How to Write a Great Title and Description For YouTube Videos

Writing Great YouTube Video Title

Your title is your chance to make a good first impression. This is the first thing people see before they decide which videos to click. Based on the title, they will decide if your video is worth their time. If they find that your title matches exactly what they are looking for, then your video will surely get a click.

There’s no magic formula that guarantees a click-worthy title, but there are ways to make your titles stand out.

  • Use 10 words or less. It should be short and to the point.
  • Include numbers if you are making a video listicle (e.g. 8
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  • Include the specific benefit of your video. Add the keyword or phrase in the title.

When it comes to YouTube videos, your titles are everything. The title is one of the first things a viewer sees and often determines whether or not he or she will watch that video. For the best results, you should put some extra effort in to make sure that the titles of your video are appealing and inviting. Let’s take a look at some keys for writing a good title:

Write descriptive YouTube video titles

For example, if you uploaded a video of your dog doing tricks, avoid titles such as my dog or beagle playing. Titles like those don’t tell you much about what’s going on in the video. A better example of a good title would be Beagle Performs Amazing Tricks Video. From this title, you know that the video will be of a beagle dog doing something that you may not see every day.

Include the word video in your title

Many people search for videos in Google instead of directly in YouTube, so a typical search would be something like dog trick video and yours would likely turn up in the search results.

As always, be sure to do extensive keyword research for your title to make sure that you’re using the best combination of words.

In addition to having a great thumbnail image and several keywords, you also need to have a captivating title and a good description. Your title is going to help entice people to click on your video and watch it. It will work hand in hand with your thumbnail image to capture interest and spark curiosity. Therefore, make sure you have a captivating title that will tell viewers exactly what they are going to watch. People like to know what is coming in the future. They don’t want to be surprised and they definitely don’t want to be disappointed.

When writing your title try to write it in keyword segments. However, unlike in the tag, you are going to spell thing properly and make it look nice. Your title is something that needs to be appealing. Remember, people judge books by the cover so if the title looks bad then they are going to pass right on to the other one. The same is true with your video. People are going to decide based on your thumbnail and then your title whether or not they want to watch your video. Although on YouTube you will always have a thumbnail, in some search engines your thumbnail will not display. That means it is up to your title to draw them in. Therefore, make sure it is nice.

Your title and thumbnail must work together to draw people to your video.

Therefore, write your title in two or three different search phrases that tell exactly what the video is about. It is a good idea to use dividers between the phrases so that people can easily read them without having to strain their eyes. Things like dashes – or vertical bars | will work nicely. In addition, try to place your brand at the end of your title so that people will know your videos even when the thumbnail isn’t present. This is mostly for off YouTube promotion like when your title is hyperlinked on another site or on social media.

Writing Great Descriptions For YouTube Videos

It’s vital to place a description on your videos so as to assist people find your own videos. But just allow it to be certain that you leverage key words and hashtags. Your movie’s name and description need to have the content which informs people what is going to expect to see if they will see your movie. Adding a backlink to your site from the description is also a wise idea to get off people to YouTube and on your site.

Just like your channel description, your video description must be optimized as well. YouTube will factor in the description in the ranking algorithm. If you write your description with search engine optimization in mind, your video will have a better chance of being discovered.

Follow these simple rules of thumb:

  • Should be at least 150 words.
  • Include the target keywords
  • Focus on the first two sentences. Only the first two sentences will appear below your video; the rest of the description will only appear when viewers click on “Show More”.
  • Include your call-to-action pitch. If you are asking people to sign up or join something, you have to provide the link to the website.
  • Include the affiliate links if you’re doing product reviews.
  • Include links to your website and social media.
  • Don’t use misleading or clickbaity titles. Misrepresenting the content of our video will turn your viewers away and avoid your videos like a plague.
  • Deliver what you promise.

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