM products, but what if they refuse to do so? The majority of people end up wasting their money on Facebook ads and spamming their links everywhere. This is also true for Optavia.

8. Income From Optavia MLM Relies On Recruitment

Although it’s technically possible to make money without recruiting, it’s hard. People who make serious money with Optavia do so by recruiting and building their downlines.

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How Much Does It Cost To Join Optavia?

There is a one-time fee of $199 for onboarding. For some people, it can be very expensive, unlike affiliate marketing and other online businesses. A membership doesn’t guarantee you’ll get your money back.

In order to start your business, you must purchase a “health coach business kit” which contains products.

Optavia’s business kit provides information on its products, the Optavia Success System, and a year of access to your own company website.

You will need to pay after the first year for your website, or you will need to find an alternative method of selling your products. 

Can You Really Make Money With Optavia?

To succeed in any MLM, you need to be able to sell the company’s products and recruit people. Selling and recruiting are more challenging than they seem on the surface.

It will be more difficult to sell expensive health and wellness products than other MLM products. One reason is that some people can find healthier products elsewhere for less money.

Customers between the ages of 18 and 65 will make up most of your target market. You will serve significantly fewer active consumers if you exclude children and teenagers.

Similarly, health and fitness are niche concepts. It would be interesting to some, but not to everyone. 

Fitness and health are already priorities for many people, and those who don’t yet have them may find the expense prohibitive.

You have severe limitations on the number of customers you can sell to due to all of these factors. 

Consequently, you have a much lower chance of making money. In reality, how many of your friends would switch to more expensive meal replacements?

Yes, if you know the right people or are a good networker, you might get somewhere, but most people won’t.

Another thing to consider is the downline. 

Almost all MLMs rely heavily on their downline for revenue, which is a problem. Therefore, your earnings (and rank) are influenced by how others do. 

According to most people, that is one of the worst things about MLMs. You never have full control over your income.

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What is the Optavia Compensation Plan?

Optavia requires you to work as a distributor. The products will have to be paid for by your customers.

You will be responsible for signing people up for products on retainer from one of Optavia’s product lines. 

After that, you will be in charge of all distribution. The fact that you get paid for sales and not hourly means that qualified leads must at the very least be interested in learning about their products.

Optavia, therefore, doesn’t eliminate all of the legwork that goes along with traditional network marketing.

 It’s necessary to keep product inventory on hand, use auto-ship, process payments, and close transactions.

Here are the ways you can make money from the company:

1. Make Money From Sales of Optavia Products

MLMs tend to follow trends when it comes to products. There are always the same products available from different companies when it comes to makeup and skincare. 

This is not the case with Optavia. Instead, this company seems to be breaking the mold by focusing on health and wellness.

Optavia’s health coaches are actually middlemen. The products which seem to be the right fit for the customer are simply recommended.

Although there’s nothing wrong with that concept, it may limit your earning potential. As a result, the higher the number of groups in a supply chain, the lower the profit margin for those at the bottom.

Optavia’s income structure appears to be excellent at first glance. A distributor receives 15% of the sales commission.

Moreover, you only get a cut of Optavia’s profit. Optavia gets the bulk of the profit.

Another roadblock stands in the way. Coaches at Optavia get paid only when they sell products to others. 

Basically, if they don’t have enough clients to qualify for a bonus, they won’t receive credit for buying the products themselves.

Over the last year, Optavia sellers earned an average commission of 15%, but only 8.16% of them made more than $100. 

Twenty-one percent of health coaches didn’t make any money, and less than one percent made more than $100,000.

2. Make Money Building A Team

Optavia offers you a small percentage of revenue for each sales representative you recruit from the sales they generate. 

This is the first step of the team-building strategy. You’ll still make a little money no matter how cheap the product is. It’s nowhere near as much as you’d get if you sold the products yourself.

You can earn a small percentage of the earnings of direct recruits, but keep in mind that this percentage is still based on their earnings. 

Sales will vary greatly from one sale to the next, so it is difficult to predict what this will look like.

Phase two, referred to as “Leveraged Revenue Sharing,” is the next step. With this, you can earn throughout your entire marketing team. Although they do not use conventional terminology, the brand does follow a typical one-level team structure.

You will need a lot of recruits to advance in the business. It will likely be difficult to recruit five new consultants since selling expensive health and wellness products is quite difficult.

It is necessary to become a recruiting fanatic in this MLM. You have to recruit others and then motivate them to recruit, which is a vicious cycle.

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Optavia MLM Positive and Negative Feedbacks by Real Users

Optavia MLM Positive Feedbacks 

  • A+ rating from the Better Business Bureau.
  • Refunds are available for 30 days on the platform.
  • Rather than the 3-foot rule or 2-way calls with your upline, they embrace modern technology. Webinars are used to promote the company.
  • Commissions for Client Support are paid out on a weekly basis.

Optavia MLM Negative Feedbacks 

  • After 12 months in business, 21% of Coaches earn zero income, according to their income disclosures.
  • It might be challenging to move the product due to its competitive market and high price.
  • With a 22-page compensation plan, the compensation plan is very extensive and can be very confusing.
  • Since the company’s compensation plan does not include override commissions like most MLMs when you build an organization, there is a focus on recruiting Coaches.
  • It has been reported in reviews that some members dislike the taste of the products.

Is Optavia a Scam?

I cannot say Optavia MLM is a scam. They have partnered with so many prominent companies and those companies have positive things to say about the relationship.

In 2018, Optavia joined the prestigious ranks of publicly traded companies, demonstrating its commitment to sustainable business practices and sustainable health and wellness. 

Businesses that are publicly traded are for-profit companies that have greater social and environmental responsibilities. Their decisions must be weighed against the impact on their neighborhoods, the environment, their workers, and others.

The credentials of the company should silence doubters about it being a scam.

A scam is when you are deceived in some way or your money is stolen by a company. You won’t find any of that here.

You pay to join and then you sell products. It is up to you to sell them and recruit others.

However, making money with Optavia will not be easy. Most people will lose money or make crumbs.

Therefore, I don’t recommend joining Optavia MLM because there are better alternatives to make money online.

Optavia MLM Review: Final Verdict

Here comes my conclusion from this Optavia MLM review. Overall, I don’t recommend joining  Optavia MLM to make money because you are unlikely to succeed given the MLM nature.

Also, Optavia falls short in terms of scalability. There are only so many hours in the day and only so many people you can reach to sell by yourself.

You can’t get rich with it as a one man or woman show, which is why they push so hard for you to recruit.

Optavia seems like a great online business opportunity with room for growth. You cannot earn a decent living from Optavia’s MLM structure, however.

Consider whether the risk is worth the small profit before signing up. You can also look for other ways to make money if it’s not a good fit.

If you really want to make a decent and sustainable amount of passive income online, I have a better recommendation for you. This is 100% legit and has helped me make a full-time income. Let me tell you more about this opportunity in the next section.

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The Best Alternative of Optavia MLM To Make Passive Income Online

If you’re beginning your online business journey, you deserve a programme much better than Optavia MLM.

My #1 recommended platform is called Wealthy Affiliate.

Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch.

When you join Wealthy Affiliate, you can get access to the first-class web hosting service, keyword research tools, community support, comprehensive training, writing tools, and other software to help you build an online business step-by-step.

You can register a free account with Wealthy Affiliate, which enables you to get started with affiliate marketing right away without paying a penny.

If you like the platform, you can then upgrade to the premium membership to get access to everything on the platform. There are no upsells afterwards.

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while applying what is taught inside Wealthy Affiliate.

Optavia MLM review

Compared with Authority Hacker, Wealthy Affiliate has a much longer history, which has been established for 15 years and there are many success stories in the past decade. Actually, Wealthy Affiliate has more than a million members so far, so you can see how popular this platform is.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership. The premium membership only costs $49/month or $395/year.

If you want to feel about Wealthy Affiliate, you can sign up for the free starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny.

So I strongly recommend you to register a free account and see it yourself.

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Optavia MLM Review FAQs

1. What is the BBB Official Standing of Optavia MLM?

On the Better Business Bureau website, there are currently 80 customer reviews for Optavia. 

Out of a perfect score of 5, customers gave an average rating of 1.53 stars. The reviews concluded that 517 complaints were closed in the last three years, and 270 complaints were closed in the last 12 months.

2. What does Optavia sell? 

Optavia sells food products ranging from light snacks to full meals called “Fuelings,” which are available in kits or individually. 

The products are divided into two categories: Essential and Select. 

3. What are Optavia’s most popular products? 

In order to promote fat loss while maintaining lean muscle mass, the Optimal Weight 5&1 Plan suggests eating six small, 800- to 1,000-calorie meals per day. It is a way to make healthy eating a habit.

4. How long has Optavia been in business? 

Since 2002.

5. What is Optavia’s revenue? 

Optavia rarely divulges financial information, but Medifast (the parent company) reports strong earnings that are growing steadily. 

With $117.3 million in revenue and profit, the second quarter of 2018 was the largest quarter in Optavia’s history.

6. How many Optavia distributors are there? 


9. What lawsuits have been filed against Optavia MLM? 

Medifast was sued in 2013 for not being forthright about revenues in order to deceive investors. The case was dismissed. 

A subsidiary of Medifast, Jason Pharmaceuticals, which makes Fuelings meals, settled a deceptive advertising case for $3.7 million in 2012. 

It made unsupported claims about its weight-loss program, according to the Federal Trade Commission. 

10. Does Optavia pay its coaches?

Coaches at Optavia can earn a variety of salaries. Each business opportunity is different. 

Despite this, according to the company’s income disclosure from last year (2019), most coaches (21% of them) made zero money after a year in the business.

11. Is Optavia a Network Marketing Company?

Yes, Optavia does technically have its own product. Typically, the products are marketed through network marketing or multilevel marketing.

Health coaches are just a fancy name for distributors, and that’s what they call their sales force.

12. Is Optavia a Pyramid Scheme?

It is not. It’s an MLM company that sells health and wellness products. Their products are real and they have real owners.

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