Are you looking for a review of Expert Secrets by Russell Brunson? Can this book really teach you how to get more sales for your online business?
There are many gurus teaching online marketing, but most are scams. So you may wonder if Expert Secrets by Russell Brunson is another scam or not.
Expert Secrets is one of the resources that is considered somewhat of an entrepreneur’s bible if you haven’t heard of it.
It has been claimed in other reviews that Expert Secrets utilizes a versatile approach to help readers become niche experts.
In addition to creating a loyal following, the business strategy focuses on attracting customers who feel connected to the message and want to buy your products.
I have a passion for helping people explore the best money-making programs. So over the years, I have reviewed many similar business programs or books like Expert Secrets by Russell Brunson.
Expert Secrets is actually one of my favourite business books. To fully understand it, you may have to read it multiple times. Take it with you on your online lifestyle business adventures.
I have read this book twice, so I can tell you everything you need to know about it.
Expert Secrets Review – Key Takeaways
- Product Name: Expert Secrets
- Website: https://expertsecrets.com/
- Special Offer: Get A Free Copy Here
- Creator: Russell Brunson
- Overall Rank: 4.7/5
- Expert Secrets Scam or Legit: It’s not a scam
- Who is it For: Newbie to Expert in Online Marketing
In this Expert Secrets book review, I’m going to cover the following topics.
What is Expert Secrets?
The Expert Secrets is Russell Brunson’s second book after DotCom Secrets.
The goal of Expert Secrets is to teach you how to become a charismatic expert in your field, build trust with your customers, and communicate with them in order to generate income from them.
Actionable tips are provided in this book on how to become an online business leader.
We’re not talking about experts’ secrets here. Instead, it confirms that you have already mastered something.
You can turn your previously ignored strengths, passions, talents, and knowledge into a profitable business with the help of this book.
Who is the Expert Secrets Book Author: Russel Brunson?
Are you familiar with Russell Brunson?
You may not be familiar with him if you’re just getting started in online marketing. Yet, I wonder. Have you heard of ClickFunnels? Are you familiar with the sales funnel software?
You are a newcomer to this online marketing world if you answer no. Russell Brunson of the co-founder of ClickFunnels.
Todd Dickerson (the other founder) and Russell Brunson started ClickFunnels without any external funding. During this time, they’ve grown the company to $400 Million with 70, 000 active users.
ClickFunnels also offers the 2-comma club, which is made up of ClickFunnels members who have made over $1 Million using a single funnel. Over 300 people are members of the club today.
Russell Brunson also runs affiliate marketing bootcamps, the one funnel away challenge, and funnel builder secrets, among others.
In addition, did you know that he is the highest-paid performance closer in the world?
In 2018, he presented a 90-minute speech at a 10X Growth Conference and closed $3 million.
There can be no doubt that Russell is one of the most prominent sales and marketing professionals in the industry today.
Expert Secrets: A “Must Read” For Your Business?
You can work with a standard model when you generate money online through a marketing system.
If you are a photographer selling services, you are already an expert in your field.
However, all of these services are one-to-one. In exchange for money, you must put in your time. Without your presence, the “work” does not get done, and the money does not come in.
It’s still time-for-money even if you hire people to work with you. You don’t get paid if you do not book clients for your business – that’s as simple as that.
You’ll learn how to protect your business from the time-for-money trade in this Expert Secrets review.
Through their professional work with clients, this photographer might have built up a lot of knowledge, skills, and expertise.
Russell Brunson’s Expert Secrets helps you translate this expertise. Services providers or those with specific knowledge can increase their income generation by:
- Offering your expertise in the form of information products your audience wants
- Using webinars to generate targeted leads and followers
- Selling high-ticket packages, including coaching services and masterminds
Do you think this book would be beneficial to your business?
The answer is yes if you have expertise in a niche that you can monetize and create a new opportunity.
By following this Expert Secrets review precisely, you might even be able to build a huge following of raving fans.
Expert Secrets Book Overview
In Expert Secrets, you’ll find five distinct sections that offer you a reliable framework for replicating Russell Brunson’s success.
If you remember that this is a man who made millions by selling a book about potato guns using these “expert” secrets, you can imagine the potential that lies ahead. The power of Expert Secrets lies in the fact that whatever your expertise, you will still be able to benefit from it.
Section #1: Creating Your Mass Movement
Building a loyal community requires consistency and repetition. It is only by creating a mass movement of people who will pay for your expertise – and even advocate on your behalf – that you will be able to create a mass movement.
To move people toward your offering, you’ll need these things:
- Create an “attractive character” or “charismatic leader” – Your attractive character will attract people from all walks of life. You are targeting these individuals. Utilizing high-converting marketing messages, you’ll discover how to align all your marketing messages with your brand.
- Define clear goals for your clients’ future-based cause – Explain why you’re doing what you’re doing, how to engage others, and how your expertise can make a difference.
- Your audience needs to be convinced of your solution. You can do this by introducing them to a new opportunity you’re offering them. Russell Brunson demonstrates how to achieve this.
You can create a mass movement by combining these steps. As part of the Expert Secrets review, this is a foundational component.
You’re essentially offering a new opportunity. It could take the form of products or services. It is important that your followers can make use of these offerings to achieve the outcomes you promise.
Because of this, establishing expertise is so vital. You cannot launch a mass movement without it.
Everything from ideas to messaging to sales funnels to your sales pitch will be built around these details.
Section #2: Creating Belief
In addition to invading someone’s dream and planting a belief (à la Inception), how in the hell do you create belief?
It’s pretty simple, really. It’s important to leverage consistent interaction, time, and their experience with the problem.
Russell believes that everything begins with a belief. It’s why his company offers mindset videos through its FunnelFlix library, which is a component of ClickFunnels, the software he designed.
You can use these techniques to, over time, instill in your audience the same belief you have. Using the example of selling financial products, maybe you believe one’s future financial well-being lies with oneself.
If your audience currently feels that they are powerless over their financial future, they have two options:
- Finding people who believe the same as you
- Through repetition and consistency, persuade your audience to change their opinions
In order to convert people (or discover the best ones) you need the following six methods:
- The Big Domino
- The Epiphany Bridge
- The Hero’s Two Journeys
- The Epiphany Bridge Script
- False Belief Patterns
- The 3 Secrets
Section #3: Your Moral Obligation
Your expertise will have the most impact if you can sell it. Communication is essential for success, so make sure you’re communicating well.
Breaking down barriers and educating your readers can be accomplished through immediate communication with your readers. This can be done in many ways, including:
- If you’ve ever purchased any of Russell’s other products, you may have seen “the stack slide.”. The OFA Challenge, for example, comes with a long “stack” of bonuses in addition to the main product. This sweetens your offer and makes it irresistible.
- The Perfect Webinar – At the end of this section, you can present the “stack slide” as the key element of how you can sell your offer with only one single point of belief.
By following each of these methods (The One Thing, Breaking and Rebuilding Patterns, The Stack, and Trial Closes), you will be able to nail your sales. With time, you’ll also get better.
In addition to courses and coaching workshops, you can also offer masterminds and other new opportunities with this fantastic framework.
Section #4: The Funnels
If funnels weren’t around, where would we be? The truth is that without funnels, people’s selling skills would not only take a hit, but they would also suffer damage to their reputations and business.
That is what Brunson’s series of business books are about (like DotCom Secrets). This book shows you how you can use funnels in so many ways that they’re worth reading.
There are a lot of reasons why the creator of ClickFunnels would argue for funnels in your business, but there’s a reason behind it. Every entrepreneur can master copywriting, advertising, and traffic.
A funnel, however, can help people convert prospects in an effortless and seamless manner.
It is also possible to translate your webinar model into a funnel design.
Here you will discover how to leverage the mass movement you are building into an opportunity for you to make money.
The funnel sequence is described in this section, including:
- The Perfect Webinar Model
- The Four Question Close
- The Perfect Webinar Hack
- Email Epiphany Funnels
- Epiphany Product Launch Funnels
In digital marketing, funnels are the key to success. Probably the most powerful aspect of Expert Secrets is the in-depth section. You’ll be able to use the exact funnel templates to drive traffic and conversions to your business when you use these funnels.
Section #5: Fill Your Funnel
A quick preview of “Traffic Secrets.” As the section title suggests, this is the part of Expert Secrets that discusses finding prospects and leads for your business. In essence, this is all about getting people to your sales funnels.
By going to the areas where your potential customers congregate, you can generate traffic. The “Dream 100” is an amazing process.
Who Is Expert Secrets For?
Do you think Expert Secrets is worth the time you put into it?
It’s a matter of how much you value your time and whether or not you wish to be more productive in life (not just in business).
It may not be worth your time to read Expert Secrets if you prefer to spend weeks, months, and even years figuring out how to build a loyal following of followers that will believe, trust, and purchase your products. Please don’t waste your time.
Additionally, it’s challenging to hire people who can help you build a loyal following, reflect your brand, and improve your product offerings.
Marketing experts, salespeople, entrepreneurs, and marketers will enjoy Expert Secrets.
To tell the truth, this book is full of nuggets to help anyone with a desire to make money and make an impact.
Expert Secrets provides you with the knowledge needed to:
- Tell stories to share your advice
- Become a leading authority and gain followers
- Create a webinar people will love
- Closing high-ticket products
- Plus much more.
How Can You Benefit From The Expert Secrets Book?
Taking action on the lessons taught in the Expert Secrets book is the only way you can benefit from it.
The book is worth nothing if you don’t act on it!
What matters is taking action.
Among the things you will learn are:
- Finding your voice as a leader will be easier
- You will gain more self-confidence through it
- It will help you create a movement of people who are crazy about learning from you.
- It will teach you how to make money by sharing what you already know online.
Ultimately, this book will give you a blueprint to build and scale an online business.
Is Expert Secrets still relevant in 2021?
Expert Secrets was designed to piggyback and ride out social trends and algorithm changes. Considering it was published in 2017, you might think it has lost its initial appeal.
After a few years, most books are no longer relevant. That’s just the way it is.
Regardless, the way Brunson addressed these topics in Expert Secrets makes it still relevant today and for years to come.
You can check out the first book of this trilogy. Even today, DotCom Secrets holds as much relevance as it did in 2015, helping numerous businesses achieve success and continue their success.
Therefore, this book remains relevant even in the year 2020. The audiobook is most definitely worth listening to if you currently have second thoughts about the book or don’t want to read it cover-to-cover because you’d prefer to hear Russel read it.
While it’s an entirely different experience than reading, you’ll still gain valuable insight on how to enhance your brand’s voice.
Expert Secrets Pros
1. The Expert Secrets is free
The Expert Secrets is free. Russell Brunson doesn’t charge you for the information. You only have to cover the shipping fee. I do think this is a generous offer because many online marketing books cost hundred dollars.
2. The Strategies Can Be Applied to Any Niches
No matter what niches you are in, you can benefit from the strategies learnt from Expert Secrets. While your products and services might be different, the marketing and sales concepts are the same.
You can use the strategies that have been proven to work in your business and make more money.
Expert Secrets Cons and Complaints
1. You Need To Have An Existing Business To Benefit
Although you can read Expert Secrets for fun, you can only benefit from the book if you have an existing business. Without an existing business, you cannot implement the skills learnt from the book and make money.
So if you want to see actual results from reading this book, start an online business today.
2. Expert Secrets is For Online Businesses Only
If you only have a physical business without going online, you may not be able to implement the stuff in Expert Secrets. Russell Brunson is an expert in online marketing, so he assumes your business has an online presence.
Given that more and more businesses go online, I recommend you to start doing online marketing if your business is not doing it right now. You will regret it if your business doesn’t build an online presence.
3. You Have To Cover The Shipping Fee
While the book is free, you have to cover the shipping fee. For some countries, the shipping fee might be a bit expensive.
But I think it’s worthwhile to get the free book. Paying the shipping fee is reasonable.
Expert Secrets Positive and Negative Feedbacks
There are positives and negatives to any product available. The same can be said about Expert Secrets. Even though Brunson’s teachings are collected in this book, it still has a few areas that can be improved.
Take a look at the book’s benefits and drawbacks.
Expert Secrets Positive Feedbacks
- The book is available on the official website for free, along with many bonuses
- You will learn how to monetize your valuable content through it
- New businesses and existing enterprises can both benefit from the book
- Your stories will sell more if you use it
- Learn the ins and outs of becoming a thought leader
- You learn how to boost sales by using this guide
Expert Secrets Negative Feedbacks
- For shipping, you have to pay. Considering that you get the book for free plus a lot of amazing bonuses, is this really such a big deal?
- It takes time for results to appear. You will need to devote a lot of time to it, since it is a very tedious process
- The solution won’t happen overnight, and you won’t see any results right away
- It takes a lot of reading and trial and error
Expert Secrets Pricing
Expert Secrets costs $0.00, just like other Russell Brunson books. There is no charge, only a shipping and handling fee when you purchase it from his site. For local buyers, shipping costs are roughly $7.95, while for international buyers they are approximately $14.95.
A 2-step process is used by Russell on the site to calculate the fee plus shipping.
This is a funnel he teaches most booksellers and other people who sell physical products.
In other words, buying the book from his site not only lets you get the book free, but it lets you view his funnel in action and see how his upsells work.
It is fine to buy upsells if they will add value to your business, and if not, it is okay to pass.
Is Expert Secrets a Scam?
Expert Secrets is certainly not a scam.
Readers must first consider the credibility of the author. Brunson co-founded ClickFunnels, which has created a large number of extraordinarily successful sales funnels.
Brunson has built ClickFunnels, a marketing funnel platform, for more than 15 years and has generated over $250 million in sales, on top of his other online ventures.
It is worth buying the book just based on his skills and industry experience.
This was a beautiful end to the Secrets trilogy, which I read in one sitting.
Are you a beginner who’s just getting started? Or do you want to learn how to start, grow and run a successful business?
Would you like to learn how to scale your existing business beyond your wildest dreams? Are you able to make even more of a difference in the world?
With Expert Secrets you’ll find actionable directions for how to share your message with the correct people, build a loyal community the right way, and make money while changing the world.
Expert Secrets Review FAQ
What is Expert Secrets?
You need Expert Secrets if you want to convert your expertise into monetizable products and appealing offers.
Expert Secrets: How Much Does It Cost?
Affordability is a strength of Expert Secrets. Buying Expert Secrets from the main site in the U.S. will only cost you $7.95 for shipping.
It is still possible to get the offer if you live outside of the United States, but shipping will cost you $19.95.
Expert Secrets: Where Can I Buy It?
To buy Expert Secrets, go to the original Experts Secret website and order the book. That’s the most convenient (and cheapest) way. All you have to pay is shipping.
Is Expert Secrets Part of a Trilogy?
It is not strictly true that they are a trilogy of books because each stands alone.
Are there any upsells or order bumps?
You’ll have to sit through a series of up-sells and offers before you receive the free copy, as I mentioned previously. You sound like this is going to be a huge inconvenience.
However, it is also valuable information. You’re getting hints about products that you should check out. You should expect to see upsells when checking out.
- The Funnel Hacker Black Box
- Storytelling Secrets
- The Audiobook and Bonus offers
- Access to the Expert Revolution System
- Special discount to Funnel Builder Secrets and 12 months of ClickFunnels Platinum
What Makes Expert Secrets Different From DotCom Secrets & Traffic Secrets?
DotCom Secrets, Russell Brunson’s first book in the trilogy, was a major hit when it was originally published in 2015. A later publication, Expert Secrets, shed more light on how to start a business from scratch.
Despite sharing some similarities, the scope of the books differs. DotCom Secrets is a definitive guide on how to start a successful online business.
It is important to determine the target demographic, create useful offers to attract them, and educate and inspire them to purchase your product.
Expert Secrets not only applies to online businesses, but also to brick-and-mortar businesses.
This is a broad topic. It introduces a new business model called Expert Business, which utilizes specialized skill sets to make an impact and money.
In Expert Secrets, you’ll find smart advice for growing businesses as well as for new ones.
Using ClickFunnels (which is optional, but makes things easier) to create great information products is essential to growing your existing business.
The third and final book of Russell’s trilogy is Traffic Secrets (due out in 2020), which is the playbook for filling your funnels with your dream customers (or, as its title suggests, getting tons of traffic).
Read my review of Russell Brunson’s new book Traffic Secrets if you’re interested to know more.
Expert Secrets Review: Final Verdict
This has been repeated many times, but I will continue to do so. For any entrepreneur, this is a must-read book. It has actionable steps in every section, so it is also a must implement.
A playbook, not a novel.
The Expert Secrets cookbook offers recipes for growing and scaling your online business.
Expert Secrets Alternative: Make Passive Income Online
Russell Brunson’s Expert Secrets focuses on teaching you how to use your existing expertise to build an online business. But if you don’t have a product or any expertise, what can you do?
Let me introduce one of the best and easiest business models that you can use to build your online business from scratch. It’s very suitable for people who are new to online business because it is simple but profitable.
This is called affiliate marketing. In affiliate marketing, you can run your business almost with zero cost and achieve a steady passive income without any trouble with paid ads. It’s a legit business that you make money by helping people.
I’d recommend you to get started with the most reputable platform for affiliate marketing: Wealthy Affiliate which teaches you the real secrets of free traffic.
Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch.
It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny.
But How Much Can You Earn with Wealthy Affiliate?
A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.
Wealthy Affiliate has existed for 15 years and there are many success stories in the past decade.
To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.
Where to Join Wealthy Affiliate?
Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.
If you want to feel about Wealthy Affiliate, you can sign up for the free starter membership here (no credit card required). You can select to be a free member with no time limit.
And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.
You can enjoy all these values without paying a penny.
So I strongly recommend you to register a free account and see it yourself.