How To Build An Email Marketing Funnel: The Ultimate Guide

There are three purposes for email marketing programs: to acquire, nurture, and convert leads into customers by making a sale. To create programs for acquiring, nurturing, and converting leads, email marketers often set up individual email marketing conversion funnels. The terminology can get a bit confusing, so think of it …

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How to Create and Promote a Lead Magnet: The Ultimate Guide

Do you want to increase your list of email subscribers? One of the best ways in which you can do this is by offering a lead magnet. It simply means that you need to offer some valuable content in exchange for someone’s email address. Lead Magnets are crucial to lead …

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Copywriting Inspiration: 10 Best Ways to Find Your Ideas

Stuck on a copywriting project? It happens from time to time. Fortunately, you don’t need a miracle or even a flash of brilliance (and I encourage you not to waste your time waiting for either of them). Almost invariably, what you really need is a change of perspective, a fresh …

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Copywriting 101: A Guide to Writing Good Copy

Copywriting, mostly associated with marketing, is a part of writing for businesses, but its particular purpose is to generate a response, making it very different in practice.  Copywriting is often tested and based on statistics rather than personal preference, though overall styles may be defined.  This means that the actual …

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11 Copywriting Psychology Elements That Generate Sales

The term “sales and marketing psychology” may sound very technical and quite intimidating but is actually easy to understand once you get the hang of it. After all, sales and marketing psychology ultimately boils down to human nature. The trick, thus, is to use your knowledge and understanding of how …

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15 Best Copywriting Tips & Tricks From Experts

According to a study, a person receives on average 121 copies a day. There are 121 different messages, 121 different promotions, 121 different call-to-actions. With all these copies, yours can easily get lost in the recipient’s inbox, another way. How can you distinguish yourself by pointing out your copy? Or …

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3 Simple Ways to Install a WordPress Theme

In the world of self-hosted websites, WordPress is the most popular Content Management System. Chances are, if you haven’t already, you’ve decided to use WordPress for your website. How do you install a WordPress theme? Any method you choose to use to add a WordPress theme to your website shouldn’t …

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How to Add and Use Widgets in WordPress: A Simple Guide

When you look at a website you’ll usually see that the left and right-hand columns, and sometimes the footer, have chunks of text and images that pass you on to somewhere else on the website when you click them. In WordPress these are called ‘widgets’. With widgets, you can add …

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12 Shopify Tips For New Store Owners

Shopify stores are so fun to start for the first time. However, if you don’t know all the Shopify tricks, building an online store can be a bit nerve-wracking. New store owners often over optimize the wrong things while overlooking a few essentials.  Here, we’ll take a look at the …

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4 Legal Issues E-Commerce Businesses Have to Deal With

It should be noted that I am not a lawyer and the information in this article is general and should not be considered legal advice.  You should consult a legal professional to determine if there are any other legal concerns, what applies to your particular situation, and whether there are …

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How to Add Products to Shopify: 9 Simple Steps

You’ve probably spent countless hours (and possibly a lot of money) searching for what you hope to be your breakthrough ecommerce products. It’s time to add your new ecommerce products to your store, bringing you one step closer to opening your doors and going live.  Adding products in Shopify means …

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12 Best Shopify Apps to Increase Sales

Using the right Shopify apps, in conjunction with a good business plan and great products, is giving you every chance to succeed in your Shopify journey. You can increase sales, streamline customer support, and improve the customer experience by integrating apps into your store. Shopify’s app store offers thousands of …

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What is Local SEO, and How Does It Work?

Increasingly, the Internet is being used as a tool for finding local resources. You can find not only information or buy online, but you can also find homes for sale in your neighborhood, compare local independent insurance agents, and shop at stores close to you that sell the products you …

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Small Business SEO Checklist: 12 Ways To Improve Rankings

What should you focus on next for greater success with small business SEO? Search engine optimization (SEO) involves optimizing your website to rank higher in search engines such as Google, Bing, and Yahoo. Your goal is to reach searchers who may become your customers. In order to maximize your visibility, …

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10 Best Affiliate Networks To Earn Passive Income

Although you may not be aware of it, practically every company on the internet today offers an affiliate program that allows you, as an affiliate marketer, to make money with them. In addition, affiliate networks gather together a number of affiliate programs from various companies.  So by joining an affiliate …

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13 Affiliate Marketing Tips & Strategies to Earn More Money

Are you looking for a simple way to earn money on the side? One of the most popular side hustles is affiliate marketing. As an affiliate, you can partner with brands, create unique affiliate links, and earn commissions for each sale you make. How does a beginning affiliate marketer become …

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12 Best Free Affiliate Marketing Tools for Your Campaigns

Affiliate marketing refers to the practice of paying marketers, called affiliates, to promote a business’s products or services. For blogs, podcasts, YouTube channels, and social media influencers, it is one of the most popular revenue streams. In 2020, affiliate marketers in the United States alone spent $6.8 billion. In 2022, …

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The Complete Guide to LinkedIn Ads

With so many options on the Internet to occupy your viewing time, even in the LinkedIn website itself, it’s easy to wonder how you can capture a person’s attention. You can engage, present, and connect with other professionals in lots of ways, but sometimes, an extra strategy is needed to …

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How to Sell Product and Services with Webinars

Are you searching for an alternative means of marketing your business, one that can generate tons of new leads in just one hour? In this article, we’ll explain why webinars have been so successful, as well as give an overview of webinar marketing. At the end of this lesson, you’ll …

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LinkedIn Marketing Guide: How To Use LinkedIn For Business?

LinkedIn is the Internet’s principal center for individuals and businesses to connect and exhibit their brand, experience, and abilities to the rest of the world. As a LinkedIn user, you may create a professional profile and manage one of the top search results for your name, build a large network …

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