What most marketers do to make themselves stand out is to pick a niche and stay consistent with it. This allows them to become authorities in that particular niche. Thus, whenever a user has a question about that specific area, they are the first to come to mind.
There are proven methods for monetizing your Instagram account, regardless of how many followers you have. You’re missing out if you don’t use Instagram to make money.
Pick a profitable and popular niche that will attract followers, boost user engagement, and help you easily grow your revenue on Instagram.
In this article, you will learn about the best Instagram niches for money-making and how to choose a suitable niche to grow your business.
Most Profitable Instagram Niches
There are plenty of Instagram niches that were initially very popular but phased out over time. This doesn’t mean you shouldn’t take advantage of what’s currently in vogue, but the problem is that it could vanish at any time.
A better option would be to enter a niche that is consistently profitable. Below, we will discuss different niches that have remained profitable, popular, and trendy over the years.
1. Health and fitness
The health and fitness niche has a broad audience that can never be exhausted. As of 2022, the global fitness industry holds a market value of $87 billion, and this figure is anticipated to continue its upward trend, experiencing substantial growth each year.
You can enter this niche by providing health tips that promote a healthy lifestyle. You can also share stories of your road to health and fitness. Within this sector, there are various popular sub-niches, such as weightlifting, basketball, football, yoga, cycling, and more.
For example, Anytime Fitness is a standout gym brand on Instagram. They center their content on inspiration, often showcasing members and personal trainers for a personal touch. They highlight real fitness experiences, showing that everyone can make improvements. Every post is carefully crafted to be inclusive and welcoming, reflecting the atmosphere of their gyms. In the following post, you can see their members smiling after a workout.
Most of us at one point or another have imagined ourselves taking adventures to luxury places. There is always a place, country, or area you would love to visit. The travel industry was valued at $615.2 billion dollars and is expected to reach a value of around $986.5 billion by 2032. This makes it a very fertile sector to tap into.
Because this is a very wide market, you may need to sufficiently narrow down your niche if you want to make an impact on the market. You may suggest and review eating places and restaurants, places to stay, different cities, and how to move around different cities. You should also feed your audience with fantastic videos and pictures of the great outdoors and other picturesque places.
For instance, Lonely Planet boasts over 3.3 million followers on Instagram. Their feed is brimming with travel inspiration, tips, and destinations. Beyond mere vanity metrics, Lonely Planet maintains a highly engaged profile, with people actively commenting and reacting to their content daily. What’s even better? Many of these comments involve people tagging their friends, turning digital word-of-mouth marketing into a powerful tool.
In the following post, they’re asking followers to tag a fellow travel to hit the ground running in 2024.
Your major audience in the beauty market would be mostly women. There are men of course, but women are the major audience in this niche.
Estimations show that the Beauty & Personal Care market worldwide is projected to generate a revenue of US$646.20bn in 2024. The #Beauty hashtag has over 200 million posts associated with it and the number keeps growing.
You could enter this niche by sharing product reviews, tutorials, and tips on how to. Since beauty is mostly about visuals, it is perfectly tailored for Instagram. Coincidentally, Instagram has 50.3 percent female users. The most popular niches in the beauty market are: makeup, skincare, hair, and nails.
For example, L’Oréal Paris has a whopping 10.8 million followers on Instagram. Their success comes from a smart strategy that involves diverse influencers, a balanced showcase of products, and an educational touch. This approach has not only built them a massive following but also kept their brand presence strong. In the following post, you can see L’Oréal Paris partnered with Danielle Marcan to demonstrate a makeup hack.
Everyone needs money. If you have a good knowledge of business, this may be a good niche to venture into. You could be a business coach and you offer services that are important to owners of businesses like PR or marketing.
You could be a business consultant who helps business owners. There are plenty of business owner who are on Instagram, this is a great niche for you to exploit if you are good with the subject of business. As previously stated, you must learn how to focus; do not generalize too much.
Post tricks, tips, and hacks that a good number of people should find useful. As time goes on, you will start gaining followers who would be ready to patronize you if you have something to sell. The more popular niches in this market are blogging, marketing, real estate, beginning a business, eCommerce, etc.
For example, Entrepreneur leverages its Instagram account to inspire, inform, and celebrate entrepreneurs, drawing in 3.6 million followers.
They excel at sharing pictures of business owners in their element and providing images that link to useful information and videos. Moreover, Entrepreneur has a strong click-bait game, featuring irresistible short video titles like, “What separates successful people from average people” and inspiring quotes like the following:
This is an offshoot of the beauty market, but is so huge, that it has to be considered on its own. If you have a style, examine your style to know what is unique about it, then create a business together with an Instagram page that portrays this style.
It will be easy to create content here since you are just being yourself. It is also not a must that you are a professional fashion designer before you make a foray into the fashion niche. Maybe you have a deep understanding of how to bring out the best look each day.
Maybe clothes have a way of looking tailored just for you, or you have the ability to grab attention wherever you go. The niches of the fashion market which you can explore are: accessories, clothing, watches, jewelry, etc.
Take Paloma Wool’s Instagram page, for instance. It’ll make you feel like your closet is missing something. With clever virtual videos and inventive sweater styling ideas, the page becomes a constant source of inspiration.
6. Lifestyle and luxury
We all want to live a good life with all its niceties. So, if you are someone who loves taking pictures in general; be it cars, food, or daily lives of people, this may be a good niche for you to venture into.
This niche is what gives you the opportunity of showing people a glimpse of the life that many people want. It could be a life filled with positivity, the ideal life and lifestyle, or the life of a professional or professionals in a specific field.
The luxury niche deals with showing people the lifestyle many people dream of; a lifestyle of affluence and comfort. Any of the two areas you choose to go into, they are both profitable and very popular. The niches here include supercars, travel and houses etc.
For instance, Rolex, with over 15.7 million followers, dominates the luxury accessories niche like a shark. Exclusivity is a key aspect of the Rolex brand. Their content is professional, sleek, and sexy. They showcase their watches from every angle, clearly aiming to inspire their followers with a detailed view of the true elegance of high-end watches.
The pet industry is expected to grow from $320 billion today to nearly $500 billion by 2030, as reported by Bloomberg Intelligence (BI).
This niche include foods, toys, pet insurance, and many others. Many people have a great love and passion for animals and treat them like their children. This is your opportunity of tapping into the love and profit from the pet market.
Take Petco, for instance. They have a robust presence on Instagram with over 719k followers. As a leading pet specialty retailer, Petco offers a diverse range of products for various pets. Their social media channels are feel-good spaces, filled with numerous photos and videos of their furry customers, hitting just the right note.
About 50% of their Insta Stories include a “Swipe-Up” Call to Action (CTA) with an associated link.
As long as there are human beings, there will always be relationship drama. This is why the relationship niche is a great one to exploit. People are always eager to understand the opposite sex and also to enhance their relationships among other things.
When you have ventured into this niche, chances are that your followership count will grow very fast. There are some specific niches you can tap into in this sector such as parenting, business relationships, friends, etc. if you have tutorials and tips that can help people along in their relationships, you can make a lot of money from this sector.
Consider Nedra Glover Tawwab, who boasts 1.8 million followers on Instagram. She’s not just a therapist but also a boundaries expert and author. Nedra always has the right words, knowing what you need to hear. Her posts, with clear examples of acceptable and unacceptable behaviors in a relationship, along with guidance on what to avoid and how to be the best supportive partner, will have you saving every one of them.
Games are very attractive to kids and a lot of adults as well. If you have someone who is into games, you will know how much games can be worth. People spend a lot of money buying consoles, games, walkthroughs, and guides. In 2022, the revenue from the worldwide gaming market was estimated at almost 347 billion U.S. dollars.
In fact, some of them just like watching other people play games and they spend a lot of time watching people play and review the most recent games on YouTube and some other viewing platforms.
This would sound fantastic, but there are people out there who make a lot of money just playing and reviewing games. A good example is the account PewDiePie which has over 21 million followers on Instagram. The gaming niche is really big and the possibilities still abound.
This is another fast-growing niche that is a spinoff from the relationship sector. The parenting job is a tough one new and to-be parents are always in search of advice to work better. Some may want advice on what products to but to make their work easier. In 2018 alone, the aby care industry was valued at $73.86 billion (Johnson, 2019).
People are attracted to accounts that relate this niche. Even people who do not have kids can relate to parenting because they come from a family. So, this niche may be one of the most profitable niches out there.
Take Olya Mosendz, a Ukrainian influencer based in Los Angeles, for example. With over 400,000 Instagram followers, she’s collaborated with Social Native on 80+ campaigns, partnering with brands like Sony Pictures and Aquaphor. Olya’s top-notch content revolves around her life with her daughter in the USA, providing practical tips on parenting, nutrition, and self-care.
How To Make Sure You Have A Profitable Niche?
It is important to understand that not all niches will yield the same dividends. While choosing something you are passionate about, you still need to venture into a niche that will reward you adequately.
There should be enough people interested in the niche you want to explore. This is how you can determine if your niche will be successful or not. To assess the profitability of your niche, ask yourself the following questions:
- Are there enough people interested in your niche to generate sufficient revenue?
- Are people willing to spend money in this niche?
- Does your niche provide a solution to a problem, or satisfy needs and wants?
- Can you improve upon an existing solution?
If you answered yes to all these questions, then the niche you want to enter is likely to be profitable. This doesn’t mean you can’t explore other niches, especially if you aim for long-term profitability.
Learn more: How to Make Money on Instagram