14 Best Influencer Marketplaces & Platforms

In this article, you will learn everything about influencer marketplaces.

Are you still manually searching on Instagram, replying to DMs, and checking hundreds of unqualified influencers?

Then stop doing that now.

Influencer marketplaces and platforms are great solutions for reducing the time you spend searching for and connecting with new influencers – time you can spend optimizing your campaigns instead.

We have taken a closer look at the 14 best influencer marketplaces and platforms.

Influencer Marketplaces: What Do They Offer?

Essentially, an influencer marketplace is an online platform that matches marketers with influencers in the same industry or social media channel. For example, you can search for fashion influencers on Instagram or food influencers on YouTube, or search for both on a single marketplace.

Some of these platforms are self-service, so you can manage influencer campaigns yourself instead of hiring an agency.

Some of these platforms are not only influencer marketplaces, but also influencer platforms and marketing tools, making them complete end-to-end solutions. At the end of this article, learn about the advantages of working with an influencer marketing agency overusing influencer marketplaces and platforms!

How We Choose and Rate These Platforms

Introducing the P2Pmarketing Rating! Our ratings are based on the following criteria:

  • Reviews of top software review sites by users
  • My personal experience with the platform
  • Demonstrations or trials
  • Ranges of prices
  • Product features
  • Added value
  • Functionality
  • An overall feeling of satisfaction with the tool or platform

Now, let’s get back to our list.

The 14 Best Influencer Marketplaces & Platforms

1. Intellifluence

As a large network of influencers, Intellifluence features influencers ranging from peer-level micro-influencers to celebrities with millions of followers. The flexibility of their channels as a platform-independent network allows them to serve a wide range of use cases, from Amazon to YouTube.

Unlike some influencer networks, which are simply huge databases of collected contact information that have never been verified, Intellifluence differs in that participants must categorise their own interests, set pricing guidelines, and verify profiles. So when you target Intellifluence influencers, you get higher engagement and response rates than traditional contacts who are cold-called.

You do not have to rely on external tools to manage your campaigns because influencer discovery, messaging tools, and the payment process are all built right into the platform.

The platform does not require lengthy commitments, minimum budgets or expenses, so you can easily scale it up and down.

Pros & Cons:

Pros: There is no better dollar-to-real influencer ratio than Intellifluence. With plans starting at $99/mo, as well as a large and growing influencer network, they are confident that when you analyze the competitive and flexible plan pricing combined with the size and quality of influencer network, Intellifluence is truly the best dollar-to-real-influencer ratio in the industry.

Cons: Don’t offer a free trial (Tip: please remember to use the coupon FREEMONTH when signing up to access a 30-day free trial)

Channels: Amazon, Blogs, Facebook, Instagram, LinkedIn, Pinterest, Podcasts, Reddit, Soundcloud, TikTok, Twitch, Twitter, and YouTube.

Website: https://intellifluence.com 

P2Pmarketing Rating: 9/10

2. Influencity

Using Influencity’s platform, you can run end-to-end campaigns with ease. With more than 70M influencers, this software has one of the largest influencer databases on the market and offers accurate influencer analysis for brands and agencies around the world (they currently have clients from more than 35 different countries) to effectively manage campaigns.

Their strength lies in the quality of their influencer analysis, which helps marketers improve their strategies when working with influencers. Influencer KPIs, fake followers, interests, and brand affinity are included in this analysis. It also provides information about the influencer’s audience: demographics, interests, brand affinity, and an analysis of how their audiences overlap, which can be helpful when choosing a group of influencers.

The competitive pricing has allowed brands and agencies to access their software regardless of size, and some well-known names are known to be their clients, like Johnson & Johnson, Nestlé, and Reprise. Influence seems to be one of the key components when it comes to working with influencers.

Pros and Cons:

Pros: Influencity has one of the largest influencer databases on the market and an extremely powerful search engine that works worldwide. Influencers do not interfere in the hiring process, so you are completely free to contact and negotiate with them. Besides, the support team is available via online chat, phone and email, so you can be sure that you’ll get the most out of your individual plan.

Cons: At the moment, communication with influencers must still be done outside the platform. However, this feature should be available soon.

Channels: Instagram, Youtube, Tiktok and Twitter.

Website: www.influencity.com 

P2PMarketing Rating: 9/10

3. Afluencer

The influencer platform Afluencer is the easiest to use. Setting up an account is quick and easy with the app’s generous free plan. You do not have to talk to a salesperson (free and paid users have access to live chat, phone and email support).

Afluencer recruits for you when you post a “collaboration” opportunity. You can specify the desired influencer’s interests, social channels, demographics, audience size, and more in the collaboration.

Post the collab in minutes and you’ll start receiving applications from influencers within hours. You can easily rate your influencer candidates. When you approve one, they’ll be featured and you can message your new partner directly.

You can also search for and invite influencers through the influencer directory. If he accepts your invitation, you can send him a direct message and coordinate your collaboration.

Pros and Cons:

Pros: We have an “engaged” influencer base at Afluencer. Getting started is quick and easy. Influencers relevant to your campaign will contact you as soon as you post a collab. This eliminates a lot of the work involved in finding the right influencers for your campaign. You can easily rate, approve and contact influencers through the platform. Alfancer offers a generous free plan and great customer service via live chat, phone, and email.

Cons: In their directory, there are fewer influencers than in some older apps. There are fewer channels than in some older apps.

Channels: Instagram, TikTok, YouTube, Twitter, and Facebook

Website: www.afluencer.com

P2PMarketing Rating: 9/10

4. Fourstarzz Media

Fourstarzz Media’s platform is designed for small and medium businesses. The company focuses heavily on micro and nano influencers.

The company offers unlimited access to over 700,000 pre-qualified influencer profiles, as well as unlimited detailed influencer reports. The report includes follower quality ratings, audience details (gender, age, location), and more.

Users can filter based on demographics, location, language, interests, reach, engagement, and estimated price.

You can search hashtags, keywords in bios, and brand affinity on the platform. With the in-app campaign tracking tool, you can track the progress of your campaign and compare influencers.

Pros and Cons:

Pros: The lowest prices are offered by Fourstarzz Media. A combination of unlimited access, a competitive price, and a high-quality database. You can cancel at any time. Using it is very straightforward.

Cons: There is no free trial.

Channels: Facebook, Instagram, YouTube, Twitter and Blogs.

Website: https://www.fourstarzz.com/ 

P2Pmarketing Rating: 7.5/10

5. Heepsy

With its focus on authenticity and actual influence, Heepsy is a great influencer marketing platform. Heepsy provides all of the tools you need to find, launch, and measure influencer campaigns, from micro-influencers (as low as 5k followers) to macro-influencers.

It is easy for the average Joe to find the right influencers, contact them, and build a long-lasting relationship with them because of the slick design and great user experience.

We have given Heepsy a high ranking because you can create a free account and use it for an unlimited time – which is one of the few free influencer platforms out there!

Pros and Cons:

Pros: Price and database are two of their top advantages. They have one of the largest influencer databases in the market with almost 8 million influencers, making them one of the most affordable influencer software options.

Besides demographic, location, keyword, and metric targeting, the software offers other advanced targeting options. You can use the tool to identify influencers who are performing well and create bonds with them.

Cons: Free plans are very limited. YouTube data is limited.

Channels: Instagram, Youtube, Tik Tok, Blog, Facebook, and Twitter

Website: www.heepsy.com  

P2Pmarketing Rating: 8/10

6. HypeAuditor

As a fake follower and engagement auditor, HypeAuditor began in 2017.  The company offers highly accurate results in this space.

The company decided to launch its own influencer marketplace because of its unique data. With their discovery tool, you can discover authentic influencers who resonate with your brand values.

With the same platform, you can launch influencer campaigns, track the performance of your Instagram and YouTube accounts, and run individual campaigns.

Pros and Cons

Pros: UX on the platform is excellent. Influencers can be identified by the number of fake followers they have and their actual engagement rate. It helps a lot when it comes to finding the right influencer. One of the main selling points of InfluencerIQ is their rich data and excellent analytics on each influencer.

Cons: Only available on Instagram and YouTube. You cannot contact influencers through it.

Channels: Instagram and YouTube.

Website: hypeauditor.com

P2Pmarketing Rating: 7/10

7. Neoreach

The Neoreach platform is a self-service influencer marketing platform that boasts an elite database of more than 3 million macro-influencers.

Neoreach is used by top international companies such as Airbnb, Amazon, Tik-Tok, Walmart, and BET Networks for their influencer marketing campaigns. This gives you an idea of its reliability and success.

Pros and Cons:

Pros: From Neoreach, you can expect excellent search precision, analytics, and campaign management. You can refine your influencer lists using 40 different search filters. A number of great features are also available, such as automated workflows and real-time analytics.

Cons: Those looking for a network of micro-influencers or smaller brands should not use this. It is possible to upload your own influencers, but it can be very time-consuming.

Channels: Facebook, Instagram, Twitter, YouTube and Snapchat. 

P2Pmarketing Rating: 9/10


It’s no coincidence that we have mentioned IZEA a few times on this blog since it’s one of the most popular influencer marketing platforms out there. If you’re looking for “platinum” services, IZEA has provided them since 2006. Additionally, they offer a free or light version with the option to upgrade for more features.

Pros and Cons:

Pros: IZEA combines the advantages of an established influencer marketplace with the features of an influencer relationship management and campaign management tool, as well as the benefits of comprehensive analytics.

Cons: To really take advantage of all it has to offer, you’ll need to devote some time to mastering the platform. Not really a con, but keep in mind that you might require some tutorials for quick onboarding.

Channels: Facebook, Instagram, YouTube, Twitter, LinkedIn, Tumblr, WordPress and numerous other blogs.

P2Pmarketing Rating: 8/10

9. Webfluential

Webfluential is a leading global influencer marketplace. Unique to this platform is its in-depth focus on quoting, proposals, and analytics to help influencers and creators. There is a 10% fee for published, approved campaigns, and registering as an influencer or listing your campaign proposal is free.

Pros and Cons:

Pros: It is a safe marketplace free of fake profiles since Webfluential vets and approves all influencers.

Cons: While it has a limited influencer pool, it is growing, and the search function could be improved.

Channels: Facebook, Instagram, YouTube and Twitter.

P2Pmarketing Rating: 8/10

10. Scrunch

Red Bull, Vogue, Subway, and GQ are some of the brands that Crunch represents. Over 20 million influencer profiles and 10 billion posts are indexed by their algorithm on this influencer marketing platform.

Pros and Cons:

Pros: The free/starter option is actually quite generous in the sense that you can actually run a campaign (with some limitations, but it’s enough to get started).

Cons: There are some problems with their search accuracy. Several users mentioned that the search functionality could be improved, especially when you select multiple filters such as location and industry.

Channels: Facebook, Instagram, Twitter, YouTube, and top blogs.

P2Pmarketing Rating: 7.5/10

11. Pitchbox

A highly rated influencer marketing and SEO platform, Pitchbox focuses on influencer outreach and link building. For truly insightful data-driven insights, this platform integrates with industry leaders, such as Moz, SEMRush, and Ahrefs.

Pros and Cons:

Pros: Several online reviews noted that Pitchbox increased conversions. They have also received numerous positive reviews for their search capabilities and audience targeting.

Cons: As with most enterprise-level multi-purpose software, getting to know it takes some time and commitment in order to see its true benefits.

P2Pmarketing Rating: 8/10

12. Klear

According to Influencer Marketing Hub, Clear is a social media influencer marketing platform with a database of 900 million influencers in over 60,000 categories. Klear is used by companies like Microsoft, Unilever, Huawei, Coca-Cola, and Kayak for influencer discovery and management.

The platform is clearly geared toward large, global agencies and brands, however, if you are an early-stage startup, they do offer a brilliant startup plan for companies with fewer than 20 employees.

Pros and Cons:

Pros: This platform offers more data and insights than many other similar influencer platforms. The startup plan to make the platform more accessible is another great feature.

Cons: When it comes to identifying the right influencers, users noted search precision and pre-defined categories as potential problems.

Channels: Facebook, Instagram, Twitter and YouTube.

P2Pmarketing Rating: 9/10

13. Julius

With roots in sports endorsements, Julius is an influencer marketing platform. Using over 50 impressive search filters, this platform provides end-to-end campaign management and influencer research. One of the best features of the agency plan is the ability to separate projects by client.

Pros and Cons:

Pros: There are 50 filters in Julius that will help you narrow down your influencers, which will be useful if you have a database of over 100,000 influencers.

Cons: For small and medium businesses, as well as those who would like to experiment with it for a few months, the annual fee might be quite high.

Channels: Facebook, Instagram, Twitter, YouTube, Twitch and Pinterest (Julius is a Pinterest Partner). 

P2Pmarketing Rating: 8/10

14. Activate

With an added layer of human expertise, Activate is an end-to-end influencer marketplace and influencer platform.

There are several famous influencers, models, sports stars and other celebrities on the marketplace. Brands like Tinder, Walmart, Apartment Therapy, and H&M use Activate’s influencer marketing solutions.

Pros and Cons:

Pros: There are many positive reviews praising the Activate in-house team, which assists in identifying and pitching to influencers. Based on readily available data, casting decks are a useful tool for creating and customizing pitch decks for influencers. A tool like this can be a lifesaver if you have ever had to manually compile influencer pitch decks.

Cons: While most reviewers noted the lack of the ability to create custom reports, influencers themselves cited the low rates as compared to other marketplaces or going directly to brands.

P2Pmarketing Rating: 8/10

Influencer Marketplaces, platforms, or agencies?

What is the best way to scale your influencer marketing efforts? It really depends on your personal resources, budget, and objectives at the end of the day. An agency would be the better choice for a small, lean marketing team lacking in-house skills compared to a platform for a savvy, dedicated team.

Benefits of using Influencer marketplaces and platforms

  • You have the power with self-service marketplaces and platforms.
  • Suitable for savvy in-house teams.
  • You pay only to use the platform, so it’s more affordable.
  • When you run a few small campaigns a year, a monthly subscription makes it even more cost-effective.
  • Directly connects you with influencers and their representatives.
  • Real-time analytics and first-hand knowledge of campaign performance.
  • Whenever you need to change your campaign, there is no lag or lead time.

Benefits of using an influencer marketing agency

  • Influencer platforms can save you money, but an agency will truly save you time by taking care of most of the manual labor for you.
  • You should let the experts handle it. Specialists at agencies handle outreach, management, optimization, and reporting.
  • As agencies have established relationships, they are able to negotiate rates that are normally fixed on marketplaces.

Our Picks

You should demo and trial your shortlist of selected platforms, and take full advantage of the expertise of the customer success teams before finalizing your decision. Two of our favorites are:

  • The Heepsy platform is a great option for large agencies or startups that require a robust platform with deep analytics. We love how they offer an affordable plan, and we appreciate that they offer this type of access to up-and-coming small businesses.
  • The fourstarzz platform is a great option for mid-sized companies with some skills in-house that need additional customer support and studio (execution) support. The Casting Deck feature for influencer pitches is particularly impressive.

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