With income from selling bows, TV shows, music, and her YouTube channel, JoJo Siwa has amassed an estimated net worth of $20 million in 2022. JoJo Siwa first became known for her appearances as a reality star on TV on the Lifetime shows Dance Moms and Abby’s Ultimate Dance Competition.
However, Siwa quickly found a second leg and became a major social media celebrity thanks to her YouTube channels. Siwa is known for wearing bright, big bows and colorful ponytails.
She is a triple talent – dancing, acting, and singing – which she ably demonstrates in her music videos for hit singles like “Boomerang,” “Kid in a Candy Store,” and “Hold the Drama.” Siwa has been able to capitalize further on her fame through merchandising contracts and a deal with Nickelodeon, where she co-hosted the Lip Sync Battle Shorties with Nick Cannon.
Today we’re going to discuss how much money JoJo Siwa has and how she builds her net worth.
At the end of this article, we will also tell you how to get rich like JoJo Siwa. So be sure to read to the end.
JoJo Siwa Net Worth 2022
JoJo Siwa has an estimated net worth of $20 million in 2022. She earns the majority of her income from TV shows, music, social media, and selling bows. According to Cosmopolitan, Siwa sold 40 million hair bows in 2018 (which equates to nearly $400 million in revenue).
If we use the average cost per item sold for a $9 loop, we can conservatively estimate that each sale brings in a net profit of $2.5. JoJo would be lucky to receive 20% of the profit after expenses, as is the case with similar celebrity endorsement contracts. Before taxes, that’s $0.54 per sale. JoJo would probably have to sell 10 million ribbons to recoup her initial costs if she sold 40 million ribbons. After taxes, she would make $16 million.
According to these calculations, JoJo is indeed making a lot of money just from selling products. We estimate that JoJo Siwa’s annual income is more than $1 million.
It is estimated that Siwa earns a monthly salary of more than $80,000. Each event hosted by a prominent music star costs at least $300,000. Siwa’s fee could be as high as $499,000. She can be invited to any event – a party, a benefit, a conference. Wherever she performs, she charges a similar price.
To calculate the net worth of JoJo Siwa, subtract all her liabilities from her total assets. Investments, savings, cash deposits, and any equity she has in a house, car, or other similar asset are included in the total assets. All debts, such as student loans and credit card debt, are included in total liabilities.
Below is a breakdown of her net worth:
|Net Worth:||$20 Million|
|Monthly Salary:||$80,000 +|
|Annual Income:||$1 million|
|Source of Wealth:||Dancer, Actress, Singer, YouTuber|
Net Worth Last 5 Years
|Net Worth 2022:||$20 Million|
|Net Worth 2021:||$19.5 Million|
|Net Worth 2020:||$18 Million|
|Net Worth 2019:||$17.5 Million|
|Net Worth 2018:||$17 Million|
How Did JoJo Siwa Build Her Net Worth?
JoJo’s primary source of income is from her acting career, music, dancing, and YouTube channel. In addition, she earns money through her business with Claire’s and J.C. Penney.
Siwa came to fame on the show “Abby’s Ultimate Dance Competition” before appearing on “Dance Moms.” She made a name for herself on reality show TV but really became successful after establishing herself on YouTube.
She has more than 12 million subscribers and hundreds of millions of views on her videos. She is considered one of the most influential personalities in the world.
Now you have a general idea of how JoJo Siwa makes money. Let’s take a closer look at how JoJo Siwa started her career and built her net worth of $20 million step by step.
1. Bow Business
First, JoJo Siwa makes money from her bow business. In a video interview, the social media celebrity admitted that she has been obsessed with bows since preschool and that they grew bigger as she got older. She also added that bows symbolize “power, confidence and credibility” for her.
Naturally, Siwa turned her bow obsession into a business and launched her own line. Her bows are so popular with young schoolgirls that they have reportedly become a classroom disruptor, inspiring competitors to release similar and cheaper versions.
How Much Money Does JoJo Siwa Make From TV Shows and Movies?
Second, JoJo Siwa makes money as an actress in Television shows and movies. After her early work on the reality show TV, Siwa began appearing on children’s shows such as Bizaardvark, The Thundermans and School of Rock. In 2017, she signed with Nickelodeon and co-hosted Lip Sync Battle Shorties with Nick Cannon.
The following year, Siwa made her film debut in Nickelodeon’s Blurt and was animated alongside her beloved Teacup Yorkie in The JoJo & BowBow Show Show. She then took on a speaking role in The Angry Birds Movie 2 in 2019 before appearing as T-Rex in the TV competition series The Masked Singer in early 2020.
How Much Money Does JoJo Siwa Make From Songs and EPs.?
Third, JoJo Siwa makes a lot of money from her songs and EPs. One of Siwa’s first hits was the 2016 single “Boomerang,” in which she sings about cyberbullying and the courage to overcome that negative sentiment. The following summer, she followed it up with a lighter and much sweeter theme, the sugary “Kid in a Candy Store.” The song and accompanying music video were so popular that a Siwa ‘Kid in a Candy Store’ singing doll soon followed.
Just a few months later, the Candy Queen turned up the beat with “Hold the Drama,” another “do not listen to the haters” and “live your best life” pop song full of sparkle, fun dance numbers, and her signature big, bright bows.
Siwa followed with two EPs, D.R.E.A.M. The Music (2018) and Celebrate (2019). In May 2019, she launched D.R.E.A.M. The Tour.
How Much Money Does JoJo Siwa Make From YouTube Channels?
Fourth, with 12.2M subscribers, JoJo Siwa also makes a lot of money from her Youtube channel. After originally rising to fame with the YouTube channel JoJo Siwa Vlogs, the entertainer split her YouTube presence into two channels: JoJo Siwa Music and Its JoJo Siwa.
The latter features clips from everyday life, including one in which she has her hair cut by a two-year-old and another that shows her building a slime factory at home using arts and crafts.
YouTubers with 100k subscribers and two new videos each week can make $600 to $1,000. The ad revenue is somewhere between $2,400 and $4,000 per month.
According to the YouTube money calculator, JoJo Siwa has easily earned at least $9 Million from her YouTube channel.
Siwa is reportedly the sole creative force behind her videos. Her mother, who acts as her manager, supports her by driving her around town to get materials.
“I really enjoy it,” Siwa told USA TODAY about creating her vlogs. “It’s like my version of a trip to the park.”
Learn more about how much money YouTubers make.
How Much Money Does JoJo Siwa Make From Instagram & Facebook?
Fifth, JoJo Siwa makes money as an influencer on Instagram and Facebook. JoJo Siwa has 11.5m followers on Instagram as of May 2022. That means she is a mega-influencer who can charge $10K+ per post. Instagram pricing calculator shows that her account @itsjojosiwa can charge $57K – $68.5K for 1 post and 1 story.
Moreover, her Facebook page has 1.1 million followers.
So it’s safe to say that JoJo Siwa can make a lot of money from her social media accounts through advertising and sponsorship.
How Much Money Does JoJo Siwa Make From Books and Articles?
Sixth, JoJo Siwa makes money from writing books and articles. In addition to her arc line, singing dolls, and Nickelodeon contract, Siwa has published books and lifestyle articles about JCPenney.
How Much Are JoJo Siwa’s Cars Worth?
Since JoJo Siwa is rich, she owns some luxurious cars.
JoJo Siwa drives a Tesla Model X, Tesla’s most expensive model, and her car is even more valuable because it has special styling. The body of the Tesla is covered with pictures of Siwa’s face, as mentioned above.
However, this is just the beginning of the custom esthetics. The Model X’s wheels have rainbow-colored spokes that complement Siwa’s style. Each seat in the electric SUV is painted in a different color. Another aspect of JoJo Siwa’s colorful world is this.
You can see her car in this video:
What Houses Does JoJo Siwa Own?
Given JoJo Siwa’s wealth, you can assume that her house is more expensive than ordinary people’s. And since real estate is a common investment vehicle, we can safely assume that she owns several houses.
JoJo paid $3.5 million for a home in Tarzana, a Los Angeles suburb, in February 2020. Her money was more than most people would ever earn in a lifetime by the time she was 16. Siwa’s YouTube channel showed a tour of her new house shortly after it was unveiled.
This Mediterranean-style home offers 6,000 square feet of living space for JoJo’s family. There is a gourmet kitchen, French doors, marble floors, fireplaces, and many other features that will ensure comfort for the young YouTuber. In addition, there is a swimming pool and sports court.
JoJo Siwa gives a house tour in this video:
JoJo Siwa’s Personal Life and Girlfriend
Jojo Siwa was born May 19, 2003, in Omaha, Nebraska, to Tom Siwa and Jessalynn Siwa. Her father, Tom, is a chiropractor at Northwest Chiropractic and her mother, Jessalynn, runs her own dance school. Her mother is a great support and has also competed with her on numerous reality shows.
Her actual hair color is brown, but her mother has bleached it since she was a child.
Jojo Siwa states that most of her bows are handmade by her mother. She has an older brother, Jayden Siwa, who is an Instagram star and famous dancer.
JoJo Siwa reportedly dated Mark Bontempo in 2020. In January 2021, she revealed that she is gay and also talked about her girlfriend Kylie.
Favorite JoJo Siwa Quotes
I’ve always just worn bows. They just got bigger and better and sparklier – and then I became ‘JoJo with the bow bow,’ and it became a thing.
I have been dyeing my hair since I was, like, 2.
I have something called ‘Siwanators,’ and if you’re a Siwanator, you’re strong. You’re powerful. You stand up to the bullies. If you’re a Siwanator, you’re nice. And the way you can tell if someone is a Siwanator is if they have a JoJo bow in.
I tell myself I can’t have off days.
I get bullied a lot on social media, and it’s terrible.
I never really had experienced hate in school with girls and boys. What I do experience is social media, and so every day, people comment, ‘You’re fat, you’re ugly, you’re rude, you’re all this stuff,’ and I just don’t like it at all. I don’t want anyone to have to go through that.
One day, I can come up with 50 content ideas, and I’m like, ‘Boom, I want to do this idea, this idea, this idea.’ I have a YouTube notebook, and I write them all down. Then other days, I’m like, ‘I have no clue what I want to do today.’ I rarely have days like that.
Honestly, it’s hard to deal with the haters, but something that has helped me is not to focus on the haters and to focus on the nice people!
I don’t think that people don’t succeed; I think that it takes time! Everyone will have their time to shine!
I feel everyone should feel empowered to live their best life.
I really love Meghan Trainor and how she does’t care what people think about her.
People call me energy in a bottle.
I’ve always kind of just had a big personality and a voice that I wanted heard.
I should be on Broadway. You have to sing, you have to dance, you have to speak well, and I’m good at all of those!
I’m very proud of ‘Every Girl’s a Super Girl.’ I want all girls to know that no matter what size, color, or shape, whatever they are, that every girl is a super girl! They should be brave, confident, and have fun and enjoy every day!
View our larger collection of the best JoJo Siwa quotes.
People Also Ask FAQs
How much does JoJo Siwa make in a year?
JoJo Siwa’s annual income is over $1 Million.
How rich is JoJo Siwa?
As per the record of media, JoJo Siwa’s net worth is estimated to be around $10 Million in 2022.
How did JoJo Siwa get rich?
DWTS was JoJo’s first entertainment rodeo, but it was not her first time. Her net worth reflects this. With her numerous books, merchandise, concert tours and more, her fame and money has skyrocketed.
How tall is JoJo Siwa?
JoJo Siwa is 5ft 7 (170 cm) tall.
How old is JoJo Siwa?
JoJo Siwa was born May 19, 2003, in Omaha, Nebraska, United States, She is 18 years old as of 2022.
What is the real name of JoJo Siwa?
Her real name is Joelle Joanie Siwa, she is better known by her stage name JoJo Siwa.
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How To Become Rich Like JoJo Siwa?
JoJo Siwa did not become rich by luck. To become as rich as JoJo Siwa, you have to work smart.
Successful people become rich because they take advantage of the opportunities that come their way. They are in the right place at the right time and take the right action.
Thanks to the Internet, the world has changed massively in recent years. Nowadays it has become much easier to make money online.
Instead of looking for a 9-5 job and staying in your comfort zone, it’s better if you become your own boss as soon as possible.
You can learn how to build a digital asset that generates cash flow for you while you sleep to grow your wealth quickly.
If you seize this golden opportunity in time, you can become as successful as JoJo Siwa one day.