LimeLife Review – Scam or Legit MLM? Exposed!

LimeLife is an MLM company that sells cosmetics and beauty products. It is not a pyramid scheme, and it is one of the legit MLM companies.

There is a good chance that you heard about LimeLife through someone – a friend or family member.

Many people these days are looking for additional income, and you are most likely one of them. There was then an opportunity to work from home by joining LimeLife as one of their independent distributors.

However, as I’ll discuss in this review, there are some reasons why success with LimeLife is unlikely. Experienced salespeople and well-funded recruiters are the only ones I can think of to have real success with this MLM program.

As a disclaimer, I’m not affiliated with LimeLife. It means I’m not paid to write this review. So you can rest assured that you will get an honest and unbiased review from me.

At the end of this review, I’ll also tell you the best alternative to the LimeLife MLM program that has enabled me to make a full-time passive income online.

What Is LimeLife?

A subsidiary of Alcone, LimeLife engages in direct sales. In 1952, Alvin Cohen established Alcone.

In 2013, Alcone made its debut in the direct sales industry with the introduction of Alcone at Home.

First known as Limelight by Alcone, the company rebranded as LimeLife by Alcone in 2018.

Making up the stars in movies, TV shows, and plays is what Alcone does best.

Products from LimeLife are distributed via a group of independent salespeople called Beauty Guides.

You can buy the following items from LimeLife:

  • Makeup
  • skin care products
  • makeup tools

Presently, the company’s administrative headquarters can be found in New York City.

LimeLife products

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Is LimeLife An MLM?

LimeLife is a legit MLM (multi-level marketing) company. Companies that engage in multilevel marketing are also sometimes referred to as network or direct sales businesses.

As a multi-level marketing firm, LimeLife won’t provide its sales representatives with a regular salary. After joining LimeLife’s MLM program and becoming one of the members, you’ll run your own business as an independent distributor of LimeLife products.

However, it is unlikely that you can make a good income selling their products. As in the case of most MLM programs, your business relies on recruiting new members to work under you. You will earn a commission on the sales and new recruits generated by the people you hire once they begin producing results.

This is complex on a number of levels (hence multi-level).

Let’s imagine a triangle. Because everyone in the triangle is in your direct downline (in an MLM, the people beneath you are known as your “downline,” and you are their “upline”), you will earn commissions from everyone in the triangle if the person at the top recruits ten people, and each of these ten recruits ten more.

If you can bring in just 10 people, you’ll make $1100.

Most people in your MLM would rather earn a lifetime passive income from recruiting others than a one-time commission from selling products, even if your MLM offers a wide range of products.

Due to the way the money flows, those at the top of the triangle have the most financial success, while those at the base have the least.

Having a large number of people in one’s “downline” is essential for success in a multi-level marketing company like LimeLife.

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Is LimeLife A Pyramid Scheme?

LimeLife is not a pyramid scheme. It is a legit MLM company that allows members to make money by selling their products. As a member of LimeLife, you don’t have to make money solely through recruitment.

In contrast, a pyramid scheme recruits members by promising them money or services in return for recruiting others. It is unsustainable and often a scam because members at the bottom end are doomed to lose money.

Those who want to join must pay a membership fee to the company that runs the pyramid scheme. The company would share a portion of the funds raised from each additional member they recruit as a reward.

LimeLife distributors, on the contrary, are not paid to recruit new members. There is no direct financial incentives. 

A pyramid scheme is profitable only for the directors of the company, i.e., those at the top of the pyramid, since they can receive a portion of the payments from every newly recruited member. The scheme continues as long as members recruit and funnel money to the top of the pyramid.

Such companies almost never sell valuable goods or services. The scam’s only source of revenue is from recruiting new members and soliciting more money from current members.

A pyramid scheme would have to grow infinitely to make money for everyone who participates. This is impossible due to the finite population of the planet.

The scam will fail if there are no new recruits and other sources of income. Since the majority of members are at the lowest level of the pyramid, most of them will lose their money.

A good example of pyramid schemes is Vemma, a producer of energy and weight loss drinks. The FTC accused Vemma of operating a pyramid scheme in August 2015 that paid more to recruit new members than to sell products.

New members, who were typically college students and other young people promised high compensation, were required to pay $600 for starter packages and hundreds more for monthly products. According to the FTC, the majority of participants lost money.

How To Make Money With LimeLife?

There are two ways to make money with LimeLife by Alcone, a multi-level marketing company.

The first is that once you sign up for LimeLife by Alcone, you’ll be referred to as a “Beauty Guide,” whose job it is to promote the company’s cosmetics and skincare products and recruit new members.

The next thing to do is to get other people involved.

You need to purchase a starter kit before you can begin selling the products as a “Beauty Guide.” There are two distinct varieties of starter kits, each of which I shall discuss below.

Just head on over to their site and fill out a short form to sign up.

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How Much Does It Cost To Join LimeLife?

LimeLife is offered by Alcone in two different beginning sets:

For $99, you can get your hands on a Business Starter Kit.

There are four different Silver Business Starter Kits available, each for $169. This basic set offers four distinct customizations.

Below is a sample of the starter kits.

LimeLife Review - Scam or Legit MLM? Exposed!

If you have $169 to spare, you can get the Silver Business Starter Kit; otherwise, you can get the Business Starter Kit for $99. You get a total of four potential outcomes with the silver set.

Buying a starter kit is required before you can access the registration form on their website.

Let’s break down the costs for the first year.

  • The Business Starter Kit costs $99, and annual website hosting costs an additional $119.40. Over the course of one year, the cost of using the essential business starter kit is $218.40.
  • The Silver Business Starter Kit costs $169, and annual website hosting is $119.40, for a total of $288.40 for the first year.

The price tag is fairly hefty…

The fees aren’t really my main concern about being a beauty guide in this MLM business scheme; rather, it’s the “expense” of doing so.

It’s in their best interest if you host “home parties,” but these events can get expensive fast. At these events, the people you know will be the ones you talk to first. Plus, this kind of thing rarely has a happy ending.

On the other hand, your upline will almost certainly call you after this arrangement, and they will likely be very aggressive and persistent.

Most of their beauty guides either cancel or leave the program because of this and other issues.

I don’t think MLM is the best business model for the year 2022, and I think most people would agree with me on that.

Included in the $99 Business Starter Kit are:

  • Perfect Translucent Powder
  • Perfect Lip Gloss
  • Perfect Eyeliner Pen
  • Perfect Mascara
  • Moisturizer
  • Cleanser
  • Mini Powder Brush
  • Travel-Size Setting Spray
  • Travel Size Priming Spray
  • Catalog & Training Materials

The “Business Starter Kit” from LimeLife by Alcone @ $99

For $169, you can get a Silver Business Starter Kit that contains the following:

  • Cleanser
  • Face Mask
  • Moisturizer
  • Perfect Eyeliner Pen
  • Perfect Mascara
  • Enduring Lip Liner
  • Enduring Lip Color
  • Perfect Lip Gloss
  • 2 Perfect Lipsticks
  • 10 Catalogs
  • Foundation Matching Card
  • Training Materials
  • Dew Date Face Oil
  • Blenderful Non-Latex Makeup Sponge
  • Bamboo Renew Body Scrub
  • Blush/Powder Trio Palette
  • Silver Business Starter Kits come in four different shades: light, medium, dark, and deep.

If you want to be a LimeLife by Alcone beauty guide, you can choose from the various opportunities listed above.

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LimeLife Complaints

Many of the Beauty Guides I’ve spoken with have shared their dissatisfaction with the MLM industry and its products with me.

It would appear that the LimeLife MLM model does not wish to issue refunds to customers who cancel their subscriptions.

There have been multiple reports of customers trying to cancel right before their next billing cycle only to be charged for multiple months.

What does Limelife usually offer as an explanation?

Despite many of their beauty guides canceling, it’s all in the contract they sign when they join, among other explanations.

LimeLife has been billing them month after month despite requests to stop from their beauty guide. I find that to be extremely dishonest and improper.

Below is a complaint from a female customer who may have to visit a dermatologist as a result of using their cosmetics.

LimeLife Complaints

This is typical of the criticism leveled at Alcone’s LimeLife. It’s unfortunate that there’s a lot more information available on the BBB’s website.

LimeLife Compensation Plan

LimeLife’s compensation plan is available for viewing.

However, please be aware that it is 32 pages long and, as I’ve already mentioned, overly complicated.

I guess you’d be wrong to expect me to read a document that’s 32 pages long.

In its place, please view this video. This will help you grasp the concept more completely.

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LimeLife Pros and Cons


  • The procedure for applying is straightforward.
  • With a reasonable annual membership fee of $99 or $169, it’s affordable for anyone.
  • The training is part of the initial package.


  • It is difficult to get a refund.
  • There are those who have allergic reactions to the skin.
  • Numerous complaints from dissatisfied customers posted online.

9 Reasons Why I Don’t Recommend LimeLife MLM Program

1. Very Few People Can Make Money With LimeLife

Success is difficult to achieve with an MLM company like LimeLife.

You can look at the statistic that says 72.5 percent to 99.9 percent of MLM members lose money.

The reason for this is that MLMs have sales quotas that require members to continue selling products in order to remain active and eligible for commissions.

They will not be paid if they do not meet the quota.

As a result, many MLM members lose a significant amount of money before even recruiting one person into the company.

2. Losses From LimeLife MLM Are Reframed As Investments

LimeLife MLM uplines often reframe their financial losses as ‘investments’ in their business so as to keep their reps in an MLM scheme, dangling the carrot of future financial freedom. 

But the reality is that these are not investments. You are unlikely to get the money back. And the return on “investment” is negative in most cases. So saying that it’s an investment is cheating.

3. LimeLife MLM is a Cult

Why do people continue to work for LimeLife if it appears to be so bad? Our investigation of MLMs revealed that they all have cult-like company cultures.

Critical thinking is actively discouraged among MLM representatives. They are chastised and even isolated when they ask questions that deviate from the ‘this company is a-mazing’ mindset.

MLMs, like abusive partners, encourage you to isolate yourself from anyone who questions your involvement.

Those who leave an MLM are labeled as failures or bad people/influences, and reps are not allowed to contact them.

Rejection from people they once considered practically family is one of the most devastating losses experienced by former MLM representatives.

MLMs frequently expect their representatives to prioritize their events and business over their personal lives in order to further embed them in the business while separating them from their family and friends.

4. You May Need to Purchase LimeLife Products Yourself

If you don’t have a large network of friends, family, neighbors, and so on, you may have to buy products yourself each month. It’s a losing proposition all around.

I think it’s quite ridiculous when you have to buy the products you are trying to sell. But this is very common for people who join MLMs like LimeLife. That’s why in the long term, you are going to lose a lot of money, not to mention making money.

5. LimeLife Products are Overpriced

As with other MLMs, LimeLife offers overpriced products. There are many other brands that offer similar products but at lower prices.

Therefore, you may find it difficult to sell LimeLife products because your prospects can buy the same product elsewhere at a much cheaper price. This explains why most people who join MLMs only focus on recruitment instead of selling actual products.

6. LimeLife’s MLM Business Model Has a Bad Reputation

Some people have benefited financially by joining a network marketing/MLM company. Unfortunately, most people who join MLMs are left with nothing but regret and a lot of useless products that they were unable to sell.

MLM like LimeLife is fundamentally flawed. The distribution of commissions is skewed toward the top.

The majority of those in the top tier and pioneers make the most money, while those at the bottom will not even break even after a few months.

As a result, many people do not consider LimeLife to be a legitimate business opportunity.

7. Exaggerated Claims Of Income

LimeLife, like any other MLM company, makes exaggerated income claims, but in reality, very few people make a good living by promoting LimeLife.

LimeLife’s low retention rate can also be discouraging, as less than 41% of its distributors are active.

According to LimeLife’s payouts to distributors, over 99 percent of LimeLife distributors never make a profit.

8. LimeLife Is Like A Pyramid Scheme In Disguise

If you want to avoid losing money every month, the MLM will actually encourage you to recruit people.

Every system that requires you to recruit people in order to make money eventually looks like this.

LimeLife is not a pyramid scheme in the traditional sense because you can earn money by selling their products.

However, in order to make a living, you will need to hire others in reality.

9. Recruiting is Required to Succeed

I don’t recommend MLMs to people for this reason. MLMs like LimeLife put a lot of effort into recruiting. Eight out of ten ways to earn money with LimeLife require recruiting. If you don’t recruit, you are destined to lose money at the end of the day.

My #1 recommended platform is different. You can make a 4-figure, 5-figure or even 6-figure passive income by promoting and selling products you truly like. You don’t have to recruit people but recommend useful and great products. I will tell you more at the end of this LimeLife review.

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Is LimeLife A Scam Or Legit?

LimeLife is not a scam. They won’t take your cash and disappear without delivering the goods. It is possible to make some money with their program. 

That being said, it’s not as easy as they make it sound.

There’s a TON of groundwork to lay out of the gate, and there’s no promise of payoff. Additionally, the commissions are negligible.

Don’t misunderstand me; I fully support putting in the effort now so that I can enjoy the fruits of my labor in the future.

However, if you put in a lot of effort over the course of three months and all you get for it is a check for $100, then it’s not a very good opportunity.

There are a lot of terms in LimeLife’s compensation plan that you probably won’t know if this is your first time joining a multi-level marketing company.

You may be wondering why these corporations engage in such practices.

A problem exists, though; it’s called complexity bias. It’s when people favor complicated explanations over straightforward ones. It’s ironic to say that, because, in most cases, keeping things straightforward usually yields the best results.

In fact, lots of people have complained about LimeLife, and I found a lot of them online.

LimeLife Review: Final Verdict

Here comes the conclusion of my LimeLife review. Overall, I don’t recommend joining the LimeLife MLM program to make money.

You will have a tough time in the beginning when you are prospecting and trying to find recruiters to add to your LimeLife commission.

The worst part is that you practically have to ask your family and friends to join your LimeLife business opportunity. It’s not fun.

Your upline is constantly following up with you to encourage you to buy more Business Support Material even as you struggle to get people to join your downline.

The reality is that you’re likely to lose more money. Statistics confirm this as well. 99% of people who join an MLM break even or lose money, according to a case study on the FTC’s website.

People who join these MLM-type businesses often feel under pressure to succeed, and that is one of the main reasons they leave. 

Why not consider starting your own online business if you want to earn money and have a flexible schedule? 

Thus, you can choose what you want to promote rather than having someone tell you what you must promote.

Let me tell you how to build an online business in a legit way to make passive income online in the next section. This has allowed me to make a full-time income in a year. Most importantly, unlike MLM models, It’s 100% legit and sustainable.

Best Alternative To LimeLife MLM Program

If you’re beginning your online business journey, you deserve a program much better than the LimeLife MLM program.

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When you join Wealthy Affiliate, you can get access to the first-class web hosting service, keyword research tools, community support, comprehensive training, writing tools, and other software to help you build an online business step-by-step.

You can register a free account with Wealthy Affiliate, which enables you to get started with affiliate marketing right away without paying a penny.

If you like the platform, you can then upgrade to the premium membership to get access to everything on the platform. There are no upsells afterwards.

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while applying what is taught inside Wealthy Affiliate.

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Compared with Authority Hacker, Wealthy Affiliate has a much longer history, which has been established for 15 years and there are many success stories in the past decade. Actually, Wealthy Affiliate has more than a million members so far, so you can see how popular this platform is.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

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If you want to feel about Wealthy Affiliate, you can sign up for the free starter membership here (no credit card required). You can select to be a free member with no time limit.

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