You can increase revenue and grow your ecommerce store by investing in search engine optimization. People can find and contact your business more easily when you rank at the top of search results. High Income Source can help you improve the ranking of your ecommerce store. Find out how our tech-enabled ecommerce SEO services can increase your sales. Request a free proposal today.
Ecommerce SEO Services That Increase Online Orders
One of the best methods for generating website traffic, SEO helps your online business grow and increase revenue.
You will rank higher in search results for your target audience’s keywords with our award-winning ecommerce SEO services.
The more key terms you can effectively target, the more qualified customers will click on your products, which will increase conversions and revenue.
High Income Source can help you grow your online business.
A trusted ecommerce SEO agency for businesses worldwide, we have a client retention rate of 91% and client recommendation scores that surpass the industry average by 488%.
We are happy to assist you with our SEO services for ecommerce websites if you would like to speak directly to a strategist.
What do our ecommerce SEO services include?
Since ecommerce SEO is a multifaceted process, our ecommerce SEO services include:
- Custom ecommerce SEO strategy
- Online project management schedule
- Keyword research and optimization
- Product markup
- Product image optimization
- Product SEO copywriting
- Professional blog or article copywriting
- Content promotion
- Google Analytics setup
- Google Search Console setup
- Monthly keyword, traffic, and transaction reporting
- And more
Inside our ecommerce SEO services
You want to make sure that you are directing the right type of customers to your website if you start selling online via web marketing. In order to achieve this, you must make sure that your content contains the right keywords.
The search engines match the terms people search for with the terms on your website, which means that SEO for an ecommerce website includes descriptive, informative content.
If you use the words that shoppers type into a search engine on your website, you stand a better chance of being found.
More than 50 percent of users discover a new company or product through a search engine.
However, it can be challenging to figure out which words to add to your site, and secondly, how to ensure that there is enough space for all the different phrases. You should know what keywords you want to target before starting the ecommerce search engine optimization process.
What you can expect when you work with our in-house team of ecommerce SEO experts is how we begin our ecommerce SEO process for our clients.
1. Keyword identification
Whenever we make changes to your website, we first conduct research to identify the words and phrases you should include. These are known as keywords.
Using keyword research tools, asking your customers how they describe your products, or working with you to find the keywords you already know work, we will figure out how you should describe your store or products to rank highly in searches.
The most common keywords are those related to your products or your store’s theme. If you sell eco-friendly pet products, for example, you might target keywords related to that theme. Some examples are: “eco-friendly pet products,” “eco-friendly dog toys,” and “eco-friendly dog harness.”
Additionally, your company’s unique features can enhance other aspects of your ecommerce SEO. Consider writing blog posts about harmful ingredients in dog food if you’re investing in content marketing. You could target the keyword, “bad ingredients in dog food,” for that type of post.
Ecommerce SEO services include keyword analysis because it establishes an effective strategy for your business.
2. Keyword implementation
Our next step will be to implement these high-value, relevant keywords onto your website.
Among the places our ecommerce SEO experts use these keywords are:
- Page titles
- Meta descriptions
- Product descriptions
- Image alt text
- And more
Ecommerce SEO strategies must include this step. In the absence of optimizing your website for these relevant keywords, it is hard for search engines – and even users – to determine if your website is relevant to a search query.
Although you can implement these recommended keywords on your own, High Income Source, a full-service digital marketing agency, offers SEO copywriting services as part of its ecommerce SEO packages.
With our copywriting services for ecommerce SEO, you’ll have access to a talented team of copywriters who specialize in several industries, from manufacturing to retail to automotive. We produce content that is not only well-written, but also on par with your brand.
3. Product page optimization
Your website’s pages need to be optimized for search engines.
It’s hard to find anything more important to optimize in ecommerce stores than product pages. The importance of product pages lies in the fact that they are most likely to rank for highly specific search phrases, also known as “long-tail keywords.”
It is unlikely that you will have the long-tail keyword, “green rubber dog bone,” on your homepage if you sell rubber dog bones in green. As a result, your ecommerce SEO strategy would focus on optimizing product pages for these long-tail keywords.
We’ll make sure that each product page has a title, as well as a paragraph or two of keyword-rich copy that describes the product. You might also want to include the model number (if there is one) so you appear in searches for that, too.
You should also include images of the items you are selling on your product pages.
Users and search engines value images. Your images give your viewers a sense of your product, from its size to its color to its purpose. Your images provide search engines with insight into the context of your product page.
The importance of optimizing images for search engines cannot be overstated, however. Images cannot be read by Google, Bing, Yahoo, and other search engines. Images are understood based on their filename, alt text, and nearby content.
We optimize your images for SEO as part of our dedicated team.
Also, we review each page of your website in-depth to ensure that you’re targeting long-tail keywords and that you’re not missing critical SEO elements, such as title tags. As a result, we create product pages that convert consumers.
4. Navigation optimization
The SEO process for ecommerce websites also includes making your site user-friendly. Even if you carry a variety of products, your website must be easy to navigate. We’ll make sure that everything has its own sections or categories, and that the top-level pages are linked from your menu.
Your navigation must also be easy to use and understand.
Otherwise, your users may get confused and leave almost as soon as they arrive. Why stay if they cannot find what they are looking for? This quick departure – also known as a “bounce” – can increase the bounce rate.
High bounce rates tell search engines that your website isn’t relevant for the search terms it ranks for – which is why a high bounce rate can lead to a drop in your ranking. That’s why web design, as well as the design of landing pages, is important for ecommerce SEO.
Using breadcrumb navigation is one of the best ways to improve SEO for ecommerce.
A breadcrumb is a small link that appears at the top of a menu, category, or product page. The trail of breadcrumbs on a website is similar to Hansel and Gretel’s tale.
Our award-winning web designers will use this method to add links and keywords to your pages and maximize your website’s usability. In order to maximize your website’s usability, we offer user experience testing.
5. Content creation
One of the best ways to both add SEO value and attract customers to your ecommerce store is to create original content. You can create content in the form of a blog, articles, press releases, and even ebooks.
Content marketing serves two purposes: one, it gives search engines even more content to crawl, and two, it tells potential customers that you are knowledgeable and trustworthy.
The best part is that content marketing can double your website’s conversion rate. Why? By providing unique and informative content, you offer value to users, whether you’re answering their questions or providing guidance.
More than 60% of users prefer companies that create custom content, which can distinguish your ecommerce store from others. Companies that use content marketing have more than quadrupled their conversions compared to companies that don’t.
The majority of ecommerce websites choose to set up a blog as part of their content marketing strategy. There are many types of blogs and they can have one post a month or several posts a day. You may find it easiest to focus on one or two posts a week for your online store.
You can write about anything your customers might find relevant, such as industry trends or new products. You could even hold a contest to find the cutest pet among your customers if you sell pet supplies.
Content may also include:
- Videos for how-tos on product maintenance or uses
- Infographics on topics related to your products or industry
- Articles about industry topics you are knowledgeable about
- Long-form content like ebooks or white papers
With a talented team of writers, as well as a creative team of Internet marketers, High Income Source builds innovative content marketing strategies as a part of our ecommerce SEO services — our ecommerce SEO packages include quarterly content.
What form this content takes is up to you, and we’ll work together to decide what kind of content is best for your website, then create it for you and implement it on your site. SEO for ecommerce sites includes all these factors and more to make your website rank as highly as possible.
Why choose High Income Source for ecommerce SEO services?
High Income Source isn’t your typical ecommerce SEO consultant.
We’re a full-service digital marketing company that’s passionate about what we do — and it shows in our partnerships with thriving ecommerce businesses from various industries.
Want to learn more about why High Income Source is the best choice for ecommerce SEO services?
Decades of experience
With more than 25 years of experience, High Income Source offers your business unparalleled expertise. Our decades of experience also provide your team with confidence. We’ve adapted to the fast-paced changes in the industry, ensuring that our clients see the best results, from increased revenue to improved rankings.
Industry-leading AI software
Our passion for digital marketing shows in our investments. Our talented team’s created MarketingCloudFX, which is the industry’s leading ROI-tracking software. Better yet, IBM’s trusted artificial intelligence software, Watson, powers MarketingCloudFX.
That provides your company with impressive insight into the performance of your ecommerce SEO strategy, as well as any of your other digital marketing services from High Income Source. Even if you’re on the go, your team can access MarketingCloudFX.
Across our more than 25-year history, we’ve received more than 50 awards for our work — including Best Place to Work in PA, an accolade we’ve won for an unprecedented five years in a row. For our clients, these wins demonstrate the passion, creativity, and dedication we bring to every project.
A core High Income Source value is transparency. That’s why we publish our prices online, as well as why we provide our clients with MarketingCloudFX. It’s an approach that’s immensely different from other ecommerce SEO agencies, which is another reason why High Income Source stands apart.
Personalized ecommerce SEO services
For the best results, we focus on customized strategies. That’s why our ecommerce SEO experts invest the time to learn your business, industry, and product line-up. We also partner you with a dedicated and hands-on manager that knows your team and your company.
That provides not only a personalized experience but also a powerful ecommerce SEO strategy.
More than $2.4 billion in real results
With our performance-driven strategies and tenacity for driving results, we’ve generated more than $2.4 billion in revenue for our clients.
For our clients, as well as our team, these are real results. With more revenue from product orders, your company can achieve its goals. Whether you’re looking to expand your operations, build your product line, or grow your team, we can help.
Why do ecommerce businesses need SEO?
SEO offers several benefits for companies in numerous industries — and it’s especially important for ecommerce businesses.
With ecommerce SEO, you can reach more qualified leads. These are the shoppers most likely to buy your product, which translates to more sales and revenue for your company. SEO helps you reach this group of shoppers by optimizing your website for the keywords they’re using.
These keywords often relate to your store and products.
If you sell embroidered cat collars, for example, it makes sense that people’s searches would feature those phrases. That is why your ecommerce SEO strategy would likely target keywords like, “embroidered cat collars,” or, “engraved cat collars.”
These are keywords relevant to your business, as well as your target shopper.
Ecommerce SEO perks
Ecommerce SEO connects you with high-value shoppers
Your potential customers are ready to hand over their hard-earned cash — but without SEO, they may never even know your store exists. Our ecommerce SEO services make sure your store is visible so that you can maximize your profits.
Ecommerce SEO is the online equivalent of placing a huge sign in front of a brick-and-mortar storefront that says, “We carry dog toys!” or “We sell cat supplies!” Without optimizing your website for these key phrases, your chance at showing up in searches for keywords with high buying intent is slim to none.
Instead, it’s your competitors that do — and they’re happy to adopt your shoppers.
Ecommerce SEO optimizes your entire product line
As an online store, you probably have an expansive product line — even if you offer shoppers a smaller, curated selection, it’s essential that your target audience can find your goods when searching online. With our ecommerce SEO services, we optimize each of your products.
The result? Users that search for, “memory foam dog bed,” or, “orthopedic cat bed,” find your website and your products. Even better, they find what they’re looking for, which translates to another online order for your business.
In comparison, if your company relied on traditional marketing, you’d have to settle on marketing one or two of your products — unless you had a massive marketing budget. While you’d probably market your most popular products, you couldn’t guarantee you’d reach your target audience.
With ecommerce SEO services, you can optimize your site to reach your most qualified customers.
Ecommerce SEO improves your online visibility
Ecommerce SEO focuses on improving your online visibility to search engines. By increasing your visibility, ecommerce SEO makes it easier for consumers to find your website. So, instead of appearing on page two of search results, your website shows up on page one.
Ignore SEO, and your business becomes vulnerable to several risks, including:
- Lower search result rankings
- Fewer purchase orders
- Less revenue
These are all risks that impact your bottom line, as well as daily operations. If you’re not driving valuable traffic to your website, you’re not making sales, which leads to a downturn in your overall profits. That’s not sustainable.
With our ecommerce SEO services, as well as competitive and innovative strategies, we maximize your visibility in search results. That’s why our team invests the time to learn your business, from your products to your shoppers, and builds a personalized strategy that drives results.
Due to our customized approach, we’ve generated more than $2.4 billion in revenue for our clients.
Ecommerce SEO is a cost-effective marketing strategy
Compared to traditional marketing, ecommerce SEO is extremely cost-effective. By focusing on the keywords your target audience uses — and optimizing your website for those keywords — SEO drives the results you want to see.
It’s also the foundation of a powerful, performance-driven digital marketing strategy.
With the money your company saves with SEO, you can reinvest in your business’ success. Maybe, for example, you’ll expand your ecommerce marketing strategy to include pay-per-click (PPC) advertising or email marketing — both of which offer a high return on investment (ROI).
Ecommerce SEO provides long-term revenue
With a close rate of almost 15 percent — meaning 15 percent of all leads will convert — SEO offers a reliable and long-term source of revenue for your company. That’s why SEO is a long-term and ongoing process — it doesn’t deliver results overnight, but it does deliver over time.
While 15 percent may seem less-than-stellar, it’s eight times more than traditional marketing’s close rate of 1.7 percent. That’s a terrible close rate, especially considering the investment your company’s making each year into traditional marketing.
It’s another reason why digital marketing is becoming the trusted choice of ecommerce stores.
With the continuous results of ecommerce SEO, your company can grow over time. That translates to achieving your company’s long-term goals, which may include expanding your product line, building your team members, or reaching your dream number of sales.
The best part is that you don’t pay for the results of ecommerce SEO, unlike PPC. While the two services work well together, you pay for every click that PPC earns your company. That cuts into your overall ROI and profits. Plus, it makes your business dependent on paid advertising to drive revenue.
Ecommerce SEO helps you compete against competitors
Without an ecommerce SEO strategy, expect your competitors to beat you out in search results.
Even if you create an amazing ecommerce website with a beautiful design that naturally attracts hundreds of links, a competitor with a solid ecommerce SEO agency will outrank you almost every time, in every search. It’s not enough to have part of the package.
With competition as high as it is online, you need the complete package — and with a personalized ecommerce SEO package from High Income Source, that’s exactly what you get. As your partner, we’ll develop a customized and competitive strategy that places you at the forefront of your industry.
FAQs about SEO services for ecommerce websites
Do you have more questions about SEO services for ecommerce websites? Browse our FAQ!
What is ecommerce SEO?
Ecommerce SEO refers to SEO for ecommerce websites. Compared to traditional SEO, ecommerce SEO uses different strategies and techniques to improve your site’s ranking in search results, like on Google or Bing.
What are ecommerce SEO services?
Ecommerce SEO services provide your online business with professional, specialized SEO services for your ecommerce website. These services, compared to traditional SEO services, focus on ecommerce-specific tactics, like using product markup, to improve your website’s visibility in search results.
How much do ecommerce SEO services cost?
Prices for ecommerce SEO services vary and depend on the agency and their service plans. At High Income Source, our SEO services for ecommerce websites cost $1250 to $4000 per month. We also offer custom pricing for larger online stores.
How long does ecommerce SEO take?
Ecommerce SEO, like traditional SEO, can take several months to show results. In most cases, you can expect to see results, like increased rankings, after three to six months. This three- to six-month wait is why most SEO services for ecommerce websites require a commitment of a few months.
What kinds of online stores can use ecommerce SEO services?
Any online store can use ecommerce SEO services. At High Income Source, our experience with providing SEO services to ecommerce websites encompasses more than 25 years. We’ve also partnered with clients that use a range of ecommerce platforms, from Shopify to WooCommerce.
If you have additional questions about ecommerce SEO services, feel free to contact us online!
Ready to make your store more visible online?
Your online store shouldn’t be stuck on page two (or worse). With help from one of the nation’s leading SEO agencies, you can experience the power of being on page one, and having an ecommerce website that ranks well, attracts as many customers as possible, and converts more clicks into purchases.
With High Income Source and our ecommerce SEO services, you can achieve your goals.
Contact High Income Source today to find out how a custom ecommerce SEO plan can make your store more visible and turn more of your visitors into real, paying customers. We’ll work with you to create a plan completely customized to your unique needs.
Just contact us online to chat with an experienced strategist! Below is the contact form.