Growth Cave is the brainchild of digital entrepreneurs Lucas-Lee Tyson and Ozzie Blessed, along with their Chief Operating Officer Jordan Marksberry. This platform is your gateway to understanding how to make money online and harness the power of the internet for financial gain. They’ve created a business and platform for individuals and businesses eager to dive into the world of digital marketing through a lead generation business model and running a digital marketing agency.
What’s interesting is that Growth Cave offers a variety of products, and one of their most popular programs is Productized Profits. This program breaks down the process of lead generation and client acquisition into a comprehensive seven-week journey, divided into seven modules (previously, it was a six-week program with six modules).
It’s designed to equip digital entrepreneurs and solo business owners with the essential knowledge and skills needed to create, manage, and scale effective Facebook ad campaigns for clients and attract new ones.
Now, you might be wondering, does all of this actually work for the average person, and can you genuinely make money with it?
Before we explore that, it’s important to note that I have no affiliation with Growth Cave, and I’m not being paid for this review. You can trust that you’ll receive an honest and unbiased assessment from me.
By the end of this review, I’ll also share with you the best alternative to Growth Cave that has allowed me to achieve a full-time passive income online
Table of Contents
How Does Growth Cave Help You Make Money?
At Growth Cave, they offer various products. One of their most popular programs is Productized Profits, which consists of seven modules. This course teaches you how to make money online via lead generation.
The training program places a strong focus on building the right mindset, nurturing client relationships, and scaling your efforts through clever automation tools like Zapier and Loom. They also introduce you to a handy client acquisition software called ClientBolt.
In this course, you’ll find over 40 videos that cover these essential topics. As you progress, you’ll be encouraged to adopt a fresh approach to marketing, one that prioritizes long-term growth and effective team building.
When you sign up, you’ll gain immediate access to the training modules and receive some valuable bonuses.
- Learn more about lead generation.
Who is Lucas Lee Tyson?
Lucas-Lee Tyson is a young digital marketer who has achieved self-made multi-millionaire status. Hailing from Austin, Texas, he embarked on his money-making journey during his teenage years by launching a business focused on designing YouTube banners. He later pursued higher education at Babson College.
In addition to creating digital products such as Growth Cave, Lucas is known for his YouTube channel, which has amassed 2.6 million views, although his recent YouTube activity has dwindled, with many of his videos now deleted.
Lucas initiated his entrepreneurial journey from his college dorm room, and impressively, he grew his business to generate over $300,000 annually, beginning with just $10 and some credit card debt.
Like numerous digital and traditional entrepreneurs, he recognized the potential for growth by shifting his business focus to digital marketing. This transition allowed him to offer training and coaching to other businesses and entrepreneurs, assisting them in their marketing endeavors and in establishing their own agencies.
As reported in a NewsBTC press release, this change in focus enabled him to achieve $2 million in his third year in business, with a team of fewer than five people.
Is it true?
Most likely. I personally understand the significant earning potential in the online world and how it enables growth from the comfort of your home. However, I cannot independently verify those specific numbers.
What is clear is that Lucas possesses a deep understanding of harnessing the digital economy, as evidenced by his courses. The key question is whether his knowledge is applicable to your specific niche or industry.
If you want to get a taste of his teaching style, you can watch the video below:
What’s Inside Growth Cave?
Now, let’s dive into the Growth Cave program, which is distinct from the Productized Profits course.
Here’s a straightforward overview of what you’ll find in Growth Cave, a higher-priced program tailored to help entrepreneurs and businesses enhance their online presence:
Mindset: This part underscores the significance of having the right mindset for entrepreneurial success.
Market Research: You’ll learn how to understand your target audience, their needs, preferences, and behaviors to effectively shape your marketing strategies.
Marketing Strategies: This course covers both organic and paid marketing strategies, with a specific focus on Facebook advertising.
Creating Your Offer: This module guides you through outlining a course, deciding on its features, and crafting an attractive offer for your audience.
Sales Funnels and YouTube Ads: The final module delves into creating a sales funnel, setting up a YouTube ad, and strategies for sales and scaling.
Furthermore, the program offers group calls, which can be particularly valuable, especially if you’re working from home. The support of a community and personal guidance can be instrumental on your path to success.
It’s essential to understand that entrepreneurship doesn’t follow a one-size-fits-all approach. Achieving success involves finding what works for you, testing, learning, and adapting. So, if you’re considering enrolling in Growth Cave, be prepared for the investment because it’s not a budget-friendly program by any means.
An Overview of the Productized Profits Course
The Productized Profits course is a comprehensive program consisting of seven modules, each packed with valuable insights and practical skills to boost your digital marketing prowess. Let’s break it down:
Module 1: Fundamentals and Foundations
- This module lays the groundwork for your digital marketing journey.
- It focuses on building a strong entrepreneurial mindset, dispelling doubts, and tackling common pitfalls.
- You’ll learn the importance of attitude and habits in achieving success.
Module 2: Carving Out Your Niche and Crafting Irresistible Offers
- Module 2 guides you in defining a profitable niche and creating enticing offers for your digital marketing agency.
- It provides a step-by-step approach to stand out in a competitive market.
- You’ll explore common marketing challenges and how to overcome them.
Module 3: Your Automated Client Machine
- In Module 3, you’ll discover how to create an automated client attraction system that works seamlessly.
- It offers practical methods for acquiring new clients, with a focus on free traffic strategies.
- You’ll harness the power of digital marketing to engage with local clients using platforms like LinkedIn, Facebook, and email.
Module 4: The Science of Sales and Client Conversion
- Module 4 delves into the art and science of sales.
- It offers strategies for building client relationships, handling objections, and closing deals like a pro.
- The “2 Call Closure” program is a highlight, providing potential clients time to make decisions and building trust through active listening.
Module 5: Copy/Paste Lead Generation Advertising
- This module streamlines service delivery and customer relationship management.
- You’ll learn how to automate processes using tools like Zapier and Loom, freeing up time for client acquisition strategies.
- Maintaining positive customer relationships is emphasized, with practical lessons on software and solutions.
Module 6: Running Wildly Profitable Digital Ad Campaigns
- Module 6 focuses on mastering Facebook Ad campaigns.
- You’ll explore paid advertising, setting up lead generation forms, and creating successful funnels.
- Insights into tracking ad performance and understanding the Facebook Pixel are provided.
- You’ll learn to identify your target audience and craft captivating ads.
Module 7: Automation, Systems, and Scaling
- The final module stresses scaling your business for maximum profitability.
- You’ll discover the importance of building a team for automation and delegation.
- As your revenue grows, you’ll learn how to delegate responsibilities and build a marketing team.
- The course offers several bonuses, which may change over time.
- Presently, these include access to client acquisition software (ClientBolt) and participation in a Mastermind Community for networking.
- Email support and two live phone calls are provided for addressing course-related questions and business concerns.
How Much Does Growth Cave Cost?
Growth Cave offers different courses with various price points, and it’s possible that they might introduce new courses and pricing options in the future.
To make it clear, let’s break down the costs of two specific programs within Growth Cave, as there are several offerings under the Growth Cave brand:
Productized Profits Program: This introductory program is typically priced at $1,497. However, it’s important to note that prices may fluctuate, and occasional sales or promotions could provide discounts. For instance, during Black Friday in 2022, the program was available for $497.
Growth Cave Program: As of my last update, this program was priced at $9,800. Please be aware that official pricing details might not always be readily available, and I confirmed this price through screen grabs of comments for your reference.
Keep in mind that prices can change, and there may be periodic discounts or special offers. So, it’s a good idea to stay informed about any alterations in pricing and promotions.
Growth Cave’s refund policy, particularly for Productized Profits, doesn’t follow a one-size-fits-all approach. In other words, you can’t just briefly try out the program and then ask for a refund.
Instead, they operate on an action-based money-back guarantee. It’s crucial to keep in mind that the following refund policy was last updated in 2022. To get the most up-to-date information on their refund policies, it’s best to contact them directly.
As of 2022, here are the steps you need to follow to qualify for a refund:
- Complete the first six training modules of Productized Profits.
- Attend a minimum of two live coaching calls to receive one-on-one guidance.
- Launch Productized Lead Generation ads for one business owner and let them run for 14 days.
Despite this published refund policy, I understand your cautious approach. I’ve been in your shoes multiple times, carefully examining refund policies, and it’s entirely reasonable.
To be clear, I can’t guarantee that Growth Cave will promptly respond to your refund request. You’ll likely need to strictly adhere to their policy.
Praise for Growth Cave
1. Comprehensive Training
Growth Cave offers a range of training programs and resources for individuals interested in digital marketing and lead generation. These programs cover various aspects of online business, providing a comprehensive education for aspiring entrepreneurs.
2. Access to Coaching
Growth Cave provides coaching and mentorship to its members, offering guidance and support throughout their journey. Having access to experienced coaches can be valuable for those looking to navigate the complexities of online business and marketing.
Criticism of Growth Cave
1. Manipulative Review Practices
Growth Cave’s strategy of soliciting early positive reviews, even before users have had a chance to fully assess the program, raises concerns about the accuracy and authenticity of these 5-star ratings. This practice may mislead potential customers into having unrealistic expectations of the program’s effectiveness.
2. Upfront Full Payment and Limited Trial Period
The requirement for full upfront payment for Growth Cave’s programs, along with the relatively short timeframe, may not provide participants with sufficient time to determine the program’s suitability for their needs. This payment structure can pose financial risks for customers who may not find the program valuable.
3. Misleading Success Guarantee
While Growth Cave offers a “success guarantee,” there are concerns that this assurance does not provide adequate incentive for the company to genuinely support users in achieving their goals. Some customers have reported a lack of assistance and a perceived bait-and-switch tactic, where the promised program features do not align with the actual experience. This raises doubts about the program’s integrity and customer support.
Is Growth Cave a Scam?
Growth Cave isn’t your typical scam, but it’s a complex endeavor. It involves substantial sums of money, with claims of earning $10,000 or more per month within a relatively short timeframe. Given its emphasis on a lifestyle pitch, it’s natural to have doubts about whether Growth Cave is a legitimate opportunity or just another online scam.
Let’s start by looking at Growth Cave’s accreditation with the Better Business Bureau (BBB).
For those unfamiliar with the BBB, they are an independent consumer advocacy group that rates businesses based on their integrity and trustworthiness.
According to the BBB, Growth Cave’s profile is currently being updated. Therefore, we have no clues as to whether it’s good or bad.
Now, let’s turn our attention to Complaints Board, where Growth Cave has received a 1-star rating with 10 customer complaints.
This customer (see below) alleges that Growth Cave engaged in deceptive advertising to lure them into a $40,000 program. The program was advertised as a “done for you” service with one-on-one access to Lucas Lee-Tyson, but the customer claims to have received only three brief Zoom calls and Google slides for their investment. They call for intervention by the Federal Trade Commission and the Consumer Protection Agency to investigate the company’s alleged fraudulent activities, citing a loss of $46,800.
Another customer asserts that many of the 5-star reviews of Growth Cave are not accurate and are submitted shortly after signing up, suggesting that early positive reviews are solicited as part of Growth Cave’s process. He questions the company’s practice of requesting early reviews. The customer believes that there are fewer successful outcomes in the KBA program than implied by the reviews.
He expresses dissatisfaction with the payment structure, noting that paying the full amount upfront or in one or two payments doesn’t allow enough time to gauge the program’s success. The customer criticizes Growth Cave’s “success guarantee” as lacking incentives to genuinely assist customers in achieving success.
Having enrolled in June 2023, the customer claims to have diligently followed the lessons and coach guidance but faced challenges with changing coaches. He highlights a lack of consistency and difficulty in obtaining support from coaches, including sudden coach departures. The customer experienced a bait-and-switch scenario, alleging that the program did not match his initial expectations.
On Trustpilot, there are also many customers referring to it as a scam. Here are some examples:
It appears that Growth Cave’s marketing tactics often set high expectations. When encountering a program that promises specific results, it’s crucial to verify those claims and obtain detailed explanations of how they will be achieved, preferably in written form via email.
Remember that when you enroll in Growth Cave’s training programs, you’re purchasing the course materials and, if included, coaching sessions and communication. What you’re not acquiring are assured results.
Is There A Better Alternative?
If you want to make a full-time income from home, I would suggest you start an affiliate marketing business online instead.
Affiliate marketing is perfect for anyone who is new to online business.
In fact, of all the online business models I’ve tried, affiliate marketing is the easiest and most rewarding so far.
In affiliate marketing, you can actually run your business almost with zero cost and achieve a steady and sustainable passive income to pay for your bills. You don’t need any initial capital and can even do it as a side hustle.
And if you really want to learn affiliate marketing and build a business from scratch, I’d recommend you to get started with the most reputable platform for affiliate marketing: Wealthy Affiliate.
Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch. It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny.
But How Much Can You Earn with Wealthy Affiliate?
A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.
For more information, you can check out our full review of Wealthy Affiliate.