Introduction to Canva

In this Guide, I would like to present the step-by-step guide for Canva, a course that teaches you how to use it. After carefully analyzing the other courses and content about Canva on the platform, I took the time to think about ‘How I could bring something different? How could do something that has not been made before with Canva?’

I try to put myself in my student’s shoes and think about what they want when buying a guide about Canva. Here is what I found out:

  1. I would want to discover and learn how to use Canva.
  2. I would want to be able to create the documents and visuals I need for my business.
  3. I would want my instructors to be experts in what they are teaching.

So, I tried hard to make the best possible learning experience for you. I used a little bit of humor here and there to keep you awake. I use my guide editing skills to make this whole thing look and sound as professional as possible. I just hope you like it.

Without further ado, this is what and how you will learn with me if you decide to buy this guide.

In section one, I will explain ‘why you need Canva,’ ‘why you should become better at design.’

I will make sure you feel comfortable using Canva and understand all the buttons and functionalities and assimilate the mechanics or fundamentals of using Canva.

Then my next target will be to teach you to ‘Really’ use Canva. You will be learning about its cool tools and their way of use.

I will finish the guide with a lecture that will help you decide whether or not you should upgrade to the paid version of Canva that is ‘Canva Pro.’

THE SCOPE OF DESIGNING AND CANVA

The fact that you are here shows me that you are interested in design. Maybe you are in charge of designing important documents for your company such as annual reports, companies’ brochures, or even project proposals. Or maybe you are the social media person in your company, and you constantly have to come up with cool photos, visuals, or infographics to populate your feeds.

Well, let me tell you one thing before we get started. Discovering Canva changed the way I work. I would not go as far as saying, ‘it changed my life,’ but it changed how I work.

Indeed, I do all these tasks I just mentioned for my company in Canva. I design documents, produce social media content regularly, and constantly create graphics to insert into my guide.

I use Canva for 99% of these tasks; I barely use more complicated and expensive software like Photoshop or illustrator. So Canva not only has accelerated my workflow, but it has made designing more fun, more affordable, and quicker.

In Canva, you can use so many cool templates, and because I use Canva almost regularly, I have developed a better eye for design. As they say, when you are trying to learn a new language, the best way to do it is to surround yourself with native speakers. Well, I experienced the same with design by using Canva.

Constantly being exposed to good designs through templates, I have become much better at designing. It is quite amazing.

As you can see, I am passionate about this topic. I just love Canva. It has made such a big difference for me and my work that I am sharing this tool and its amazingness with you.

I have been working with entrepreneurs and small businesses for over seven years now, and I am horrified to see how much they lack a sense of a good design. No offense, It is not your fault. It is just the way it is.

So, I decided to do something about it and start my journey with this guide to help entrepreneurs become better at visual marketing. I take this mission very seriously, and that is probably why I have spent over a month producing the best course possible about Canva and this for two reasons:

  1. I am 100% convinced that in 2021, a good design will help you become a better entrepreneur.
  2. I truly believe that Canva is the fastest and cheapest way to produce good design, even if you suck at design.

Not only many entrepreneurs and small businesses but also nonprofits and social businesses are struggling with design. But, unfortunately, many organizations often overlook design. But why is it so important? Well, just think about it this way; what is the first thing people will notice when they log onto your website or when you hand them your business card, or when they discover your Facebook page.

The first thing they will notice is ‘the quality of your designs.’ Let me break it down for you: if your website, your business card, or your Facebook cover is ugly, your first-time visitor will keep that in mind as the first impression they make about your business.

Good design inspires trust. It makes your company look bigger than it is. Trust me, this is what you want for your business, and Canva will help you achieve just that whether or not you are good at design. Is not that wonderful!

THE IMPORTANCE OF VISUALS IN TODAY’S WORLD

Every company has a story to tell, and as an entrepreneur, it is your responsibility to learn how to tell the story in the best possible way. Mastering the art of storytelling will open many doors for you in your company.

Today, visual storytelling has become a very important trend in digital marketing, and this for a good reason.

The average person remembers about 10% only of what they heard when tested three days later. Add visuals to your narrative, and that figure increases to 65%. So, visuals are great if you want people to remember your message. Visuals are also more effective than text at evoking emotions and inspiring your audience to take action. Both highly desired outcomes we are trying to achieve with marketing.

The Internet has completely transformed how we function in the world. There is so much content out there that people do not have time to consume it all. So the only way to get people to pay attention to your content is to be able to stop their eyes somehow.

Our age is characterized by an abundance if not an overload of information, and as a result, people’s attention span becomes shorter and shorter. We have that tendency to jump from one piece of information to the next one very quickly because it is easily available and because it is free.

If you do not like one website, you close the tab and go to the next one. If you do not like this guide, you just start looking for the next one. Well, you get the idea.

Let me tell you one fundamental thing I learn about marketing; “to be successful in the market, you have to become a master at making positive first impressions.”

In most cases, our visual perception of the world is what we use to form our opinions. Consumers discover and recognize companies through their brand’s visual identity. They will start forming opinions before they even know who you are or what your company does.

Paying attention to it is very important. People will judge your ability to provide the solution they seek based on their first impression of your business, both online and offline.

So, do not risk turning away potential customers with an unprofessional brand. If your audience gets the wrong idea or is bored within the first few seconds of viewing an image representing your brand, chances are these people will just move on. Therefore, you should learn how to craft visuals that convey the right story. Invest heavily in the first image your audience will see.

In other words, learn to become better at visual design, and trust me, Canva will help you get there faster.

The Best Alternative of Canva

If you want more functions for designing your marketing materials, I recommend using Design Beast. It’s the best alternative of Canva.

With six powerful design apps under one roof, Design Beast is the ultimate multi-purpose design solution that allows you to outperform your competition and attract new customers with cutting-edge technology.

By having all the graphics, animation, and design tools you need in one easy-to-use dashboard, your company could reach new heights and put your marketing on steroids. 

In a single dashboard, Design Beast includes six useful applications, including design mockups, 3D live motion photos, magic object removal, background removal, image editing, AI-powered logo creation, and more. For more information, read my Design Beast review.

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