12 Best Free Affiliate Marketing Tools for Your Campaigns

Affiliate marketing refers to the practice of paying marketers, called affiliates, to promote a business’s products or services.

For blogs, podcasts, YouTube channels, and social media influencers, it is one of the most popular revenue streams.

In 2020, affiliate marketers in the United States alone spent $6.8 billion. In 2022, Rakuten Marketing predicts that these figures will grow to $8 billion. 

Therefore, affiliate marketers should double down on their campaigns and treat them as one of their best sources of revenue. 

As an affiliate marketer, you need the best free affiliate marketing tools on your digital marketing arsenal if you want to increase your return of investment (ROI), generate better quality leads, or have more control over affiliates.

In this article, you’ll find some of the best free affiliate marketing tools and software to help you succeed.

1. Refersion

Refersion is a referral tracking app that allows you to manage your affiliate marketing program, scale your network, and track sales activity. With one platform, you can keep track of your sales team, partners, and customer referrals. Using tools such as the Post-Purchase Channel to automatically add customers as affiliates and the newly developed online directory, Refersion Marketplace, you can build your affiliate list.

The affiliate registration page allows you to collect new recruits’ details as well as add, modify and approve new affiliates using our bulk actions tool. Refersion lets you pay affiliates directly from the app, or use an alternative payment method.

With your comprehensive merchant dashboard, you can track program activity such as active affiliates, site visits, and incoming sales through the Latest Activity feed. 

Through their personalized dashboards, your affiliate partners will also be able to track their referral activity in real-time.

  • Free 14-Day Trial
  • Price: (Monthly) Professional – $89 / Enterprise – Custom / Enterprise Plus – Custom

2. LeadDyno

LeadDyno is an affiliate management platform for creating and managing affiliate marketing campaigns. Most online businesses and eCommerce stores use it to track and control their affiliate programs. With the system, third-party platforms and websites can be easily integrated. In addition, the software offers a number of features specifically designed for affiliates. Payout management, email automation, conversion tracking, and thorough reporting are some of the major ones.

LeadDyno offers a variety of affiliate marketing services to its clients. You get your own affiliate program page with LeadDyno’s domain name once you open an account. 

The website also integrates with most well-known eCommerce sites. Among them are Shopify, Stripe, PayPal, Chargify, Recurly, BigCommerce, and many more. Certainly, this makes managing affiliate programs easier, faster, and more successful.

  • Free 30-Day Trial
  • Price: (Monthly) Starter – $49 / Biz Builder – $59 / Accelerator – $79

3. Post Affiliate Pro

Post Affiliate Pro is an affiliate marketing software that boosts sales and online traffic for eCommerce websites and online shops. Businesses use this powerful software to monitor, track, and analyze affiliate performance. In this way, they can work closely with their affiliates and improve their market offering. Thus, they are able to generate maximum sales and attract more customers.

Post Affiliate Pro provides eCommerce stores with support in terms of commissions payout, affiliate automation, and access to merchant panels. PAP is affiliated with over 170 major Content Management System (CMS) and payment gateways, like Stripe, PayPal, WordPress, Shopify and more. Therefore, these affiliations provide a higher level of trust and security to its clients.

  • Free 14-Day Trial
  • Price: (Monthly) Pro – $97 / Ultimate- $197 / Network – $477

4. AnyTrack

With AnyTrack, performance marketers can fully automate their conversion data flow across their marketing stack.

Based on the AnyTrack platform, you can track engagements, conversions, and first-party data from your website.

Top marketing tools such as Google Analytics, affiliate networks, eCommerce platforms, and CRMs are fully integrated with conversion tracking.

  • Free 14-Day Trial
  • Price: (Monthly) Basic – $50 / Personal – $150 / Advanced – $300


The Tune platform is a powerful SaaS platform that offers mobile and web partner marketing services. With its strong set of features, it helps you build, manage, and improve your existing partner programs. 

Tune’s features set it apart from its competitors, including customizable dashboards, white labeling, and efficient report saving. The native postback capabilities and affiliate automation tools make this a great partner marketing tool for businesses.

The Tune user interface is intuitive and easy to use. After you set up the software, you can customize everything to your liking. Tracking can be set up for goals, conversions, referrals, page views, and user interactions on one or more websites. 

You can easily integrate the software with other marketing-related apps you may already be using. You can keep track of everything from one place. 

  • Free 14-Day Trial
  • Price: (Monthly Advertiser Plans) Bootstrap – $499 / Scale – $1,500 / Custom – Personal Quote

6. Offer18

Offer18 is a SaaS software that helps affiliates, ad networks, and advertisers track and optimize marketing performance. Based on geolocation, language, and operating system, employees can distribute campaigns to specific audiences.

With Offer18’s fraud detection functionality, staff members can identify and receive alerts about unauthorized traffic sources and false leads. It allows users to create and monitor lead conversion rates across custom events and goals within campaigns. 

Revenue share and predefined price referral rewards can be distributed in multiple currencies via affiliate referral programs. Users can track and fix breakpoints in campaign URL redirection using the link tester tool.

  • Free 30-Day Trial
  • Price: (Monthly) Startup – $49 / Professional – $149 / Enterprise – $349

7. Affise

Affise is used by some of the largest organizations in the world to create marketing campaigns based on conversions rather than individual clicks. This is made possible by centralizing all workflows, including creatives, transformations, distributors, and payments. As a result, you can use any traffic source and only pay for conversions.

The Affise Affiliate Marketing Platform helps marketers, advertisers, and agencies track and analyze their web-based advertising campaigns in real-time. It has a very intuitive user interface; all your creatives, changes, payments, publishers, and so on, are right at your fingertips.

By offering referral awards, affiliates are encouraged to bring in more relevant visitors and qualify for rewards. With a single click, all billings and calculations can be performed. You can also add your own custom tracking domains. For each offer, you may select a default domain from one or more tracking domains.

  • Free Trial Upon Request
  • Price: (Monthly) Pro – $299 / Enterprise – $499 / VIP – Personal Quote

8. Everflow

Everflow offers affiliate management and partner tracking services through its cloud-based Performance Marketing Platform. This tool offers affiliate marketers the best analysis and automation tools and streamlines their day-to-day operations. 

Everflow is known for its multidimensional analytics and data visualisation capabilities, which help analyze campaign performance and create efficient reporting. 

In addition to Affiliate Marketing, this software also supports Influencer Marketing and Mobile Marketing. A few of the software’s features include Affiliate Tracking & Management, Commissions Management, Payment Tracking, Email Marketing, and Fraud Detection.

  • Free 30-Day Trial
  • Price: (Monthly) Starter – $750 / Everflow Plus – Custom Quote

9. AffTrack

Affiliate Track is a click tracking application that can be used to build affiliate networks. The system allows users to search for clients, monitor activities such as clicks, and even send invoices. There are multiple packages available to suit the needs of different clients. Users can maintain tight control over their funds while maintaining growth potential. 

In addition, the system allows marketers to keep track of clicks even when they are not on a laptop or desktop computer. You can still use AffTrack’s features and tools on any device without installing a dedicated application since it is flexible and mobile responsive.

  • Free 30-Day Trial
  • Price: (Monthly) Professional – $89 / Enterprise – Custom / Enterprise Plus – Custom

10. ClickInc

ClickInc provides cloud-based software tools for managing and tracking online affiliate programs. Users need only basic HTML knowledge to setup and monitor an affiliate campaign using the dashboard-based web interface. 

With Trulink technology, ClickInc registers affiliate URLs and checks this unique ID within HTTP requests to accurately match referrals while improving Google rankings

It also promises to integrate with 114 of the top merchant accounts, payment gateways, and shopping cart providers – inviting DIY integrations or additional service setups.

The standard features allow merchants to create coupons and assign them to affiliates so that they can earn commissions, and to group affiliates based on their performance. You can create commission tiers, send affiliate emails, define cookie expiration settings, and manage banners, links, and HTML ads. 

Moreover, it enables users to create managers, approve or deny affiliates, set payment schedules, and generate detailed reports with tracking options. 

Graphs can be created for clicks, commissions, and sales, along with affiliate approval alerts, allowing you to analyze traffic across weekly statistics.

  • Free 30-Day Trial
  • Price: (Monthly) Plan 01 – $25 / Plan 02 – $69 / Plan 03 – $149 

11. Voluum

Voluum is a performance marketing analytics platform for marketers, media buyers, and agencies. All paid and organic traffic sources can be tracked, managed, and optimized from one platform. 

With Voluum, teams can collaborate on different access levels using AI-powered tools for traffic optimization. Your data is kept safe and campaigns are running continuously thanks to banking-standard infrastructure.

  • Free 14-Day Trial
  • Price: (Monthly) Discover – $89 / Profit – $149 / Grow – $449 

12. TapAffiliate

Using Tapfiliate, advertisers can create, track, and optimize their affiliate marketing programs using a fully customizable, cloud-based Affiliate Tracking Software. You can automate most Affiliate Marketing tasks with Tapfiliate, including Affiliate Tracking, Commission Management, and Multi-Level Marketing (MLM).

Tapfiliate is easy to set up and integrates with over 30 e-commerce and digital marketing platforms. When you integrate it with your website, all you need to do is set up the affiliate program and commission structure, and you’ll be ready to invite affiliates. 

You can find hundreds of tutorials online to help you if you don’t know how to do this. On their official website, there is also a lot of documentation and guides.

  • Free 14-Day Trial
  • Price: (Monthly) Essential – $89 / Pro – $149 / Enterprise – Custom Quote 

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