Introduction to Content Creation Using PLR

If you are like most small business owners who have a website, the need for continuous content creation for your online storefront is probably one of your greatest challenges, yet high-quality content is the key to getting free traffic from the search engines through Search Engine Optimization practices, commonly abbreviated as SEO.

Traffic, that is, visitors to the website, have the potential to become one of three things:

1 – A subscriber to your free newsletter (a lead)

2 – A purchaser of one of your products or services (a customer)

3 – A “bouncer,” who looks for a moment or two and then departs.

The first two types of visitors are great for your business. But the third can be a disaster. The main reason for this is because search engines such as Google are able to ascertain whether or not your website is:

  1. Relevant: Whether your website and its content are related to what the person searching has entered into the search engine
  2. High quality: If your content satisfies the expectations of the searcher C. Popular: Whether your website has a lot of traffic
  3. Authoritative: Does your website have a number of other sites pointing to it in the form of links? And are the sites pointing to your site high-quality ones such as .gov and .edu sites?

If you have visitor type three, the bouncer, their bounce can badly affect Google criteria A, B and 

C in relation to your website. Therefore, unless you then spend a lot of time and effort on getting backlinks to satisfy criterion D, it can be hard to climb up the Google search engine rankings to a good position, such as that on the first page (places 1 through 10), for the keywords that are relevant to the topic of your website.

Even in a best case scenario, that of getting visitor types one and two, leads and customers, they will soon become bored if there is not enough fresh content in your newsletter or at your website to keep them interested and well-informed.

With particular reference to customers who purchase your products or services, if you have gone into business online as an information publisher, you will need to continually publish more content of use to the customers interested in your niche and industry. The good news is that statistics show it is far easier to sell to an existing customer, a person who has already purchased from you, than someone who has never bought anything yet.

Initially, however, you have to make your first sale. The sooner you do this once you start up in business, the better. Launching your first product can be relatively simple, especially if you follow the time-tested methods of a successful product launch that Evelyn has discussed in her step-by-step guide to your first digital information product launch.

Creating and launching your own products can also be very exciting, and make you a decent amount of money, depending on the type of product that you launch, and your price point.

In order to make any real money as a content publisher, however, you need to have a variety of products that will meet the needs of the various customers in your niche; however, writing is not easy for a lot of small business owners. Many do not understand just how much content they will need to keep their website and business fresh and looking up-to-date online.

There are many freelance writers in the world, but not everyone has the gift of writing in a clear, informative and step-by-step way the way Evelyn and our resident expert at Accent Marketing Group, Inc., Joan Mullally, do.

Due to her background in education, she has taught students from ages eight to eighty and has a real grasp of how people are able to learn things, though learning and doing, taking action. Taking action is the only way to succeed online, and we have tried to emphasize this in every guide we create for our readers.

However, we also know that there are only so many hours in the day available for work, and for learning the skills you need to start your own website and grow your online business. This is how the series of guides we produce with various other co-authors was born. Joan’s vision was to create a series of how-to books with all the information you need in one complete package to accomplish the task that you set out to perform. No fluff, no tangents, just the task at hand.

In the case of Internet Marketing, however, this is easier said than done because many of the skills that you need to run a successful website are interconnected; therefore, in each guide we create, the goal has been to produce a guide with clear action steps at the end of each chapter to get you up and running as quickly as possible. If you want to dig more deeply, you can then refer to another one of our stand-alone guides. (If we haven’t published them yet, they are most likely on their way! And we are always happy to hear from our readers with feedback on what other titles they can use to help them succeed in business and in marketing on the Internet.)

In our experiences working with Joan, we have also seen that people start out at different points in their business and online business even if they are all beginners. In other words, you might be a complete beginner to the Internet and online marketing, but you are certainly not a beginner when it comes to expertise in your own niche or industry.

Everyone has at least one special area of expertise. The power of the Internet for people who wish to make money online has been to allow them to harness their expertise and offer it to a wider audience, a global audience, in order to build and grow a successful business quickly and easily.

Sadly, the assumption is that as soon as you build a website, traffic will flock to it, but what then? Many people start a website without any products for sale. How will they make enough money to stay in business both short-term and long- term?

If you do want to sell products, how can you create your first one quickly and launch it when you need to add content to your website? Yet how can you add content to your site if you are so busy creating a product to sell?

And how on earth can you market your website and any products that you may have on it effectively if you are spending all your time on continuous content and product creation?

The answer to all these questions is Private Label Rights (PLR) content.

PLR can be the difference between a website that starts to wind down almost before it has begun, and one which is self-sustaining and continues to grow in terms of traffic.

PLR can also be the difference between rapid product creation, and weeks or even months until your first product launch at your new website.

PLR can also be the difference between you being perceived as an author and expert in your industry or niche, compared with someone who is seen as “just a blogger” or “just a writer”.

PLR can be the difference between a series of high-paying consulting or coaching clients hiring you, especially if you want to go into business for yourself, and you staring at an empty email box or a telephone that never rings.

PLR can also help make the difference between an extensive range of products at your website, with each product representing a continuous stream of automated income, and a site that will struggle to even pay its own monthly hosting and other marketing fees.

If you want to grow your website, position yourself as an expert, improve your professional prospects and make extra money online steadily, then PLR content could be the solution you have been looking for to jump start your success in your online niche business.

In this guide, we are going to talk about what Private Label Rights content is, who should use it, and what the main benefits of PLR are. Then we will discuss where you can find good PLR content, and what to look for before buying it.

We will also discuss the different rights on offer in the content creation world, and exactly what they mean. We will also highlight some of the best ways to use PLR in order to grow your business rapidly. That growth will be both in terms of traffic and of profits.

Finally, we will conclude this guide with some common PLR mistakes that you should avoid if you want to transform your new or current website into a competitive and compelling authority website in your niche.

So, if you are ready to start your new website, or want to grow your website very rapidly for better traffic, sales and results, let’s get started. First, here are your action steps.


1-If you are a new website owner, what are your business goals?

+ More money

+ More prestige

+ The freedom to be in business for yourself

+ To help your family have a better life, and so on.

Be honest and prepare a word processing document that you can refer back to and edit as needed.

2-What are your income goals?

+ Adding extra money to your household budget

+ Replacing lost income due to unemployment

+ Replacing or even hoping to exceed your present level of income by using your talents and skills for your own success instead of your boss’s success

and so on.

Be honest and add your motives and ballpark figure to the same word processing document as in Step 1. Again, you will be referring back to it often.

3-Take the number that you arrived at in Step 2 and copy and paste it into an Excel spreadsheet in Cell A2. Type in Annual Income Goal in Cell A1. Type into cell B1 Monthly Income Goal. Type into Cell B2 the formula =sum(A1/12).

Look at the total in B2. This is how much you will need to earn each month to meet your financial goals. If you do not meet them in your first month in business, you will need to make up the shortfall in subsequent months.

For example, if you want to replace $60,000 in lost income because you got laid off, 60/12=$5,000 per month. If you just launched your website, however, and have no income coming in, and are spending $50 per month maintaining the site, you will have to earn $10,000 in your second month plus another $100, or else you are not earning money and getting into debt. These are the facts of which you need to be aware if you are going into business for yourself online.

4-Write just one article of 300 words on a topic you think is of key interest in your niche. Look at the clock before you do so or set the timer on your phone. Write straight through without stopping to edit it. Then check the clock or timer to determine how long it took you.

Imagine that every article you write is worth $5. Determine how much money you can earn in an hour writing from scratch, based on the time that it took you.

5-Now edit the article. Again, time yourself. How long did it take you to polish the article and give it an eye-catching and interest-stimulating title? Imagine that article is now worth $10. How much can you earn per hour? (Add your time from Step 4 with your time from this step.)

6-One word processing page is approximately 300 to 350 words. Assuming it is 300 words, and you were to create a 10- to 20-page ebook on an important topic in your niche or industry, how long would it take you to produce? What is the dollar value of the breakeven point on your time?

As an example, imagine that you can produce one polished article per half hour, two per hour, for a total of $20 per hour. If you then produce one page per ebook every 30 minutes you are sitting down to work, that would be $20 per hour. Ten pages would equal 300 minutes, or five hours, for a breakeven point of $100 in total.

If you were writing a 20-page ebook, it would take 10 hours, and cost $200 of your time in total. You would then need to earn at least $200 from the book to break even.

You can calculate this in a second tab on your spreadsheet. Use these formulas: 1 page editing and writing=$10 

1 page of my ebook=___ minutes at $X

10 pages=___ minutes at $Y 20 pages=___minutes at $Z Break-even=$____ per ebook

7-Locate books on the topic you are thinking of writing about at Amazon and other online bookstores. What are the price points for the hardcover books? The paperbacks? The digital books?

8-Register as a member at, the number one digital marketplace online. Come up with a user name that is appropriate to your business and easy to recall.

9-Search in the ClickBank marketplace for products related to your niche. Are there any similar products to what you are thinking of creating?

If so, write them down, noting title and price point. Then look at recent amounts of money paid out in the affiliate program. If it is zero, it is a new product and you should skip it for now. Look for ones that have recent income indicated, and highlight those on your spreadsheet. These will give you an idea of what is selling and what people are willing to pay in your niche. Move those to the top of the spreadsheet where you can see them easily, and move the others below or onto another tab for future reference.

10-If you already have products selling at your website, look to see if any of the products in your niche fill in any gaps at your site or are complementary to what you are selling. If so, consider becoming an affiliate of that product by clicking on the Promote button.

If you do not have any products to sell yet, this can help you earn money and learn about the market until such time as your product is ready. Click the Promote button.

A new window will pop up. In the first window at the top, enter the user name you decided upon when you registered for the website. In the second window below, enter a couple of words (with no spaces between) that will describe the product you are going to be promoting. This will help you track your affiliate sales to determine which products are converting best at your site, that is, the ones that your users are buying.

Then click through to the next window and Copy the HTML code for the link that has been created especially for you in order to promote that product and make a commission on every copy you sell. Paste it into the spreadsheet you have created next to the information that you noted down about the affiliate product.

Then paste it into the HTML View window of your blog or onto a “catalog” page or bookstore or shop on your website where you plan to sell products.

Being an affiliate is the fastest way to learn about the market and also sell in- demand products online. (Evelyn has co-authored a book with Joan on how to become an affiliate even if you have no website that you might want to refer to for more in-depth information.)

11-Fill in your payment details so you can get regular checks from ClickBank for the sales you make at your website. If you have not already done so, apply for a Tax ID number for your new business.

12-Look into the rules for incorporating as a Limited Liability Company (LLC) in your state. This will give you a great deal of tax benefits and also legal protection by separating your personal finances from your business finances.

13-Once you have a Tax ID and certificate of incorporation, you can apply for a business bank account. Then put the information for direct deposit into that bank account into any affiliate accounts that will pay you directly through electronic transfer. ClickBank will usually send you physical checks monthly that you will deposit into your new business bank account.

14-Keep all receipts pertaining to your online business for tax purposes. Print out individual receipts for any online purchases. Credit card statements are not acceptable proof of purchase to the Internal Revenue Service.

15-Learn more about the categories accepted by the IRS for business deductions, such as supplies, insurance, advertising and more.

16-Keep track each month of any affiliate income or other income you might be generating at the website. Add this data to a third tab on your spreadsheet

17-Set content goals for your website. For example, if you want to publish every other day, you will need 15 new articles per month. How long will that take you to write at the rate of performance that you have calculated in Steps 4 and 5 above?

18-Set product publishing goals for your website. If you want to launch one new product every three months, how long would it take you to produce them at your current rate of performance as calculated in Step 6 above?

19-Contact the affiliate manager for at least one of the items you plan to sell as an affiliate through ClickBank and ask if a free copy is available for you to review. If they are reluctant to give you one for any reason, offer a review or testimonial in exchange for the free copy. If they still refuse, either buy it yourself through your own affiliate link and keep the receipt for tax purposes, or try other affiliate managers with other products that you want to sample.

20-In relation to Step 19, what does each product you have acquired do well? Poorly? What can you do to improve it? What can you do that will be even better? What special insider knowledge, skills and abilities do you possess that can make your information product uniquely yours and better than the products of your competitors?

21-How long would it take to produce an even better product, starting from scratch, given your current rate of writing and the length of the products you have purchased that you want to emulate or make even better? Note down your estimated time for each product you would like to create.

Then double those times because things on the Internet will often take us twice as long as we think they will, especially given distractions, technical failures, and real life situations

22-Start thinking about ways of taking shortcuts to get the work done more quickly. Start thinking about quick content creation using PLR, and when you are finished with all of these action steps, turn to the next chapter to learn about what PLR can do for your business.

Recommendation: The Best Platform For Downloading PLR Content is the best platform for finding and downloading high-quality PLR content for your website. has provided PLR products in a variety of niches since 2008. This includes coaching tools and courses for health and wellness professionals. is different from most other PLR platforms in that it offers a comprehensive solution.

If you join a monthly or annual membership plan, you can save a lot of money compared to paying per download.

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