Difference By Bernadette Jiwa Summary, Review PDF

Bernadette Jiwa explains how to stand out and stay competitive in today’s competitive business environment. In order to get people’s attention through the noise of advertising, you must connect with them emotionally. This book explains how.

You may be wondering if you should read the book. This book summary will tell you what important lessons you can learn from this book so you can decide if it is worth your time.

At the end of this book summary, I’ll also tell you the best way to get rich by reading and writing

Without further ado, let’s get started. 

Difference Book Summary

Lesson 1: Learn the basics of your industry, your customers, and your business.

As with any alternative model, the most important thing is to be clear about your principles.

Your market, your business, and your customers are all based on a set of principles.

To get started, you need to accept these truths. Tell me about your strengths and weaknesses. Can you think of ways to incorporate them into your goal setting?

We need to take a closer look at Airbnb. The company recognized its lack of funding and went ahead with its business plans anyway. However, it was extremely creative and had great design skills. The original founders of the company were driven by a desire to improve people’s lives.

Airbnb’s success can be attributed to the fact that the founders focused on the areas in which they had the most experience.

You need to acknowledge the specifics of your field. Please explain the inner workings of your business or industry. Is there a way to use these details to your advantage?

This was something Steve Jobs did when developing a new Apple phone. The ability of a cell phone to communicate effectively was a cornerstone of the industry. So he developed a phone that could not only make and receive calls, but also perform a variety of other functions.

The final step is to consider the values of your clientele. Try to imagine life from your audience’s perspective. Do they have a rationale for what they do? Do they feel constrained or unhappy by knowing these facts? In what ways do they hope to shape their future?

When you find out the answers to these questions, you can begin to positively impact their lives.

That’s how entrepreneur Sara Blakey came up with the Spanx underwear idea. Several women complained that their underwear gave them an unflattering appearance due to wrinkles. So she set out to design a line of figure-flattering garments that would prevent these marks.

Get The Book Here

Lesson 2: Establish your company’s mission so you can steer it in the right direction.

It is important to find out why you are in business.

A company’s drive comes from its raison d’être.

The second step of the difference model is to set high goals. Determine the global impact of your business.

As a result, By the Way Bakery, a classic New York bakery, has expanded its operations. The bakery’s owners pride themselves on preparing delicious desserts, despite having to serve only people with dietary restrictions (they do not even serve anything with dairy or gluten).

The original bakery owners also wanted everyone, regardless of dietary preferences, to have a good time and go home satisfied.

With such a goal in mind, both you and your business can be purposeful.

When developing your strategy, think about the impact you want your business to have on people. Do not think of your customers as just a statistical sample!

Consider your customers’ feelings, desires and problems. Only when you recognize them as the multi-faceted, multi-layered people they are can you help them.

If you are looking for a reliable online bank, Simple.com is the place to go. The company’s founders saw the need to change the way people perceive their financial situation, as they feel disenfranchised when dealing with traditional banks. They also found that customers would prefer the convenience of online banking over the trustworthiness of traditional banks.

Simple.com was founded as an online banking service to solve this problem, and this focus on simplicity became the defining characteristic of the company.

Lesson 3: Simplify the process of connection and understanding for the benefit of all.

While it’s important to know what your customers want, it’s not enough to make your business a success. It’s also important to give meaning to your business.

Step two of the differentiation model is to build a relationship with your target audience to convince them of the superiority of your services or goods.

The product or service you offer must be a good fit for the customers who might buy it. Your product or service must make people happy.

One such company is TOMS, a shoe manufacturer. For every pair of shoes sold, TOMS donates a new pair of shoes to a child in need. This concept is commonly referred to as the “one for one” model.

Those who invest in a pair of TOMS can be proud that every step they take benefits a disadvantaged child somewhere in the world.

So before you expand your business, think about the values of your clientele. Give them a reason to be happy with themselves.

This is why Uber became one of the most popular cab services in the world. The company realized that customers were dissatisfied with cab services because they were expensive and unreliable. In other words, most people were suspicious of cab services.

So Uber set out to develop a new form of transportation that people would not only use, but feel safe using and trusting. Customer trust in the company’s integrity was critical.

Both the way we use cabs and the way we use transportation overall were transformed by this innovation, which helped finally end the cab industry’s long-standing problems.

Thanks to Uber, the entire industry is now seen through different eyes. Now that Uber has set a new standard, passengers will demand that all cab services meet or exceed Uber’s low prices and consistent quality.

Get The Book Here

Lesson 4: In order to develop successful products, you must first know your market, your customers, and yourself very well.

After you have thoroughly thought about your target market, your competitors, and your overall business strategy, you can now move on to the next phase: developing your product.

Always remember that your product must satisfy a real need in the market.

If there are already products on the market that serve a similar purpose, you should not develop another product. If it is to be implemented, it must help people.

That’s why it’s so important that your product improves the lives of your customers.

The services offered by Airbnb are another example of this. Another option would have been to offer accommodations in private homes, similar to a hotel. It was possible to find a hotel online, book a room and check out without having to leave the house.

Instead, the company went one step further. On Airbnb, guests and hosts could communicate with each other and give each other ratings and reviews for their accommodations. You could enjoy top-notch service while comfortably traversing the globe.

Airbnb not only made it easier to find accommodation, but also revolutionized the way we travel.

It’s easier than ever to connect with others and positively impact their lives.

Honestly, what do you have to lose by trying?

Thanks to the reach of social media, previously unreachable connections can be made with complete strangers, leading to deep and caring friendships.

Social media can give you a head start on your research. By understanding how people actually live, you can better empathize with their plight and provide meaningful help. When solving real-world problems, your success will follow.

Difference Book Review

Difference is a great book I’d like to recommend to anyone who is interested in marketing. If you spend some time digesting the ideas, it might make a positive impact on your life.

The days of conventional advertising are over. More eye-catching advertising than the competition is no longer enough. You need to find deeper, more meaningful ways to connect with others. When you find a solution to a problem for others, it not only makes them happy, it increases your own success.

If you treat everyone the same, no one will respond to you. Customers are people with their own feelings and thoughts, and you need to appeal to them. Focus your marketing efforts on the people you want to help. If you try to please everyone, you will please no one.

About the Author

Bernadette Jiwa is a marketing strategist and author who specializes in tailoring marketing strategies to the needs of modern businesses and entrepreneurs.

Her book, The Fortune Cookie Principle, became an Amazon business best-seller.

Buy The Book: Difference

If you want to buy the book Difference, you can get it from the following links:

How To Get Rich By Reading and Writing?

You must be an avid reader who is hungry for knowledge if you are reading this book review. Have you thought about making money using your reading and writing skills?

Thanks to the Internet, the world has undergone a massive change in recent years. Blogging has now become the best way to make money online.

Since no tech experience is required, as long as you’re good at writing, you can easily start a blog that generates cash flow for you while you sleep. 

Warren Buffet said, “If you don’t find a way to make money while you sleep, you will work until you die.”

Instead of looking for a 9-5 job and staying in your comfort zone, it’s better if you become your own boss as soon as possible.

Find out how to build a blog and become a wealthy blogger today!

Recommendation: Make Passive Income Online

Leave a Comment

COVID-19 Took My Waiter Job, Then I Made 5-Figures From Home...Discover How I Did It!