By allowing viewers to become subscribers, YouTube allows them to connect with the channels they enjoy more deeply. To subscribe to a channel, simply go to the channel’s home page and click the red Subscribe button or a link to the Subscribe button.
Each Subscribe button also displays the amount of current channel subscriptions, which is a terrific way to gauge how much interest there is in a specific channel.
Your community can do a lot to help your YouTube channel’s viewership develop, but you must be a genuine and active member of the community for it to happen.
Many members of your community will eventually take the extra step and subscribe to your channel. Subscribers are more valuable than gold since they watch and interact more.
Obviously, this is a good thing, but there’s more: YouTube provides additional benefits to channels with a high subscriber count, such as fan insights and more monetization opportunities. YouTube gives you extra benefits as you gain more subscribers.
In this article, we will provide you with some tips on how to get more subscribers.
Table of Contents
13 Best Ways To Get More Subscribers on YouTube
In the following, we’ll talk about 8 strategies to help your YouTube channel grow. You don’t have to use all of them—just trying a few could really boost your number of subscribers.
1. Make Quality Videos
This tip may seem obvious when it comes to creating and releasing quality videos in a timely manner in order to get a good number of loyal viewers, but many people overlook it. You can’t expect a significant number of people to be interested in your channel if you can’t provide timely, relevant entertainment or instructive content, because your views and followers will likely diminish.
For example, if you’ve recently started your channel and want to get 1,000 subscribers, keep in mind that innovation is essential.
Because you rely on your visitors and want to entice them to become subscribers to your YouTube channel, it is critical to understand what they want or what their interests are.
If you’re aiming for children, your videos will almost certainly include characters or elements that children like watching. You can utilize cartoon characters to capture the attention of these children.
On the other hand, if you want to attract adults, then your approach will be different. If your target viewers are, say, mothers, then you should appeal to their interests as well as their needs and their family’s needs.
You can check out our guide on how to make high-quality YouTube videos or simply watch the following tutorial:
2. Convince Viewers to Subscribe
Did you know that more than 80% of views on YouTube come from folks who aren’t even subscribed to the channels they’re checking out? Surprising, right? What’s even more interesting is that even after they watch a video, they don’t usually hit that subscribe button.
Turns out, people are more likely to subscribe after watching 2-4 videos from a new channel. That’s pretty cool! So, how can you make your YouTube videos leave viewers eagerly waiting for the next one? Consider using the Flow method. Here’s how it works:
As your video wraps up, suggest another specific video for your viewer to watch next – not just the algorithm’s pick or your latest video. Make it the most logical next step. For instance, if your last video was about making sourdough bread, guide them to a video on keeping up with the process and creating a routine for making sourdough regularly.
End your video by explaining why the suggested video is the perfect next step.
Stick the thumbnail of the recommended video on the end screen.
Don’t forget to point to the video. Seriously, it’s crucial! A little nudge towards the suggested video in a casual way at the end adds that extra touch.
3. Specify how subscribers get updates
Being a subscriber to a channel is a lot like being a supporter of a local museum: You get notified about things first, and you get to see things before anyone else. Yes, being a subscriber has its benefits. Subscribers can be notified when you
- Upload a video
- Add a video to a public playlist
- Like a video or save a playlist
- Subscribe to a channel
Subscribers can opt to receive notifications for all of your events or just your uploads. (They do so by clicking the gear icon next to the gray Subscribed button and selecting an option from the list that appears.)
You, as a channel manager, decide how much information to offer with your subscribers. This is accomplished via the channel feed, which is covered in greater detail in the following section. Don’t forget to manage the frequency of communication, which is triggered by all of the previous activities.
Your subscribers are your gold, thus it’s critical to keep them happy with your channel and the frequency of your notifications. If they receive too many emails from you, they may unsubscribe; if they receive too few, they may forget about you. Moderation is essential.
You should understand how your subscribers receive your channel updates:
- Mobile device notification
- Accounts connected to social media
- Channel feed
Your channel feed is your richest source of updates. Subscribers receive updates from several areas of the platform:
- What to Watch: When viewers log in to YouTube, click the YouTube button in the top left corner of their browsers, or start the YouTube app on their mobile devices, they land on the What to Watch page. This page is customized for each user because YouTube makes video suggestions based on a viewer’s subscriptions and recommendations derived from her viewing history.
- My Channel: This is your channel, not the public view. You can edit your channel page directly here or go into the Video Manager to make individual video-playlist edits or manage your channel settings and analytics.
- My Subscriptions: When viewers are logged in, they find their subscriptions on their home pages or in the guide. This is where all their subscriptions can be found and sorted by uploads or by all activity. Users can also manage subscriptions and create collections of channels in this section.
4. Optimize your profile
Once you’ve identified the keywords you want to focus on, it’s time to improve your profile. This means completing all your information and strategically placing keywords.
For instance, let’s say your YouTube channel revolves around healthy recipes. Naming your channel “FitFoodie” instead of “Jane’s Kitchen” can boost your visibility in search results.
Make sure to fill out your “About Us” section. Incorporate relevant keywords, especially in the initial 48 characters (as this is visible in YouTube search results). Beyond its search benefits, your profile page is an excellent place to inform new visitors about your channel. Don’t assume they’ll watch all your videos to understand what you offer—explicitly tell them what they can discover on your channel.
If your channel focuses on a particular skill, and you’ve received awards or run a business related to that skill, the About page is also a good place to mention it. Viewers like it when a YouTuber has expertise in their niche because it makes them trust that they’re getting reliable information from an expert.
5. Manage Comments
Many people tend to forget that YouTube is also a social media platform. That’s a bit odd because it’s one of the most heavily trafficked websites on the planet. In fact, one reason YouTube is so effective for creators and companies because its platform provides a powerful connection not just between a viewer and your brand but also among your audience.
Your interaction with your viewers and channel visitors is an important signal to not just your current subscribers but also potential subscribers. It tells them that your brand and your channel and content are worth their time. Encouraging comments is a great way to grow an audience and feed your community.
Make a concerted effort to add your own follow-ups to comments posted when you upload a video. Channel programming is about regularly scheduling uploads. Channel manager programming is about always responding to comments in a timely manner.
- Allow the comment.
- Allow and respond to the comment.
- Remove the comment.
- Report spam or abuse.
- Ban the commenter from the channel.
You’ll typically allow and respond to comments. Learn more about how to manage Youtube comments.
Similar to likes and dislikes on video, viewers can like and dislike comments as well. Pay attention to comments that receive both large numbers of likes and dislikes.
Viewers generally appreciate being recognized by creators and channel managers. You can add the name of a viewer in a comment by typing a plus sign (+) and then their name. YouTube helps by autocompleting the name, so you’re assured that the person will be notified of your outreach.
You can respond to comments in one of two ways:
- On the Watch page: Both viewers and channel managers can add comments just below the channel description. The Comment field is in the All Comments section; just type right where it says “Share your thoughts.” Commenters must be logged in to make a comment. If they are not logged in, YouTube asks them to do so.
- Community Comments Section in Creator Studio: Only channel managers can respond here. The idea is to provide a convenient place for channel managers to respond to comments on all their videos.
6. Use Messaging
Sometimes your audience prefers not to have a discussion in a public forum, so YouTube came up with a messaging system. With it, your viewers can communicate directly with you.
If you’ve been using YouTube for a while, you may be familiar with the Inbox feature, which has been replaced by Messaging. Be sure to clear out your old Inbox and start using Messages in its place. New users don’t have to worry about this.
Messages are an important way to get more subscribers, but as with comments, managing a large number of messages can be time-consuming.
Managing messages follows the same pattern as moderating comments, except that you don’t see links to your video content and you have different tabs. To access your messages, do the following:
- Log in to your YouTube account.
- Click the Channel icon in the top right of the page and then click Creator Studio in the menu that appears.
- On the left side of the screen, click the Community heading in Creator Studio’s navigation menu.
- Select Messages from the drop-down menu that appears.
Note that the Messages page has four tabs — not the three you see with Comments:
- Approved messages: These are audience messages that have made their way to you. Feel free to respond to a message, remove it, block it, or report a message as spam. Check your messages regularly and respond to important subscribers or audience members in a timely manner.
- Filtered Messages: These are messages caught by the filters you set in the Community Guidelines section.
- Likely spam: As with comments, YouTube wants to do its part when it comes to filtering out spam hiding as messages, but ultimately you have the yea or nay here. Just double-check to make sure YouTube made the right decision when characterizing a message. If a message is not spam, just click the check button; otherwise, click the Trash icon to remove it once and for all.
- Sent messages: These are messages that you’ve sent.
As with comments, anything you can do to a single message on the Messages page can be done to multiple messages in one fell swoop. Simply check one or more of the messages you’re moderating and take bulk action.
7. Post videos at the best time
YouTube doesn’t have a specific best time to post like some other social platforms do. This is because YouTube doesn’t have a feed like many other social networks. However, considering different factors, Frederator Networks found these times to be effective:
- Friday: 6 PM, 7 PM, 8 PM, 9 PM
- Saturday: 3 PM, 4 PM, 5 PM, 6 PM
- Sunday: 12 PM, 1 PM, 2 PM, 3 PM
Considering factors like the majority of YouTube users being in the US, Boosted also acknowledges the significance of markets in Brazil, Russia, China, India, and the UK. Like Frederator Networks, Boosted suggests posting a few hours early if you want your video to be easily searchable, as it takes time for YouTube to index and display search results.
8. Add subtitles and closed captions
Language and sound should not be barriers to connecting with your audience. YouTube provides tools for subtitles and closed captions.
Subtitles and closed captions allow viewers who don’t speak your language to watch and understand your video. Even viewers with hearing disabilities can enjoy watching your content, too. This can encourage more viewers to subscribe to your channel.
Don’t let the thought of dealing with closed captions and subtitles scare you. Working with these elements is similar to working with any other video element on your channel — in this, as in all things, Video Manager is your friend. Use the following steps to create subtitles and closed captions:
- Scroll through your videos to find the one you want to work with. If you have quite a few videos, you can use the search bar on the Videos page to track down the one you want.
- Click the Edit button to the right of the video and select the Subtitles and CC tab from the menu that appears above the video.
- Click the Add subtitles and CC drop-down menu to the left of the video to view your language choices.
- Choose your language or search for it in the search box. After your language is selected, you’ll be prompted with how you’d like to add your subtitles or closed captions.
- Select your method: (I) Upload a file. Add a text transcript or timed subtitles in the form of an uploadable file. (II) Transcribe and set timing. Type or paste a transcript into the video transcript box that comes up on the right of the video. YouTube autoconfigures the timing. (III) Create new subtitles or CC. Add captions as you watch the video either by uploading a transcript file or by entering the text directly into a transcript box. You can pause and play while doing this.
Some channels, known as participating channels, allow their own viewers to submit subtitles and closed captions. Expect this limited function to be more broadly available in the future, representing a great way to get your audience to help out.
9. Build and optimize your playlists
Playlists make watching videos more enjoyable for viewers. When one video ends, the next one in the playlist starts automatically, making the transition between videos smoother.
They also help users find related videos and explore a creator’s content more thoroughly.
When your YouTube Channel presents a curated sequence of videos through a playlist, viewers are more likely to stay engaged and watch several videos in a row. This increased engagement signals to YouTube’s algorithm that the content is valuable and interesting to the audience.
As a result, videos within a playlist are more likely to be recommended by YouTube, increasing their visibility and chances of being discovered by a broader audience.
When viewers find a playlist that matches their interests, they’re more likely to subscribe to your channel so they don’t miss future curated content.
10. Rank first on Google
YouTube videos often rank at the top of Google search results, and with the right search engine optimization, your videos can show up there too.
To increase the chances of your videos ranking on Google, you need to look for topics with high traffic potential.
When you’re choosing topics for your videos, consider these two factors:
Are people searching for that topic on Google? If you create videos on topics that nobody is searching for, you won’t get any traffic. Even if the video ranks on Google, it will still be a waste of time and effort.
Is there ‘video intent’? When people search for that topic online, do they prefer to watch a video or read a blog post?
You can easily use a keyword research tool to find topics with high traffic potential. With these tools, you can see how many organic queries a particular keyword is getting.
Your video thumbnail and title are the first things the searcher will see when they come across your video in the SERPs (Search Engine Results Pages). It’s best practice to use a thumbnail that easily catches their attention and encourages them to click.
Learn more about YouTube SEO.
11. Try YouTube Shorts
Consumers crave easily accessible content they can enjoy on the go. This has sparked a surge in short-form videos, showcased on platforms like Reels, TikTok, and more recently, YouTube Shorts.
However, like any platform, if you want to optimize your success and attract viewers, effective strategies are crucial.
Just like with your other content, understanding the tone that appeals to your audience is vital. Is it demonstrative, enthusiastic, or informative?
Some brands use YouTube Shorts for how-to videos or comedic purposes. Well-known channels, such as CollegeHumor or Funny Or Die with millions of subscribers, exemplify this trend.
If you have no time for creating new videos, you can simply extract segments from your most popular videos or adapting the content you create for TikTok to fit Shorts.
If a Shorts video captivates the audience, it will contribute to the growth of your channel and enhance the visibility of your other long-form videos.
12. Include a Call to Action
A YouTube Call to Action (CTA) is a message you give your viewers, inviting them to take a specific action. It’s simple, but when used correctly, a CTA has great potential to boost video engagement. Commonly used CTAs in YouTube videos include:
- Watch next
- Read the description
- Visit our website
- Visit us on social media
Similar to adding pattern interrupts in your video, CTAs have several positive effects on your YouTube marketing strategy. Using CTAs correctly can significantly impact the number of subscribers your channel earns. For example, a popular CTA is asking your viewers to subscribe.
13. Monitor your metrics
YouTube Analytics is a gold mine of channel insights. Here are eight key metrics to track:
- Traffic Sources
- Impressions and Click-Through Rate (CTR)
- Watch Time and Average View Duration
- Key Moments for Audience Retention
- Likes, Dislikes, and Comments
- Returning/Unique Viewers and Subscribers
- Watch Time for Subscribers
You can find these metrics in the YouTube Studio section of the site. To access it, click on your profile icon > YouTube Studio > Analytics. These metrics fall into three main categories: Reach, Engagement, and Audience.
YouTube Reach To grow your reach, understand how people find your content. The Reach section provides insights into this.
Traffic Sources Identify where your viewers come from, such as YouTube search, playlists, suggested videos, Google search, external websites, etc. If Google and YouTube searches aren’t gaining traction, invest more time in keyword research and review your video titles, descriptions, and tags. If a specific external website brings in many views, consider reaching out to the site owner for potential partnership.
Impressions and Click-Through Rate (CTR) Impressions indicate how often your video reaches potential viewers. CTR reveals the percentage of impressions that turned into views – the number of people who clicked on your thumbnail.
- Low impressions suggest the need for improved keyword optimization to reach more people.
- High impressions with a low CTR may indicate that your keywords don’t align with user search intent or that something in your title, description, or thumbnail isn’t resonating with viewers. They have the option to watch your video but are actively choosing not to.
Should You Buy YouTube Subscribers?
You don’t need a million subscribers to see results on YouTube. Even having a loyal fan base of 1,000 can help you start making money. Buying subscribers might make your numbers look good, but these are low-quality subscribers who won’t engage with your content, and important metrics will suffer.
YouTube clearly says that trying to manipulate their algorithm by paying for subscribers violates their rules. Using forbidden practices or tools could lead to your account being suspended.
If you want to build a successful YouTube channel and make it your main source of income, focus on attracting a wide audience that genuinely cares about your content from the start. This is the only way to get more people to pay attention to your content, support your crowdfunding, buy your merchandise, and subscribe for the long term.
In summary: Buying subscribers is not a good idea; it’s not worth it.
Building a dedicated audience on YouTube requires time and effort; there are no quick fixes. When you post videos, tailor them to your audience’s interests, promote interaction, and use YouTube analytics to guide your growth.
YouTube users seek value and meaningful interactions from trusted accounts. Consistency in your content and a good grasp of your audience and analytics are the most effective ways to gain subscribers on YouTube.