The Tools You Need For Creating YouTube Videos

Video content is taking over the Internet. More and more people are preferring to consume information through videos on YouTube because they are more engaging, more urgent, and more entertaining. It becomes necessary to produce high-quality videos to attract more viewers and grow your subscriber base.

Set-Up For Creating YouTube Videos

There are different ways to record a video for YouTube. The method would depend on the type of camera you have and the kind of video you intend to shoot. There are so many options when it comes to the type and brand of camera to use for recording videos. Instead of contemplating and worrying about camera brands, lens kit, and accessories, focus on the content and just use what you currently have. It could be an entry-level DLSR, a smartphone, a handheld camera, or a webcam. As long as it can record in high definition, it would do.

The important thing is to understand and master the basics of video recording. You only need to have a foundational knowledge of the camera and equipment to get started with video recording.

If you’re just starting and don’t want to spend a lot of money, you could buy the camera that’s within your budget and just upgrade to a better camera that would satisfy your video recording needs.

Cameras

In choosing a camera, you must first decide what kind of video content you’ll be doing. If you are doing mostly a talking-head video where you’re just talking to the camera, you don’t need a full-featured camera. What you intend to do with your videos will help you decide which camera to use.

Here are the types of cameras you can choose from:

Point-and-shoot cameras

These no-fuss cameras are so easy to use that you can use straight out of the box. You can select one of the many presets available depending on the type of video you’re recording. They deliver full HD image quality and are ideal for vlogging.

DSLR cameras

This is the camera to use if you want high-quality images in full HD. While it has the most professional-looking results, here is a learning curve before you can operate the camera properly. You have to learn how to focus the lens and be familiar with the settings. DSLR cameras are typically used in shooting scenes with cinematic effects. Videos shot with DSLR look more professional and well- thought-out.

Smartphone Cameras 

Although phone cameras now deliver high-quality images, they don’t quite match up with standalone cameras. Many YouTube creators use their smartphones when they are vlogging. They use the selfie mode to record themselves as they go through their daily activities.

Webcam

These are tiny cameras that you can use if you’re doing video game walkthroughs, demos, and screenshare.

Action Cameras

These are small compact cameras used to record first-person point of view of events. They are best used in capturing fast movement because of their superb image stabilization system. They are ideal for recording extreme sports and underwater shots.

Microphones

Your videos must have clear sounds. Viewers may tolerate shaky camera shots, but they can’t stand poor audio. That’s why it’s important to use a microphone when shooting a video.

Cameras have their onboard microphone, but you would have to stay within three to four feet from the camera to capture the voice and sound. This setup wouldn’t work if the subject you’re filming has to be talking from a distance. An external microphone will help boost the audio quality.

Types of microphones

  • Shotgun – This microphone has directional recording so they are effective in picking up sounds when pointed directly at the source of the sound.
  • Lavalier – This microphone can be clipped onto your clothing (also called lapel mic). It’s best used for interviews or when the subject is far from the camera.
  • Boom — This microphone is used to capture dialogues or conversations among several people. It’s connected to a long pole so that it can be held above the frame of the scene. This is used in filmmaking because it can capture natural sounds effectively.

Lighting

Lighting is important in creating high-quality videos. This is something that many creators take for granted. Lighting is more than just making sure viewers see your subject, it also creates the tone and mood of the video.

Different kinds of lighting setups and techniques can influence how your video would be perceived by the viewers. If you want your viewers to feel a certain way when they watch your videos, lighting can help give tonal cues that will match the message that you’re trying to convey.

Lighting can also be used to guide your viewers where to look. It can naturally draw their eyes on the specific part of the video you want them to focus on. High contrast images can make objects in your videos stand out. Although you can make adjustments in post-production, it will save you a great deal of time and grief if you start with proper lighting. With great lighting, your videos will look professional and pleasing to the eyes.

Here are the most common lighting setups that can make your videos a whole lot better.

  • Two-point lighting system. This uses two light sources at opposite ends. The first light source is the “key light” which provides the primary lighting to the subject. The second light called “fill light” balances out the shadows.
  • Three-point lighting system. In addition to the key light and the fill light, this setup uses a backlight that splits the subject and the background.
  • Natural light. There’s nothing better than natural light coming from the sun. You can record outdoors at certain times of the day when the light is at its brightest. Alternatively, you can record near a window so you can take advantage of natural light coming in. The downside to this is that it’s a little trickier to control, but it can be done.

Accessories

Tripod

Unless you really intend to make shaky action videos, you must use a tripod to stabilize your shots.

Teleprompter

A video teleprompter is not required but it can help you create more content faster. You can structure your content so that you don’t waste time going off-topic. Since you’re reading from a teleprompter, you can minimize mistakes. The fewer mistakes you make, the faster the editing can be done.

Best Tools with YouTube

Plenty of useful tools exists to use with YouTube, including video creation tools, video promotion tools, and more. Making use of these will help you grow your subscribers in an organic way, and organic views mean more subscribers, over time. Here are some video marketing tools you can use to get the results you’re looking for.

Bulk Suggest Tool

This free tool was created by the Internet Marketing Ninjas and is an easy way to find out relevant keyword research data for your content. It will look through YouTube and Google’s “autocomplete” databases, expanding the terms you entered based on popular search terms. This allows you to compare search terms in Google fast with YouTube terms, better understanding the searching goals of your target subscribers and audience members.

WordPress Keyword Plugin

In addition, there’s a plugin for WordPress that you can use to look at keyword ideas using Google auto-complete search terms. This is in your dashboard under the post-editing options. Another benefit to this plugin is that it can give ideas for what to create articles and videos about based on what is popular.

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