JoJo Siwa Net Worth 2022 – Salary, Income, Earnings

JoJo Siwa Net Worth

JoJo Siwa has an estimated net worth of $20 million. JoJo Siwa is an American singer, dancer and YouTube personality who’s famous for donning big bows in her hair and for her hit singles “Boomerang” and “Hold the Drama.” She earns most of her income from TV shows, music, social media, and selling bows. According to Cosmopolitan, Siwa sold 40 million hair bows in 2018 (which equates to nearly $400 million in revenue).

JoJo Siwa rose to prominence as a reality TV star on Lifetime’s Dance Moms and Abby’s Ultimate Dance Competition. Siwa, on the other hand, quickly found a second act, quickly becoming a huge social media celebrity thanks to her YouTube channels. Siwa is a trifecta of talent — dancing, acting, and singing — which she skillfully demonstrates in her music videos for hit singles like “Boomerang,” “Kid in a Candy Store,” and “Hold the Drama.” Siwa has been able to leverage her celebrity through merchandise deals and a contract with Nickelodeon, where she co-hosted Lip Sync Battle Shorties with Nick Cannon.

To calculate the net worth of JoJo Siwa, subtract all her liabilities from her total assets. Investments, savings, cash deposits, and any equity she has in a house, car, or other similar asset are included in the total assets. All debts, such as student loans and credit card debt, are included in total liabilities.

Below is a breakdown of her net worth:

Name: JoJo Siwa
Net Worth: $20 Million
Monthly Salary: $80,000 +
Annual Income: $1 million
Source of Wealth: Dancer, Actress, Singer, YouTuber

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Early Life

Siwa was born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska, to Tom, a chiropractor, and Jessalyn, a dance instructor. Siwa has an older brother named Jayden.

Songs and EPs.

‘Boomerang,’ ‘Kid in a Candy Store’

One of Siwa’s first hits was the 2016 single “Boomerang,” in which she sings about cyberbullying and the courage to overcome that negative sentiment. The following summer, she followed it up with a lighter and much sweeter theme, the sugary “Kid in a Candy Store.” The song and accompanying music video were so popular that a Siwa ‘Kid in a Candy Store’ singing doll soon followed.

‘Hold the Drama’

Just a few months later, the Candy Queen turned up the beat with “Hold the Drama,” another “do not listen to the haters” and “live your best life” pop song full of sparkle, fun dance numbers, and her signature big, bright bows.

Siwa followed with two EPs, D.R.E.A.M. The Music (2018) and Celebrate (2019). In May 2019, she launched D.R.E.A.M. The Tour.

Bow Business

In a video interview, the social media celebrity admitted that she has been obsessed with bows since preschool and that they grew bigger as she got older. She also added that bows symbolize “power, confidence, and credibility” for her.

Naturally, Siwa turned her bow obsession into a business and launched her own line. Her bows are so popular with young schoolgirls that they have reportedly become a classroom disruptor, inspiring competitors to release similar and cheaper versions.

According to Cosmopolitan, Siwa sold 40 million hair bows in 2018. If we use the average cost per item sold for a $9 loop, we can conservatively estimate that each sale brings in a net profit of $2.5. JoJo should be lucky to receive 20% of the profit after expenses, as is the case with similar celebrity endorsement contracts. Before taxes, that’s $0.54 per sale.

To recoup her initial costs, JoJo would probably have to sell 10 million ribbons. Therefore, if she had sold 40 million ribbons, her total earnings would be $16 million after taxes. 

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TV and Movies

‘Lip Sync Battle Shorties’

After her early work on the reality show TV, Siwa began appearing on children’s shows such as Bizaardvark, The Thundermans and School of Rock. In 2017, she signed with Nickelodeon and co-hosted Lip Sync Battle Shorties with Nick Cannon.

‘The JoJo & BowBow Show Show’

The following year, Siwa made her film debut in Nickelodeon’s Blurt and was animated alongside her beloved Teacup Yorkie in The JoJo & BowBow Show Show. She then took on a speaking role in The Angry Birds Movie 2 in 2019 before appearing as T-Rex in the TV competition series The Masked Singer in early 2020.

‘The Masked Singer’

Siwa appeared as “T-Rex” in the third season of The Masked Singer, ultimately being eliminated in the ninth episode. 

YouTube Channels

After originally rising to fame with the YouTube channel JoJo Siwa Vlogs, the entertainer split her YouTube presence into two channels: JoJo Siwa Music and Its JoJo Siwa. 

The latter features clips from everyday life, including one in which she has her hair cut by a two-year-old and another that shows her building a slime factory at home using arts and crafts.

Siwa is reportedly the sole creative force behind her videos. Her mother, who acts as her manager, supports her by driving her around town to get materials.

“I really enjoy it,” Siwa told USA TODAY about creating her vlogs. “It’s like my version of a trip to the park.”

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Other Ventures

In addition to her bow line, singing dolls, and Nickelodeon deal, Siwa has also launched books and lifestyle articles about JCPenney.


Since JoJo Siwa is rich, she owns some luxurious cars.

JoJo Siwa drives a Tesla Model X, Tesla’s most expensive model, and her car is even more valuable because it has special styling. The body of the Tesla is covered with pictures of Siwa’s face, as mentioned above. 

However, this is just the beginning of custom esthetics. The Model X’s wheels have rainbow-colored spokes that complement Siwa’s style. Each seat in the electric SUV is painted in a different color. Another aspect of JoJo Siwa’s colorful world is this.


JoJo paid $3.5 million for a home in Tarzana, a Los Angeles suburb, in February 2020. Her money was more than most people would ever earn in a lifetime by the time she was 16. Siwa’s YouTube channel showed a tour of her new house shortly after it was unveiled.

This Mediterranean-style home offers 6,000 square feet of living space for JoJo’s family. There is a gourmet kitchen, French doors, marble floors, fireplaces, and many other features that will ensure comfort for the young YouTuber. In addition, there is a swimming pool and sports court.

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Personal Life and Girlfriend

Siwa came out as a member of the LGBTQ+ community in January 2021 by posting a photo on her Twitter account wearing a shirt that said “Best. Gay. Cousin. Ever.” “I’m the happiest I’ve ever been,” she said during an Instagram live chat.

JoJo Siwa reportedly dated Mark Bontempo in 2020. In January 2021, she revealed that she is gay and also talked about her girlfriend Kylie.

Favorite JoJo Siwa Quotes

I’ve always just worn bows. They just got bigger and better and sparklier – and then I became ‘JoJo with the bow bow,’ and it became a thing.

JoJo Siwa


I have been dyeing my hair since I was, like, 2.

JoJo Siwa

I have something called ‘Siwanators,’ and if you’re a Siwanator, you’re strong. You’re powerful. You stand up to the bullies. If you’re a Siwanator, you’re nice. And the way you can tell if someone is a Siwanator is if they have a JoJo bow in.

JoJo Siwa


I tell myself I can’t have off days.

JoJo Siwa


I get bullied a lot on social media, and it’s terrible.

JoJo Siwa


I never really had experienced hate in school with girls and boys. What I do experience is social media, and so every day, people comment, ‘You’re fat, you’re ugly, you’re rude, you’re all this stuff,’ and I just don’t like it at all. I don’t want anyone to have to go through that.

JoJo Siwa


One day, I can come up with 50 content ideas, and I’m like, ‘Boom, I want to do this idea, this idea, this idea.’ I have a YouTube notebook, and I write them all down. Then other days, I’m like, ‘I have no clue what I want to do today.’ I rarely have days like that.

JoJo Siwa


Honestly, it’s hard to deal with the haters, but something that has helped me is not to focus on the haters and to focus on the nice people!

JoJo Siwa


I don’t think that people don’t succeed; I think that it takes time! Everyone will have their time to shine!

JoJo Siwa


I really love Meghan Trainor and how she does’t care what people think about her.

JoJo Siwa


People call me energy in a bottle.

JoJo Siwa


I’ve always kind of just had a big personality and a voice that I wanted heard.

JoJo Siwa


I’m very proud of ‘Every Girl’s a Super Girl.’ I want all girls to know that no matter what size, color, or shape, whatever they are, that every girl is a super girl! They should be brave, confident, and have fun and enjoy every day!

JoJo Siwa

View our larger collection of the best JoJo Siwa quotes.

People Also Ask FAQs

How much does JoJo Siwa make in a year?

JoJo Siwa’s annual income is over $1 Million.

How rich is JoJo Siwa?

As per the record of media, JoJo Siwa’s net worth is estimated to be around $10 Million in 2022.

How did JoJo Siwa get rich?

DWTS was JoJo’s first entertainment rodeo, but it was not her first time. Her net worth reflects this. With her numerous books, merchandise, concert tours and more, her fame and money has skyrocketed.

How tall is JoJo Siwa?

JoJo Siwa is 5ft 7 (170 cm) tall.

How old is JoJo Siwa?

JoJo Siwa was born May 19, 2003, in Omaha, Nebraska, United States, She is 18 years old as of 2022.

What is the real name of JoJo Siwa?

Her real name is Joelle Joanie Siwa, she is better known by her stage name JoJo Siwa.

Further Reading

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