Lucas Lee Tyson is a young guru who specializes in coaching people on starting their own digital marketing agencies, teaching them the ins and outs of running effective and profitable Facebook ads. He promotes programs like Growth Cave and Productized Profits, often sharing his “college dorm to riches” story on platforms like YouTube and Facebook.
If you’re wondering about the legitimacy of his programs, what’s included in them, and their cost, keep reading for my detailed review.
To be clear, I have no affiliation with Lucas Lee Tyson, meaning I haven’t been paid to write this review. This ensures that my opinions are unbiased. Towards the end of this review, I’ll also share a better alternative that has personally helped me establish a full-time passive income online.
Table of Contents
- Who is Lucas Lee Tyson?
- How Does Productized Profits Help You Make Money?
- Productized Profits Course Modules
- Are Lucas Lee Tyson’s Students Getting Results with Productized Profits?
- How Much Does Productized Profits Cost?
- Productized Profits Discount
- Refund Policy
- Praise for Productized Profits
- Criticism of Productized Profits
- Other Lucas’ Training Program
- 5 Challenges in Starting a Facebook Ad Agency
- Is Lucas Lee Tyson a Scam?
- Alternatives to Productized Profits
- Is There A Better Way to Make Money Online?
Who is Lucas Lee Tyson?
Meet Lucas Lee-Tyson, a successful entrepreneur hailing from Boston, Massachusetts, known for his achievements in the field of digital marketing. Despite his self-professed “nerdy” beginnings, Lucas discovered his passion for graphic design in high school.
Initially facing challenges with his YouTube channel dedicated to teaching graphic design, Lucas didn’t give up. Instead, he proactively educated himself on optimizing his channel and built connections with fellow YouTubers. His efforts paid off, and by the age of 15, his graphic design channel had grown to over 110 subscribers.
Lucas tried different online business models, such as affiliate marketing and eCommerce, but he found his real passion during an internship.
While interning, he uncovered the power of Facebook ads. The company he worked for spent $250K monthly on them and paid a digital marketing agency $20K each month to handle their ad campaigns.
Despite having just ten dollars in his bank account and over a thousand dollars in credit card debt, Lucas saw potential in the world of digital advertising.
Motivated by the freedom digital advertising could provide, Lucas launched his venture, Growth Cave, from his college dorm room in 2018. Drawing on insights gained during his internship, he turned his company into a major player in the digital marketing space, generating over $10 million in sales.
Growth Cave is now renowned for its expertise in digital marketing consulting and training, particularly in the realms of Facebook and YouTube ads.
Lucas has 40.1K subscribers on Youtube. In the following video, he talks about his journey from $0 to $50 million…
How Does Productized Profits Help You Make Money?
In Lucas Lee-Tyson’s digital marketing course, Productized Profits, you’ll discover the secrets to making money online by generating leads for your clients through Facebook ads. The course covers selecting a high-ticket niche, securing client leads, closing deals, running successful paid ads, and expanding your venture.
Productized services, as you’ll learn, are solutions tailored to specific business problems. By turning your service into a product, you make your fulfillment process predictable, repeatable, and stress-free. This approach ensures that client expectations are crystal clear from the start, and pricing becomes straightforward.
Learn more: How to Start a Digital Marketing Agency
Productized Profits Course Modules
Module 1: Fundamentals & Foundations
In this module, Lucas focuses on the mental aspects of entrepreneurship. He identifies common reasons for course failure and provides guidance on overcoming uncertainty and doubt. The module also introduces the new PPS help center.
Module 2: Carving out your Niche & Irresistible Offer
With four lessons, this module guides you in selecting a high-ticket niche and crafting a compelling offer. Lucas teaches how to articulate your offer for maximum conversions and demonstrates niche research from scratch.
Module 3: Your Automated Client Attraction Machine
This module starts with an exclusive offer for ClientBolt, the automation software used for lead generation. Lucas covers their funnel, provides insights into mastering LinkedIn, cold email outreach, Facebook organic, Gmail optimization, and troubleshooting poor performance. Additionally, he shares a strategy using Loom to enhance cold email effectiveness.
Module 4: The Science of Sales & Client Conversion
Focusing on closing deals over the phone, this module includes “2 Call Closing,” Lucas’ two-call strategy. It covers sales artistry, crafting scripts, phone payments, objection handling, and live breakdowns of successful sales calls.
Module 5: “Copy & Paste” Lead Generation Advertising
This module guides you on onboarding new clients, using Zapier to connect lead forms to Google Sheets and SMS, and features two Facebook campaign walkthroughs for a personal finance publisher and an eCommerce store.
Module 6: Running Wildly Profitable Digital Ad Campaigns
Lucas delves into Facebook advertising, covering lead generation forms, creating compelling ads, building an ad library, adhering to Facebook’s terms of service, tracking performance, and a bonus on paid advertising strategies to turn prospects into profitable clients.
Module 7: Systems & Scaling Your Productized Income
The final module explores scaling your business through team management, automating reports in Facebook ads, and using automated rules for Facebook ad campaigns.
- Guaranteed Profits Workshop
- Top 25 proven niches
- Get Clients Sent to you by Lucas
- $500 Cash Towards your first clients
- $10K case study vault
- Low-ticket kick starter
- Travel Hacking Accelerator Course
- Extra PPS membership pass
Are Lucas Lee Tyson’s Students Getting Results with Productized Profits?
On the sales page of Productized Profits, you can find a collection of success stories. Here are some examples:
Camella is one of Lucas’ students who runs her own social media marketing agency. In her first 8 months of her running her business, she barely made $2000.
Her problem was that she was charging her customers low prices. For example, she was charging $250 per month for social media marketing.
After joining Productized Profits and implementing everything Lucas Lee-Tyson taught her, she reached $14K in revenue in just two months.
Mark is a professional copywriter. He’s run large-scale campaigns and has generated millions of dollars in revenue for business. What he struggled with was gaining more clients.
That’s when he joined Lucas and his team. After a few weeks, he’s been able to consistently close deals with business owners.
In just a month and a half, he closed a client for $6500. Lucas also helped him charge much more for his services. Now Mark has clients who are happy to pay him for his professional services.
Another successful student is Dennis. In the private Facebook group, he shared his first win. Dennis closed his first deal for $12,500. This was something he couldn’t believe but credits his success to what Lucas teaches in the Productized Profits course.
How Much Does Productized Profits Cost?
The cost of Productized Profits is $1497. If you’re enthusiastic about launching a digital agency, this course is worth considering.
However, if your main focus is making money online and you’re looking for more budget-friendly alternatives, this might not be the best fit for you.
Productized Profits Discount
There do not seem to be any coupon codes for Productized Profits at this time.
The course offers a 60-day action-based, money-back guarantee. If you don’t make $5000 within this period, not only do you get a full refund, but you also receive an additional $1000.
Praise for Productized Profits
Accessible Support from Lucas: Lucas is readily available to provide spot-on solutions whenever you need assistance.
Guidance for All Levels with Templates: Templates are available to guide you at every stage of the digital marketing process, regardless of your experience level.
Community Feel in the Facebook Group: Despite its size, the Facebook group exudes a close-knit, family-like atmosphere, with Lucas actively fostering enthusiasm.
Valuable Modules and Ongoing Support: The modules, bi-weekly Q&A sessions, and email support collectively convey the message that your problems and questions are valued and addressed.
Criticism of Productized Profits
Price Tag Consideration: The course comes with a hefty $1497 price, and there are equally effective options available at more budget-friendly rates.
Outdated Outreach Methods: Relying on LinkedIn messages and cold emails might feel outdated in 2020; there could be a need for a more contemporary and successful approach.
Not Universally Applicable: Closing deals might not be everyone’s forte, despite attempts to convince otherwise.
Facebook Ad Unpredictability: Facebook ads are known for their unpredictable nature, making it somewhat risky to concentrate heavily on a single platform.
Other Lucas’ Training Program
Lucas has another course under Growth Cave launched in 2018. You can access this course through the link on the Growth Cave Instagram page.
The course essentially teaches you how to pick, build, and market your own course. In a 38-minute video, Lucas provides market data, case studies, and an overview of what you’ll learn.
If you want to create and sell your own online course, you might consider this program. According to Lucas, he has made an impressive $6.4M in course sales alone.
5 Challenges in Starting a Facebook Ad Agency
Starting a Facebook ad agency comes with its set of challenges that entrepreneurs should be aware of:
1. Soaring Costs in Facebook Advertising
Advertising on Facebook is 89% more expensive in 2022. Facebook Ad prices operate on an auction system. With businesses reopening after the pandemic, there’s a surge in ad spending. Marketers are channeling a significant portion of this extra budget into Facebook Ads. As the demand and budget for Facebook ads increase, it pushes the auction prices higher.
2. Rise in Competition
With the surge in Facebook ad prices, competition has risen dramatically. Thousands of marketers are flocking to the platform, all vying for the attention of the same audience. Success in this environment requires creating exceptional ads and investing in split testing to determine the most effective concepts for conversions.
3. Facebook Account Suspensions
Facebook can suspend advertising accounts suddenly, and there are common reasons behind it. Spamming, sharing inappropriate content, or using fake profiles are among the top causes. If you repeatedly violate Facebook’s terms of service, especially after receiving warnings, your account may face suspension.
4. Unpredictability of Facebook Ad Revenue
Revenue from Facebook advertisers is unpredictable, as most clients expect quick results. Business owners in this model often have short tempers and may cancel services if expectations are not met, resulting in potential revenue loss and potential refund requests.
5. Facebook Ad Fatigue
Creative fatigue, marked by excessive ad exposure, can lead to undesirable outcomes such as a higher cost per result, lower click-through rates (CTR), and diminished engagement. The impact of ad fatigue is expected to intensify with the introduction of new privacy laws and the impending farewell to cookies in 2024.
Is Lucas Lee Tyson a Scam?
Lucas Lee Tyson is a legitimate online entrepreneur, not a scam. The evidence lies in the success stories showcased on his sales page. His unique ‘2 Call Closing’ method, as seen in the course, has proven effective for both Lucas and his students. The course content stays relevant, being updated annually.
For additional support, the Productized Business Mastermind private Facebook group provides valuable assistance to students. If you’re a beginner, Lucas’ course is a reliable choice.
However, it’s advised to steer clear of building a paid traffic marketing agency. There’s a suspicion that Lucas generates substantial income from selling the course rather than focusing primarily on his digital marketing agency.
Alternatives to Productized Profits
1. Paid Traffic Mastery by Kasim Aslam
This course guides you through the fundamentals of running paid traffic, with a focus on Google ads, and touches on Facebook and YouTube ads. With 72 training videos, tools, templates, and worksheets, you’ll learn the ropes of PPC advertising. Note that there’s no private community for additional support.
- Price: Paid Traffic Mastery is priced at $495.
- Learn More: Paid Traffic Mastery Review
2. Six Figure SMMA by Iman Gadzhi
This course promises to guide you in generating consistent revenue by directing traffic, leads, and sales to local businesses eager for your services. The course is thoughtfully divided into 9 sections, complemented by a set of bonuses and replays of live coaching calls.
- Price: The cost of Six Figure SMMA is $997.
- Learn More: Six Figure SMMA Review
3. CreatorU Traffic Bundle by Brian & Scott Moran
Tailored for content creators, this course focuses on gaining followers who love your content and converting them into customers. Platforms covered include TikTok, YouTube, Facebook, blogs, and podcasts. You’ll learn strategies for building an engaged audience.
- Price: The CreatorU Traffic Bundle is priced at $120.
Is There A Better Way to Make Money Online?
If you want to make a full-time passive income, I’d suggest you to start an affiliate marketing business online.
In affiliate marketing, you can run your business almost at zero cost without any trouble from sourcing products or managing inventory.
Also, since you don’t need to spend hours after hours selling things over the phone, it can save you a lot of time.
If you want to learn affiliate marketing, I’d recommend you to get started with the most reputable platform for affiliate marketing: Wealthy Affiliate.
Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch. It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny.
But How Much Can You Earn with Wealthy Affiliate?
A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.
For more information, you can check out our full review of Wealthy Affiliate.