Crushing It by Gary Vaynerchuk explains why having a strong personal brand is crucial to business success. After writing the best-selling book Crush It in 2009, the author draws on both his own and readers’ experiences to explain why having a strong presence across multiple digital-media channels is essential to success.
You may still be wondering if you should read the book. This book summary will tell you everything about this book so you can decide if it is worth your time.
At the end of this book summary, I’ll also tell you the best way to get rich by reading and writing.
Without further ado, let’s get started.
Crushing It Book Summary
Lesson 1: Building your own personal brand is a great way to achieve fame and fortune.
A wine merchant, a shopping-loving mother, and a struggling artist all have one thing in common: they have all been able to monetize their unique personal brands to achieve success in their careers.
For example, Brittany Xavier started her Thrifts and Threads blog and Instagram account as a way to share pictures of her family, but as she gained more followers, she began charging companies for posts that mentioned them.
Louie Blaka was an art teacher who also worked as an artist in his spare time. Despite not wanting to leave his day job, he wanted to increase his income from his art. When he learned about the success of Vaynerchuk, he changed his approach to advertising his art.
He held free wine and painting events and shared pictures of them on Instagram. This helped his courses grow from just 10 participants to as many as 100, thanks to Instagram and word of mouth. As a result, he now expects to make $30,000 this year from his art, instead of just occasionally selling his images for $200.
Building a strong personal brand on social media can help you reach your financial goals, whether it’s becoming self-employed or earning extra income.
Lesson 2: When creating content for social media, keep the following guidelines in mind.
To ensure the success and longevity of your social media presence, there are several key things to keep in mind. First, authenticity is essential.
Don’t try to deceive your audience or present a false image of yourself. Also, it’s important to have a genuine passion for your subject matter. Your enthusiasm can help sustain you during difficult times.
Additionally, patience is necessary when building a new social media presence, as it takes time to establish a strong foundation.
Hard work is also important, as you need to be willing to put in the effort to make your social media presence a success.
It’s also important to stay current and adapt to changes in the world, and to have the right motivation to drive you forward.
One characteristic that all successful entrepreneurs have in common is that they are driven by more than just financial gain. In fact, many successful business leaders and owners are motivated by a desire to serve others and share their knowledge.
They take pleasure in helping others and seeing them succeed. For example, Jenna Soard, the founder of You Can Brand, is motivated by the opportunity to help others and hearing about their “aha experiences” as they find solutions to their problems.
It’s important to remember that customers won’t return or recommend your business if they feel that you’re only in it for your own profit. In order to be successful in the long run, it’s essential to focus on helping others as much as possible and thinking about what you have to offer that can benefit them. Not only is this the right thing to do, but it’s also a satisfying and fulfilling way to do business.
Lesson 3: Focus on documenting rather than creating content.
It can be intimidating to come up with interesting things to post on social media, especially if you’re not sure if your knowledge on a particular topic is enough for a weekly YouTube video blog.
However, it’s important to not let your doubts stop you from trying. Instead of trying to come up with new content at the moment, try keeping records of your experiences and thoughts. Rich Roll, a 39-year-old lawyer, became an endurance athlete and started recording and sharing his preparation for the Ultraman World Championships on YouTube.
His five-minute clips, which showed his workouts and talked about his diet, quickly gained thousands of views and led to an interview with CNN and eventually a book deal. He also started a popular podcast, constantly blogged, and uploaded more videos to YouTube.
By sharing his experiences and growth with his audience on his blog, he gained a following and was even able to earn the title “Influencer’s Influencer.”
So instead of worrying about how to come up with original and interesting material, consider that you are the material and share your experiences regularly on platforms like Snapchat, Instagram Stories, or Facebook Live.
Even if you don’t achieve success, your audience could eventually bring in $50,000 a year from advertising revenue, brand referrals, and affiliate programs.
Lesson 4: SnapChat offers an authentic experience that will put your marketing skills to the test.
In 2015, DJ Khaled, a music producer, went jet skiing at night and Snapchatted about his confusing journey back to shore as the light faded. His already well-known reputation skyrocketed as a result. Khaled was successful on Snapchat because he valued raw honesty and authenticity.
He didn’t spend too much time editing or trying to get the perfect shot, he just shared his genuine experiences. This authenticity sets Snapchat apart from other social media platforms like Instagram, where posts are often heavily edited and appear fake.
Marketing on Snapchat can be challenging because the platform doesn’t support hashtags or content sharing, meaning that offering real value is crucial for success.
Lifestyle blogger Lauren of The Skinny Confidential adds value to her coffee selfies by sharing helpful information, such as the health benefits of cinnamon and the use of silicone straws to avoid BPA. Snapchat encourages users to be more generous, show their individuality, and contribute more than is required, which can be a valuable exercise.
Finally, Snapchat is a place where people can be themselves. While it may not be the best platform for closing deals quickly, it allows people to get to know the real you. This can be a valuable asset in building relationships and trust with your audience.
Lesson 5: Twitter is a great platform to capture the attention of a niche audience.
Maybe you’ve always envisioned yourself as a sportscaster. Here’s how you can use Twitter to make your dreams come true. First, you should look at what’s hot in sports right now.
The next step is to start tweeting; either write a short comment or upload a short video. Use appropriate hashtags so your tweets will be seen by anyone looking for information on the topic. Participate in ongoing discussions. RSVP to some key influencers and see if they’re interested in reading your blog.
Literally, nothing will happen on the first day. The day you tweet, nothing will. But you need to keep going. After five days, maybe a journalist will retweet you. Two hundred new followers are possible, and in a month a sports blog may approach you to publish an article.
After 12 months of tweeting regularly (preferably every day), maybe a local sports station will contact you for an interview and maybe hire you. Making yourself popular on Twitter takes a lot of work. You may not realize the potential until you spend the time and effort necessary to discover it.
If you want to become a sportscaster, Twitter can be a great platform to help you achieve your goals. To start, you should be aware of what’s currently happening in the world of sports.
Then, start tweeting your thoughts and opinions on the topic. Use relevant hashtags to ensure that your tweets are seen by people interested in the same subject. Engage in ongoing conversations and reach out to key influencers to see if they would be interested in reading your blog.
It’s important to remember that it takes time and effort to build a following on Twitter. You may not see immediate results, but with consistent tweeting and engagement, you may eventually gain the attention of a sports blog or local sports station that could offer you an opportunity for an interview or even hire you.
Crushing It Book Review
Crushing It is a great book I’d like to recommend to anyone who is interested in business. If you spend some time digesting the ideas, it might make a positive impact on your life.
Have the courage to make a change if you’re unhappy in your current position, whether it’s a job you hate or a business you run that seems to be stagnating. Build a life and a business teaching people about your interests, whether it’s fashion, tree houses, or yard sales. Upload video diaries of your travels to YouTube.
If you want to attract the attention of people who share your interest in tree houses, Twitter is the place to do it. You can spread your style tips on Facebook and Instagram. Be constantly on the lookout for the next great online hub.
Don’t be afraid to send direct messages to people with a large social media following; it’s a great way to form partnerships and get expert advice. However, make sure the item you offer in return has real value. Find something else to trade if you can’t offer a commitment. If you’re an artist, you can offer your expertise in exchange for unique filters that you make.
Do you know how to make pizzas? Offer free pizza in exchange for collaboration. Because of the effort involved (you may have to send many messages before you get a single response), few people will engage with this strategy. Getting this far is a big step toward success.
About The Author
Entrepreneur Gary Vaynerchuk has built his career on his personal brand and his mastery of social media and digital marketing. Formerly known for growing his family’s wine business, VaynerMedia is a social and digital agency. He is the author of several books, including Crush It! as well as The Thank You Economy.
Buy The Book: Crushing It
If you want to buy the book Crushing It, you can get it from the following links:
How To Get Rich By Reading and Writing?
You must be an avid reader who is hungry for knowledge if you are reading this book summary. Have you thought about making money using your reading and writing skills?
Thanks to the Internet, the world has undergone a massive change in recent years. Blogging has now become the best way to make money online.
Since no tech experience is required, as long as you’re good at writing, you can easily start a blog that generates cash flow for you while you sleep.
Warren Buffet said, “If you don’t find a way to make money while you sleep, you will work until you die.”
Instead of looking for a 9-5 job and staying in your comfort zone, it’s better if you become your own boss as soon as possible.
Find out how to build a blog and become a wealthy blogger today!