If you want to level up your email marketing skills, you’re in the right place. The good news is that you don’t have to figure it all out on your own. There are plenty of online courses that can help you learn the ins and outs of email marketing.
As an Internet entrepreneur, I’m in a good position to share with you everything I know about email marketing courses. Over the years, I’ve reviewed many online courses.
After doing some digging, we’ve rounded up the best email marketing courses available online. These courses can teach you how to effectively use email marketing to engage with your audience, build a community around your brand, and ultimately increase your sales.
So, whether you’re a beginner or a seasoned pro, check out our top picks for online email marketing courses and start boosting your skills today.
10 Best Email Marketing Courses
1. Email Marketing Course (Reliablesoft Academy)
Looking to explore the world of email marketing but don’t know where to start? The Reliablesoft email marketing course is the perfect solution for beginners who want to understand the basics of email marketing and how it can benefit their digital marketing strategy.
This online training course covers everything you need to know to get started with email marketing, including how to create an email list, proven techniques for growing your email list, increasing engagement with your emails, email marketing automation, and cost-effective email marketing tools you can use.
Not only will this course provide you with actionable tips and advice, but it’s also risk-free with a 60-day unconditional money-back guarantee.
Plus, upon completion of the Digital Marketing Course Bundle, which includes this email marketing course and nine other courses that cover all areas of digital marketing, you’ll receive a digital marketing certification to add to your profile and CV.
Enroll in the Reliablesoft email marketing course today and take the first step towards mastering email marketing!
2. Mailchimp Email Marketing Course (Udemy)
If you’re looking to get started with email marketing and want to use Mailchimp, you’re in luck. Mailchimp is a popular email marketing platform, and one of the reasons why it’s so popular is because it offers a free plan for up to 2,000 contacts.
Plus, it integrates with pretty much any other online business platform on the market. It’s easy to use and gets the job done.
If you want to hit the ground running with Mailchimp, the Mailchimp Email Marketing Course by Course Envy on Udemy is the course for you. This course is unique because it focuses solely on Mailchimp, so you can learn the ins and outs of the platform quickly.
For $49.99, you get access to 4.5 hours of video content, covering topics such as email marketing introduction and basics, Mailchimp set up, management, and audience organization, tutorials on Mailchimp features, Mailchimp integrations, best subject lines, email marketing analytics, and resources, updates, FAQs, and bonus material.
This course is perfect for beginners who want to learn email marketing using Mailchimp. Plus, Udemy offers a 30-day money-back guarantee, so you can get a refund if you’re not satisfied with the course.
At the end of the course, you’ll receive a Certification of Completion PDF that you can download with no exam required.
You may also read our full review of Udemy.
3. Think Outside the Inbox: Email Marketing (Google)
This course is part of the Digital Marketing & eCommerce professional certificate, and it’s a good option for anyone who wants to build their email marketing skills.
This course covers the essential concepts of email marketing, from choosing the right email marketing platform to designing, executing, and monitoring campaigns. You’ll learn from Google employees, who will share actionable tips and tricks that you can apply in real-world scenarios. Plus, you can finish all the lessons in around 24 hours, which is perfect for busy folks who want to learn at their own pace.
So, why should you enroll in this course? For starters, you’ll gain job-ready skills that can help you kickstart your career as an email marketing specialist. You’ll also get a breakdown of the most crucial email marketing topics, including the different types of email marketing, useful tools, and data analysis techniques.
To sum it up, Think Outside the Inbox is an excellent course on email marketing that we highly recommend, especially if you’re following the Google Digital Marketing Certification. The course is available online via Coursera, and it costs $39/month. The training is self-paced, perfect for beginners, and you’ll get certified with a Digital Marketing & eCommerce Certification.
4. Email Marketing Essentials (SkillShare)
SkillShare’s email marketing course focuses on writing effective emails, rather than providing a general overview of email marketing.
If you’re struggling with what to write in your emails and want to learn how to make an impact with your audience, this course is perfect for you. It’s only 30 minutes long, so it won’t take up too much of your time. Plus, it’s a great supplement to other courses you may have taken on this subject matter.
The course includes several modules, such as an introduction to email marketing, core principles, voice and tone, written elements of email, core types of emails, and editing tips. Although this class is free, it does not offer an email marketing certification. However, it’s an excellent resource for professionals who are learning to grow and scale their own businesses.
To access the course, you need to create a SkillShare account, but you don’t have to upgrade to get premium access. While you’re on the platform, you can search for other free courses to uplevel your digital marketing skills.
You can also read our Skillshare review here.
5. Email Marketing Certification Course (Hubspot)
If you’re looking for a reliable and free way to improve your email marketing skills, the Hubspot Academy has got your back. As a company that helps businesses grow through their CRM, marketing, and customer service tools, they have created an online course to help you boost your email marketing strategy.
With just over 3 hours of content, the course includes 9 lessons, 28 videos, and 9 quizzes. It’s an excellent option for beginners who want to learn the fundamentals of email marketing, and it even offers a free certification upon completion of the course and exam.
The course covers everything from understanding email marketing to developing relationships with lead nurturing. You’ll learn how to create a contact management and segmentation strategy, send the right email, and analyze and test your marketing emails.
Once you pass the exam, you can display your certification badge on your website or add it to your LinkedIn or Upwork profile. This makes it a great course for digital marketing professionals looking to boost their credentials.
So, if you’re ready to improve your email marketing game, enroll in the Hubspot Academy’s Email Marketing Course today. It’s online, free, and designed for beginners like you.
6. Email Strategy and Optimization Course (LinkedIn Learning)
This course offers up-to-date email marketing best practices, making it a smart investment for anyone who wants to stay on top of the latest trends. And with a LinkedIn Learning membership, you’ll not only get access to this course but hundreds of others for just $29.99 a month or $240 a year.
Of course, if you only want to take this particular course, you can do that too. It’s available for a one-time fee of $49.99.
The course is designed for intermediate-level learners and covers topics like discovering the power of email marketing, fitting email into any marketing plan, identifying all types of emails, optimizing everything, and monitoring and revising your email campaigns.
Completing the course will earn you a certification, which you can easily add to your LinkedIn profile if you’re a digital marketing professional.
With 19 videos and an hour of content, this course is packed with valuable insights. Plus, with a 30-day money-back guarantee, there’s no risk in giving it a try.
7. Email Marketing Free Course (YourPrimer)
If you’re looking for a convenient and user-friendly way to boost your professional growth, YourPrimer app is a great tool to have on your Apple or Android device. It’s a Google-owned platform with a massive library of online courses that you can access for free.
No need to go through a lengthy enrollment process; once you download the app and log in with your Google account, you’ll have access to the entire library of online courses. One of the courses offered is the Email Marketing Free Course, where you’ll learn valuable skills to grow your business.
This course is designed for beginners, and it’s straightforward and actionable. You’ll learn how to use email marketing to keep customers interested, craft effective emails, build an email list, and reach customers, not spam filters.
Although this course does not offer certification, it’s a fantastic way to gain knowledge in different areas of your business. Whether you’re an entrepreneur building your business from scratch or an online service provider, having the YourPrimer app on your phone is worth the effort.
The Email Marketing Free Course lasts 35 minutes and does not include video content. After completing this course, the app suggests five more advanced email marketing courses to move on to if you’re interested.
In summary, if you’re looking to learn about email marketing for free, the YourPrimer app has got you covered. It’s a user-friendly and convenient tool that you can use to learn valuable skills to grow your business.
8. Email Marketing Basics (Google Digital Garage)
Google Digital Garage has a whole online library dedicated to digital marketing and much more. One section in particular that caught our eye is the Email Marketing Basics course, which offers 30 minutes of concise and valuable email marketing tips.
But that’s not all! When you enroll in the ‘Promote a Business with Online Advertising’ course, you’ll get access to the Email Marketing Basics section as well as 3 hours of additional content, covering topics such as display advertising, advertising on other websites, Google ads, and more.
The Email Marketing Basics section is divided into five modules, including Email Marketing Basics, Email Marketing Options, Crafting Great Marketing Emails, Managing Successful Email Campaigns, and Measuring Success in Email Marketing. Each module consists of a short video and a “Check Your Knowledge” question to ensure you understand the material.
Registering for Google Digital Garage courses is a breeze – all you need is a Google account! While there is no certification for this course, there is a quiz at the end to test your knowledge and make sure you’re ready to apply your new skills.
9. Advanced Email Marketing Certification Training (SimpliLearn)
If you’re looking to take your email and digital marketing skills to the next level, SimpliLearn’s Email Marketing Certification Training is the perfect course for you. SimpliLearn is a leader in online boot camps and certifications and partners with top universities to offer postgraduate programs.
The Advanced Email Marketing course covers everything from writing better subject lines to creating optimal landing pages. If you’re already familiar with email marketing technology and platforms, this course will give you the advanced strategies you need to implement into your business.
Although the $499 price tag might seem a bit steep, the course’s robust content, actionable steps, project assignments, exam, and certification make it worth exploring. To receive certification, you must complete 85% of the course, pass a simulation test with a score of 60% or higher, and complete three projects.
It’s important to note that you can’t purchase the course on their site directly. Instead, you’ll need to send in your contact information to talk to a SimpliLearn expert.
10. Email Marketing Masterclass for Beginners (Wishpond)
Are you looking to learn some new tricks of the trade without feeling overwhelmed by too much information? Check out Wishpond’s website, which is easy to navigate and has just what you need: free online marketing education.
One course you don’t want to miss is the Email Marketing Masterclass for Beginners, taught by a Wishpond digital marketing expert. This 30-minute class includes 7 videos, 1 survey, 7 discussion forums, and 7 downloadable items that cover important topics like email campaigns, common mistakes to avoid, creating an email marketing funnel, growing your email list, and A/B testing your campaigns.
Enrolling is as easy as creating a Wishpond account, which also gives you access to other courses and helpful guides like “How to Create a Landing Page” and “Marketing Automation.” Best of all, it won’t cost you a dime!
This course is perfect for those looking to grow their business online on a budget. So why not give it a shot? You might just learn some valuable skills to boost your marketing game. Keep in mind, there’s no certification for completing this course, but the knowledge you’ll gain is priceless.
Who is Email Marketing Course For?
In today’s world, social media seems to be the be-all and end-all of digital marketing. However, we mustn’t forget that email marketing is just as crucial. Unlike social media, your email platform gives you more control over deliverability and ownership, so it’s definitely worth investing in.
If you’re a digital marketing professional, understanding the best email marketing practices is essential to help your clients plan their strategies. And if you’re a business owner looking to build your email list, it’s a smart move to complete one or more email marketing courses.
Check out our article to learn the reasons for using email marketing.
Is email marketing part of content marketing?
Yes, email marketing is one component of content marketing. Content marketing is the practice of creating and distributing content to a specific audience with the goal of driving a profitable customer action. Email marketing is just one of the many ways you can distribute your content.
Is email marketing the same as email copywriting?
Not exactly. While email marketing and email copywriting are related, they are not the same thing. Email marketing is the practice of sending marketing messages to a group of people via email. Email copywriting, on the other hand, is the act of writing the text that goes into those marketing messages.
How long does it take to learn email marketing?
No need to worry about falling behind! Most email marketing courses allow you to learn at your own pace. Whether you can only dedicate a few minutes here and there or have the time to focus, you can get a solid understanding of email marketing in about a month.
However, don’t forget that putting what you’ve learned into practice is just as important. Combining knowledge with hands-on experience will help perfect your craft over time.
What skills do you need to be an email marketing specialist?
To be an effective email marketing specialist, you need to be a talented writer who can communicate in a way that draws readers in. You also need to be able to use templates to create attractive emails, understand marketing campaigns, and be able to interpret analytics to improve future campaigns.
Remember, email marketing is all about communicating with your audience effectively. By focusing on your writing skills and understanding the analytics behind your campaigns, you can create engaging emails that your audience will love.
You can also read our article to learn how to build an email marketing funnel here.
What is the success rate of email marketing?
Email marketing has a higher ROI than other marketing strategies. For every $1 spent, marketers make $42, according to Luisa Zhou. This number can vary based on the industry, but the key to success lies in building an active and loyal customer base.
When done correctly, email marketing can be a win/win situation for everyone involved. Customers get updates and sales while marketers benefit from the conversions.