9 Best Tips To Build A Good YouTube Channel

All right, so pretty much everyone using the Internet is familiar with what a rage YouTube is at the moment. And it is quite easy to understand why YouTube has gained so much popularity so fast. You can find videos telling you almost everything about almost everything on YouTube. 

There are all sorts of tutorials, funny videos, video game walkthroughs, stories, songs, and much more. Not only that, YouTube is not like your TV or any other video-sharing platform. You have the chance to watch what you like when you like, and you don’t have to wait for it to start. You can pause, stop, rewind, and do what you want with it. 

It is like your personal TV that you can watch anytime that you like. There are many advantages that YouTube has to offer, some of which are discussed in detail below.

YouTube has some inherent advantages over other platforms:

Why Use YouTube For Business?

1. Google owns YouTube

This is probably the biggest advantage of all. It is a risk that your video will get lost in the sea of videos that are present on the Internet, but that problem is effectively mitigated on YouTube. 

There is no danger of your video getting lost anywhere, and, in fact, it might end up being the first search result on Google, which is a big plus.

2. YouTube is the largest online streaming website

YouTube has the biggest market share in online streaming websites that allow users to upload their own content. Isn’t it obvious that you have to choose the best one to be the best? You have to choose YouTube if you wish to get noticed and make it big online.

3. YouTube is well connected to social media sites

YouTube is well connected to other social media, like Google+. It was a smart move on both Google and YouTube’s part to merge. They both benefited from it but more so Google, as they now own one of the biggest Internet entities and amassed a lot of visitors.

4. YouTube is creator-friendly

YouTube is extremely creator-friendly, providing creators with lots of useful tools to analyze views on their channels and their videos. The user interface is extremely friendly, and everything is clear. There is no confusion and it is easy to choose a function. 

You have the chance to share, embed, stop, replay, pause, and jump to another video with the click of a button.

Now that we have read up on the various advantages of using YouTube as a platform to upload your video through your channel, let us look at what channels are all about.

In this article, I’ll go over some tips and techniques to help you easily create a YouTube channel, create valuable content, build an audience, and earn revenue from your videos.

Best Tips To Build A Good YouTube Channel

1. Research

The first thing you need to do before starting a YouTube channel is research. You have to take a look at the different types of content available on YouTube and look for topics that interest you and seem doable. 

See what works in reaching people and what doesn’t. You also have to do your research on the competition. Check out all the channels available that are already doing what you intend to do. See what kind of subscribers they have, what sort of videos they post, and how (if at all) they interact with the subscribers. 

You have to decide on at least two or more topics so that you have the chance to pick the best one for your channel. Don’t choose something that already has a lot of videos and subscribers. You need something that is still a relatively new topic and one where there are not many videos on it. Don’t choose something that is drab and dull, and go for topics that are intriguing. 

The basic idea is to show people something that they have yet to come across before or show them something better than what they already have seen.

2. Basics of Copyrights

YouTube is a huge platform where millions of people share videos. Obviously, sometimes similar-looking content can run into copyright-related problems. You need to know that you are protected by copyright if you upload original content, and if you upload someone else’s original content, they are protected by copyright. 

YouTube has a very strict and vigilant copyright enforcement process, and if you come across a video that has stolen your content, you can send a complaint to YouTube, and they will take care of the issue.

Sometimes, you can buy content legally from someone else. YouTube has a Content ID tool that searches and blocks videos that contain material from someone else’s video(s). If you have legal rights to the content that you didn’t actually create but bought from someone else, you can challenge this, and YouTube will look into the issue.

Another important concept to wrap your head around is the “Fair Use” clause. This clause allows people on YouTube to comment on, criticize, or remix your video in whatever way they want. You cannot take down such a video by sending them a copyright infringement notice. 

They’ll just send you a counter-notification. You can get into trouble for misusing the copyright infringement notification feature. I’m sure you have seen a sea of spoofs and also a river of

bad comments. All this is part of YouTube, and you have to embrace it if you wish to use YouTube to your advantage.

3. Finding Your Niche

The great thing about finding your niche and making videos about it is that you are actually interested in the topic, and this makes it that much easier for you to create the video. You are more driven and passionate about it. 

You can connect better with the fans. All of this leads to a higher success rate. So, instead of

following the herd, try and make videos about something that you love and care about. You may think that a particular topic is too obscure to be liked by too many people, but sometimes it’s surprising how many people are interested in such topics. 

There is no point in giving people something that they have already seen. Try offbeat topics and things that will easily grab people’s attention. You cannot play it safe if you wish to make it big. Choose topics that you think will draw in crowds that like to view different things.

4. Favoring Series Over Oneshots

See, one-off videos are great, and they can help you get a lot of views in a short amount of time if they go viral, but they are not really sustainable. Your views graph on YouTube will spike suddenly and then fall rapidly if you only have one popular one-off video. 

It is like being a one-hit-wonder. You will have one popular song or video that people will love, and then you will disappear because nothing else will click with the audience.

On the other hand, series or shows can be quite powerful in helping you gain and keep your subscribers. If you create a recurrent theme and keep your viewers excited every time, you can have a loyal fan base that constantly grows and eagerly waits for your videos. 

You will see that it is possible for people to jump from one video to another, and all your videos will be displayed on the right-hand side of the page. So, you will have the chance to present a lot of videos to the same viewer. This will increase your reach and get more and more people to

see what you have and get them to subscribe.

5. Shareability

The most important question you need to ask yourself before you make a video is, “Will people share this?” Now, of course, you may tell yourself, “Why wouldn’t they? My video is going to be awesome!”

That’s A++ enthusiasm right there, and it’s great – but it’s not always practical. It has very little to do with what you think of it but what others will. You need to think about how people will react to your video and what will happen once you put your video out there. 

You need to have some insights into what kind of stuff people like to share and what they do not. For instance, take a look at the last few posts you or your friends have shared on any of your social networks. This will give you a fair idea of what the trends are regarding sharing. 

People need to relate to your videos on some level to want to share them. One key thing to keep in mind while doing this is whether your video adds value to the viewer’s life in any way (humour, knowledge, how-to). 

If so, then it is more likely to be shared by the viewer. Here it is tough to assess what is humorous for you might not be for others and what is educational and inspirational to you may not be for others. So, the plan is to try and find out what will really interest them. 

For this, you have to look at samples that are already available on the site. Say, for example, there are 20 videos on a topic. There will be just one or two that will be on top and have the most views. You have to see what sets them apart from the rest. Is it the language used, the style of presentation, or something else? 

You must also decide on shooting your video in a similar fashion, but don’t copy. Nobody fancies something that is copied. You have to be as original as possible if you wish to make it big in the world of YouTube.

Another thing you may want to think about is the summary of your video. If the concept of your video is easily explainable in a few words or a couple of sentences, the chances of it being shared increase. 

Complex ideas turn people off as they shy away from explaining it all to other people. However, if you take a tough concept and explain it easily, then people will fall for it. They will think of it as an opportunity to explain it well enough to others. So, it is up to you to choose the right type of video to upload and get more and more people to watch it.

6. Direct Conversation

If you want to get your viewers more involved in your videos, you need to talk to them. The conversation is a great way to bond with the viewers and make them feel like a part of your videos and your channel. Many YouTube channels use this and address the users directly in their videos.

I am sure you have seen a lot of people all having conversations. Here, the uploader will also actively participate in the conversations. This is a great way to understand what people want. Say, for example, you have put up a video on impersonations. 

You want to know if you are doing a good job at it. For this, you have to solicit the response of the audience. You will have to ask them questions and seek answers for them. There will be a lot of idiots out there who will only comment because they have no other work to do. But you should simply ignore them and talk to the ones who are genuinely interested in giving you feedback.

Don’t sit around and reply to everybody who is talking to you; speak only with those that are genuinely interested in giving feedback.

You can also just specifically address a certain kind of audience that watches your videos or that is special to you. Sometimes, you can even call a particular viewer out by their name, ask for suggestions, and do some shout-outs, among other things. 

This is important to connect with the viewers. You don’t need to do this in every video. Some users do short Q&A sessions every once in a while, others use fictional characters from their series to talk to the fans. 

Be creative and come up with your own ways to talk to the viewers as they are the stars of

the show, and you will make it big in this business only if you have their support. Try and find as many people as possible to support you. 

If you think someone is purposely hounding you, then choose to ignore them and don’t feel their enthusiasm by responding to them. They are there only to steal your audience, and chances are they own a channel that puts out similar videos like you and is only trying to discourage you.

7. Metadata

Metadata is the information associated with the video that isn’t included in the video itself. This includes the title, description, thumbnail, and tags. 

Metadata is important to provide context, so YouTube can better help people find what they are looking for. So, say, for example, you wish to make your video on cheesecakes become popular. 

You choose tags and a description that contains words that people are most likely to type into Google while looking for cheesecakes, such as cheese, cakes, blueberries, etc. Your metadata should be carefully considered if you want your video to turn up as the first search result on Google.

With that said, you should be aware that some people misuse this metadata to trick viewers or attract more attention to their videos. This is done by posting misleading or generic titles, false descriptions, inappropriate or misleading thumbnails, and using unnecessary tags for categories that aren’t relevant to the video. 

You must stay away from this practice as it is against the community guidelines. How many times have you clicked on something just because it has an interesting title and realized that the uploader has tricked you to simply click on the link and increase their viewership? This is intentional to try and have a large number of hits and start making money from it. But this is completely illegal. 

You cannot cheat people to make it big. This can result in the takedown of your video and even termination of your account. Make sure you add only useful and relevant metadata and don’t try to play the search algorithm. 

You will only end up feeling disappointed and might lose out on the chance of making it big on the Internet by indulging in unfair practices.

8. Interactivity

The best way to make your audience enjoy the video is to make them feel like they are actually a part of it! Interactivity is all about making your videos two dimensional instead of just one. If people feel like it’s one-sided, they won’t connect as well with the video, and even if they do, they won’t be too compelled to wait for another video.

YouTube, fortunately, is a very interactive platform. You can answer fan questions, take suggestions from them, feature their videos or channels in yours, and even ask them questions. These are some great ways to involve them and make them feel like a part of your channel. Pay attention to the audience’s likes and dislikes. 

Interacting with your audience gives them the feeling that you care about their opinions. You must ask them to tell you what they want so that you can create it for them. Once you start to please the audience, they will start liking your channel more and more. All you have to do is please your audience in order to get them to subscribe to you. 

Don’t simply provoke your subscribers to all fight with each other. That might cost you your viewers. Make it as fun and interactive as possible and get more and more people to watch your videos and subscribe to you.

9. Collaboration

Collaborating with other YouTube creators is a great way to boost your fan base.

It not only makes the video that much more awesome for the subscribers of both the channels, but it also helps you brainstorm ideas in a better way and create higher quality stuff. It’s a win-win scenario where your subscribers are introduced to the other person’s audience, and their subscribers are introduced to yours. 

But remember, there should be equality. You cannot collaborate with someone that has only a few viewers. You would end up getting only a few from theirs, and all yours will subscribe to theirs, which is not fair. You need someone who has at least as much as you or slightly more. 

But if you think their work is under-appreciated and there is a lot of potential to increase your viewer base by a large margin, then you can go ahead and collaborate with them. But remember, you have to work everything out before you collaborate in order to avoid any discrepancies. You have to get everything well sorted and ready before you put out the videos together.

Finally, you must keep in mind that the above-mentioned points are not a sort of checklist that you need to strike off to be successful. They are all useful in some way or another but don’t necessarily need to be used together for creating a great channel.

Be innovative and figure out what works for you. Don’t follow the herd; try and do what you think is right. Once you earn a few favourable views, your confidence will get boosted, and you will have the chance to add in more videos and garner a bigger crowd for yourself.

Learn more about how to make money on YouTube.

How to Use YouTube for Marketing

1. The Channel Art

Once you have your YouTube channel set up, you have to upload an image that you can use as your channel’s “art.” YouTube suggests that you use a single image with dimensions of 2560 pixels by 1440 pixels. 

This gives the best results for all types of devices and displays, such as smartphones, tablets, desktop computers, laptops, and TVs.

2. The Trailer

The next step is to set a trailer that plays only when a non-subscribed user visits your YouTube channel. The trailer is your opportunity to promote your channel and invite people to subscribe.

YouTube allows you to choose a trailer from your shared videos. Alternatively, you can type in a YouTube web address (URL).

If you want to see an example of an excellent trailer, check out the “AnnoyingOrange” channel. This is a great example because they optimized the description of their trailer through related links where people can buy items, follow them on social media and download games.

3. Use Social and Customized Links

The YouTube platform allows you to overlay up to four social media links and one customized link right above your channel art.

Regarding the social network links, you must choose from YouTube’s pull-down options of social networking sites. You can’t type in your personal links.

However, there is a vast range of social networking sites you can choose from, such as Tumblr, Blogger, Twitter, Myspace, Facebook, Google+, etc.

4. Create Excellent YouTube Content

This topic has been discussed earlier in the book. However, considering that your content is the most important part of your YouTube campaign, it is necessary to add more details about it.

Some time ago, YouTube was a place exclusively for user-created, one-hit-wonder videos. However, things are different now. If you really want to establish an effective YouTube marketing campaign, you have to formulate a long-term strategy for your channel.

Are you going to use YouTube to entertain or instruct? Do you want to drive new traffic to your site or just increase the number of your YouTube subscribers?

Just recently, YouTube implemented some changes in its algorithm. Now, it provides more visibility to the channels and videos that keep their audience throughout a whole video. These videos and channels gain better rankings in the search results pages and “discovery” (these are the “related videos” on the right side of the screen and the recommended content at the end of every video).

5. Engage Your Viewers

According to some research, viewers decide whether they will keep watching a video or not during the first fifteen seconds. Additionally, in our modern times, people are used to the constant and fast transfer of information. That means you must aim to establish interest or trust during the initial fifteen seconds of your trailer.

Here are some tips on how you can engage your viewers fast:

  • Start with a short video clip that shows a preview of what is going to happen.
  • Earn your viewers’ trust by providing a quick and energetic introduction.
  • Spark the curiosity of your audience, or give a hint about the rest of the content, with presenters or hosts.

Having an interesting introduction is an easy and productive way to gain the trust of your audience. It quickly tells them that quality content is coming next.

Learn more about YouTube marketing strategies.

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