MODULE 3: Build An Affiliate Website (Part 2)

Lesson 1: Install a WordPress Theme

You’ve installed WordPress. In this lesson, I’m going to talk about installing a WordPress theme.

For any WordPress websites, you need to install a theme. 

Go to Appearance => Themes => Add New

There are thousands of themes to choose from.

Install GeneratePress Theme

I highly recommend using the GeneratePress theme, which is super lightweight and easy to customise. Right now, there are over 300,000 installations and it has a 5-star rating.

install a wordpress theme

GeneratePress is free to download. Just type “GeneratePress” in the search bar. Then install and activate it.

install a wordpress theme

The free version of GeneratePress has some limitations. To get all the features of GeneratePress, you are recommended to get the premium version, which is not expensive. And the best part is that you can install it on 500 websites with a single purchase.

install a wordpress theme

Install a Child Theme

A child theme in WordPress would inherit all the functionality, features, and code of the parent theme without making any changes to the parent theme itself.

This allows you to make changes to your site using child themes without ever modifying the parent theme. When a new version of the parent theme arrives, you can safely update it as all your modifications are saved in the child theme.

You can download the GeneratePress Child Theme here. After that, upload it to your WordPress site and activate it.

generatepress child theme

Tools & Resources


Lesson 2: Change Permalink Structure

Before you start creating any posts on your website, you should set the permalink structure first.

Permalinks are the technical term for the URLs of your website. Although you can change your permalink structure at any time, it is best to do it at the beginning.

Go to Settings => Permalinks

While you can customise the permalinks structure, choosing “Post name” is the best practice for SEO purpose. 

change permalink structure

Remember, you should avoid changing the permalinks structure later on, otherwise your posts will need URL redirections which may affect the SEO and hence the traffic to your website.


Lesson 3: Create A Custom Menu

The website menu or the navigation is very critical for user experience and that’s where people can find your content. That is very important for SEO because if visitors cannot navigate your website, the bounce rate is going to be high. Websites with proper navigation will rank better on Google.

You can create as many menus as you want. To create a new menu, go to Appearance => Menus

create a custom menu

You can add any pages or posts to the menu.

For the main menu, make sure to choose the display location as “Primary Menu”.


Lesson 4: Decide the Color Scheme for Your Website

It’s time to design your website, which is part of brand building. In this lesson, I’m going to talk about selecting a colour scheme for your website.

Select a Color Scheme

Brand building is important for the sustainable development of your business.

And colour is one of the most noticeable, tangible components of a brand. 

It plays an important role in how a brand is perceived. It helps people recognise and remember your brand, and it has the potential to attract the right kind of customers.

No worries if you are not a designer. Here, you can get some inspiration from other well-designed websites and model the ones you like: http://www.cssdrive.com/

Different colour has a different psychological effect.  Here’s a great article that talks about the brand colour palette that you can reference:

https://www.canva.com/learn/brand-color-palette/

After you have decided on a colour palette for your website, simply go to Appearance => Customise

color scheme

You can customise the layout, colour and typography easily without writing a piece of code.

color scheme

Tools & Resources


Lesson 5: Design a Logo for Your Website

Every brand should have a logo. As part of the brand building for your website, you have to design a logo. In this lesson, I’m going to talk about how to design a logo for your website.

Create a Website Logo

To create a logo, you can use an online editor like FlamingText.com or CoolText.com which allows you to create pretty awesome and simple logos.

design a logo

Of course, if you know photoshop, you can create one, but if not, no worries that you can use Canva to make a logo yourself. You don’t need any technical knowledge.

design a logo

But for serious business, I recommend hiring a logo designer. It’s not expensive that you can hire a designer at fiverr.com for as little as $5. 

design a logo

Make sure to download your logo in the PNG format with transparent background. JPEG is not ideal for the logo.

Tools & Resources


Lesson 6: Create Basic Content For Your Website

In this lesson, we’re going to set up some basic content and pages for your website. These are the essential pages that every website should have.

1. Install the Classic Editor Plugin

Before creating a page or post, I would like you to install the Classic Editor plugin first. This plugin allows you to use the classic editor of WordPress. 

The Classic Editor is easier to use in creating blog posts when compared with the default Gutenberg Block Editor. The Gutenberg Block Editor is a new editor for WordPress platform, which was released in 2018. It allows you to use blocks for creating some fancy web pages.

To install the Classic Editor Plugin, go to plugins => Add New

create basic content

 

WordPress has thousands of plugins created by developers worldwide. Plugins are the key to customizing your website’s functionality. They are apps that let you add new features and functions to your site. I will introduce some great plugins to you in the coming lessons, which can add some cool functions to your website.

After installing the Class Editor Plugin, you can now create posts or pages like using a Word document. You can change to the default Block Editor when needed by going to Settings => Writing.

create basic content

 

2. Set Up Your Homepage

The homepage is the page people see when landing on your website. In WordPress, the default home page is a list of your latest blog posts. 

Most websites have a custom static page as the homepage. If you want to design a static page and set as your homepage, you can go to Settings => Reading

create basic content

You can assign any static page as your homepage there.

3. Create the “About” Page

The “About” page is important. Visitors would like to know who you are. So you should introduce your business to your visitors in order to build relationships and trust. Many businesses ignore this page, which is a big mistake. 

4. Create a “Privacy Policy” Page

All websites require a  “Privacy Policy”. It discloses the ways in which a website collects, processes, stores, shares and protects user data. Having a privacy policy ensures that your website complies with legal obligations.

In WordPress, there is a default privacy policy created. Go to Settings => Privacy

You can select which page to use as the privacy policy.

There are some privacy policy templates online, so you don’t have to write yourself. Here is the one that you can use: https://www.privacypolicytemplate.net/ 

5. Create a “Terms and Conditions” Page

The terms and Conditions page may not be required by law, but it’s better to have it. This page can limit your liability should someone take you to court, as well as protect your rights to the content contained in your website. Here is a free template for terms and conditions page:

https://www.termsandconditionsgenerator.com/

6. Create an “Affiliate Disclaimer” Page

In 2009, the Federal Trade Commission decided to regulate the business model of affiliate marketing. They want to make sure that users know about the financial relationship of the site to the products that they link to. So, the FTC mandated that all affiliate links must be clearly disclosed.

Some affiliate programs like Amazon Associate Program have specific requirements for the wordings of the disclaimer.

Here are some sample statements that you can make reference to:

https://www.webhostinghero.com/sample-affiliate-disclaimer-statements/

https://www.disclaimertemplate.net/affiliate-disclaimers/

7. Create a Contact Page

Every website has a contact page. It allows visitors to contact you with any questions. Also, it builds trust and credibility with your audience.

To create a contact page, go to Pages => Add New

create basic content

I recommend embedding a contact form on the contact page so that visitors can send messages to you without using your email address. You can create a contact form easily by using a contact form plugin.

I recommend using WPForms Lite. It is free for installing. With drag-and-drop functionality, it is easy to set up, configure and style.

create basic content

If you want to get all the features like conditional logic, integration with other software, you can get their premium version.

Tools & Resources


Lesson 7: Get Your Website Ready for Search Engines

Now you have made basic design and content for your website. It’s time to set your website up for Search Engine Optimization (“SEO”). You aim to get search engines like Google, Bing and Yahoo to find and index your website.

Since Google dominates the search engine market with around 86% market share, our whole SEO strategies will focus on Google.

So you may wonder why you want Google to rank your website. The reason is simple. You want Google to rank your website so that you will get visitors or traffic to your website. With people visiting your website, it means the opportunity to promote your product and make money.

In this lesson, I’m going to walk you through the set-up process of an SEO plugin that is going to make your website search engine friendly.

Install SEOPress Plugin

There are a few SEO plugins on the market like SEOPress, Yoast, All in One SEO, RankMath etc.

I recommend using SEOPress for the robust features and performance. 

SEOPress has a free and premium version. You’re recommended to upgrade to the premium version to get the most out of the SEOPress plugin

After installing SEOPress, you won’t see changes to the front-end of your website as the changes are done behind the scene, which makes your website code friendly for search engines.

SEOPress Settings For Your Reference

Here’s the setting for SEOPress for your reference, which you can make adjustment according to your own needs:

seopress

For SEO Purpose, it’s better to noindex the archives.

seopress

For SEO Purpose, it’s better to noindex the Taxonomies.

seopress

seopress

seopress

For SEO Purpose, it’s better not to include the Taxonomies in the SiteMap.

seopress

seopress seopress

seopress

You can create a schema for your blog posts. Just go to SEOPress => Schemas => Add Schema

seopress

Now, your website has done the basic setup for SEO. That means from now on when you create new content on your website, it will be automatically optimised for search engines. You will find your website content being indexed and ranked by search engines faster.

Tools & Resources


Stay tuned for the next email to get access to the next module. I will continue to talk about how to find the most profitable affiliate programs to join.

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