Book Review: Build by Tony Fadell

In Silicon Valley, innovation and the pursuit of new ideas are something of a religion. Over the course of his 30-plus-year career, designer and entrepreneur Tony Fadell has figured out what entrepreneurs need to do to reach their full potential, forge their own path, and change what needs to be changed.

The “father of the iPod,” co-inventor of the iPhone and founder of Nest Labs imparts his wisdom to aspiring leaders and business people in Build (2022). Fadell gives invaluable advice on how to innovate, start a business, win customers, and improve your professional position.

You may be wondering if you should read the book. This book review will tell you what important lessons you can learn from this book so you can decide if it is worth your time.

At the end of this book review, I’ll also tell you the best way to get rich by reading and writing

Without further ado, let’s get started. 

Lesson 1: Putting your heart into something requires you to be disruptive and bold.

Something must be unconventional and risky if you want to give everything. You have to use it to make a difference. What you describe does not have to take the form of a material good. It is up to you to change the way the product is promoted, distributed, financed, and retail. Both recyclability and product promotion can be changed.

Everyone has the desire to create something valuable and interesting, so disruption should have some importance to you. It is also crucial for your business.

If you create something truly revolutionary, your competitors will not be able to copy your success. It’s important to find a happy medium. You do not want an idea that’s so radical that it’s impossible to implement, but you also do not want to settle for something that’s so boring that no one is interested in it.

If your product or service aims to upend established markets, you can expect initial incomprehension from competitors. They will not see you as a threat to them. They may even make fun of you directly. However, once consumers and industry observers become aware of your product or model, your competitors will begin to worry and pay close attention to you.

They will become very hostile, fearing that you will take away their customers. They will resort to any means to drive you out of the market, including but not limited to: negative advertising campaigns, partnerships with well-known companies, and misleading advertising. They may threaten legal action. They will resort to litigation when they have exhausted all viable alternatives, but rest assured: this is your signal that you have achieved truly remarkable market dominance.

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Lesson 2: To make money from products, a lot of trial and error is required.

It is a challenge to make a profit by producing a product. Your financial goals will not be met immediately. There will be several iterations in which your product will need to be refined and revitalized. You will need to get your product crawling, then up and running, and finally running.

Tony spent ten years developing his first thermostat, but only six days working on his second. Before he finished the first design, he already knew what the second would look like. His only remaining task was to fine-tune the product after researching the technology and market potential.

Customers provide valuable feedback that can influence the development of your product if you address their needs. In turn, customers gain insight into your product as they read about it, try it out, and decide whether or not to buy it. It took three years and three revisions of the iPod before it started making money.

It was the same with the iPhone. But even well-known products are having a hard time closing the gap, let alone making a profit. WhatsApp, Uber, YouTube, and Instagram are just a few of the world’s best-known companies that went through as many as ten iterations before they figured out how to turn a profit.

If you have an idea for a new product, service or business, you do not have to sit on it for years before implementing it. However, you should take at least a few months to learn the basics and do some research.

During that time, if you become more excited about the concept and learn new things that pique your interest, give it more thought. Examine the situation from different angles, have in-depth conversations with reliable sources, suggest specific strategies, and plan ahead as much as possible. You do not want to go through the trouble only to find out later that your idea is flimsy and collapses at the slightest strain.

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Lesson 3: Making it big is all about learning from experience.

The fact that entrepreneurs who start a business for the second time, have failed for years, have learned, and are trying again makes them more attractive to investors than those who’ve never tried to start a business. The vast majority of them stick to what Tony did.

They invest a lot of time, make mistakes, fail, take risks, move from small to large companies, take jobs they shouldn’t have, join great teams, and then either leave too soon or stay too long. According to Ali Tamaseb’s book Super Founder, the majority (60 percent) of billion-dollar company founders started a second company before they succeeded, and many of them lost a lot of money along the way.

Nonetheless, they gained insight into the fundamentals of running a business and got a sense of what it would be like if their startup succeeded. That’s the secret to making it big, but it takes years to get there, and most business owners would rather take a shortcut.

A job at a small business or startup whose founders know what they’re doing is the best training for starting your own business. You need a role model, whether it’s someone you look up to or someone you should avoid. Get an overview of the big picture when you’re at the peak of the design effort.

Ask questions about the different areas of expertise in the company to get a sense of what kind of people you should hire in the future and what skills they should bring to the table.

Lesson 4: You should find time to take care of yourself.

With a busy schedule of activities, meetings, plans, problems, anxieties and successes, it’s important that you keep your mind in check. You need to plan your time so that you don’t become emotionally or physically drained. Stress is deadly. Unless you actively seek it out, it’s unlikely that you’ll be able to give yourself a break.

Be careful when preparing to go to bed. Don’t use your phone in bed, and avoid caffeinated drinks and sugary foods before you go to bed. In other words, you were born to be addicted. Don’t make it too easy on yourself; we’re all like that. Memorise your schedule.

It’s easy to rush into meetings without taking a break, but that’s exactly why you need to make sure you take breaks. Otherwise, you’re bound to experience total burnout. Take time to review your schedule. Prepare everything in advance. First, document a typical day or week in your life, and then adjust your schedule to include more breaks.

You may not be able to do all of this on your own, in which case you should get help. You don’t want to be the leader who ignores emails for weeks or regularly misses important meetings because she was too busy trying to juggle everything.

That brings shame to the team and causes the company to fall behind. An assistant isn’t only useful in completing these tasks, but is also a valuable asset to the entire team. Over time, you’ll learn to delegate more responsibilities to your team members.

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Lesson 5: A healthy culture within a company is difficult to establish and maintain.

Building and maintaining a positive company culture is incredibly challenging. Many workers will leave with that culture if it ever goes away. Survey your group on what’s most important to them and how to protect it. Culture needs rules to survive, and it’s not just the fundamentals of the company that keep employees engaged. Sometimes it’s the smallest things. Allowing your employees time to relax and spend time together can help foster team spirit and camaraderie in the workplace.

However, you should be aware that some employees will leave regardless of your efforts and the quality of the culture you foster. Some will feel more comfortable in a larger company, while others will feel more comfortable in a smaller company.

Some people simply cannot accept change in their routines. When key members of your team or staff leave the company, it can be devastating, but you’ll get through it. You can rest assured that nothing will go wrong and your company will make it.

The next time you feel anxious, think back to the times you comforted and led your team. Remember that every change also brings new growth and opportunities, so it’s important to follow this guide and plan accordingly.

Lesson 6: Product management should involve every part of your business.

Figuring out what to build and why is an impossible undertaking if you go at it alone. Trying to do so is difficult. The product management process should involve all areas of the company. Your product manager should not have to get everyone’s approval, but everyone from accounting to sales to marketing to legal to customer service will have ideas on how to make the product description even better. A product is like a piece of music that needs to be carefully constructed.

The members of your product band should come from different teams, but it’s the product manager’s job to make sure everyone is on the same page musically. You can expect your product manager to be part of the process of assembling the individual components into the finished product.

This person must be a skilled communicator and negotiator. She must be able to exert influence without patronising or commanding team members. She should care about the group and the people she serves.

Because every company and every product has unique requirements, the product manager role is notoriously difficult to fill. There is no set criteria or job description to go by. Outstanding product managers learn their craft by first working in related areas.

They may have started their careers in support, engineering or marketing, but it’s their genuine and deep interest in the customer that drives them to look for ways to improve and redefine the product.

How To Get Rich By Reading and Writing?

You must be an avid reader who is hungry for knowledge if you are reading this book review. Have you thought about making money using your reading and writing skills?

Thanks to the Internet, the world has undergone a massive change in recent years. Blogging has now become the best way to make money online.

Since no tech experience is required, as long as you’re good at writing, you can easily start a blog that generates cash flow for you while you sleep. 

Warren Buffet said, “If you don’t find a way to make money while you sleep, you will work until you die.”

Instead of looking for a 9-5 job and staying in your comfort zone, it’s better if you become your own boss as soon as possible.

Find out how to build a blog and become a wealthy blogger today!

Recommendation: Make Passive Income Online

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