Want more views on YouTube? You bet! Famous YouTubers like MrBeast and PewDiePie make tons of money from their channels.
Now is the perfect time to learn how to promote your YouTube channel. Why now? Well, YouTube is the second most popular site on the web, and since we’re spending up to six hours a day watching videos, it’s clear that YouTube is where it’s at. To stand out on YouTube, you need to use as many promotional tricks as possible.
In this guide, we’ll show you all the easy things you can do to boost your brand on YouTube, along with some advanced strategies the pros use.
Table of Contents
What Counts as a View on YouTube?
If someone watches your video for at least 30 seconds intentionally, it counts as a view—super straightforward!
Even if you play your own video, it still counts as a view.
If someone watches your video more than once, each time counts as a new view. But be careful, refreshing too much won’t fool YouTube.
YouTube’s algorithm ignores plays that appear to be automated. It just counts how many times a real person watched your video.
A single user or bot repeatedly refreshing a video or a website auto-playing a video does not count towards your total views.
Videos embedded on blogs or shared on Facebook also count as views.
YouTube counts live views too.
In YouTube Analytics, you’ll see your activity reflected in a few days. If it’s not there right away, just check back later.
Why Are Views Important on YouTube?
Views matter a lot because they affect how YouTube works. When your video gets more views, YouTube’s system helps show it to more people. Plus, views help you earn money on YouTube, which is great for getting a good return and making more cash.
On YouTube, views are super important for getting noticed and making people like your brand. It might take a while to reach your viewer goals, but it’s crucial to connect with new viewers to achieve your long-term plans.
But here’s the twist: views aren’t everything. It’s even more important to keep people watching your whole video. See, what really matters is watch time. It gives your channel more authority and power in rankings. Channels with lots of watch time get a head start when they put out a new video.
16 Tips to Get More YouTube Views
YouTube is watched every single day by over one billion people worldwide. You can stand out from the crowd and get attention if you do these things:
1. Review your YouTube basics
Make sure your fundamentals are in order. You can start by checking out our tips for optimizing your YouTube channel, and then move on to our advanced YouTube marketing tactics.
You should keep your YouTube account clean by:
- Consistency in your visual identity, including your channel icon, YouTube channel art, etc.
- Complete and informative About section
- Provide all potential customers and future partners with your most up-to-date contact information
2. Focus on a specific niche
It’s important to clearly define your goals for YouTube marketing and carefully choose the content you make for your specific audience.
Remember, your videos aren’t meant for everyone; they’re for a special group of people – your audience.
Consider these popular types of niches:
Food: Whether you love exploring restaurants or trying out new recipes, having a food channel allows you to showcase your culinary skills and potentially earn money. Foodies on YouTube share recipes, cooking tips, and venue recommendations.
Tutorials: If you’ve ever wanted to learn something new, chances are you’ve turned to YouTube. Tutorial channels are very popular, offering a great way to share knowledge, establish authority, and grow your business in your specific field.
Gaming: Gaming is highly competitive on YouTube. To stand out, focus and consistency are key. Use attractive channel art, thumbnails, and openers to encourage views and gain more subscribers.
Music: Music is the most viewed category on YouTube. If you’re a talented musician, singer, DJ, or can curate an impressive playlist, this niche is perfect for you. Share your musical skills, release new tracks, or perform crowd-pleasing covers.
Fashion: If you’re passionate about fashion and styling or can effortlessly put together chic outfits, consider the fashion niche. In this competitive field, consistency and stylish design are crucial for channel success.
Vlogs: A vlog is essentially a video blog. If you don’t enjoy writing but have an important message to share, vlogging might be the right choice for your channel. Speak confidently to the camera, as a vlog is all about you and connecting with your audience.
As an example, Adriene’s yoga videos are successful because she creates inclusive content like “Yoga for Joy” and “Yoga for Courage.” She even releases Spanish versions, and her positive approach has gained her almost 10 million subscribers.
Creators who do well know their audience inside out. They get what their audience wants and have figured out all the little details about their needs. This close connection is what keeps people interested and coming back for more content.
You might have heard it called buyer personas or target customers, but it’s basically the same idea. The goal is to break down your audience into different personas that you want to reach using various marketing strategies.
3. Improve your YouTube SEO
To make videos rank on YouTube, we need to know how the YouTube algorithm works and what factors affect ranking.
Just like any search engine, YouTube aims to show content that matches what the viewer is looking for. For example, if someone searches for “how to tie a tie,” YouTube will show videos related to tying a tie, not ones about tying shoelaces.
YouTube is connected to Google and uses similar search algorithms to display videos that best fit the search queries.
The algorithm considers various elements in each video post to determine its ranking for specific search terms. These elements include:
- Video title
- Video description
- Number of views, comments, and likes
- Watch time
The algorithm also looks at what the person searching has done before. This makes the search results more personalized for that user.
When you combine all these signals, the algorithm gets an idea of how relevant, popular, or interesting your video is for a user’s search.
So, as you work on YouTube SEO, consider using terms and phrases that your target audience uses.
Try some keyword research. With Google Keyword Planner, you can:
- Check search patterns to find keywords with many searches but few videos (low competition) for ideas for your next video.
- Use those relevant keywords in your metadata (like video title, tags, description, subtitles).
You should also consider YouTube analytics and engagement. When YouTube decides how to rank videos, it pays attention to a metric called “watch time” – basically, how long people stay on your video. A longer watch time suggests that your content is valuable, while a shorter watch time indicates that your content might not rank well.
If you aim for higher rankings, try making content that encourages longer watch times. For example, you can ask viewers to stay until the end by promising a surprise or a giveaway.
4. Use metadata to get recommended after popular videos
If you make videos on YouTube, you probably want more people to see them, right? Well, to do that, you need to understand how YouTube suggests videos. It’s like cracking a code! The key is to know why the algorithm promotes some videos and ignores others.
So, how does YouTube decide what videos to recommend? Here are the main things it looks at:
- Videos that are often watched together
- What videos a person watched before
- Videos related to your topic
As a creator, you can only really control the last one.
For newbies, a simple way to make YouTube suggest your videos is by accurately describing them. Think carefully about the titles and descriptions you use for your videos. It might seem like a small thing, but it helps the YouTube algorithm understand your content and recommend it to the right audience.
According to Todd Beaupre, head of discovery at YouTube, if your channel has no viewers, the algorithm relies on video titles and descriptions. So, if your content has zero views, don’t worry. The algorithm can use and analyze metadata to place your video on a YouTube search page.
This results in more clicks, more data for the algorithm to process, and ultimately, more recommendations for your channel! Just remember to use popular but not overly competitive keywords to increase your chances of getting noticed.
To get more YouTube views, you can take inspiration from the most popular videos in your niche. Check out your top competitor’s most popular video by going to their video library and sorting by “most popular.”
If you want to see what keywords they use, right-click on your competitor’s webpage, select View Page Source, and look for “keywords” by pressing CTRL-F.
However, be careful about directly copying and pasting metadata from a more popular video onto a similar one. Your audience might not want to watch the same video again. Instead, find ways to make your video more valuable, perhaps by addressing a new question or exploring an interesting tangent. Make your video stand out so that viewers will choose to click on it.
5. Get more views with custom thumbnails
When people look for videos and read suggestions, thumbnails play a big role in helping them decide.
Forget the overwhelming advice with crazy fonts and too much stuff. Let’s think about what makes a good thumbnail:
- The thumbnail should clearly represent the video.
- It should catch your eye.
- It should work well with the video’s title.
If the thumbnail misleads viewers, they might get annoyed and stop watching, which can hurt your watch time and upset the algorithm.
Try to stand out by using a standout color. If your niche is full of loud visuals, consider going for a calm and minimalist look to be the voice of reason. Also, make sure your face is well-lit and making an interesting expression. That way, people are more likely to click on your video.
Check out the following video if you want a simple instruction on how to add custom thumbnails for your YouTube videos.
6. Create playlists to increase your views
To keep people watching your YouTube channel, make playlists like you do on Netflix. After one video ends, the next one in the playlist starts, so viewers are likely to watch more videos in one go. This boosts your YouTube ranking.
Instead of just linking related videos at the end, link to a playlist to increase watch time. When viewers click the playlist link, they’ll go to the playlist player. Put the playlist URL in your video’s end cards to guide them there.
Check out how Boyce Avenue does it. They have playlists for collab videos, acoustic covers, and live sessions. This way, viewers can pick a playlist they like.
7. Use cards and end screens to direct traffic to your videos
YouTubers use playlists, cards, and end screens to engage viewers. Cards are clickable elements during the video, great for promoting other videos or playlists. Remember, for kid-friendly content, cards can’t be used.
Make sure cards add value by linking to relevant videos or playlists. Avoid spamming. If viewership drops, try placing a link card strategically.
End screens are visual prompts at a video’s end, ideal for encouraging further action. Since viewers at this point are likely interested, promote channel subscriptions or website visits. Use end screens to showcase more videos or playlists. Extend your video’s duration for end screens.
SssniperWolf’s videos end with four linked videos in her end cards. Tailor this to your content as you progress.
8. Create videos with unique content
Making creative video content means crafting original videos that stand out from the crowd and captivate your audience quickly. You rely on trends, concepts, color, movement, and visually engaging storytelling to convey your message in a unique way.
The best way to make videos with special content is to be yourself. Being genuine is important when connecting with people through your videos.
Interestingly, simple homemade videos with a low budget often become popular because they feel real and connect better with the audience.
Authentic videos come across as natural, both in acting and in speech. People in these videos appear to speak from the heart rather than reciting rehearsed speeches or reading from scripts.
Tabitha Brown, for example, does more than just share her vegan nachos recipe. She sat down with her husband to talk about their relationship and gave fans an intimate look into her personal life.
Would it surprise you if they got inspired to make their own batch of guac in the process? That would be awesome.
Learn more: How to Make High Quality YouTube Videos
9. Establish relationships with your audience
Relationship building is another term for “audience engagement.”. Ultimately, of course, the goal is to get more YouTube views in a realistic, organic, and sustainable way.
So, engaging with other YouTubers will increase their chances of caring about your brand, subscribing to your channel, and watching more of your videos.
Ask them questions about your industry or what videos they’d like to see. Start a conversation. Yes, more comments boost engagement, but what’s even better is the valuable feedback and video ideas you’ll receive.
Remember to keep an eye on your comments and respond to as many as possible. It can get overwhelming, so focus on responses in your newest video, or use tools like Hootsuite for organized comment management and replies.
Tech vlogger Sara Dietschy stands out for being herself. Her videos make you feel like you’re having a chat with her, not just being influenced. Ironically, this authenticity makes her more influential.
10. Invite your viewers to subscribe to your channel
The number of subscribers you have correlates with your organic reach on YouTube. When you publish a video, you’ll likely get more views if your channel has a higher number of subscribers, especially when their notifications are enabled.
Subscriber growth comes with its own set of challenges and tactics, but it’s closely connected to increasing your views. That’s why we’ve created a comprehensive guide on how to gain more YouTube subscribers.
As a sign-off, it’s a common practice for YouTubers to encourage viewers to “like and subscribe.” Some, like beauty expert Patricia Bright, even incorporate this action visually.
11. Enable embedding
Make it easy for your fans to share your work by enabling embedding. This can help you get more views and even gain new subscribers when more people watch your video.
Here’s a simple guide to enable embedding on YouTube:
- Log into your YouTube account.
- Click on your avatar, then select the Creator Studio link.
- Open the Video Manager link.
- Click Edit next to the video you want to update, and then go to Info and Settings.
- In the Advanced Settings tab, scroll down to the bottom of the page.
- Under Syndication, make sure Everywhere is checked.
- In the Distribution options, check Allow embedding.
- Finally, click Save changes.
12. Make the watch time longer
YouTube considers anything lasting more than 30 seconds as a view, but the longer people stay, the better for you.
To impress YouTube, aim for longer watch times. Their system favors videos that keep people tuned in, which helps your videos get recommended more often.
The key? Tell captivating stories. Keeping your audience interested is vital for racking up watch hours on YouTube. Each video should grab attention, take viewers on a journey, and stir up emotions to keep them hooked.
To nail this, focus on three things:
- Title and thumbnail (make people click)
- Video intro (keep them watching)
- Emotional connection (keep them engaged in the story)
13. Transcribe your videos
Adding captions to your videos helps people who can’t hear well and those who watch videos on mute. It’s not just for the hearing-impaired – 69% of mobile users watch videos without sound.
Transcribing your video has an extra perk – it lets you translate it, making your content accessible worldwide. Think big and reach a global audience!
YouTube’s help page can walk you through the process of preparing a transcript file. All you need is a simple text file.
14. Partner up
People enjoy the mix of the familiar with a twist. Think crossovers, guest appearances, mash-ups, and covers. Just like connecting She-Ra with He-Man or Lil Nas X with Billy Ray Cyrus.
If your brand has a budget, teaming up with a creator who already has a following is a smart move. For budding influencers, more views mean the first step to making money on YouTube. Collaborating with like-minded creators is a better choice than spending your budget elsewhere.
Look for partners who share your values, popularity, and charm. Likability matters too. When you enjoy working together, it’s fun, and people love seeing you happy. Simple, right?
Imagine a mega crossover video featuring two drag queens, e.l.f. cosmetics, and Chipotle. The opportunities for cross-promotion skyrocket.
Make a playlist to gather everything. This way, interested viewers can easily share it. Include videos from both you and your partner, maybe some supporting outtakes, background info, and more.
15. Use all your social media channels to promote your YouTube videos
Promoting your YouTube channel on social media is a good idea, but there are some things you should avoid for better results:
Don’t just post a text or image with a YouTube link on Facebook, Twitter, Instagram, or TikTok. These platforms prefer keeping users on their site, so posting an off-platform link may not get much promotion. This can lead to low impressions, click-through rates, and YouTube views.
Avoid uploading your entire video directly to Facebook, Instagram, or Twitter. While it might get good engagement on those platforms, the views won’t be monetizable, and it won’t drive traffic to your YouTube channel.
Instead, try this approach:
- Share a link to your full YouTube video as a native video on your social media accounts.
- Customize your content for each platform. For instance, use Instagram for a video trailer and include a link to the full video in your bio.
This way, you can effectively promote your videos on social media without compromising views and engagement.
16. Post your video at the right time
Make sure to launch your video when most of your subscribers are online, so they’ll get a notification when it goes live. But what if it’s late or you’re away? That’s where scheduling tools come in handy. You can set a specific time for your video to be released according to your content calendar and then go enjoy your day.
The best times to post on YouTube are usually between 2 PM and 6 PM (EST) on weekdays and from 9 AM to 6 PM (EST) on weekends.
Here’s an interesting fact: When you post on social media like Facebook, Twitter, or Instagram, your followers see it right away. But on YouTube, it’s different. It takes some time for the platform to get your video ready to appear in search results.
If you don’t want to hire someone to manage your posts, use a scheduling tool to automate the process.
So, here you go: 16 ways to get more views on YouTube!
To sum it up: Start by making awesome content that your audience will enjoy.
Then, work on improving your content and channel, and share it on other platforms.
Lastly, be active in your niche community and build connections with your viewers!