Enagic’s Kangen Water Scam: Pyramid Scheme or MLM? [Review]

Have you heard about Enagic and its Kangen water machine? You may have heard about it from a friend or family member, as many people are looking for additional income these days, and you might be one of them.

Enagic offers an opportunity to work from home as an independent distributor, but let’s discuss whether success with Enagic is likely. 

As an online entrepreneur, I have reviewed many similar online opportunities over the years. So I can tell you what you need to know.

Just to clarify, I’m not affiliated with Enagic. This means that I’m not being paid to write this review, and I can assure you that you’ll get an honest and unbiased opinion from me.

At the end of this review, I’ll also share with you the best alternative to the Enagic MLM program. This alternative has helped me make a full-time passive income online, and it might be the solution you’re looking for.

What is Enagic?

Enagic is a company that sells Kangen water machines through a multi-level marketing (MLM) system. It is well-known for its alkaline water machines, which are certified as medical devices by the Japanese Ministry of Health, and has received numerous quality certifications such as ISO.

Despite Enagic’s success, it’s important to note that its ionizers make the same alkaline ionized water as other ionizers on the market. The company doesn’t use any special process that makes “Kangen Water” superior to other alkaline water brands. However, Enagic has trademarked the term “Kangen Water®,” which is interesting because no other water ionizer company has a trademark for its ionized water.

Like many MLMs, Enagic has a large number of sales dealers promoting “Kangen Water” and Enagic’s machines all over the internet. This MLM structure has led to some criticism and claims that Enagic may be operating as a pyramid scheme.

Anyone can become a Kangen Water dealer, read through the sales pitch, and then repeat it as if they understand the benefits and machinery of alkaline water. As a result, we’ve found hundreds of questionable comments made by these dealers online. They all claim that Kangen water is the best, that everyone needs a machine, and that everyone should buy one from them.

Overall, while Enagic’s Kangen water machines may be high-quality and certified as medical devices, it’s important to approach the company’s marketing claims with a critical eye.

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What is Kangen Water?

Kangen Water is a type of alkaline water that’s produced by Enagic’s alkaline ionizer and water filtration machines. The name “Kangen” comes from the Japanese phrase that means “return to origin.” Enagic’s machine filters out impurities from regular tap water, electrolyzes hydrogen and oxygen in it, and produces alkaline water that’s claimed to be mineral-rich, pure, safe, and healthy. Although Enagic’s machines are the only ones producing Kangen water due to the trademarked term, there are many other alkaline water options available.

Many studios that have Kangen machines claim that drinking this water can lead to less muscle soreness, faster recovery, less fatigue, and better recovery. But is this really possible? According to Steven Gundry, M.D., the alkaline water craze is overblown, and the alkalinity of water does nothing to “alkalinize” the body. In fact, alkaline water is not capable of neutralizing acids as effectively as sodium bicarbonate (baking soda) can.

If you’re considering buying a Kangen Water machine, you should know that it’s quite expensive, costing around $4000. This is significantly more expensive than other alkaline water machines that are available on Amazon. Moreover, Enagic has a multi-level marketing (MLM) business model to sell its products, relying on its members to sell the machines and earn commissions. This makes it even more important to do your research before making such a significant investment.

While Kangen Water may have some potential health benefits, the scientific evidence supporting these claims is limited. Ultimately, whether it’s worth the high cost is up to you to decide based on your personal needs and budget.

Enagic Kangen Water Machines: An Overview

Are you curious about the different Enagic Kangen Water machines available in the market? Here’s a quick rundown of what they offer:

  • The Leveluk R is priced at $1,980
  • The Leveluk JRII costs $2,380
  • The ANESPA DX is their newest machine and costs $2,890
  • The Leveluk SD501 is their best-seller, accounting for 90% of their global sales, and is priced at $3,980
  • The Leveluk SD501 Platinum costs $4,280
  • The Leveluk K8 is priced at $4,980
  • The Leveluk SD501U, which connects directly to your sink, also costs $4,980
  • The Leveluk SUPER 501 is the most expensive, priced at $5,980.

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Is Enagic An MLM?

Yes, Enagic is an MLM (multi-level marketing) company that is well-known for its flagship product, the Kangen water machine. Enagic’s business model can also be referred to as network or direct sales.

As an Enagic sales representative, you won’t receive a regular salary. Instead, you’ll operate your own business as an independent dealer of Enagic products after joining their MLM program. However, making a substantial income solely from selling their products is unlikely. As with most MLM programs, your success depends on recruiting new members to work under you. You’ll earn a commission on the sales and new recruits generated by the people you hire once they start producing results.

The MLM structure is complex, and it’s often depicted as a triangle. As an upline, you’ll earn commissions from everyone in the triangle, including those beneath you (known as your “downline”), if the person at the top recruits ten people, and each of these ten recruits ten more. If you can bring in ten people, you’ll make $1100.

In a multi-level marketing company like Enagic, most people would prefer to earn a lifetime passive income from recruiting others than a one-time commission from selling products, even if the MLM offers a wide range of products. This approach favors those at the top of the triangle, who typically achieve the most financial success, while those at the base earn the least.

Having a large number of people in your downline is crucial for success in a multi-level marketing company like Enagic.

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Is Enagic A Pyramid Scheme?

No, Enagic is not a pyramid scheme. While some people have accused the manufacturer of Kangen water machines of running a pyramid scheme, it’s actually a multi-level marketing (MLM) company. So, no need to worry about it being a scam.

Enagic, the company behind Kangen Water, is a legit MLM company. This means that their members can make money by selling Kangen Water machines instead of just recruitment. If you buy a Kangen Water machine, you can also choose whether or not to sign up as a distributor. There’s no pressure to recruit others, and there’s no direct financial incentive to do so.

On the other hand, a pyramid scheme promises money or services in return for recruiting others, and it’s unsustainable. Those at the bottom end up losing money. With a pyramid scheme, you have to pay a membership fee to join the company, and the only way to make money is to recruit more people. These schemes never sell valuable goods or services, and the majority of members at the bottom of the pyramid lose their money.

Vemma, a producer of energy and weight loss drinks, is a good example of a pyramid scheme. The FTC accused Vemma of operating a pyramid scheme in 2015, and the majority of participants ended up losing money.

In contrast, Kangen Water offers a valuable product and an opportunity to make money through legitimate sales. So, don’t worry, Kangen Water is not a pyramid scheme.

You may read our article on the difference between MLM and pyramid schemes here.

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Is Enagic a Scam?

No, Enagic is not a scam. It is a legitimate MLM (multi-level marketing) company. However, it’s important to note that they have been known to use unscrupulous sales tactics to promote their Kangen water machines, which are significantly more expensive than other ionizers.

Some representatives of Enagic have been reported to overstate the health benefits of Kangen water in order to sell more machines. This behavior is not ethical, and it’s not the right way to help people achieve better health.

Despite this, it’s worth noting that the majority of Kangen representatives are not making significant amounts of money. Only a small number of people manage to earn substantial incomes, and this is usually achieved through aggressive recruitment tactics.

Enagic has been criticized for making disingenuous and irresponsible marketing claims to recruit more members. As a result, some people consider the company a scam.

How to Make Money With Enagic?

Enagic is a company that operates using a multi-level marketing (MLM) business model. There are two primary ways to make money with Enagic:

  1. Selling products – You can earn money by selling Enagic’s products, which include high-quality water ionizers and filtration systems. The better you are at selling, the more money you can make.
  2. Recruiting members – You can also make money by recruiting new members to join Enagic’s sales team. When someone you recruit makes a sale, you will earn a commission.

While making money with Enagic may seem complicated at first, it’s actually quite simple. However, it’s important to keep in mind that the income potential that Enagic presents to you at the beginning may not necessarily be accurate. In reality, only those at the very top of the company have a chance to make a significant amount of money.

It’s also important to understand that MLMs are not designed to provide you with a consistent paycheck. You will only earn commissions when you make sales or recruit new members. This means that you may end up putting in a lot of work without earning any money in return. Additionally, the MLM business model is not sustainable in the long run, as you will eventually run out of people to recruit.

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Enagic Compensation Plan

If you’re looking to earn commissions with Enagic, you’ll be happy to know that they offer a number of ways to make money. Here’s a rundown of what’s available:

  • Direct Sales Commission: This is where you make money by selling Enagic machines to customers. The more you sell, the more money you make.
  • Override Commission: When someone in your downline makes a sale, you can earn a commission based on their sale.
  • Educational Allowance: Enagic offers training and education to help you succeed. You can earn money by attending and completing these courses.
  • Monthly Incentive: Each month, Enagic offers incentives to top performers. If you meet the requirements, you can earn additional money.
  • Quarterly Incentive: Similar to the monthly incentive, Enagic offers even bigger rewards for top performers each quarter.
  • Title Incentive: As you move up the ranks in Enagic, you can earn additional incentives and bonuses.
  • Global Leadership Incentive: When you become a top leader in Enagic, you can earn additional bonuses and incentives.

To make the most money with Enagic, it’s important to focus on making direct sales. The more machines you sell, the higher you can move up in the ranks, and the more money you can make. However, you don’t have to sell all the machines yourself. People in your downline who make sales also help you earn commissions, so it’s important to support them as well.

To reach the highest rank in Enagic, you’ll need to sell 100 machines. While this may seem like a daunting task, remember that you can get help from your team and downline to achieve this goal. And as you move up in the ranks, you’ll have access to even more resources and support to help you succeed.

So if you’re ready to start earning money with Enagic, focus on making direct sales, supporting your team, and taking advantage of the training and incentives available to you.

Pros and Cons of Joining Enagic MLM Program


  • No registration fee is required to join, but you’ll need to purchase a product first.
  • The Better Business Bureau (BBB) gives Enagic a grade of A+.


  • Some customers have raised concerns about the health claims made by Enagic, and there’s no evidence to support them.
  • If your Enagic product breaks, customers report that they won’t purchase it again.
  • Like many MLM companies, only a small fraction of Enagic’s members earn more than $5,000 per year (specifically, about one out of every ten people).

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Why I Don’t Recommend Joining Enagic MLM To Sell Kangen Water Machines

Enagic Kangen Water has gained quite a reputation among health enthusiasts and sales representatives alike. However, there are some drawbacks you might want to consider before investing in them.

False Health Claims on Kangen Water

Kangen sales representatives might have told you about the health benefits of consuming Kangen water. They claim that alkaline water can neutralize acidity in your bloodstream and prevent diseases such as cancer and heart disease. However, these claims are not backed up by enough scientific evidence.

Many experts dismiss the supposed capabilities of alkaline water as there is no proof that it is any more beneficial than plain water for most people. Therefore, spending thousands of dollars on a Kangen water machine might not be worth it, especially when plain water can do the job just fine.

Very Few People Can Make Money with Enagic

Enagic is an MLM company, and like most MLMs, success is difficult to achieve. Statistics show that 72.5 percent to 99.9 percent of MLM members lose money, and Enagic is no exception.

The reason for this is that MLMs have sales quotas that require members to continue selling products to remain active and eligible for commissions. Members who fail to meet the quota will not be paid, which can result in losing a significant amount of money before even recruiting one person into the company.

Losses Framed as Investments

One of the tactics used by Enagic MLM uplines is to reframe financial losses as “investments” in the business. The promise of future financial freedom is dangled in front of reps to keep them in the scheme. But the reality is that these losses are unlikely to be recouped, and the return on investment is often negative. Calling it an investment is misleading.

Enagic is a Cult

Another major drawback of Enagic is its cult-like company culture. MLM representatives are discouraged from questioning the company’s practices and are even isolated if they do. Leaving the MLM is frowned upon, and those who do are often labeled as failures or bad influences. MLMs frequently expect reps to prioritize their events and business over their personal lives, which can lead to isolation from friends and family.

You May Need to Purchase Kangen Water Machines Yourself

If you don’t have a large network of friends and family to sell to, you may need to purchase Enagic’s products yourself each month. This can be a losing proposition in the long run and may lead to significant financial losses.

Overpriced Kangen Water Machines

Enagic’s Kangen Water Machines are priced much higher than other quality ionizers on the market. Even more concerning, Enagic’s competitors also offer alkaline water machines that are certified medical devices with Japanese-made electrode plates. This makes it challenging to sell Enagic products, as potential customers can find similar products elsewhere for much less. This is a common issue with MLMs, where the focus can be on recruitment rather than selling actual products.

Bad Reputation of Enagic’s MLM Business Model

Enagic’s MLM business model has a bad reputation, which can make it difficult to recruit new members or convince potential customers to buy products. The distribution of commissions is skewed toward the top, with the majority of those in the top tier and pioneers making the most money. This means that most people who join Enagic are unlikely to make a profit, and many are left with a lot of useless products they couldn’t sell. As a result, Enagic is not considered a legitimate business opportunity by many people.

Exaggerated Claims of Income

Like other MLM companies, Enagic makes exaggerated income claims that don’t match the reality of most distributors. In fact, Enagic’s low retention rate means that less than 41% of its distributors are active, and over 99% of Enagic distributors never make a profit. While some people may benefit financially from joining Enagic, the vast majority will not.

Recruiting is Key to Success

If you’re looking to make money with Enagic, you’ll need to focus on recruiting new members. In fact, eight out of ten ways to earn money with Enagic require you to recruit others. Without recruiting, it’s difficult to make a living and you may even lose money in the process.

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Final Verdict

After reviewing the program, I have to say that I don’t recommend Enagic MLM program.

The truth is, you’ll face many challenges trying to recruit people and find buyers for the expensive machines, especially as you’re likely to have to rely on your family and friends to make sales. This can be uncomfortable and put a lot of pressure on you.

To make matters worse, your upline will be constantly pressuring you to buy more Business Support Material, even if you’re struggling to make any sales. According to a case study on the FTC’s website, 99% of people who join MLMs like Enagic break even or lose money, which is not a promising statistic.

If you’re feeling pressured to succeed and want a more flexible and sustainable way to earn money, starting your own online business could be the answer. With an online business, you have more control over what you promote and how you promote it.

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