5 Essential Tips to Craft Effective Survey Questions

What’s the point of surveying your audience? Maybe you’re trying to collect information from your target audience so you can better manufacture your product. Maybe you’re trying to figure out what to do next and figure a survey is a good place to start. Either way, you’re collecting data through …

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5 Reasons to Put Customers First (How Organizations Do It!)

Do you know why it’s essential to put customers first?  It is well known that Ray Kroc, also known as Raymond Kroc, is the man behind the incredible success of a little fast-food chain called McDonald’s. The fastest-growing fast-food chain in the world was founded and expanded by him.  The …

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What Is A Slogan – Types, Examples, And Tips To Create One

Creating a slogan for your company seems to be the right business decision, but have you done your homework? Have you collected data to know what your customers prefer and how they can be stimulated to make a purchase?  With the advent of neuromarketing, creating a catchy business slogan has …

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10 Mistakes to Avoid in Your Sales Funnel

Are you having difficulties in converting your prospects to your customers? You are not alone. Even the most successful companies continuously work to increase the rate of their conversion and fall short at times. Therefore, it is necessary to discover the mistakes in your sales funnel. However, this is not …

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12 Types Of Sales Funnels That Work Very Well

Creating a sales funnel is crucial to the success of an online business. The question is, how do you know which sales funnel type to choose when there are so many types available for different products, services, and goals? To convert more in sales funnel marketing, you simply need to …

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10 Best Sales Funnel Software Tools

After learning how to build high converting sales funnels, you are revved up, prepared to start transforming your target audience to buying customers. But…. You are overwhelmed. The processes seem daunting, and you do not know how to start. That is where sales funnel builders and software come in. There …

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How To Manage Small Business Finances and Increase Profits

Although people drive the business of doing business, money fuels the engine. That money can be counted, compiled, and presented in numerous ways — ways that, in the right hands, can provide a steady flow of financial information with which you can accomplish a number of key business functions, including …

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12 Best Ways To Get Money To Start A Business

Small businesses are a dream of thousands of Americans. According to the latest data from the Small Business Administration (SBA), 234,000 businesses were started during the second quarter of 2015. All these businesses had one thing in common: they needed money to get started (learn more about how much money …

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Have it Your Way – Burger King Slogan Explained!

Are you looking for a list of all Skittles slogans and the meaning of its latest slogan: Taste The Rainbow? If yes, this article is going to explain it to you in detail. As an entrepreneur, I’m very interested in learning about the slogans of some successful companies like Skittles. …

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Taste The Rainbow – Skittles Slogan Explained!

Are you looking for a list of all Skittles slogans and the meaning of its latest slogan: Taste The Rainbow? If yes, this article is going to explain it to you in detail. As an entrepreneur, I’m very interested in learning about the slogans of some successful companies like Skittles. …

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18 Best Ideas For How To Start A Home Based Business Today

Why spend time and money trying to come up with the next biggest business idea, when it’s far easier and profitable to follow the path already laid and signposted by existing businesses? Ultimately, there is really no such thing as a ‘new business’, as every new business regardless of how …

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How Does Zoom Make Money? Business Model Explained!

Thousands of people around the world use Zoom Video Communications Inc. (ZM)’s video-first communications platform both for business and personal use. Through the platform, people can communicate via video, telephone, chat, and content sharing, and it can be integrated into a wide range of devices. It is possible to hold …

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How Does Airbnb Make Money? Business Model Explained!

Airbnb (ABNB) is a platform that connects people who want to rent out their homes with people who are looking for lodging in specific areas. Since 2007, when its co-founders first proposed inviting paying guests to sleep on an air mattress in their living room, the company has come a …

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Advertising Costs

What Are Advertising Costs? Advertising spending can be broken down into a variety of subcategories, the most common of which is “advertising costs,” which includes everything from traditional media to newer channels. Campaigns to increase brand awareness and brand building, as well as highly targeted campaigns aimed at appealing to …

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How YouTube Makes Money Off Videos? Explained!

What are the different ways YouTube makes money from your videos? Is it profitable, at least in terms of profit versus revenue? When you consider the increased payouts for content, the cost of hosting all those videos, and the fact that it is paid based on how many ads are …

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What Is Payroll?

What Is Payroll? Payroll is the compensation a business must pay to its employees for a set period or on a given date. It is usually managed by the accounting or human resources department of a company. Small-business payrolls may be handled directly by the owner or an associate. Payroll …

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Long Term Liabilities Definition

What are Long-Term Liabilities? Long-term liabilities are any of the debts that the company has that will be due in more than a year from that balance sheet date. A company’s current portion of long-term debt is listed separately in order to provide a clearer picture of its current liquidity …

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Current Liabilities – Definition & Examples

What Are Current Liabilities? Current liabilities are any liabilities that need to be paid off within a year. This could include some of the shorter-term borrowings or even the latest interest that you paid on a longer loan. An operating cycle is the time it takes a company to buy …

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Fixed Assets – Definition & Examples

What Are Fixed Assets? A fixed asset is anything tangible your company owns that is used (in some way) to create revenues over the long term, with a useful life of at least one year. If you can’t touch it, or it will be used up within a year, it’s …

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What is Expense? Definition & Types

What is Expense? Expenses refer to costs businesses undergo to conduct their daily business operations, expand and grow their business, and acquire additional assets, property, and factories. Firms can invest their cash into a few different kinds of investments. They might buy a new building or some real estate. Understand …

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