Increasingly, the Internet is being used as a tool for finding local resources. You can find not only information or buy online, but you can also find homes for sale in your neighborhood, compare local independent insurance agents, and shop at stores close to you that sell the products you …
What should you focus on next for greater success with small business SEO? Search engine optimization (SEO) involves optimizing your website to rank higher in search engines such as Google, Bing, and Yahoo. Your goal is to reach searchers who may become your customers. In order to maximize your visibility, …
To rank, your content must have links. It’s best for Google to find your posts and pages when they’re linked elsewhere. In addition to connecting your content, internal links indicate the structure of your website to Google. By creating a hierarchy on your site, you will be able to give …
There’s more to on-page SEO than sprinkling a few keywords here and there, according to most people. That’s not true. Keyword placement is still important, but it is much less important now. It’s still arguably the easiest part of SEO, even though on-page optimization is less straightforward than it once …
Unlike keyword stuffing and clickbait copy, search engine optimization (SEO) has come a long way since its infancy. Your store’s content must match a potential visitor’s intent in order to rank first in a Google search result. It can be intimidating and time-consuming to optimize a site for SEO. The …
No digital marketing discipline has developed as dramatically as search marketing over the years. Search engines like Alta Vista, Lycos, and Yahoo! were fairly primitive in the early days of the Internet. Search marketers that grasped the basic principles employed by these sites to rank webpages could send search engine …
SEOs have realized and accepted that commenting on blogs does not build links back to their websites. In this sense, comments do not contribute to search engine optimization (SEO), apart from participating in a conversation with like-minded people. What about the website where the comments are posted? Do they get …
Measuring user behavior on a website can provide strong signals about that site’s quality. For example, if a visitor arrives at a site, visits 10 pages over the course of an hour, selects a product, adds it to her shopping cart, and then buys it, chances are pretty good that …
In your search engine optimization (SEO) toolbox, redirects are an important tool to master. Redirects are HTML or server commands that automatically redirect incoming links to another page. With this tool, you can remove outdated pages from your website without losing the visitors that still go to those pages. You …
Modern SEO relies heavily on keyword research. When it comes to getting consistent, quality traffic to your site, you need good quality keywords, whether you are starting a new blog or developing your content strategy. The following are some of the best keyword research tools to help you create great …
Sources of Duplicate Content It is possible to duplicate content either intentionally or by accident. When it comes to your website, you can do without this kind of flattery since imitation is the sincerest form of flattery. No matter what the motive of the copycat is, you don’t want it …
The Knowledge Graph is a database system launched by Google in May 2012. Beyond just storing facts, the Knowledge Graph connects information about various entities (people, places, and things) to understand how they are related. The Knowledge Graph enables Google to take all those facts in its database and start …
Google Panda, Penguin, Hummingbird, and other algorithm updates have made it clear that high-quality content earns links in the age of search engine optimization (SEO). However, quality content won’t help your search rankings if your site has structural or technical shortcomings. The SEO community weighed in on the most common …
Keyword research is one of the most important, valuable, and profitable activities in the field of search engine marketing. Through the detective work of analyzing the demand for keywords in your market, you will learn not only which terms and phrases you should target with SEO, but also more about …
As part of the Google algorithm, RankBrain uses artificial intelligence and machine learning to learn about users and how they respond to search results, especially for queries that have never been searched before. It learns the meaning of a query as well as the information people seek by watching how …
There are two types of penalties, algorithmic and manual. Algorithmic penalties do not involve any human component, whereas manual penalties do. While the details of what prompts Google to perform a manual review of a website are not always evident, there appear to be several ways that manual reviews can …
Google Penguin was released on the 24th of April 2012. Following on the heels of Panda, the Penguin update was announced by Google as a new effort to reward high-quality websites and diminish the search engine results page presence of websites that engaged in manipulative link schemes and keyword stuffing. …
What is the Google Panda SEO Update? On occasion, the search engine rolls out major algo updates, which significantly impact the search engine results page. One of those big updates was Google Panda. Google Panda was initially released on the 23rd of February, 2011. The stated purpose of the Google …
What is Google Hummingbird? Hummingbird had an estimated release date of 20 August 2013. Unlike the previous Panda and Penguin updates which were initially released as add-ons to Google’s algorithm, Hummingbird has been cited as a complete overhaul of the core algorithm. While it’s believed that many preexisting components or …
In this article, you find out how to design websites with search engine marketing in mind. For many sites, search engine ranking is viewed as a part of the launch, but not as a part of the design. If you are fortunate enough to be new in building your website, …