LifeVantage is an MLM company that sells dietary supplements. It is not a pyramid scheme, and it is one of the legit MLM companies.
There is a good chance that you heard about LifeVantage through someone – a friend or family member.
Many people these days are looking for additional income, and you are most likely one of them. There was then an opportunity to work from home by joining LifeVantage as one of their independent distributors.
However, as I’ll discuss in this review, there are some reasons why success with LifeVantage is unlikely. Experienced salespeople and well-funded recruiters are the only ones I can think of to have real success with this MLM program.
As a disclaimer, I’m not affiliated with LifeVantage. It means I’m not paid to write this review. So you can rest assured that you will get an honest and unbiased review from me.
At the end of this review, I’ll also tell you the best alternative to the LifeVantage MLM program that has enabled me to make a full-time passive income online.
What is LifeVantage?
Health, wellness, and anti-aging at the internal and external cellular levels are the focus of LifeVantage Corporation, a multi-level marketing company that also offers distributors the opportunity to earn money by selling the company’s products.
Protandim®, the patented nutritional supplement Nrf2 Synergizer®, the TrueScienceTM anti-aging skin care regimen, Canine Health and the AXIOM energy product line are all products developed by LifeVantage.
Company founder Darren Jenson founded LifeVantage in 2003 and is based in Salt Lake City.
What Products Does LifeVantage Offer?
LifeVantage offers a diverse range of products that fall into the following categories:
- Nutrition: supplements and probiotics etc. ($40-$127 monthly)
- Beauty: shampoo, hand cream, moisturisers, anti aging cream etc. ($13-$141 monthly)
- Fitness: whey protein, fat burning pills etc. ($41-$141 monthly)
- Pets: supplements ($26 monthly)
LifeVantage Protandim supplements help reduce “oxidative stress” and combat the “effects of aging.”
An imbalance between “free radicals” and “antioxidants” is the primary cause of oxidative stress. Free radicals simply assist your body in fighting disease-causing organisms (which can cause infections in the body).
Is LifeVantage An MLM?
LifeVantage is a legit MLM (multi-level marketing) company. Companies that engage in multilevel marketing are also sometimes referred to as network or direct sales businesses.
As a multi-level-marketing firm, LifeVantage won’t provide its sales representatives with a regular salary. After joining LifeVantage’s MLM program and becoming one of the members, you’ll run your own business as an independent distributor of LifeVantage products.
However, it is unlikely that you can make a good income selling their products. As in the case of most MLM programs, your business relies on recruiting new members to work under you. You will earn a commission on the sales and new recruits generated by the people you hire once they begin producing results.
This is complex on a number of levels (hence multi-level).
Let’s imagine a triangle. Because everyone in the triangle is in your direct downline (in an MLM, the people beneath you are known as your “downline,” and you are their “upline”), you will earn commissions from everyone in the triangle if the person at the top recruits ten people, and each of these ten recruits ten more.
If you can bring in just 10 people, you’ll make $1100.
Most people in your MLM would rather earn a lifetime passive income from recruiting others than a one-time commission from selling products, even if your MLM offers a wide range of products.
Due to the way the money flows, those at the top of the triangle have the most financial success, while those at the base have the least.
Having a large number of people in one’s “downline” is essential for success in a multi-level marketing company like LifeVantage.
Is LifeVantage A Pyramid Scheme?
LifeVantage is not a pyramid scheme. It is a legit MLM company that allows members to make money by selling their products. As a member of LifeVantage, you don’t have to make money solely through recruitment.
In contrast, a pyramid scheme recruits members by promising them money or services in return for recruiting others. It is unsustainable and often a scam because members at the bottom end are doomed to lose money.
Those who want to join must pay a membership fee to the company that runs the pyramid scheme. The company would share a portion of the funds raised from each additional member they recruit as a reward.
LifeVantage distributors, on the contrary, are not paid to recruit new members. There is no direct financial incentives.
A pyramid scheme is profitable only for the directors of the company, i.e., those at the top of the pyramid, since they can receive a portion of the payments from every newly recruited member. The scheme continues as long as members recruit and funnel money to the top of the pyramid.
Such companies almost never sell valuable goods or services. The scam’s only source of revenue is from recruiting new members and soliciting more money from current members.
A pyramid scheme would have to grow infinitely to make money for everyone who participates. This is impossible due to the finite population of the planet.
The scam will fail if there are no new recruits and other sources of income. Since the majority of members are at the lowest level of the pyramid, most of them will lose their money.
A good example of pyramid schemes is Vemma, a producer of energy and weight loss drinks. The FTC accused Vemma of operating a pyramid scheme in August 2015 that paid more to recruit new members than to sell products.
New members, who were typically college students and other young people promised high compensation, were required to pay $600 for starter packages and hundreds more for monthly products. According to the FTC, the majority of participants lost money.
LifeVantage Compensation Plan
Most MLM companies have compensation plans that are difficult to comprehend.
LifeVantage distributors can be compensated in seven ways:
- Smart start bonus (30-40% commission for people you recruit and the “starter pack” they buy: 100PV+ = 30% commission 200PV+ = 40% commission)
- Launch bonus (200PV+ needed to get bonuses of your downline recruits)
- Unilevel commissions (2-9% commission from downline sales)
- Generational matching bonus (10% match of your downline unilevel commissions)
- Elite bonus pool (4% of total sales gets spread to all “active elite distributors”)
- Rank achievement bonus (one time bonuses for achieving the top 3 ranks)
- Business centers (You can become a “distributor” under yourself once you reach Premier Pro 5 rank)
That is all you need to know in order to make money. Keep everything in mind:
- Sell LifeVantage products
- Recruit people into the MLM “business opportunity”
Every way they say you can make money is by recruiting others to join you. This is a clear indication that LifeVantage is a ruse and that no one can earn enough money to pay their bills.
10 Reasons Why I Don’t Recommend LifeVantage MLM Program
1. The Good Reviews are Written by LifeVantage’s Affiliates
You probably have found some other reviews of LifeVantage and all of them are saying good words.
But all of them are actually paid to write, meaning they will receive a commission if you join LifeVantage via their links. Therefore, their words are often biased and not trustworthy.
Those reviews are simply sales pages and do not tell you the hidden costs and the difficulties of really making money.
By common sense, should you trust someone who has a conflict of interest that receives huge compensation by “reviewing” the program? Probably not. They are not reviewing, but selling!
Therefore, I recommend reading the reviews of those written by the non-affiliates of LifeVantage.
2. Very Few People Can Make Money With LifeVantage
Success is difficult to achieve with an MLM company like LifeVantage.
You can look at the statistic that says 72.5 percent to 99.9 percent of MLM members lose money.
The reason for this is that MLMs have sales quotas that require members to continue selling products in order to remain active and eligible for commissions.
They will not be paid if they do not meet the quota.
As a result, many MLM members lose a significant amount of money before even recruiting one person into the company.
3. Losses From LifeVantage MLM Are Reframed As Investments
LifeVantage MLM uplines often reframe their financial losses as ‘investments’ in their business so as to keep their reps in an MLM scheme, dangling the carrot of future financial freedom.
But the reality is that these are not investments. You are unlikely to get the money back. And the return on “investment” is negative in most cases. So saying that it’s an investment is cheating.
4. LifeVantage MLM is a Cult
Why do people continue to work for LifeVantage if it appears to be so bad? Our investigation of MLMs revealed that they all have cult-like company cultures.
Critical thinking is actively discouraged among MLM representatives. They are chastised and even isolated when they ask questions that deviate from the ‘this company is a-mazing’ mindset.
MLMs, like abusive partners, encourage you to isolate yourself from anyone who questions your involvement.
Those who leave an MLM are labeled as failures or bad people/influences, and reps are not allowed to contact them.
Rejection from people they once considered practically family is one of the most devastating losses experienced by former MLM representatives.
MLMs frequently expect their representatives to prioritize their events and business over their personal lives in order to further embed them in the business while separating them from their family and friends.
5. You May Need to Purchase LifeVantage Products Yourself
If you don’t have a large network of friends, family, neighbors, and so on, you may have to buy products yourself each month. It’s a losing proposition all around.
I think it’s quite ridiculous when you have to buy the products you are trying to sell. But this is very common for people who join MLMs like LifeVantage. That’s why in the long term, you are going to lose a lot of money, not to mention making money.
6. LifeVantage Products are Overpriced
As with other MLMs, LifeVantage offers overpriced products. There are many other brands that offer similar products but at lower prices.
Therefore, you may find it difficult to sell LifeVantage products because your prospects can buy the same product elsewhere at a much cheaper price. This explains why most people who join MLMs only focus on recruitment instead of selling actual products.
7. LifeVantage’s MLM Business Model Has a Bad Reputation
Some people have benefited financially by joining a network marketing/MLM company. Unfortunately, most people who join MLMs are left with nothing but regret and a lot of useless products that they were unable to sell.
MLM like LifeVantage is fundamentally flawed. The distribution of commissions is skewed toward the top.
The majority of those in the top tier and pioneers make the most money, while those at the bottom will not even break even after a few months.
As a result, many people do not consider LifeVantage to be a legitimate business opportunity.
8. Exaggerated Claims Of Income
LifeVantage, like any other MLM company, makes exaggerated income claims, but in reality, very few people make a good living by promoting LifeVantage.
LifeVantage’s low retention rate can also be discouraging, as less than 41% of its distributors are active.
According to LifeVantage’s payouts to distributors, over 99 percent of LifeVantage distributors never make a profit.
9. LifeVantage Is Like A Pyramid Scheme In Disguise
If you want to avoid losing money every month, the MLM will actually encourage you to recruit people.
Every system that requires you to recruit people in order to make money eventually looks like this.
LifeVantage is not a pyramid scheme in the traditional sense because you can earn money by selling their products.
However, in order to make a living, you will need to hire others in reality.
10. Recruiting is Required to Succeed
I don’t recommend MLMs to people for this reason. MLMs like LifeVantage put a lot of effort into recruiting. Eight out of ten ways to earn money with LifeVantage require recruiting. If you don’t recruit, you are destined to lose money at the end of the day.
My #1 recommended platform is different. You can make a 4-figure, 5-figure or even 6-figure passive income by promoting and selling products you truly like. You don’t have to recruit people but recommend useful and great products. I will tell you more at the end of this LifeVantage review.
How Much Does It Cost To Join LifeVantage?
You must pay $50 to become a LifeVantage distributor and receive the “starter kit.”
Among them are the following:
- How to get your business started
- Blueprint for success
- Product samples
However, if you want to try any of the products, you’ll need a “launch kit.”
There are various “Launch kits” that come with various LifeVantage products:
- Silver ($350) – 20% savings
- Gold Pack ($650) – 25% savings
- Gold Performance Pack ($650) – 25% savings
- Platinum ($1,250) – 30% savings
There are also some monthly fees that you must pay in order to “stay active.”
To begin, you should be aware that you must meet a monthly “sales quota” of 100PV. So, if you can sell more than $130 in products per month, you will remain active.
If you can’t sell that much, you’ll have to purchase more than $130 in goods each month or your account will be closed…
However, the fine print states that you must BUY 40PV yourself each month. To stay active, you must spend about $50 per month on LifeVantage products.
If you want to stay active, you will have to pay these costs for the first year:
$130 x 12
Total expenses for year one = $1,960- $2,860
And this does not include marketing costs, such as paying for ads on social media or Google, getting more training in online marketing (which you will need if you want to make money with LifeVantage).
LifeVantage Pros and Cons
- a well-known company
- Expensive goods
- Looks like a pyramid scheme
- LifeVantage is on the downward trend
Is LifeVantage a Scam or Legit?
LifeVantage is not a scam. It is a legit MLM company. A scam is defined as “a dishonest scheme; a fraud” by the Oxford Living Dictionary.
Can you make money selling LifeVantage products? We already know that a majority of LifeVantage reps did not earn any money. A few people do make money but only if you put in a lot of effort. And usually, the way they make a lot of money from LifeVantage is by recruiting aggressively.
Also, LifeVantage blatantly makes disingenuous and irresponsible marketing claims to recruit members. Therefore, some people do consider LifeVantage MLM a scam.
My #1 recommended platform, however, has seen a lot of beginners earn four figures a month after joining it for a year.
I will tell more about my #1 recommended platform at the end of this review.
Final Verdict: LifeVantage MLM Review
Here comes the conclusion of my LifeVantage review. Overall, I don’t recommend joining the LifeVantage MLM program to make money.
You will have a tough time at the beginning when you are prospecting and trying to find recruiters to add to your LifeVantage commission.
The worst part is that you practically have to ask your family and friends to join your LifeVantage business opportunity. It’s not fun.
Your upline is constantly following up with you to encourage you to buy more Business Support Material even as you struggle to get people to join your downline.
The reality is that you’re likely to lose more money. Statistics confirm this as well. 99% of people who join an MLM break even or lose money, according to a case study on the FTC’s website.
People who join these MLM-type businesses often feel under pressure to succeed, and that is one of the main reasons they leave.
Why not consider starting your own online business if you want to earn money and have a flexible schedule?
Thus, you can choose what you want to promote rather than having someone tell you what you must promote.
Let me tell you how to build an online business in a legit way to make passive income online in the next section. This has allowed me to make a full-time income in a year. Most importantly, unlike MLM models, It’s 100% legit and sustainable.
Best Alternative To LifeVantage MLM Program
If you’re beginning your online business journey, you deserve a programme much better than LifeVantage MLM.
My #1 recommended platform is called Wealthy Affiliate.
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If you like the platform, you can then upgrade to the premium membership to get access to everything on the platform. There are no upsells afterwards.
But How Much Can You Earn with Wealthy Affiliate?
A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while applying what is taught inside Wealthy Affiliate.
Compared with Authority Hacker, Wealthy Affiliate has a much longer history, which has been established for 15 years and there are many success stories in the past decade. Actually, Wealthy Affiliate has more than a million members so far, so you can see how popular this platform is.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.
Where to Join Wealthy Affiliate?
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If you want to feel about Wealthy Affiliate, you can sign up for the free starter membership here (no credit card required). You can select to be a free member with no time limit.
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