DoTerra Scam: Pyramid Scheme or MLM? [Review]

Are you curious about DoTerra and wondering if it’s worth your time and money? You’re not alone! Many people are on the lookout for ways to earn some extra cash online, and DoTerra might have caught your attention.

If you’ve heard of DoTerra before, it’s likely through a friend or family member who’s involved in the program. But before you dive in, you may be wondering if it’s a pyramid scheme or a scam.

As an online entrepreneur, I’ve reviewed countless programs over the years, including DoTerra. I’m not affiliated with DoTerra, so you can trust that my review is unbiased and honest.

In this review, I’ll give you the lowdown on DoTerra, including whether it’s a legitimate opportunity or a waste of time. And at the end, I’ll even share the best alternative that’s helped me generate a full-time passive income online.

What is DoTerra?

DoTerra is a popular brand that offers a range of essential oils and an opportunity for people to earn money by reselling their products. They’ve been around since 2008 and have made a name for themselves through effective marketing strategies.

Their ultimate objective is to help people feel better and improve their health, and their essential oils are a great way to do just that. These oils have a wide variety of uses, making them an incredibly versatile product.

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What Products Does doTerra Offer?

DoTerra is a well-known company that specializes in essential oils, which are natural substances extracted from plants. These oils have been used for centuries for their aromatherapy and spiritual benefits. However, DoTerra offers something more: high-quality oils that can be used in real-world medical settings.

DoTerra has an impressive collection of essential oils, with a majority of them being unique blends they have created themselves. Among their most popular oils are lavender, peppermint, and incense, each with different health benefits that are both potent and effective.

While essential oils are known for their holistic benefits, it is essential to use them with caution. Oral consumption should only be done with medical advice, and following guidelines is essential for safety.

DoTerra offers a variety of blended oils, with BREATHE, DEEP BLUE, and ONGUARD being some of the most popular items. BREATHE is designed to help open bronchial tubes, making breathing easier, while DEEP BLUE relieves sore muscles and joints when applied topically. ONGUARD helps boost the immune system to stay healthy and strong.

DoTerra’s success lies in its ability to offer natural, holistic, healthy, and balanced options. They have created an entire line of essential oil-infused products that includes skin care, nutritional supplements, healthy drinks, shampoo, and deodorant, among others. They even have a kid’s oil collection, specially blended to be safe for children and gentle enough for babies.

Numerous studies have been conducted to understand how essential oils can help in healing, and DoTerra’s popularity is proof that they offer high-quality products that work. However, skepticism still remains among some people.

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Is DoTerra an MLM?

Yes, DoTerra is an MLM. MLM stands for multi-level marketing, and it’s a type of direct sales or network marketing company. But what does that mean exactly?

Unlike traditional business models, MLM companies don’t pay their representatives a salary. Instead, representatives earn money by recruiting others to join their business and sell products. When a representative recruits someone, they become part of their “downline,” and the representative earns a commission on their sales and recruits. This commission structure often has multiple levels, which is why it’s called “multi-level” marketing.

Let’s say you recruit ten people, and each of those ten people recruits ten more. You would receive commissions from everyone in this “downline” because they are all part of your network. Depending on the company, you can earn a significant amount of money from recruiting others.

In the case of DoTerra, representatives can earn $1100 by recruiting ten people. While the company offers a variety of products, many representatives focus on recruiting because it can generate a lifetime of passive income. By contrast, selling a product only results in a one-time commission.

One thing to keep in mind is that people at the top of the “downline” tend to make more money than those at the bottom. This is because money flows up to the top of the pyramid, so to speak. As a result, the ultimate goal for many DoTerra representatives is to build a large “downline” of people beneath them, which can result in substantial passive income over time.

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Is DoTerra A Pyramid Scheme?

No, DoTerra is not a pyramid scheme. Pyramid schemes lure people in by offering them money or services in exchange for recruiting others, and they’re often scams that result in members losing money as more people get involved.

In a pyramid scheme, members have to pay a fee to join, and the organization that runs the scheme shares a portion of the funds raised from each additional member they recruit as a reward. The directors at the top of the pyramid receive a portion of these payments, making it profitable for them regardless of whether they actually do any work. This means that members at the bottom of the pyramid are incentivized to recruit more people and funnel money to those at the top.

Unlike pyramid schemes, DoTerra does sell valuable goods and services. Members can make money by selling their products, rather than solely through recruitment. This means that it’s possible for members to earn money without having to constantly recruit more people into the organization.

It’s important to note that in a pyramid scheme, the majority of participants lose money, and those at the bottom have no chance of profiting if the scheme fails. In DoTerra, members can make money through selling their products, and they’re not solely reliant on recruitment to earn an income.

Watch the short video below to learn more:

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How Does DoTerra Work?

DoTerra is a well-known essential oil company that offers a business opportunity for those interested in selling their products. This business model is known as multi-level marketing (MLM), where you can earn rewards and discounts on the items you sell by recruiting others to join your team.

When you become a DoTerra representative, you have the option to sell their products directly to consumers. You can also build a team of other representatives and earn a percentage of their sales. Your team can consist of people you hire directly, as well as people they hire, and so on.

The more people you have on your team, the more potential you have to earn commissions and bonuses. This is why MLMs like DoTerra are often referred to as “pyramid schemes” by skeptics. However, it’s important to note that DoTerra is a legitimate company that has been around for years and has many satisfied customers and representatives.

In summary, if you’re interested in joining DoTerra as a representative, you can make money by selling their products and building a team. However, it’s important to do your own research and make an informed decision before joining any MLM.

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DoTerra Compensation Plan

If you’re interested in making money with DoTerra, there are three ways to earn:

  1. Retail Profit: You can earn a 25% commission on everything you buy in the store.
  2. Fast Start Bonus: You can make more money from your first three levels of downline in the first 60 days. You’ll earn 20% for Level 1, 10% for Level 2, and 5% for Level 3.
  3. Power of Three Bonus: This is a $50, $250, or $1,500 monthly bonus that distributors can earn by meeting certain targets based on their team volume and structure. As you build your team and meet these targets, you can advance in the DoTerra leadership ranks.

How Much Does It Cost To Join DoTerra?

If you’re wondering how much it costs to join DoTerra, the answer is a yearly fee of $35 for your first year. But what do you get for that fee? With a DoTerra membership, you can save up to 25% on all your purchases for an entire year and get access to pure essential oils at a great price.

To maintain your DoTerra account after the first year, you’ll need to pay a fee of $25, and you’ll even receive a free bottle of peppermint essential oil.

Is DoTerra a Scam?

No, DoTerra is not a scam. But can you really make money selling DoTerra products? Well, the truth is that while some people do make a lot of money selling DoTerra products, the majority of reps do not earn any money. Making a significant income with DoTerra requires a lot of effort, and usually, those who make a lot of money from DoTerra are the ones who aggressively recruit others into the business.

One of the major concerns people have about DoTerra is their marketing claims, which some consider disingenuous and irresponsible. This has led some people to label DoTerra as a scam.

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Reasons Why I Don’t Recommend DoTerra

DoTerra is a well-known MLM company that sells essential oils, but is it really worth your time and money? Before you consider joining DoTerra, it’s essential to understand some of the issues of joining this MLM. Here are the reasons why you may want to think twice before joining DoTerra.

The Good Reviews are Written by DoTerra’s Affiliates

Be wary of reviews that only say positive things about DoTerra. These reviews are often written by affiliates who receive a commission for each person they recruit. They may not tell you the whole truth about the hidden costs and difficulties of making money with DoTerra. Look for unbiased reviews from non-affiliates to get a more accurate picture.

Very Few People Can Make Money With DoTerra

The sad truth is that the majority of MLM members lose money. DoTerra’s sales quotas make it difficult to remain active and earn commissions without constantly selling products and recruiting new members. Most MLM members lose money before they even recruit a single person into the company.

Losses From DoTerra Are Reframed As Investments

DoTerra uplines may try to convince you that any financial losses you incur are just investments in your business. However, the reality is that you’re unlikely to get your money back, and the return on “investment” is negative in most cases.

DoTerra is a Cult

Many MLMs have a cult-like company culture that discourages critical thinking and encourages reps to isolate themselves from anyone who questions their involvement. Leaving an MLM can result in rejection from people who were once considered family, leading to devastating losses.

You May Need to Purchase DoTerra Products Yourself

If you don’t have a large network of people to sell to, you may end up buying products yourself just to stay active. This is a losing proposition that can cost you a lot of money in the long run.

DoTerra Products are Overpriced

DoTerra’s products are overpriced compared to similar products from other brands. This can make it difficult to sell DoTerra products, especially when your prospects can buy the same product elsewhere for a much cheaper price.

DoTerra’s MLM Business Model Has a Bad Reputation

MLMs like DoTerra are often criticized for their skewed distribution of commissions, with most of the money going to those at the top of the pyramid. Many people view MLMs as fundamentally flawed and not a legitimate business opportunity.

Exaggerated Claims Of Income

DoTerra, like other MLMs, makes exaggerated income claims that rarely reflect reality. Few people make a good living by promoting DoTerra, and the low retention rate is discouraging.

Recruiting is Required to Succeed

To make a decent income with DoTerra, you’ll need to recruit others into the company. If you’re not comfortable with recruiting, then DoTerra may not be the right opportunity for you.

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Pros and Cons of Joining DoTerra MLM

Are you considering joining the DoTerra MLM? Here are some pros and cons to keep in mind before you make your decision:


  • Essential oils have been scientifically proven to have health benefits.
  • Essential oils are becoming increasingly popular as more people seek natural remedies.
  • Members of DoTerra receive free training and access to a wealth of resources to help them succeed.
  • The company’s compensation plan is considered to be superior to that of other MLMs.


  • You will need to pay a $35 fee to sign up and promote DoTerra’s products.
  • DoTerra does not own the farms where their oils are grown and manufactured, which could potentially impact quality control.
  • The FDA has investigated DoTerra in the past.
  • DoTerra’s essential oils are on the pricier side compared to other options on the market.
  • While DoTerra is a legitimate company, only a few people actually make significant money through the MLM.

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Final Verdict

If you’re thinking of joining DoTerra for making money, let me save you some time and effort: don’t. Based on my personal experience and research, it’s not a viable option.

At the beginning, you’ll face a lot of challenges finding potential recruits for your DoTerra commission. It’s not an easy task, and you might end up asking your friends and family to join, which can be awkward and uncomfortable.

Moreover, your upline will keep pushing you to buy more Business Support Material, which can be frustrating if you’re not seeing any progress.

In reality, the chances are high that you’ll end up losing money. According to a case study on the FTC’s website, 99% of people who join MLMs break even or lose money.

The pressure to succeed in these MLM-type businesses can be overwhelming, leading many people to quit.

If you want to earn money and have a flexible schedule, consider starting your own online business instead. This way, you can choose what you want to promote, without any pressure from others.

In the next section, I’ll share some legit ways to build an online business and make passive income. I’ve been able to achieve a full-time income within a year, and it’s sustainable, unlike MLM models.

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Is There a Better Way to Make Money Online?

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You may read our article about the difference between MLM and affiliate marketing.

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You can read our full review of Wealthy Affiliate here.

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