Facebook Ads Types

There are different types of Facebook advertising options and their positioning you can choose from, depending on your marketing goals.

1. Post Boost

This is to promote any particular post or its content on your Facebook page. When you boost the post, you will be able to make it reach out to more people (in the right target group), and the engagement will also be high.

Facebook will give you the chance to boost the reach so that more people can see it, every time you make a post. Just click on “Boost Post” and you will be able to set up the bidding strategy, including price, and decide on the target audience. Boosted posts look exactly like ordinary posts on the network, but there will be a sponsored note on top of your advertisement.

Historically, it has been seen that posts with a photo do best on Facebook. The recommended image size is 1,200 x 628 pixels. The headline should have 25 characters, and the link description 30 characters.

2. Promote Page Likes

Here, you will be promoting your Facebook page to get more likes, which means, you will attract new fans to the page. The users will see a call to action immediately. With this, you can go from just 100 page likes to 5000 in just a matter of days.

Just remember, instead of trying to get the getting maximum number of likes for your money, the focus should be on getting them from people who will be really interested in your Facebook page. So, target correctly.

3. Clicks to Website

This advertising is meant to promote your website, like for instance, a website for newsletter sign ups, a website making special offers, a website for bookings, and such others. A click on the advertisement takes the Facebook user to the website, landing page, or even a blog post with the content you want to promote.

The recommended image size is once again 1,200 x 628 pixels, and the number of characters in headline and link description remains the same.

As a side benefit, these advertisements can also generate Likes for your Facebook page. But keep checking the comments and replying so that the engagement is high.

4. Website Conversions

Here too, the user is taken to a website when he or she clicks on the Facebook advertisement, but with a critical difference. You will be able to track the desired conversion here, like purchases, inquiries, reservations, sign ups, etc. To achieve this, you must have the Facebook Conversion Tracking Pixel installed.

5. App Installs

This is to promote your mobile apps. This kind of Facebook advertising is very effective for increasing the number of people or contestants who will use the app.

6. App Engagement

These advertisements are effective to bring back people who have entered an app or joined a contest.

7. Event Responses

This is effective when you are promoting an event. First, you will have to create the event on your Facebook page of course. Your “Event Response” advertisement can then promote the event so that it receives the maximum mileage.

It is always a good idea to limit the advertisement’s geographical reach to those who are living in the same region or city of the event, unless of course, the event you are promoting is completely online.

1920×1080 pixels are the recommended image size, and the image ratio is 1.9:1. The advertisement copy text can have up to 90 characters.

8. Offer Claims

Here, the advertisements will invite people to claim an offer you are making. For example, you can issue a discount coupon that can be used later at checkout while buying. The coupon can be created when you use the “Offer” in your Facebook promotions.

9. Video Views

This is for promoting videos. Video advertisements work well for both retargeting and brand awareness. You can retarget to those who have watched your videos and show them other advertisements, based on the duration of their watching.

Even a basic video can fetch you good results on the social media. Video advertising is an effective way of building audience engagement. Even small businesses can build strong connections with a simple video.

The videos can be in 9:16 (full portrait) or 16:9 (full landscape). The supported file size is a maximum 4 GB. The advertisement copy text can have 90 characters. The maximum length of videos can be up to 120 minutes, but those that really do well are between 15 and 30 seconds.

10. Carousel Advertisements (Multi-Product Ads)

First introduced in 2015, here you can show the images of different products you are offering. In the carousel format, you can show up to 10 different images or/and videos. There will be a call to action as well. Facebook will optimize your advertisement automatically and show the “most clicked images” first, thereby improving the chances of users visiting the website. This is most effective for ecommerce businesses with many products to promote.

11. Lead Advertisements

Facebook users, or those at your page, can give you important information without needing to go out from Facebook or visit another page. The information is filled in automatically, such as the email address, phone number, and name of the Facebook user, so the person does not have to do this separately.

12. Dynamic Advertisements

The Dynamic Product Ads lets you show single or multiple product advertisements to those who have been to your website. Different ads can be served to different groups based on interests, and visitor behavior.

It’s easy. Upload your product catalogue on Facebook, and make sure that

Facebook Pixel has been installed correctly on the pages of your site. The recommended image size is 600 x 600 pixels or 1,200 x 628 pixels. The headline should have 25 characters and the link description 30 characters.

So, as you can see, there are many ways to promote on Facebook. Of course, not all of them will work for you, and they are all not recommended for you as well. What works for you will depend on who you are, what type of business you are promoting, your requirements, and the customers you want to reach.

However, in many instances, you can combine different types of advertisements to create a comprehensive Facebook advertising strategy. In your campaign, always select the right path, and target to the right people, because success will depend to a great extent on the decisions you make.

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