Business Insider Review – Scam or Legit? Exposed!

Are you looking for a Business Insider review? But you may wonder if it is a scam.

You’re thinking about subscribing to Business Insider, but you’re still undecided. That makes sense to me. Most people already have too many subscriptions, like me. 

Is there really a benefit to subscribing to Business Insider?

As a disclaimer, I’m not affiliated with Business Insider. It means I’m not paid to write this review. So you can rest assured that you will get an honest and unbiased review from me.

At the end of this review, I’ll also tell you the best alternative to Business Insider that has enabled me to make a full-time passive income online.

What is Business Insider?

When it comes to business and finance, Business Insider is the place to go for the latest news. The first Business Insider was founded by Kevin P. Ryan in New York City. In 2007, we launched our website.

In 2015, German publisher Axel Springer acquired a majority stake in the website.

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Is a Business Insider Subscription Worth It?

Whether a Business Insider subscription is worthwhile or not depends on the person and their needs. If you don’t like it, you won’t like it.

Business Insider’s paid content is useful for many audiences, including investors, business owners, financial advisors, educators, and students.

Compared to most free media, Business Insider Premium (and other premium media) stands out for its original reporting and analysis by experienced writers.

Business Insider is a valuable addition to the portfolio or resources of investors who depend on the latest and most reliable information to make financial decisions.

Articles abound for budding entrepreneurs seeking advice, motivation and first-hand accounts of what it takes to make it in the world of entrepreneurship.

The problem, of course, is that there’s also an almost infinite amount of free content out there.

So what exactly is the difference?

Publications like Business Insider harken back to the days when journalists did their job and news was produced in real newsrooms. They are at the forefront of society because they were created before the rise of social media, at a time when the rest of the world may have gone crazy.

And while they are not completely safe from attention-seeking clickbait, they manage to rise above the sensationalist headlines and emotionally charged content that have divided the country.

Trust and confidence set Business Insider apart from free journalism, much like the Wall Street Journal and Financial Times have done.

They have their weaknesses, for sure. And it’s not always the case that the bad guys win when it comes to media offering free content. But when it comes to which source can be trusted as a solid source of information, reputable publications like Business Insider usually come out on top. And they should.

If you have made it this far in this article and are considering subscribing, you probably agree.

The good news is that you can try Business Insider for as little as a dollar for the first month. Cancellation is free and unnecessary at any time.

Decide for yourself if you want to continue paying $12.95 per month after a month of trying it out. Honestly, I think $12.95 per month is a bit much.

However, that’s not to say you can not get more than $12.95 for Business Insider. However, you’ll need to visit the site more than once or twice a week to get any real benefit.

If you sign up for a full year, you will only pay $49, which is only $4 per month. Compared to the monthly fee of only $4, the $12.95 price is a bit steep.

However, at only $4 per month, it’s a bargain.

Even more so if you are a student. There are payment plans available with prices as low as $6.95 per month, $19 per semester, or $29 per year (equivalent to $2.41 per month) for students.

In case there was any doubt, our disclaimer above makes it clear that we are in no way affiliated with Business Insider. Nor do we derive any financial benefit from the distribution of Business Insider. However, we stress the importance of getting information from trusted sources.

Is Business Insider a Reliable Source?

Information found on Business Insider can be considered accurate. Of course, the same limitations apply to it as to any other publication when it comes to absolute accuracy. This or that news source is not always reliable.

However, Business Insider’s reporters, writers, and editors do their best to ensure the veracity of every story they publish.

Business Insider consists of more than just commentary (although they do publish many opinion pieces). The same legal rules apply to the publication of misleading information as to other major publications.

And if a Business Insider journalist makes a fraudulent claim, he could be fired.

Their problems are the same as those faced by all content providers. Journalists are under great pressure to write articles that will bring “clicks” and be published faster than those of their competitors.

However, the constant pressure to deliver increasingly insightful content on such a scale can lead to inaccuracies, such as partially verified stories.

However, Business Insider’s real goal is to provide its readers with factual information, not to mislead them. The credibility of these magazines is critical to their success.

If you check with other investors and business owners about Business Insider’s content, you will likely learn that dishonesty and bias are not typical practices of their organizations. Inaccuracies are logged and corrected when necessary.

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Is Business Insider Biased?

Compared to left- or right-leaning publications, Business Insider is quite unbiased.

Of course, one’s political views are subjective. Media Bias Fact Check and other websites, for example, claim that Business Insider is more left-leaning. AllSides, however, classifies it as a moderate magazine.

Ultimately, one’s point of view makes all the difference.

It is possible for someone on the far right to confuse a moderate stance with a leftist one. At the same time, someone on the far left will view that point on the spectrum as being on the far right.

Business Insider’s stories, insights and facts are frequently cited by reputable media outlets such as NPR and the New York Times. When looking at Business Insider soberly, it is difficult to conclude that they favor one political camp over the other.

Nevertheless, it must be acknowledged that there is a fine line between objective reporting and opinion pieces. If the article requires it, Business Insider’s writers and editors will express their own opinions. However, because of their professional training, they are usually impartial.

Entrepreneurs and investors deserve to have access to reliable information on which to base their decisions. Business Insider lives up to this task compared to many other sources of information.

It goes without saying that you should never rely on a single source of information, especially when making important financial decisions or formulating a costly business strategy.

Who is Business Insider Good For?

A Business Insider subscription is not for everyone. Nonetheless, it works great for:

  • investors
  • business owners
  • business managers 
  • entrepreneurs and aspiring entrepreneurs
  • teachers
  • students
  • financial advisors
  • anyone interested in business, markets, the economy, etc. 

While you may not yet be an investor or business owner, the knowledge and advice you gain from reading Business Insider could prove invaluable in the future.

Business professors and secondary school teachers looking for classroom and case study material may also find Business Insider useful, as may students researching business.

Business Insider Premium Pros

  • Original research and first-hand information is used to create premium articles.
  • Exclusive salary, leadership and hiring data is available.
  • The Insider app summary mode.
  • A well-known publication that relies on its reputation for integrity and honesty.
  • The price for the first year’s annual subscription, which is $4 per month, is acceptable.
  • You can get the first month for free.

Business Insider Premium Cons

  • In my opinion, the monthly subscription fee ($12.95/month) is a bit expensive. Especially if you have numerous other subscriptions like Netflix or Spotify that you have to pay for.
  • Certain stories may be unique, but it’s hard to argue that identical content is not available for free or through similar sites with paid subscriptions. It’s a personal preference.
  • It may not be suitable for the casual reader who only checks in a few times a month.

Recommendation: Here’s The Best Alternative

Alternative Sites to Business Insider

The Wall Street Journal

This international daily newspaper provides financial, investment and business information and news.

Financial Times

A cross-platform news organization that publishes a new issue every day. The articles of the magazine are about economy and business.


This American publication is published eight times a year and contains articles on business, marketing, technology, finance and investment.

MSN Money 

An online resource for personal finance and investment advice supported by Microsoft.

The Motley Fool

The Motley Fool is a web-based investment and financial advice specialist that first appeared in the summer of 1993.


This news channel focuses on business and financial news and analysis, both on air and online.

International Business Times

A multilingual online business and finance magazine.

Market Watch

A variety of stock market data, in-depth analysis, and news are available on this site, along with other financial resources.

Business Insider Review: Final Verdict

Business Insider is valued for its credibility as a reliable news source. The New York Times, National Public Radio, and other respected newspapers frequently cite it in their articles and reports.

Business Insider’s monthly subscription price of $12.95 (or $155.40 annually) may seem high to some people, depending on how often and why they read the magazine. 

A subscription to Business Insider costs $4 per month or $49 per year, but I think it’s worth it.

Recommendation: Here’s The Best Alternative

Best Alternative of Business Insider to Make Passive Income

If you want to make a stable and secure stream of passive income, I would suggest you start an affiliate marketing business online.

Affiliate Marketing is perfect for anyone who is new to online business. 

In fact, of all the online business models I’ve tried, affiliate marketing is the easiest and most rewarding so far.  

In affiliate marketing, you can actually run your business almost with zero cost and achieve a steady and sustainable passive income to pay for your bills. You don’t need any initial capital and can even do it as a side hustle.

And if you really want to learn affiliate marketing and build a business from scratch, I’d recommend you to get started with the most reputable platform for affiliate marketing: Wealthy Affiliate.

Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch. It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny.

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Business Insider Review

Wealthy Affiliate has existed for 15 years and there are many success stories in the past decade.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the free starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you to register a free account and see it yourself.

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