Brian Tracy Net Worth (2023): How Does He Make Money?

What is Brian Tracy’s Net Worth?

Brian Tracy, a Canadian businessman, public speaker, author, and professional development trainer, has an estimated net worth of $15 million. He primarily earns his income from his well-known seminar, “The Phoenix Seminars,” which is broadcast on networks like Fox and NBC.

As a public speaker, Tracy addresses over 250,000 people annually and has an impressive background as the former Chief Operating Officer of a $265 million development company before launching his own enterprise.

Tracy is a prolific author, having written a total of seventy books, some of which have been translated into various languages. Among his most popular and highly sought-after books are “Earn What You are Really Worth,” “Eat That Frog,” and “The Psychology of Achievement.”

His work has received widespread recognition, appearing in major news outlets like NBC, CBS, FOX, KPBS, Business Week, The Huffington Post, Entrepreneur, Success, Forbes,, and ABC News.

In addition to his writing and speaking engagements, Tracy serves as the Chairman and Chief Executive Officer of Brian Tracy International. He has provided consultancy services to over a thousand companies and delivered speeches to more than 5 million people in over 40 countries worldwide.

Recently, Tracy introduced an online course called Brian Tracy College, offering life coaching programs and seminars designed to assist people in achieving their self-development goals and harnessing their personal potential in the business world.

Here’s the breakdown of his net worth:

Name: Brian Tracy
Net Worth: $15 Million
Annual Income: $2 Million
Source of Wealth: Author, Entrepreneur, Public speaker, Business Coach, Real Estate Broker

Brian Tracy International

Brian Tracy has earned millions through his company, Brian Tracy International, which he established in 1984. Serving as the company’s Chairman and CEO, he has played a pivotal role in helping people boost their confidence and cultivate future leaders.

Based in San Diego, California, the company’s primary focus is to impart essential knowledge to individuals and organizations, equipping them with the key principles for achieving success.

Over the past 35 years, Brian Tracy International has been dedicated to instructing people on effective time management, goal setting, and enhancing self-esteem. Moreover, it has provided guidance on leadership development and fostering personal creativity.

Prior to launching his own company, Brian Tracy held the position of CEO at a $265 million development firm. His track record of success has earned him the trust of many, leading him to become the president of three multi-million dollar companies.

In his Solana Beach, California, businesses, Brian Tracy imparts valuable lessons on sales, leadership, the psychology of success, and effective business strategies.

Brian Tracy International

Speaking Engagements

For the past four decades, Brian Tracy has dedicated his life to delivering speeches and participating in business conferences worldwide. As the CEO, he boasts a consulting portfolio that spans over a thousand companies, making him one of the most highly sought-after public speakers globally.

Each year, he addresses an average of 250,000 people. Throughout his career of more than 40 years, Brian Tracy has organized and participated in over 5,000 summits, drawing an estimated total audience exceeding 5 million people from more than 70 countries across the globe.

Brian Tracy shared in Productive Magazine that the more he speaks, the better he becomes at it. He emphasizes the importance of improving in areas one enjoys.

For those interested in booking Brian Tracy, his estimated speaking fees range from $20,000 to $30,000 for live events and $10,000 for virtual events.

Read more: How to Make Money as a Motivational Speaker

Online Courses

Brian Tracy generates substantial revenue through a diverse array of online courses and training programs, spanning the realms of personal development, sales, and business success. These courses cater to a broad audience seeking to enhance their skills and knowledge in these critical areas. Let’s delve into some of the notable offerings:

Total Business Mastery Home Study Program

  • Price: $997
  • Description: This program is a comprehensive resource for building a thriving business in any market. It equips learners with essential skills and techniques, including business development, customer service excellence, and sales process refinement.

Business Success Made Simple

  • Price: $197
  • Description: Designed to expedite success and enjoyment in both business and life, this 12-CD set imparts invaluable insights. It covers the development of a competitive edge, efficient sales strategies, and effective business planning.

How You Can Start, Build, Manage, or Turnaround Any Business Package

  • Price: $247 (Discounted from $717)
  • Description: This digital training kit provides a wealth of guidance, encompassing 21 CDs and a workbook. It serves as a comprehensive resource for starting, building, managing, or revitalizing businesses.

The Psychology of Selling + Bonuses

  • Price: $177 (Discounted from $374.95)
  • Description: With six CDs, two DVDs, and three reports, this digital training kit delves into the psychology of selling. It imparts effective sales techniques and strategies.

The Science of Self-Confidence

  • Price: $60 (Discounted from $75.95)
  • Description: Available in MP3 or compact disc format, this course spans six CDs, offering six hours of content focused on the development of self-confidence, an indispensable skill for personal and professional growth.

The New Psychology of Achievement Plus Bonuses

  • Price: $107 (Discounted from $197)
  • Description: This digital training kit incorporates six MP3s and one PDF report, exploring the latest psychology of achievement. It equips individuals with insights and bonuses to facilitate goal attainment.

Maximum Productivity with Brian Tracy

  • Price: $597
  • A 12-lesson digital training course with time management certification. Learn tactics used by successful individuals to achieve their goals and maximize productivity even in overwhelming situations.

21st Century Sales Training

  • Price: $997
  • A virtual course designed for advanced salespersons, featuring a 24-part virtual training course and a 230-page workbook with exercises. This course is Brian Tracy’s latest and best-selling sales training for advanced sales professionals, with over 2,500 copies sold.

Read more: How to Make Money Selling Online Courses

Book Sales

Brian Tracy’s book achievements are truly impressive. With over 70 bestsellers to his name, he has surpassed what many people read in a lifetime. These books have been translated into more than seven languages, reaching a global audience.

One standout, “Psychology of Success,” has achieved extraordinary success, selling millions of copies worldwide and being translated into more than 28 languages.

In total, Brian Tracy has sold more than 10 million copies of his books. The remarkable success of “Eat That Frog” catapulted him into the ranks of New York Times best-selling authors.

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Real Estate Business

Back in 1970, Brian Tracy obtained his real estate license in Vancouver, British Columbia. He learned the ins and outs of leasing, renting, and selling commercial real estate during this time.

In 1978, he took on the role of Chief Operating Officer at Patrician Land Corporation, an Edmonton-based real estate company. Currently, he holds the position of Chairman at Brian Tracy International, a human resource company located in California, where he is actively involved.

Brian Tracy also oversees three companies in Solana Beach, California, serving as the President of all of them.

Read more: How to Make Money from Real Estate

YouTube Earnings

Brian Tracy earns a significant income from his YouTube channel, simply named “Brian Tracy.” On this channel, he shares a variety of videos discussing topics like people’s net worth, their earnings, and methods for empowering individuals.

With a substantial following of over 1.5 million subscribers, Brian Tracy has the potential to generate thousands of dollars each month by incorporating advertisements into his videos and securing sponsorship deals.

Read more: How to Make Money on YouTube

Brian Tracy YouTube channel

Brian Tracy Quotes

“Whatever we expect with confidence becomes our own self-fulfilling prophecy.” 


“The key to success is to focus our conscious mind on things we desire not things we fear.”


“If you raise your children to feel that they can accomplish any goal or task they decide upon, you will have succeeded as a parent and you will have given your children the greatest of all blessings.”


“Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.”


“The greatest gift that you can give to others is the gift of unconditional love and acceptance.” 


“The person we believe ourselves to be will always act in a manner consistent with our self-image.” 


“All successful people are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.”


“You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile.”

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