Running Facebook Ads can be tough, especially if you’re new to it. There’s a lot to set up, and if you don’t do it right, you might not see any returns on your investment. That’s why many people choose to take a Facebook marketing course to get a better understanding of the platform.
To help you find the best course for your needs, we’ve reviewed and rated the most popular Facebook Ads courses out there.
As an Internet entrepreneur, I’m in a good position to share with you everything I know about Facebook marketing courses. Over the years, I’ve reviewed many online courses.
Our list includes both free and paid courses, and was put together by an experienced Facebook Ads expert. So, if you’re looking to up your Facebook Ads game, take a look at our top picks!
10 Best Facebook Marketing Courses
There are tons of great courses available online that will teach you everything you need to know about Facebook marketing.
By taking one of these courses, not only will you learn valuable skills that can help you boost your business or land a great job, but you’ll also get a certification that proves you know your stuff!
You may also check out our complete guide to learn how to run Facebook ads.
So, without further ado, here are some of the best Facebook marketing courses you can take online:
1. Facebook Blueprint Courses (Facebook)
If you’re looking to expand your digital marketing skills or learn how to use Facebook as a marketing platform, Facebook Blueprint Courses is an excellent resource to help you get started. These tutorials are entirely self-paced and accessible to anyone for free.
Whether you’re new to Facebook or just want to improve your skills, you can benefit from the beginner and intermediate level topics that cover everything from advanced buying options to enhanced ways of measuring your performance.
Facebook Blueprint Courses cover a wide range of topics that can help you grow your digital marketing knowledge. You can learn about Business Manager, Campaign Performance with Ads Manager, Ad Auction and Delivery, Brand Best Practices, and more. With the Facebook Blueprint Certifications, you can also validate your proficiency in different Facebook services, including media buying, creative strategy, marketing science, and advertising API development.
To get certified, you’ll need to pass an online exam, which can be taken from anywhere with a proctor monitoring your progress. There is a fee associated with each exam, which varies depending on the certification level you’re pursuing. For example, the Facebook Certified Digital Marketing Associate exam costs $99, while the Facebook Certified Media Buying Professional exam costs $150. Each exam is scored out of 1000, and you’ll need to score at least 700 to pass.
Supplementing your preparation with other course materials like the Facebook Ads Complete Course can also be helpful to ensure you thoroughly understand the material beforehand.
In summary, Facebook Blueprint Courses and Certifications are a great resource for anyone looking to expand their digital marketing knowledge. The courses are free, self-paced, and cover beginner to intermediate level topics. The certifications can validate your proficiency in various Facebook services and can be taken online for a fee.
So, if you’re looking to improve your digital marketing skills, Facebook Blueprint Courses and Certifications are worth checking out.
2. Facebook Ads Complete Course (Reliablesoft)
This course includes 12 lessons covering everything from Facebook Pixel Installation to Landing Page Optimization Tips. Whether you’re a beginner or someone who’s tried Facebook ads before without success, this course has got you covered. You’ll learn how to design and set up your campaigns, as well as the high-converting tactics that will help you start making money and sales.
This course is designed to be both informative and easy to follow. With a combination of videos, text, screenshots, and checklists, you’ll have everything you need to succeed.
Plus, when you enroll in our course, you’ll also get access to nine more courses as part of our Digital Marketing Full Course Bundle, which offers two certifications – an SEO certification and a Digital Marketing certification.
With over 4200 students and a 5-star course evaluation rating, you can trust that you’re in good hands.
Enroll now for only $119 (80% off the normal price of $600) and start running profitable Facebook and Instagram ad campaigns.
3. Meta Social Media Marketing Professional Certificate (Coursera)
If you’re new to social media marketing and looking to boost your skills and credentials, Coursera’s Meta Social Media Marketing Professional Certificate program is a great option for you! The program is designed for beginners and offers six courses covering various aspects of social media marketing.
The courses are packed with videos, readings, hands-on projects, graded quizzes, and assignments to ensure that you have a well-rounded learning experience. You can set your deadlines and learn at your own pace, making it a convenient choice for those with busy schedules.
By completing the program, you’ll learn how to create a Facebook business page and Instagram account, manage social media content, craft effective visuals for Facebook ads, and evaluate the success of campaigns using dashboards, among other things.
Once you finish the course, you’ll receive a shareable certificate that you can add to your LinkedIn profile or resume to showcase your newfound skills and knowledge.
Coursera offers a 7-day free trial to help you get started. After that, it costs $49 per month to maintain access to the course material. The program is estimated to take 7 months to complete if you study for 2 hours a week. However, if you increase your pace to 6 hours a week, you can finish the program in a little over 2 months for a total cost of $98 (instead of $343).
If you want to learn more about the program, check out our Meta Social Media Marketing Certificate Review. The program is ideal for beginners and intermediate learners looking to develop their social media marketing skills, and the flexible self-paced format makes it accessible to anyone.
4. Facebook Marketing Course (HubSpot)
HubSpot’s Facebook Marketing Course is a great place to learn the basics of Facebook marketing. This free online training is perfect for beginners who want to develop a solid foundation in Facebook marketing.
The course is divided into three easy-to-follow lessons, each with a set of videos featuring an instructor walking you through the material. You’ll learn how to create an effective Facebook marketing strategy, grow your organic reach, and craft a winning Facebook ads strategy.
Throughout the course, you’ll also gain valuable insights into topics such as common Facebook advertising mistakes to avoid, creating engaging content to increase your reach, and understanding the Facebook algorithm.
At the end of each lesson, you’ll take a quick five-question quiz to test your knowledge and understanding of the material.
To access the course, simply create a free HubSpot account and start learning at your own pace. While the course doesn’t provide a certificate, it’s still a valuable resource for those looking to learn the basics of Facebook marketing.
5. Advertising on Facebook (LinkedIn Learning)
This self-paced course is divided into five easy-to-follow sections: Facebook Advertising Overview, How Facebook Ads Work, How to Create Facebook Ads, View Your Advertising Data, and Implement Best Practices. With a total of 23 videos, you can access the course anytime, anywhere – even on your phone or tablet!
During the course, you’ll learn valuable skills such as setting up an advertising account, targeting ads on Facebook, selecting ad campaign objectives, refining your audience with behavioral targeting, creating advertising reports, choosing effective images for your ads, and improving the performance of your Facebook ads.
Upon completion, you’ll receive a certificate of completion to add to your LinkedIn profile and showcase your newly gained expertise to your professional network.
Access to the course is available for a one-time cost of $29.99, or you can sign up for a subscription to LinkedIn Learning for $29.99 per month or $19.99 per month when paid annually. If you’re new to LinkedIn Learning, you’ll receive a 1-month free trial before your paid subscription begins.
6. Facebook Ads & Facebook Marketing Mastery (Udemy)
If you’re interested in expanding your knowledge of Facebook marketing, Udemy has got you covered. They offer a comprehensive Facebook Ads & Facebook Marketing Mastery course presented by Coursenvy. This course is perfect for anyone who wants to learn how to use Facebook to grow their business.
The course is divided into 12 sections, covering topics such as Facebook Page, Facebook Ads, Facebook Pixel and Audiences, Facebook Engagement, and Facebook Shops. With a total of 82 lectures, 38 articles, and 37 downloadable resources, you’ll have plenty of material to work through. And the best part is that you can complete the course at your own pace, with lifetime access to the material.
By taking this course, you’ll learn valuable skills like how to connect with new audiences, how to lower your Facebook ad costs, how to implement advanced tracking strategies, and how to use the advanced features in Business Manager. Plus, after you’ve completed the course, you’ll receive a certificate to validate your achievement.
The base price for the course is $84.99, but Udemy often runs promotions, so you might be able to enroll for as low as $19.99. And if you’re not satisfied with your purchase, you can take advantage of Udemy’s 30-day money-back guarantee.
Overall, this course is a great investment for anyone who wants to improve their Facebook marketing skills.
7. Facebook Unlocked (Neil Patel)
Neil Patel’s Facebook Unlocked training course might be just what you need to up your Facebook marketing game. Divided into two modules, the course covers everything from setting up your business page to creating engaging content, running organic and paid campaigns, and growing your brand on Facebook.
Each lesson comes in video format, with Neil himself walking you through the material. And if you’re looking for extra resources to improve your Facebook marketing efforts, the course includes several downloadable tools, such as a taskmaster worksheet, an organic reach guide, an ad budget guide, and an advertising checklist.
While the course doesn’t provide a certificate upon completion, it’s still a valuable resource for beginners and intermediate marketers alike. Plus, the downloadable resources (especially the taskmaster worksheet) are excellent templates to help you manage your marketing efforts with greater ease.
Best of all, the course is completely free and self-paced, so you can learn at your own speed.
8. Facebook Ads Mastery Guide (Skillshare)
This course, taught by Facebook advertising expert Justin O’Brien of Coursenvy, is perfect for anyone looking to go from beginner to advanced in their Facebook marketing skills.
With 48 lessons and over 11 hours of video content, you’ll get a comprehensive education in everything from building successful Facebook ads to creating sales funnels with Facebook. Justin breaks down the same marketing strategies he uses with his clients, so you know you’re learning from an expert.
One of the best things about this course is that it teaches you how to streamline your posting process, so you can manage your social media presence more efficiently. You’ll also learn about advanced conversion ads and custom audiences, as well as how to optimize Facebook Messenger ads.
To access the course, you’ll need a Skillshare Premium subscription. At just $19 per month or $99 per year when billed manually, it’s an affordable investment in your education. Plus, if you’re new to Skillshare, you’ll get a 7-day free trial when you sign up.
Once you’re subscribed, you’ll have lifetime access to the course lectures. And with new material added every month, you’ll always have the opportunity to continue learning and refining your Facebook marketing skills.
Check out our full review of Skillshare here.
9. The Complete Facebook Ads Training (Udemy)
If you’re a newbie in Facebook marketing and want to learn the basics, Udemy’s got your back with its Facebook Ads training course. It’s a great way to get started with Facebook advertising and to understand how to run successful ad campaigns on the platform.
The Complete Facebook Ads Training covers all the fundamental topics, such as why Facebook ads are important, how to install the Facebook tracking pixel, and how to create custom audiences using your email list and website visitors. The course also teaches you how to make different types of Facebook ads that will appeal to your target audience.
The course material is divided into five easy-to-understand sections, and you’ll have access to 4 hours of on-demand videos that you can watch at your own pace. Plus, you’ll receive three downloadable resources, including a Facebook Ads Example Swipe file and a Facebook Ads Quick Checklist template.
Once you finish the course, you’ll receive a certificate of completion to showcase your newfound knowledge. And, the best part is, you’ll have lifetime access to the course content, so you can always go back and brush up on your skills.
The base price for the course is $79.99, but don’t worry, Udemy frequently offers discounts on its courses, so you can take advantage of these promotions to save some bucks.
So, if you want to master Facebook advertising and make your ad campaigns a success, enroll in Udemy’s Facebook Ads training course today!
10. Facebook Advertising for Beginners (Alison)
If you’re a digital marketer who’s new to Facebook marketing, Alison’s Facebook Advertising for Beginners course is the perfect place to start. This free online training is divided into nine modules, each presented in an easy-to-follow video format. In just about 3 hours, you’ll learn the basics of Facebook marketing, including how to set up a page and launch successful advertising campaigns.
The course is self-paced, so you can learn at your own speed, and you can even set up reminders to study by email. Once you’ve completed all the lessons, you’ll need to pass an assessment to finish the course. But don’t worry, it’s not too hard!
If you want to validate your achievement, you can purchase a digital certificate for just $21. If you prefer a printed certificate, that’s $29. However, if you sign up for an Alison Premium account for $7.99 per month, you can receive a discount on the cost of the certificate.
One thing to note is that if you have a free Alison account, you will see ads before each of the lesson videos. But if you upgrade to Alison Premium, these ads will go away.
Overall, if you want to learn the basics of Facebook advertising for free and at your own pace, Alison’s course is a great choice.
Who is a Facebook Marketing Course For?
If you’re thinking about using Facebook ads to promote your business, blog, or personal brand, you might want to consider taking a Facebook advertising training course. Not only can it help you avoid common mistakes that many businesses make with their ads, but it can also teach you the ins and outs of the platform and how to run effective campaigns.
Who can benefit from a Facebook marketing course, you ask? Well, just about anyone! Small business owners, social media managers, bloggers, influencers, individuals looking for a career in digital marketing, and even employees at digital marketing agencies can benefit significantly from this type of training.
But it’s not just about improving your skills. Completing a Facebook training course can also provide you with a certification that can help you stand out in a crowded job market or when pitching your services to potential clients. So why not give it a shot and see what kind of benefits it can bring to your advertising efforts?
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