Is Beachbody A Pyramid Scheme? Legit MLM or Scam? Exposed!

Beachbody is an MLM company that sells workout and diet programs. It is not a pyramid scheme, and it is one of the legit MLM companies.

There is a good chance that you heard about Beachbody through someone – a friend or family member.

Many people these days are looking for additional income, and you are most likely one of them. There was then an opportunity to work from home by joining Beachbody as one of their independent distributors.

However, as I’ll discuss in this review, there are some reasons why success with Beachbody is unlikely. Experienced salespeople and well-funded recruiters are the only ones I can think of to have real success with this MLM program.

As a disclaimer, I’m not affiliated with Beachbody. It means I’m not paid to write this review. So you can rest assured that you will get an honest and unbiased review from me.

At the end of this review, I’ll also tell you the best alternative to the Beachbody MLM program that has enabled me to make a full-time passive income online.

Beachbody Company Overview

In 1998, Carl Daikeler and Jon Congdon founded Beachbody in Santa Monica, California. They are a health and wellness company that offers a variety of products including meal replacement shakes, protein powders and other supplements. The INSANITY and P90X fitness programs were developed by Beachbody.

Shakeology is undoubtedly Beachbody’s most widely promoted product. Shakeology’s “superfood-rich” shakes are designed to fill you up between meals. They come in chocolate and café varieties (though it’s not yet clear if they actually taste like them).

Even though Beachbody is now a multi-level marketing company, it was not always that way. Instead, it relied heavily on tried-and-true advertising strategies like late-night infomercials to get the word out about its products.

After 8 years in the industry, Beachbody realized that the real money was in multi-level marketing and created Team Beachbody to capitalize on the trend. Its MLM arm Team Beachbody consists of over 450,000 independent distributors, also called “Beachbody Coaches.”

The “coaches” are now selling Beachbody shakes and workout programs around the world. 

Beachbody On Demand is another option; it’s a subscription service that gives you access to fitness videos on multiple devices.

Beachbody On Demand is based on the premise that you complete the programs with the support and motivation of a dedicated Beachbody “coach.” By holding you accountable, inspiring you, and answering your questions about healthy eating and exercise, this person will be invaluable in keeping you on track toward your goals.

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What Products Does Beachbody Offer?

Multi-level marketing (MLM) is a component of Beachbody’s marketing strategy. Anyone interested in leading a team or building a business can join Team Beachbody and become a “coach” selling Beachbody products and programs. 

It’s Beachbody, the company responsible for popular and effective exercise programs like:

  • Insanity
  • P90X
  • 80 Day Obsession
  • Body Beast
  • Shift Shop

In addition to workout plans, Beachbody offers a line of performance supplements.

  • Energize
  • Hydrate
  • Recover
  • Recharge
  • Shakeology

When you shop at Beachbody, you get to pick and choose which products you’ll use to create your own customized workout routines.

There are a variety of approaches provided to assist with goal-setting and selecting the optimal product bundle.

One of the most popular items sold by Beachbody is their own creation, Shakeology. Adaptogens, anti-oxidants, probiotics, and protein—what that’s this shake is made of.

Numerous raving customer reviews for Beachbody products attest to the reliability and quality of the brand’s wares.

Is Beachbody An MLM?

Beachbody is a legit MLM (multi-level marketing) company. Companies that engage in multilevel marketing are also sometimes referred to as network or direct sales businesses.

As a multi-level-marketing firm, Beachbody won’t provide its salespeople with a regular salary. After joining Beachbody’s MLM program and becoming one of the members, you’ll run your own business as an independent distributor of Beachbody products.

However, it is unlikely that you can make a good income selling their products. As in the case of most MLM programs, your business relies on recruiting new members to work under you. You will earn a commission on the sales and new recruits generated by the people you hire once they begin producing results.

This is complex on a number of levels (hence multi-level).

Let’s imagine a triangle. Because everyone in the triangle is in your direct downline (in an MLM, the people beneath you are known as your “downline,” and you are their “upline”), you will earn commissions from everyone in the triangle if the person at the top recruits ten people, and each of these ten recruits ten more.

If you can bring in just 10 people, you’ll make $1100.

Most people in your MLM would rather earn a lifetime passive income from recruiting others than a one-time commission from selling products, even if your MLM offers a wide range of products.

Due to the way the money flows, those at the top of the triangle have the most financial success, while those at the base have the least.

Having a large number of people in one’s “downline” is essential for success in a multi-level marketing company like Beachbody.

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Is Beachbody A Pyramid Scheme?

Beachbody is not a pyramid scheme. It is a legit MLM company that allows members to make money by selling their products. As a member of Beachbody, you don’t have to make money solely through recruitment.

In contrast, a pyramid scheme recruits members by promising them money or services in return for recruiting others. It is unsustainable and often a scam because members at the bottom end are doomed to lose money.

Those who want to join must pay a membership fee to the company that runs the pyramid scheme. The company would share a portion of the funds raised from each additional member they recruit as a reward.

However, the scam is profitable only for the directors of the company, i.e., those at the top of the pyramid, since they can receive a portion of the payments from every newly recruited member. The scheme continues as long as members recruit and funnel money to the top of the pyramid.

Such companies almost never sell valuable goods or services. The scam’s only source of revenue is from recruiting new members and soliciting more money from current members.

A pyramid scheme would have to grow infinitely to make money for everyone who participates. This is impossible due to the finite population of the planet.

The scam will fail if there are no new recruits and other sources of income. Since the majority of members are at the lowest level of the pyramid, most of them will lose their money.

A good example of pyramid schemes is Vemma, a producer of energy and weight loss drinks. The FTC accused Vemma of operating a pyramid scheme in August 2015 that paid more to recruit new members than to sell products.

New members, who were typically college students and other young people promised high compensation, were required to pay $600 for starter packages and hundreds more for monthly products. According to the FTC, the majority of participants lost money.

Beachbody Compensation Plan

As a member of Beachbody On Demand, you can promote Beachbody products and recruit others into your business by purchasing a promotional plan.

Now that you’re an official Beachbody distributor, you can begin earning commissions on product sales and other bonuses.

There are three distinct tiers of Beachbody trainers.

Discount Coaches: People who want a product discount but do not want to coach others.

Hobby Coaches: Those who sign up for coaching in order to make a few extra dollars while promoting and selling products.

Full-time or Business-Builders: Those who walk the talk of working full-time from home, becoming financially independent, and motivating others to do the same.

To generate income with the Beachbody system, you need to construct not one but two distinct lines of downline salespeople.

Balanced Volume Points are the currency of the Beachbody network marketing business, and they are required for cash outs.

When you complete a cycle with 200 points on your strong leg and 100 points on your weak leg, you will be rewarded with $14 to $18.

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10 Reasons Why You Should Not Join Beachbody MLM Program

1. Beachbody Has Received Many Customer Complaints

Beachbody has received nearly a lot of customer complaints. A large proportion of these complaints relate to the products and services offered.

According to customer reviews on Trustpilot, Beachbody’s products did not provide the promised benefits. One customer said she had tried one month of their product Shakeology but had not noticed any difference. She tried to get a refund under the money-back guarantee and cancel her membership. But she was still billed for the next month with no refund.

Beachbody complaint

As a sales representative, it’ll be difficult for you to sell Beachbody products because many customers have had dissatisfactory experiences.

2. Very Few People Can Make Money With Team Beachbody

Success is difficult to achieve with an MLM company like Beachbody.

You can look at the statistic that says 72.5 percent to 99.9 percent of MLM members lose money.

The reason for this is that MLMs have sales quotas that require members to continue selling products in order to remain active and eligible for commissions.

They will not be paid if they do not meet the quota.

As a result, many MLM members lose a significant amount of money before even recruiting one person into the company.

3. Losses From Beachbody MLM Program Are Reframed As Investments

Team Beachbody uplines often reframe their financial losses as ‘investments’ in their business so as to keep their reps in an MLM scheme, dangling the carrot of future financial freedom. 

But the reality is that these are not investments. You are unlikely to get the money back. And the return on “investment” is negative in most cases. So saying that it’s an investment is cheating.

4. Team Beachbody is a Cult

Why do people continue to work for Team Beachbody if it appears to be so bad? Our investigation of MLMs revealed that they all have cult-like company cultures.

Critical thinking is actively discouraged among MLM representatives. They are chastised and even isolated when they ask questions that deviate from the ‘this company is a-mazing’ mindset.

MLMs, like abusive partners, encourage you to isolate yourself from anyone who questions your involvement.

Those who leave an MLM are labeled as failures or bad people/influences, and reps are not allowed to contact them.

Rejection from people they once considered practically family is one of the most devastating losses experienced by former MLM representatives.

MLMs frequently expect their representatives to prioritize their events and business over their personal lives in order to further embed them in the business while separating them from their family and friends.

5. You May Need to Purchase Beachbody Products Yourself

If you don’t have a large network of friends, family, neighbors, and so on, you may have to buy products yourself each month. It’s a losing proposition all around.

I think it’s quite ridiculous when you have to buy the products you are trying to sell. But this is very common for people who join MLMs like Beachbody. That’s why in the long term, you are going to lose a lot of money, not to mention making money.

6. Beachbody Products are Overpriced

As with other MLMs, Beachbody offers overpriced products. There are many other brands that offer similar products but at lower prices.

Therefore, you may find it difficult to sell Beachbody products because your prospects can buy the same product elsewhere at a much cheaper price. This explains why most people who join MLMs only focus on recruitment instead of selling actual products.

7. Beachbody’s MLM Business Model Has a Bad Reputation

Some people have benefited financially by joining a network marketing/MLM company. Unfortunately, most people who join MLMs are left with nothing but regret and a lot of useless products that they were unable to sell.

MLM like Beachbody is fundamentally flawed. The distribution of commissions is skewed toward the top.

The majority of those in the top tier and pioneers make the most money, while those at the bottom will not even break even after a few months.

As a result, many people do not consider Beachbody to be a legitimate business opportunity.

8. Exaggerated Claims Of Income

Beachbody, like any other MLM company, makes exaggerated income claims, but in reality, very few people make a good living by promoting Beachbody.

Beachbody’s low retention rate can also be discouraging, as less than 41% of its distributors are active.

According to Beachbody’s payouts to distributors, over 99 percent of Beachbody distributors never make a profit.

9. Beachbody Is Like A Pyramid Scheme In Disguise

If you want to avoid losing money every month, the MLM will actually encourage you to recruit people.

Every system that requires you to recruit people in order to make money eventually looks like this.

Beachbody is not a pyramid scheme in the traditional sense because you can earn money by selling their products.

However, in order to make a living, you will need to hire others in reality.

10. Recruiting is Required to Succeed

I don’t recommend MLMs to people for this reason. MLMs like Beachbody put a lot of effort into recruiting. Eight out of ten ways to earn money with Beachbody require recruiting. If you don’t recruit, you are destined to lose money at the end of the day.

My #1 recommended platform is different. You can make a 4-figure, 5-figure, or even 6-figure passive income by promoting and selling products you truly like. You don’t have to recruit people but recommend useful and great products. I will tell you more at the end of this Beachbody review.

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How Much Does It Cost To Join Team Beachbody?

Become a member of Beachbody for $39 for three months, which includes a two-week free trial, and then you can sign up for any of the services offered by the company.

One-year memberships cost $99 and include a 30-day money-back guarantee, while six-month memberships cost $59 and include a 14-day money-back guarantee.

Just because it’s called “Team Beachbody Coach” doesn’t mean it has anything to do with beach vacations. You will not join the ranks of YouTube’s personal trainers.

As an alternative, you’ll be expected to peddle weight-loss aids manufactured by Beachbody.

When compared to the company’s overall sales, Team Beachbody’s sales in 2014 were significantly higher.

This represented a major change for the business. To become a full-fledged MLM, they had finally completed the necessary transition.

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Team Beachbody Feedbacks By Real Users

Positive Feedbacks

  • Beachbody is a Reliable Company.
  • You can try it out for free before committing.
  • Beachbody looks after their customers.

Negative Feedbacks

  • Even though there is a free trial, you must pay to play.
  • Spam on Social Media Sites
  • High start-up and monthly costs

Is Beachbody Coaching a Scam?

I cannot say Beachbody Coaching (i.e. Team Beachbody) is a scam for legal reasons. A scam is defined as “a dishonest scheme; a fraud” by the Oxford Living Dictionary. 

Can you make money selling Beachbody products? We already know that a majority of Beachbody reps did not earn any money. A few people do make money but only if you put in a lot of effort. And usually, the way they make a lot of money from Beachbody is by recruiting aggressively.

Also, Beachbody blatantly makes disingenuous and irresponsible marketing claims to recruit members. Therefore, some people do consider Beachbody MLM a scam.

My #1 recommended platform, however, has seen a lot of beginners earn four figures a month after joining it for a year.

I will tell more about my #1 recommended platform at the end of this review.

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Final Verdict: Team Beachbody Review

Here comes the conclusion of my Team Beachbody review. Overall, I don’t recommend joining the Beachbody MLM program to make money.

You will have a tough time in the beginning when you are prospecting and trying to find recruiters to add to your Beachbody commission.

The worst part is that you practically have to ask your family and friends to join your Beachbody business opportunity. It’s not fun.

Your upline is constantly following up with you to encourage you to buy more Business Support Materials even as you struggle to get people to join your downline.

The reality is that you’re likely to lose more money. Statistics confirm this as well. 99% of people who join an MLM break even or lose money, according to a case study on the FTC’s website.

People who join these MLM-type businesses often feel under pressure to succeed, and that is one of the main reasons they leave. 

Why not consider starting your own online business if you want to earn money and have a flexible schedule? 

Thus, you can choose what you want to promote rather than having someone tell you what you must promote.

Let me tell you how to build an online business in a legit way to make passive income online in the next section. This has allowed me to make a full-time income in a year. Most importantly, unlike MLM models, It’s 100% legit and sustainable.

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Best Alternative To Team Beachbody

If you’re beginning your online business journey, you deserve a programme much better than Team Beachbody, the Beachbody MLM program.

My #1 recommended platform is called Wealthy Affiliate.

Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch.

When you join Wealthy Affiliate, you can get access to the first-class web hosting service, keyword research tools, community support, comprehensive training, writing tools, and other software to help you build an online business step-by-step.

You can register a free account with Wealthy Affiliate, which enables you to get started with affiliate marketing right away without paying a penny.

If you like the platform, you can then upgrade to the premium membership to get access to everything on the platform. There are no upsells afterwards.

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while applying what is taught inside Wealthy Affiliate.

Wealthy Affiliate Testimonial

Compared with Authority Hacker, Wealthy Affiliate has a much longer history, which has been established for 15 years and there are many success stories in the past decade. Actually, Wealthy Affiliate has more than a million members so far, so you can see how popular this platform is.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has a free and premium membership. The premium membership only costs $49/month or $395/year.

If you want to feel about Wealthy Affiliate, you can sign up for the free starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny.

So I strongly recommend you to register a free account and see it yourself.

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