30+ Howard Schultz Quotes About Leadership, Coffee, Starbucks

Howard Schultz is a businessman and author from the United States. He was born to Fred and Elaine Schultz and grew up with his siblings Ronnie and Michael in the CanarsieBayview Houses of the New York City Housing Authority. 

He was a natural athlete and attended Northern Michigan University on an athletic scholarship. He holds a bachelor’s degree in communications. 

He began his career at Xerox Corporation as a salesman and then rose to sales representative. He was hired as a marketing director at Starbucks.  During an important trip to Milan, Italy, he noticed that there were coffee shops on every street that not only served excellent espresso, but also served as meeting places. He intended to bring this idea to the United States. 

When the owners of Starbucks turned him down, he went into business for himself and opened the ‘IlGiornale’ shop. Two years later, Schultz bought the Starbucks retail business from the original Starbucks management. IlGiornale was renamed Starbucks and he quickly spread it throughout the United States. 

He also bought the NBA’s Seattle SuperSonics, but sold the team to Clayton Bennett after a few years. Schultz has received several awards for his business acumen.

Check out some of Howard Schultz’s quotes on teamwork and leadership below.

If you are looking for more similar quotes, check out Support Small Business Quotes and Women In Business Quotes. 

Howard Schultz Quotes About Starbucks

After folding his Il Giornale company in 1988, Howard Schultz is known for spreading coffee culture across the United States through Starbucks. Check out a few of his Starbucks quotes.

“Starbucks has a role and a meaningful relationship with people that is not only about the coffee.” -Howard Schultz.


“Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option.” -Howard Schultz.


“We establish the value of buying a product at Starbucks by our uncompromising quality and by building a personal relationship with each customer.” -Howard Schultz.


“Starbucks is rekindling America’s love affair with coffee, bringing romance and fresh flavor back to the brew.” -Howard Schultz.


“The lifeblood of job creation in America is small business, but they can’t get access to credit. The response to the Starbucks brand has been phenomenal in our international markets.” -Howard Schultz.


“While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee. We offer a community gathering place where people come together to connect and discover new things.” -Howard Schultz.


“When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.” -Howard Schultz.


“We think of Starbucks, not as a coffee company but a media company.” -Howard Schultz.


“If people believe they share values with a company, they will stay loyal to the brand.” -Howard Schultz.

Howard Schultz Quotes On Coffee

Howard Schultz won most of the coffee wars against his competitors and is considered a pioneer in advancing coffee culture. Here are a few of his coffee quotes.

“Coffee will always be the core of what we do. “ -Howard Schultz.


“I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.” -Howard Schultz.


“What Starbucks has created around coffee is an extension of the front porch.” -Howard Schultz.


“Certainly, the caffeine in coffee, whether it’s Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you’re fine.” -Howard Schultz.

Howard Schultz Quotes About Winning

Howard Schultz was a shrewd businessman who never hesitated to take risky steps to advance his business. The following are a handful of his remarks on winning. 

“If you dream small dreams, you may succeed in building something small. For many people, that is enough. But if you want to achieve widespread impact and lasting value, be bold.” -Howard Schultz.


“You have to be authentic, you have to be true, and you have to believe in your heart that this is going to work.” -Howard Schultz.


“You have to have a 100% belief in your core reason for being.” -Howard Schultz.


“Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.” -Howard Schultz.


“If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.” -Howard Schultz.


“I am convinced that most people can achieve their dreams and beyond if they have the determination to keep trying.” -Howard Schultz.


“Success is not sustainable if it is defined by how big you become or by growth for growth’s sake. Success is very shallow if it doesn’t have emotional meaning.” -Howard Schultz.


“Success is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners.” -Howard Schultz.


“I think my whole life, because of where I came from, I had a fear of failure.” -Howard Schultz.


“If you don’t love what you’re doing with unbridled passion and enthusiasm, you’re not going to succeed when you hit obstacles.” -Howard Schultz.


“You must find something that you deeply love and are passionate about and are willing to sacrifice a lot to achieve.” -Howard Schultz.

Howard Schultz Quotes On Leadership

Howard Schultz was a shrewd businessman who never hesitated to take risky steps to advance his business. The following are a handful of his quotes on winning.

“One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.” -Howard Schultz.


“I think the currency of leadership is transparency.” -Howard Schultz.


“Treating employees benevolently shouldn’t be viewed as an added cost that cuts into profits, but as a powerful energizer that can grow the enterprise into something far greater than one leader could envision.” -Howard Schultz.


“Any business today that embraces the status quo as an operating principle is going to be on a death march.” -Howard Schultz.


“You can’t expect your employees to exceed the expectations of your customers if you don’t exceed your employee’s expectations of management.” -Howard Schultz.


“You have to be honest and authentic and not hide. I think the leader today has to demonstrate both transparency and vulnerability, and with that comes truthfulness and humility.” -Howard Schultz.


“Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.” -Howard Schultz.


“Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring  people along.” -Howard Schultz.


“The hardest thing about being a leader is demonstrating or showing vulnerability. When the leader demonstrates vulnerability and sensibility and brings people together, the team wins.” -Howard Schultz.


“To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.” -Howard Schultz.


“At its core, I believe leadership is about instilling confidence in others.” -Howard Schultz.

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