Facebook Account Set-Up

You’ve caught a glimpse of the most powerful Facebook features you can use to boost your business. Among the biggest and most essential ones is a business page. Now we look at the benefits of having one.

Why do you need a Facebook Page?

In today’s world, a Facebook page is essential for organizations and businesses looking to grow their online presence and reach. Below you will find the top reasons why you need one too.

Connect with your target customers

A Facebook Page is one of the best ways to connect with your audience. It’s like having a focus group that you don’t necessarily have to pay for. Your audience will be expecting useful information and that’s what you have to deliver. At the same time, you also get to collect useful information from your audience like their needs, pain points, expectations etc.

With the help of Facebook Insights, you get to mine more usable data about how they use your page and interact with your content. By interaction, feedback, and comments, they can tell you exactly what they want. You provide them an avenue to directly engage with your brand.

Through Facebook Page, you can humanize your business

Genuine social connections are what social media is all about. With a Facebook Page, you give your business a name, a face, and a personality that people will be able to relate to. You get to represent your business but also initiate non- business interaction.

You can build a community

In a Page, existing customers and potential customers can give reviews, testimonials and feedback. You allow them to share their opinions and voice any concerns they may have. And you can immediately address them. Building a community around your brand through a Facebook Page isn’t rocket science. You can do it in many ways including the following.

  • Post relevant, useful, and interesting links to articles, videos etc. 
  • Initiate conversations by asking your fans for comments, opinions etc. 
  • Encourage them to participate through promotions, giveaways and contests
  • Set a part for them to leave feedback and reviews
  • Provide incentive for staying active on your Page (i.e. most active member award, recognition, gift cards etc.)

It’s a great way to attract new customers and build a relationship with them. If you are successful in bringing them together, you can count on a loyal following that you can keep on growing and nurturing.

You can also use your Facebook Page for Search Engine Optimization or SEO

Creating a page isn’t just a venue for you to drive traffic to your blog and website. SEO is a longer-term advertising strategy that you can maximize through your Page. Your links, posts and activities published on the Page are all indexed in search engines like Google. It can contribute to your SEO efforts and attract more traffic to your business. To achieve your SEO goals, make sure to fill your Page with rich and relevant content. These things will help improve your search engine rankings.

Make your business accessible to customers and clients every single day

Most people log in to Facebook every day and plug in to their favorite Pages. This means it is crucial for you to regularly update your status, share videos and links as well as other pieces of valuable information. It will strengthen your connection with your customers.

To date, Facebook has over 2.2 billion active users and the number is steadily growing. There are also an increasing number of users that use Facebook to search for brands, products and services. Your presence in the platform makes it easier for them to find you. When they find you and connect with you, they are more likely to stick with you. When you manage to keep them interested and satisfied, they’d be more than happy to remain loyal and even share their connections with you.

Your competition has one

Why should you create a Facebook Page to represent your business? Why not when your competition has one? Absence in social media leads you to miss out on opportunities. If your competitors have one and you don’t, then they have a significant edge over you.

A Facebook Page is one of the most powerful and effective ways to broaden your reach. It is also a cost-efficient way to increase awareness of your business. Most importantly, it allows you to build a genuine connection with your current customers, your potential customers and your fans.

How to Create a Facebook Page for Your Business?

This Page will be attached to your Facebook personal profile. It is a separate entity, it works with an independent presence and can be used effectively to promote your brand, business or any cause. There are many features available to a Page that are not accessible to personal profiles. Among them are post scheduling, advertising and analytics. To get started, here’s how to create your business Page.

1. Go to your personal profile

To begin, you have to log in to your personal Facebook profile. Once you’re logged in, proceed by clicking on the Create button, which you will find adjacent to your name and the Home button. In the window that appears, choose Page.

2. Enter your business information

After clicking on Page, you will be prompted to choose between Business or Brand and a Community or Public Figure. Choose Get Started under Business or Brand.

You will then have to fill in the following information.

  • Page Name
  • Category
  • Address (Street Address, City, State and Zip Code) 
  • Phone Number

You will be given a choice not to show the address. If you choose to tick the box, Facebook will only show that your business is within the city, state region.

3. Upload a profile picture and cover photo

The following step is to add a profile picture that represents your business well.

An attractive image can draw attention to your page. Consider using a product photo. For instance, if you’re running a restaurant, adding a delicious looking dish from your menu may be a good idea. If you’re promoting a beauty salon, try using a fabulous hairstyle. Another idea is to use your business logo or any image that customers can easily associate with the business like a storefront or street sign.

The same applies for the cover photo. It has to represent the business but also be of great quality, as well as, visually appealing. To look the best, it has to be 828 by 315 pixels. Canva is one of the resources you can use for this. It allows you to create a quality image with the right dimensions. When choosing the image either for your profile picture or the cover photo, you should keep the following rules in mind.

  • Pick something visually appealing.
  • It should represent your business.
  • It must be a high-resolution image. A profile photo should be at least 170 by 170 pixels. A cover photo should be at least 828 by 315 pixels.

Don’t skimp on the images. If you have the budget, hire a photographer for product shots. You can outsource the job on websites like Fiverr or Upwork.

4. Complete your business details

When you’re done with all the steps above, Facebook will offer you tips on how to maximize the potential of newly created business page. While a visually appealing profile picture and cover photo can paint a thousand words, it is still essential that you complete the details and provide as much information as possible in order to bring life to your page.

Short Description – Tell your target audience what you are all about. This is your opportunity to humanize your brand or business. Write a quality description with smart use of keywords relevant to your industry/niche.

Keep it short and concise. As much as possible, do not exceed one to two sentences. You can describe your page’s or business’ focus.

Business Hours – Let your potential customers know your store opening hours. Username – Your chosen username will be attached to your Facebook URL (facebook.com/username). Because of this, you should choose an easy and memorable one. This will help people find your page effortlessly.

Website Link – If you have one, do not forget to add your website URL. Get attention from potential customers through Facebook and drive them to your website.

Create a Group – This is definitely something you should consider. Create a segment for your audience to connect with each other. It will give them a chance to talk about your business, your products and services.

5. Add call to action buttons

If you look at the upper right-hand corner of the Page, you will find the option to Add a Button. Take advantage of the traffic you’re getting to prompt visitors into taking action and get the results you hope to achieve e.g. visit your website, visit your online e-commerce store etc.

Book Service – There are two options for buttons here. Book Now is ideal for traveling agencies, hotel or B&B’s. The second button is Start Order which is appropriate for businesses in the food industry or any business offering products. Get in Touch – The following five button options will direct them to various points of contact you make available.

Call Now – Let people call you without memorizing a number.

Sign Up or Contact Us – These buttons will direct users to your website and a form for their details. It’s best for subscription capture and lead generation.

Send Message – This allows users to send you a private message through your page.

Send Email – For lengthy messages, customers can use this button to use email from the Page itself.

Learn More – Use this button to provide more information about an offer, a product or service or anything about your brand or business. There’s also an option to Watch Video for people who want to see a full video post on Facebook itself or viewed from your website.

Make a Purchase or Donation – You can use this button to take them to your product page. Link it to your website. One click can take them where they need to be and purchase products or avail themselves of your services.

Download App or Game – This is best used if you’re promoting or using an app to improve user experience. The Play Game button can also make your Page more interactive.

You have several options. Feel free to explore them all before you decide which is best for your business.

6. Adjust privacy and security settings

Whether or not you’re getting help in managing your business page, it’s incredibly important to ensure the security of your Page. We’ll look into the different settings you can customize.

General Settings

This is where you control your page. You can access the General Settings page by clicking on Settings located at the top right corner above the Page cover picture and adjacent to Help.

There are a couple of essential things you must do on this page and they include the following.

Shortcuts

This is about saving time by pinning your page to shortcuts segment. One clicks from your personal profile will take you directly to the business page.

Visitor Posts

You can allow your visitors to post, add photos or publish videos to the page. At the same time, you can review the content first to make sure no inappropriate content goes through. To do this, tick the box for reviewing the posts made by others. This will give you a chance to either approve or disapprove posts before they get published.

Messages

You have to make sure that visitors are allowed to send you messages through Messenger. In fact, you should encourage them to. You can get started by checking the box for Messages.

Others Tagging This Page

Allowing individuals and businesses to share and tag the page can further expand your audience. Tick the box to allow it.

Age Restriction

If you’re selling or promoting age-sensitive products like tobacco and alcohol, it is necessary to prevent minors from accessing your page.

Page Moderation and Profanity Filter

If it’s important for you to keep things clean, it would be wise to edit these settings. Blocking comments containing words you may consider offensive or inappropriate will help you control published content. Do this by adding words on the prohibited segment.

Similar Page Suggestions

By ticking this box, you allow the system to include your page in results of relevant searches. For instance, if you have a pet grooming business and a user searches for pet products, your page will appear as a relevant search.

Page Updates

Whenever you change or update any information from your page like a phone number or description, the system can send out notifications. It’s also possible to stop Facebook from publishing those updates.

Post in Multiple Languages

If you’re catering to non-English speaking audiences, you can make your page multi-lingual. This will make your page and posts appear to visitors in their local language.

Comment Ranking

Comments can be ranked so that the most recent ones or the most relevant ones appear at the top. Use this setting to indicate your preference according to what will be more beneficial to your business or brand.

Content Distribution

Your page’s followers can download published videos. You can allow it or restrict it by editing this part.

Messaging Settings

When traffic volume on your page increases, it can become more challenging to manage. This is the best time to start thinking about automation.

A Response Assistant is useful in delivering automated responses to queries or any messages you receive through your page at least until you are able to respond to them. You can even customize the response to mention the name of the user who sent the message. With auto-response, you can let the sender know that the message has been received and you’ll be responding yourself soon.

Page Settings

Even though Facebook Pages come with a set of tabs in default order, you can actually customize it. Pay particular attention to the tabs under the profile photo. Open to edit the settings and customize the order by clicking and dragging the tabs in the sequence you prefer. For instance, if you want to focus your strategy on videos, put that tab first.

Notification Settings

You get notified every time an activity occurs on the page. You can adjust the notification settings so you can receive them as they happen or schedule them every day. Moreover, you can choose the type of activities you want to be notified. For instance, would you like to be informed whenever your followers share your post, when you receive a comment or when someone mentions your page? You can also set to receive information through text or email or both.

Page Role Settings

This is essential if you’re working with a team. Each role is assigned access to specific areas of the page. This helps clear up communication channels and delegate responsibilities among your team members.

People and Other Pages Settings

The people and pages that clicked the Like button on your page will appear here. If you ever want to ban anyone, this is where to do that.

Preferred Page Audience Settings

This is where you can specify your target audience so that the right people see your page. You can also edit this setting so they can access your posts.

7. Finalize the details

Whenever you can, take advantage of opportunities that allow you to bring granular information pertaining to the brand or the business. Here are a few additional things you should not forget when polishing the details on your page.

  • Add your other Social Media account information under Contact Info. To build a stronger brand and make it more personal, you may also want to consider connecting your team by linking their profiles to each other.
  • Add product descriptions. 
  • You may also add menu.
  • If you’ve won awards, let the public know.

After completing your page profile, save your changes and you’re ready to go live and start connecting with your target audience.

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