Anita Roddick Net Worth
Anita Roddick had an estimated net worth of $60 million at death. The founder of the well-known wellness and cosmetic brand, The Body Shop, she created a stir globally with her green-themed vision. She earned the majority of her income from The Body Shop. When details of her estate were made public, it was revealed that she had donated her entire fortune of 51 million pounds at her death.
The Body Shop was initially founded out of economic necessity to overcome cash shortages and provide financial security for Roddick and her family. It was her travels and experience with women’s body rituals and life in fishing and farming communities and pre-industrial populations that gave her an edge over other merchants.
Anita combined this with her mother’s frugality to introduce the concept of refillable containers and tasting bags, which led to the environmental activism that the brand promoted.
The company was one of the first to prohibit the use of ingredients tested on animals and one of the first to promote fair trade with third-world countries. Within no time, The Body Shop became extremely popular.
Today, the company serves 77 million consumers through its 2000 stores across time zones. Other than being an entrepreneur, she was an active environmental campaigner and a human rights activist.
To calculate the net worth of Anita Roddick, subtract all her liabilities from her total assets. Investments, savings, cash deposits, and any equity she has in a house, car, or other similar asset are included in the total assets. All debts, such as personal loans and mortgages, are included in total liabilities.
Here’s the breakdown of her net worth:
|Net Worth:||$60 Million|
|Monthly Salary:||$300 Thousand|
|Annual Income:||$5 Million|
|Source of Wealth:||Businesswoman, Founder of The Body Shop|
Anita Roddick was born in Littlehampton, England, on October 23, 1942. As the third child of four, she was raised by Italian immigrants who ran a café.
Despite her mother’s desire to become a teacher, Anita aspired to something more influential. As a child, her sense of moral outrage was awakened after reading a book about the Holocaust at the age of ten.
After school, she first worked in the library of the International Herald Tribune in Paris and then, back in England, became a teacher of English and history. She then found a job in the Women’s Department of the International Labor Organization in Geneva.
While working at the ILO, she was given the unique opportunity to travel the world, from Europe to the South Pacific to Africa. During her travels, Anita learned about the rituals and customs of women from different parts of the world related to personal hygiene and health.
Her travels also helped her become familiar with pre-industrial fishing and farming communities. She was able to understand their way of life, their struggles, and their challenges. Although this knowledge would be very valuable, Anita did not know it at the time.
On returning from her trip her mother introduced her to a young Scotsman by the name, of Gordon Roddick, who loved poetry and had the same free spirit that lived within Anita. They were kindred spirits. The bond was instant. Working together, the pair first opened a restaurant.
The business was profitable which prompted them to open a little hotel. In 1970, after the pair had a daughter and was expecting another, Anita and Gordon got married.
In 1976, Gordon decided to fulfill a long-standing personal goal of riding a horse from Buenos Aires, Argentina, to New York. To finance his trip, Anita agreed that they sell their restaurant.
To financially support herself and her two girls while her husband was away, Anita decided to open a small cosmetic shop, The Body Shop. She planned to use the knowledge she had acquired from her travels to open a back-to-nature cosmetic shop.
All ingredients that were to be used in the shop’s products were strictly to come from nature. She had no prior training or business experience except Gordon’s advice to take sales of 300 pounds per week.
With Gordon’s help, she was able to secure a $6,500 loan with which she employed a herbalist to help with the concoctions and rent a small shop between two funeral homes. Being cash-strapped Anita had to cut costs as much as possible; the first shop was painted green not because of the company’s love for nature, but because it was the only colour that could cover the mouldy wall.
Anita also didn’t waste money on adverts, rather she relied on in-house pamphlets and interviews which she did to promote her social cause and also made people aware of her products. To also cut costs, Anita recycled and reused everything that could be recycled and reused. Customers were offered discounts on returning their containers to get a refill.
Why waste a container when you can refill it? Also, rather than adding perfume to all their products, (which would be expensive) customers could choose from an array of scents that they wanted with their lotion or soap.
Six months after the creation of the first shop, Anita opened the second Body Shop. On returning from his trip Gordon joined the business. Gordon advised that subsequent shops should be ‘self-financed’. This sparked the growth of a series of franchises. By 1982 The Body Shop was opening at a rate of two per month. In 1984 the company went public.
After just one day of trading, the stock doubled in value and kept growing throughout the end of the 80s. Also, The Body Shop franchises kept growing tremendously, extending out of Europe into North America. By 1991, The Body Shop had more than 700 shops generating $231 million in sales. A lot of factors came together to encourage the rapid growth of The Body Shop.
One of which was the social causes for which Anita stood for. Anita was best known for her social activism and immense support for Greenpeace, Amnesty International, and strong opposition to animal testing.
People came to love and respect what she did and what she stood for and hence came to love The Body Shop products. Anita used her social causes to promote her brand. The timing was also important in the growth of The Body Shop.
The brand was started at a time when Europe was about to ‘go green’, hence Anita’s business was at the right place at the right time. By 2004 The Body Shop had 1980 shops serving 77 million customers in different markets across 12 different time zones.
It was voted the second most trusted brand in the United Kingdom and the 28th top brand in the world. Anita believed the business had the power to do good, hence the mission statement of The Body Shop opens with this overriding statement; “To dedicate our business to the pursuit of social and environmental change.”
Aside from the many social causes in which Anita was involved, The Body Shop was also one of the first businesses that developed a fair trade relationship with developing nations and communities.
Starting with one supplier in India, The Body Shop now has done business with communities in over 20 countries and provides essential income to over 15,000 people.
“One example of a Community Trade supplier is Tungteiya in Ghana, where Anita and The Body Shop Foundation gave initial help by providing grinding mills and nut-cracking plants to help with the extraction of Shea butter – this for the first time enabled the women of the Tamale region to earn a regular and reliable income, afford to school, medical care, build and improve their homes. It has also led to the building of 10* schools and paid for both equipment and teachers, while the area can now also more easily enjoy safe piped water and latrines. In a country where 43%* of the population lives below the World Bank poverty line, and employment opportunities are limited, the story of the Tungteiya Shea Butter Association is an inspiring one.”
— Anita Roddick’s website
In 2006 L’Oréal purchased The Body Shop for $652 million.
This purchase created a lot of controversy as L’Oréal is known for animal testing and because it is partly owned by Nestle, which has been criticized for its treatment of third-world countries. L’Oréal seemed to represent all that The Body Shop and Anita stood against.
Anita addressed the issue in an interview with The Guardian, where she stated that she sees herself as a Trojan horse who by selling her business to a huge firm will be able to influence the decisions it makes. Suppliers who had contracts with The Body Shop will have a future contract with L’Oréal.
In 1990, in response to her trip to Romania, Anita founded Children on The Edge (COTE). The foundation aimed to end the hostility and deinstitutionalization of children during their early lives and to protect those affected by natural disasters, HIV/AIDS and disabilities. She was also a member of the advisory board of the think tank Demos.
Her other humanitarian efforts include stopping the dumping of toxic waste in the North Sea, campaigning against sperm whaling, acid rain pollution, publishing the first Green Diary, funding underrepresented nations and people’s organizations.
One example was in 1993 when she was approached by the Ogoni people of Nigeria under the leadership of the late Ken Saro Wiwa.
The Ogoni people were seeking justice and reparations against the giant oil multinational, Shell, that was ravaging their lands through oil exploration and production.
Working with other NGOs, Anita was able to turn their campaign into an international cause which ultimately led to the release of 19 imprisoned Ogoni people and a reversal of the Shell operating carter.
In 2007, Anita announced that she had Hepatitis C which she believed she contracted during a huge blood transfusion in 1971 when delivering her second daughter.
She was diagnosed with the disease during a routine blood screening in 2004. After her diagnosis, she became committed to working with the Hepatitis trust and became their patron.
She passed away on the 10th of September 2007, due to a brain hemorrhage. She was surrounded by her husband and two daughters. She left her entire estate to charity, just as she had promised.
Personal Life & Husband
Gordon Roddick and she were married in 1970. They had already been blessed with a daughter, and another was on the way.
She was diagnosed with liver cirrhosis in 2004. Three years later, it was revealed that she had been diagnosed with hepatitis C as a result of a blood transfusion during the birth of her second daughter.
She was taken to St Richard’s Hospital in Chichester after complaining of a severe headache. She died the next day, on September 10, 2007, from an acute hemorrhage.
Take it personally
The book addresses a wide range of issues surrounding globalization, including human rights, the environment, international trade and finance, health, the food we eat, and the clothes we wear.
Ultimately, this book is a call to action that shows how each and every one of us can take on the corporate giants and make a real difference.
Business as usual
Business As Unusual details the meteoric rise of this outspoken and controversial entrepreneur and the groundbreaking success of her company, The Body Shop, over the past decade. As the creator of the world’s 12th best-known brand, Roddick shares her vision for how businesses can thrive in the new millennium without losing sight of the big picture.
It ranges from personal issues such as succeeding as a woman and the tyranny of the globalization of the beauty business to broader political issues such as the everyday human rights abuses that come with globalization. Business As Unusual offers a new blueprint for dealing with the demands of ethical business.
Anita Roddick Quotes
“We entrepreneurs are loners, vagabonds, troublemakers. Success is simply a matter of finding and surrounding ourselves with those open-minded and clever souls who can take our insanity and put it to good use.”
“It is true that there is a fine line between entrepreneurship and insanity. Crazy people see and feel things that others don’t. But you have to believe that everything is possible. If you believe it, those around you will believe it too.”
“The business of business should not be about money. It should be about responsibility. It should be about public good, not private greed.”
“My passionate belief is that business can be fun, it can be conducted with love and a powerful force for good.”
“To succeed you have to believe in something with such a passion that it becomes a reality.”
“I have always found that my view of success has been iconoclastic: success to me is not about money or status or fame, it’s about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.”
“If you do things well, do them better. Be daring, be first, be different, be just.”
“You have to look at leadership through the eyes of the followers and you have to live the message. What I have learned is that people become motivated when you guide them to the source of their own power and when you make heroes out of employees who personify what you want to see in the organization.”
“If I can’t do something for the public good, what the hell am I doing?”
“Be courageous. It’s one of the only places left uncrowded.”
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