TikTok has something entertaining for everyone, ranging from hilarious animal videos and popular dance challenges to mind-bending visual tricks and creative mime performances.
In addition to being a platform for fun, many people are leveraging TikTok to create a source of income and even build a career as influencers, much like YouTube and Instagram creators. But where do you begin?
Don’t worry! We’ve got you covered with this comprehensive guide that will teach you how to make money through sponsored posts and increase your views on TikTok. It’s all about unlocking your potential and making the most of this exciting platform!
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Can You Make Money on TikTok?
Absolutely! You can indeed make money from TikTok.
Making money on TikTok is a creative process, much like painting a picture or solving the relationship status of your ex’s ex. The platform offers official, app-funded methods for users to earn money, even if they don’t have a massive following.
Just like other social media platforms, TikTok users have achieved financial success by employing strategies similar to those used on other platforms. Although TikTok might seem like a new frontier, the techniques to make money here are likely to be familiar to you. So, with some creativity and determination, you can turn your TikTok presence into a profitable venture.
- Learn more about other ways to make money online.
How Many Followers Do You Need on TikTok to Get Paid?
To earn money directly from TikTok, you need to meet certain criteria. First, you must be 18 or older. Second, you should have at least 10,000 followers on your TikTok account. Finally, your videos must have been viewed at least 100,000 times in the last 30 days. Once you meet these requirements, you become eligible to apply for the TikTok Creator Fund, which allows you to start earning money.
Building an engaged following is essential to start making money with around 10,000 followers. It’s crucial to focus on a particular activity or topic that resonates with your audience.
To increase your chances of getting sponsored content opportunities, gaining your audience’s trust is vital. When brands see that your followers engage with your content and trust your recommendations, they are more likely to approach you for promotions.
However, when creating sponsored content, make sure to adhere to government guidelines on advertising on TikTok. Staying compliant with the rules will help you maintain a positive and trustworthy image with your audience.
How Much Do TikTokers Make?
TikTok provides various avenues to make money (listed below), and your approach to monetizing your account will determine your earnings.
For brand partnerships, TikTokers can earn upwards of $80,000. If you’re a big creator with a large, engaged audience and a successful track record on the platform, a single video could even fund an expensive car.
From the TikTok Creator Fund, you can earn between 2 to 4 cents per 1,000 views. So, when you reach one million views, you might expect to make around $20 to $40.
Here are some top TikTokers and their estimated earnings in 2022:
- Addison Rae Esterling, a dancer, makes a whopping $5 million per year on TikTok, ranking as the highest-paid human on the app.
- Charli D’Amelio earns $4 million annually, while her sister Dixie D’Amelio makes $2.9 million.
- Even a tiny Pomeranian named @jiffpom can rake in an average of $12,540 per post on TikTok.
- Fitness influencer Demi Bagby earned over $3 million from fewer than 50 ads in 2020, becoming the highest-paid fitness influencer.
- Celebrity chef Gordon Ramsay reportedly made $3.8 million last year from sponsored posts, showcasing the lucrative opportunities for food content creators.
TikTok has proven to be a platform with substantial earning potential, rewarding creators across various niches for their engaging and entertaining content.
How To Make Money on TikTok
1. Collaborate with a brand you trust
TikTok offers sponsored content where you get something in return for promoting a brand. For instance, if you make a TikTok video praising a brand’s soy candles, they might offer you a free skydiving trip as compensation. However, we advise against accepting any free skydiving offers.
Brands find these paid collaborations attractive. In 2019, only 16% of U.S. marketers planned to use TikTok for influencer campaigns, but by March 2021, that number jumped to 68%. The platform’s influencer marketing has seen significant growth.
In the midst of the COVID-19 pandemic and ongoing social justice movements, companies prefer partnering with individuals they know and trust. This insight comes from the same eMarketer study.
Next, it’s important to consider aligning your values with the companies you partner with. Your audience appreciates your unique approach, such as using soup metaphors for inspiration, discussing your language skills, and sharing your manicure routines. However, they also care about your morals and what you stand for. So, be mindful of choosing partners whose views match yours.
To get started with sponsored content, here are some tips:
Stick with Brands You Love: Avoid switching abruptly between topics, as it can confuse your followers and make you seem insincere. Ensure that the brands you promote align with your regular content to maintain authenticity.
Prepare a TikTok Press Kit: Think of your press kit as a movie trailer that showcases all the best things about you and gives brands reasons to collaborate with you. Include your contact info, photos, and notable achievements. You can find free press kit templates on websites like Templatelab.
Create Non-Sponsored Posts: Demonstrate your ability to drive sales for brands by making a few non-sponsored posts. Share your genuine enthusiasm for products like your favorite pair of shoes, and you might attract attention from relevant brands.
Use the Branded Content Toggle: To stay transparent and compliant with TikTok’s guidelines, use the Branded Content toggle when creating sponsored content. This feature ensures that viewers know they are watching sponsored content, and it helps you avoid potential issues with the platform.
2. Collaborate with an influencer
If you want to expand your presence and make money on TikTok, teaming up with influencers is a fantastic strategy. Here’s how you can do it:
Find the Right Influencer: Look for influencers whose content complements your brand. The TikTok Creator Marketplace is an excellent tool for this if you’re based in the U.S. It connects brands with influencers, making it easier to find the perfect match. Keep in mind that while the marketplace is open to all brands, influencers need an invitation to join (at least for now).
Explore Relevant Hashtags: In the U.S. and the TikTok-approved marketplace, search for hashtags related to your business. For instance, if you’re a dentist, look for hashtags like #dentist. If you’re into thrift shopping, try #thrifting. Scroll through the content and see which influencers align well with your brand.
Like and Engage: Take some time to explore the app and engage with the content you like. Hit the “like” button on videos that resonate with your brand and click “Not interested” for the ones that don’t. TikTok’s algorithm is smart and will start showing you more videos that interest you.
Be Mindful of the Influencer: Before finalizing a collaboration, check out each influencer’s page carefully. Ensure they align with your brand’s values and principles. Avoid problematic TikTokers to save yourself from any potential issues down the road.
3. Use Tiktok to sell your merch
If you’re already selling products and want to make some serious money, TikTok is the way to go! It’s a fantastic platform to showcase your merchandise and highlight its unique features. Create catchy TikToks that demonstrate your products in action and don’t forget to include all the juicy details that make them stand out from the crowd.
Maximize your exposure by adding a link to your shop in your TikTok bio. This way, interested viewers can easily check out and purchase your items.
Take inspiration from success stories like Tika the Iggy, an adorable Italian Greyhound and proud gay icon. Tika’s owner, Thomas Shapiro, has cleverly capitalized on Tika’s popularity by creating custom Tika-branded merchandise, which he sells online.
It’s not just pet owners who are excelling in the merch game on TikTok. Renowned makeup brands like Fenty Beauty and Cocokind have also joined the party and are thriving by promoting their products in creative and engaging ways.
Read more: How to Make Money Selling Merch
4. Get TikTok’s Creator Fund payouts
If you’ve been wondering how to make money on TikTok, look no further than the Creator Fund! It’s TikTok’s official program to reward creators for their awesome content. Back in July 2020, TikTok pledged a massive $200 million to support aspiring creators in pursuing inspiring careers.
But that’s not all – the fund grew even larger, reaching a whopping $1 billion by 2023! No wonder the internet went crazy over this opportunity. So, how can you get your hands on this sweet creator cash? Here are the key requirements:
- Be at least 18 years old.
- Meet the minimum follower requirements, which usually hover around 10,000 (varying based on your region).
- Rack up at least 100,000 video views in the last 30 days.
- Have at least three posts in the last 30 days.
- Make sure your account follows TikTok’s Community Guidelines.
If you check all these boxes, you can apply to the Creator Fund and potentially start earning money based on your video’s views and engagement. Just ensure that your videos comply with TikTok’s Community Guidelines and Terms of Service to be eligible for payment.
Once you start earning, the money you receive will appear in your Creator Fund Dashboard. And when it’s time to cash out, PayPal is a popular method for withdrawing your funds.
Other Innovative Ways to Make Money on TikTok
Becoming an influencer and making money through affiliate marketing on TikTok is awesome, but why stop there? Diversify your approach and watch your earnings soar! Here are some other fantastic ways to make money on TikTok:
Build Your Online Empire: Embrace a multi-channel strategy by growing your presence on platforms like Instagram, YouTube, and TikTok. This will expand your audience, build trust, and boost your earning potential. The more platforms you conquer, the more opportunities you’ll have!
Song Promotions: Are you a music enthusiast? Record labels and music promoters often pay influencers to promote their artists’ songs. So, if you’ve got a knack for showcasing awesome tunes, this could be a groovy way to make money.
Virtual Gifts and Tips: Create captivating content that resonates with your followers, and they might just shower you with virtual gifts and tips. TikTok has features that allow you to collect these tokens of appreciation, turning your talent into tangible rewards.
In-Feed Ads: Get entrepreneurial and utilize TikTok Ads Manager to market your merchandise and services. This can be a powerful way to reach a broader audience and boost your sales.
Share Your Expertise: As you gain popularity and expertise in your niche, other aspiring creators might seek your guidance. Becoming a consultant could open up new opportunities, with creators hiring you to offer valuable tips and advice on how to kickstart their TikTok journey.
If you’re unsure where to start on your TikTok money-making journey, don’t worry! Begin by scrolling through the app and exploring content from your favorite creators. Chances are, some of them are already cashing in on TikTok.
Observe what these successful creators are doing – from brand deals and selling custom T-shirts to receiving payments through Venmo – and take inspiration from their strategies.
But let’s be real, making money on TikTok isn’t a walk in the park. If it were that easy, we’d all be as successful as the famous Addison Rae. She’s living proof that with dedication and creativity, you can turn TikTok into a lucrative career, earning millions at just 20 years old!
Don’t be discouraged if you face rejections from brands or influencers along the way. Keep pushing forward and refining your approach. Success might not come overnight, but your persistence and hard work will pay off in the long run.
Remember, the key is to keep experimenting, learning, and growing. With determination and a pinch of luck, you too can unlock the potential of TikTok and make your mark in the exciting world of content creation and online earnings.