Google Local Services Ads Management

Are you looking to increase foot traffic, reach more local leads, and boost conversions for your business? Ads for Google Local Services are a great investment, and High Income Source makes ad management easy. Send us a message at [email protected], or keep reading to learn more.

Google Local Services Ads Management

The majority of online searchers visit a store within a day of conducting a search. When locals search online, you can appear at the top of the results with Google Local Services ads.

Google Local Services ads allow you to:

  1. Connect with locals who are most likely to book your services
  2. Build trust with Google Guarantee
  3. Only pay for leads interested in your business and services

Not sure where to begin?

With our hassle-free ad management services, our Google Local Services ad specialists will guide you through every step of the process. Let’s get started now!

Our Google Local Services ad management plans include:

Here’s a breakdown of what’s included in our ad management plans.

Voice search optimization

Voice searches will account for more than half of all online searches by 2020.

Increasingly, people are using voice search technology to find local service providers, so you should make sure your ads are optimized for voice search.

We at High Income Source offer voice search optimization with all of our Local Services ad management plans so you can connect with more qualified leads. That way, you won’t miss out on qualified leads or revenue.

Budget management

Our paid advertising specialists will help you reach your business goals and maximize your ad spend.

Our goal is to make the advertising process as stress-free as possible, so we do the heavy lifting so you get the highest ROI. Your Google Local Services campaign budget will never be exceeded when you work with High Income Source.

Review solicitation

High Income Source’s ad management plans include review solicitation through the Google Local Services platform.

Eighty-eight percent of people trust consumer reviews as much as they do recommendations from friends and family members. You need reviews to boost foot traffic to your local business – and High Income Source can help provide the social proof you need.

Custom reporting

We also offer customized ad reporting, so you always know exactly where your money is going.

Moreover, we’ll outline and implement any necessary tweaks to your ad campaigns to help them achieve even greater success. You can upgrade to our aggressive or market leader plans to receive automatic monthly cloud updates in addition to our basic plans.

Dedicated local marketing expert

High Income Source has been driving results for clients for 25 years.

You’ll have access to a local marketing expert, dedicated to the success of your ad campaigns, when you work with us. Utilizing our industry-leading expertise, our ad management services help you drive relevant leads, conversions, and revenue for your local business.

Geographic targeting

To help you reach your ideal customers, our ad management solutions feature advanced geographic targeting.

Reach out to leads in profitable geographic zones near your local business. Your ad budget will be more efficient and you’ll reach the most valuable customers in your area if you use geographic targeting.

What are Google Local Services ads?

Wondering, “How do Google Local Services ads work?” We have answers.

You can connect with local people searching for your services by using Google Local Services ads. Similar to pay-per-click (PPC) ads, these ads appear at the top of the search results.

A user conducting a search for a local service generates a list of local businesses that provide the service. Google Local Services ads appear alongside PPC ads and Google Map listings at the top of the results page.

Your listing will be immediately found by people who are interested in your products or services. Your business can be contacted and booked directly from this ad. When your audience finds your ad on Google, they can call or send a message.

These ads are not meant to replace traditional search ads. By displaying Google-verified businesses first, people can find trustworthy businesses more easily.

PPC ads aren’t available to every industry or every region, so they remain relevant and important to your advertising campaign. The majority of Google Local Services ads are for locksmiths, plumbers, electricians, HVAC companies, carpet cleaners, house cleaners, garage repair companies, etc.

Ads for Google Local Services are also restricted to certain areas. Businesses operating in larger metropolises, like Philadelphia, Los Angeles, and New York City, are most likely to be able to access this service. Currently, this service is only available in more popular cities, but is expected to expand with time.

You can see Google Local Services ads on mobile, tablet, and desktop if they are available in your area.

The Google Guarantee badge

The Google Guarantee badge is one of the most noticeable features of a Google Local Services ad. By signing up for Local Services ads, you automatically qualify for the Google Guarantee. This badge helps you establish a great reputation with your potential customers.

You must pass Google’s background check and have your license and insurance verified before earning this badge. In the event that something goes wrong, this is to ensure that your business is legal and that it is insured. You can easily obtain this badge if you have all your paperwork up-to-date and are a legitimate business.

How does the Google Guarantee work?

When people aren’t satisfied with the quality of a company’s work, Google will refund the amount they paid for the jobs booked through their ads. A maximum of $2000 will be refunded in this case. With the job invoice, Google can properly reimburse customers who booked a poor service provider.

Future projects, damages to property, dissatisfaction with the price or the provider’s responsiveness, or cancellations are not covered. Coverage is based solely on the quality of the project, not the company. In order to be considered, claims must be submitted within 20 days of the project completion.

You won’t have to worry as much about claims if you are a company that already provides quality service. The badge will serve as a trust signal. Because Google backs your company if anything goes wrong, your clients will feel more comfortable booking your company.

Google Local Services application process and guidelines

You can get started with Google Local Services ads by following these five steps. When you partner with High Income Source, we’ll help you with every step of the process, from creating ads to monitoring them.

1. Confirm your eligibility

Make sure that your business qualifies for Google Local Services ads before you get too excited. According to our previous statement, this feature is only available in certain industries in a limited number of cities.

On Google’s Local Services sign up page, you can verify your eligibility. Once you have your eligibility confirmed, that will take you to the next step.

2. Create a business profile

Creating your business’s profile is the next step. Your ad’s location in search results is determined by this part of your ad.

You can apply, set up, and optimize your business profile with High Income Source.

The jobs that match your Local Services are determined by your profile. To ensure your ads appear in front of customers who need your services, you need to be honest about what you offer. Your business will lose money if leads contact you for services you don’t offer if you lie about some of your services.

In addition, you’ll want to specify the area where you want leads. If your business doesn’t take customers outside a 15-mile radius, you’ll want to specify that. It will prevent you from wasting money on leads that are outside your operation area.

You can also edit your weekly budget, business hours, service areas, and job types in your profile.

3. Add your license and insurance details

Google will only allow legitimate companies to have a Google Local Services ad. You must upload your license and insurance information to your profile. All the paperwork for your business should be accurate and up to date.

Google will want you to provide your general liability insurance details, too. As long as your insurance is up-to-date, Google will approve you for the guarantee.

4. Set your budget

Google Local Services ads operate just like PPC. You need to set a budget to state how much you want to spend to run your ads. This is a monthly budget that you can change as you require.

Keep in mind: You only pay when customers call or message your business. Your budget should be based on how many customers you want to receive or how many you can handle within a month’s time.

5. Follow up with leads

When you launch your ads, you’ll start getting leads for your business. It’s important that you follow up on these leads when they contact your business. You have three options:

  1. Reply: When you reply, you send a message in email or text to people who reached out to your business.
  2. Call: If someone provides their phone number, you can give them a phone call to follow up.
  3. Decline: Google also gives you the option to decline leads that contact your business. If you choose to decline, you can provide a reason and the customer will be notified. On the off chance that something changes, you can recover requests.

With High Income Source as your ad partner, we’ll monitor lead flows and control your budget through the platform to help you get the best results.

If this process sounds daunting, don’t worry. High Income Source can help. Just give us a message at [email protected] to learn more.

7 benefits of using Google Local Services ads

There are numerous benefits you’ll reap from using Google Local Services ads.

1. You reach more valuable leads

Google Local Services ads drive valuable leads for your business. You will obtain leads and people will book your services. People trust Google’s local ads, so they are more inclined to book your business.

2. You can track your appointments

It’s easy to track your appointments and see how many people are booking your business. Google even gives you the option to pause your ads if you’re booked solid and resume them when business slows down.

3. Your business will be seen first

Being seen first can mean the difference between obtaining leads and losing them to the competition. Since Google Local Services ads appear at the top of all the results, you ensure that leads see your business first.

4. You build trust with your audience

The Google Guarantee builds confidence in your business. This can have an impact beyond your Google Local Services ad.

5. You only pay for valid leads

Google will only charge you if you obtain leads that are seriously interested in your business. If someone sends a text or email, makes a call, or leaves a voicemail, you will be charged for that lead. You aren’t charged for people who view your ad and don’t contact your business.

6. You will reach more voice search customers

If someone’s bathroom is currently flooding, they aren’t going to take the time to pull out their phone and find a local plumber. They’ll rely on a voice search device and ask them to contact a local plumber. By having a Google Local Services ad, those voice search customers are more likely to be directed to your ad.

7. You will need to conduct minimum maintenance

These Google ads don’t require keyword research or ad testing. Your ad is automatically triggered based on how people search. Google will determine if your ad fits the bill, whether some searches “plumber” or a phrase like “leaky faucet under sink.”

Create Google Local Services ads that convert with High Income Source

Google Local Services ads have the potential to help your business reach more people. By investing in these ads, you’ll earn more credible leads for your business. At High Income Source, we have years of experience running Google Ads campaigns for our clients.

We’re a full-service digital marketing company that specializes in custom PPC campaigns. Our team of over 450+ experts will bring their knowledge and expertise to your campaign. We’ll help you create a local advertising campaign that drives valuable results for your business.

If you’re looking for an advertising company that will help your campaign succeed, look no further than High Income Source. In the last five years, we’ve driven over $2.4 billion in sales and over 6.3 million leads for our clients. We focus on creating campaigns that help our clients grow their businesses.

Don’t believe us? Just ask our clients! Check out our 750+ client testimonials that attest to the great work we do for them!

Get started today!

If you’re ready to start running Google Local Services ads for your business, contact us online at [email protected] to speak with a strategist.

We look forward to helping your business reach new heights!