Gym Launch Review: Alex Hormozi Scam or Legit?

Are you aspiring to own a gym or looking to grow your existing gym business?

Gone are the good old days when people committed to their memberships for nearly a year and marketing a gym was as easy as handing out flyers or hanging a sign in the window.

Nowadays, people cancel their memberships so quickly that budgets are tighter than skinny jeans in the summer. 

If you’ve come across Alex Hormozi on Facebook, you might be wondering if he has a secret formula for social media marketing.

As an entrepreneur, I’ve always been interested in marketing tactics. So I gave up my favorite show on Netflix TV and spent a few days going through Alex Hormozi’s Youtube videos and courses.

You can rest assured that what I tell you is genuine. I’m not paid to write for Alex Hormozi.  At my early twenties, I’ve already achieved 5 figure monthly income using a business model that I learnt from a well-established platform.  I’ll tell you more about it at the end of this article.

Below is what I’ll cover in the review of Alex Hormozi and Gym Launch Secret.

Who is Alex Hormozi?

Alex Hormozi is an entrepreneur who gained recognition for creating Gym Launch, a company that provided specialized business consulting for gym owners. He’s a prominent figure in the fitness industry and now oversees

Hormozi’s wealth primarily stems from Gym Launch, where he offered consulting, training, and marketing solutions for gym owners to expand their businesses. He’s a first-generation American-Iranian with a passion for fitness that began in his teenage years. His mentor shaped his health and business principles. He excelled academically, graduating with honors in Corporate Strategy from Vanderbilt University.

After a brief stint as a management consultant, Hormozi followed his passion by starting his own gym. Initially challenging, he faced financial hardships, even sleeping at the gym. Eventually, his business flourished, expanding to six locations with a monthly income surpassing $10,000.

Other struggling gym owners sought his advice, leading him to co-found Gym Launch with his wife, Leila Hormozi. Beyond Gym Launch, he invested in real estate, technology, and other ventures, expanding his wealth. His expertise in fitness opened doors for endorsements, partnerships, and speaking engagements, further boosting his net worth.

With time and resources, Hormozi and his wife funded additional ventures like Prestige Labs and ALAN. He transitioned from CEO to board member in most startups, focusing on his latest venture,

As managing partner at, Hormozi provides tips, courses, and consulting services to scale businesses. He invests in a new business monthly, emphasizing sales-focused companies. Currently, generates nearly $85 million annually.

In the following video, Hormozi talks about his journey from being broke to making $100 million.

What is Gym Launch?

Gym Launch is a company focused on marketing and sales, dedicated to helping gym owners boost their revenue and grow their membership base. Known for its positive reputation in the fitness industry, particularly under the “Gym Launch Secrets” brand, the company offers tailored services such as customized marketing and sales strategies, lead generation, sales training, and revenue optimization. What sets Gym Launch apart is its data-driven approach to marketing and sales, emphasizing transparency.

Founded by Alex Hormozi, Gym Launch addresses the need for specialized business consulting services for gym owners. Leveraging his expertise in marketing and business strategy, Hormozi developed a program aimed at transforming the financial prospects of gym owners. As the business expanded, Hormozi converted the process into a licensing model, helping over 4,000 gyms achieve profitability.

In its initial 12 months, Gym Launch generated over $2.3 million per month and secured $17 million in profit during its first year of licensing. In 2021, Alex Hormozi sold Gym Launch for $46.2 million.

In the following video, you can catch a glimpse of Alex Hormozi’s Gym Launch business model:

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How Does Gym Launch Secrets Help You Make Money?

“Gym Launch Secrets” is a program designed to guide gym owners in boosting their revenue, attracting more clients, and enhancing overall business performance. It addresses various aspects of gym management and marketing.

The main objectives are to generate leads through Facebook ads and acquire customers in a specific expertise area, with secondary goals focused on closing transactions and upselling subscriptions.

Benefits of Gym Launch Secrets include:

  1. The chance to work directly with Alex as a personal mentor to support your gym’s growth.
  2. A customized D4U sales funnel tailored to your gym’s specific needs.
  3. Learning strategies to expand your gym’s reach while remaining profitable.
  4. Gaining the skills to effectively manage your members’ needs.

Learn more: Best Ways to Make Money Online

Who is Gym Launch Secrets for?

Gym Launch is an excellent option for gym owners aiming to elevate their business.

Whether you’re a newcomer or an experienced professional, if you’re ready to put in the effort and apply the Gym Launch System, the expertise and resources provided by Gym Launch can assist you in reaching your goals.

Their data-driven approach and commitment to transparency make them a valuable choice for anyone looking to take their gym to the next level.

Does Alex Hormozi Have a Good Reputation?

Certainly, Alex Hormozi enjoys a positive reputation, particularly on social media.

Utilizing the influential reach of platforms, Hormozi effectively markets his expertise. His YouTube channel, boasting over 1.77 million subscribers, and podcast cover a spectrum of topics, from fitness to business, where he imparts valuable tips and experiences to fellow entrepreneurs.

On TikTok, Hormozi has garnered an impressive following of over 3 million, sharing inspirational content and business advice with his dedicated fan base.

In addition to his social media presence, Hormozi is an accomplished author with two published books and runs a podcast.

Beyond his professional endeavors, he devotes his free time to promoting equal access to education and encouraging entrepreneurship in underprivileged communities. This commitment to philanthropy contributes to his positive standing in the public eye.

Are Students Getting Results with Gym Launch Secrets?

Yes, there are lots of testimonials on their sales page.

Most of the success stories highlight how Gym Launch has significantly boosted various gyms’ incomes. 

Here’re some examples: 

Gym Launch testimonials Gym Launch testimonials Gym Launch testimonials

However, I found a complaint on Trustpilot, which seems to be genuine.

The student Jason strongly regrets choosing Gym Launch, calling it his worst business decision ever. He questions the need for a large upfront payment and expresses concerns about discrepancies between the sales pitch and the delivered service.

He advises others to carefully read reviews on the Better Business Bureau, scrutinize contracts with a lawyer, and be cautious about signing agreements on the spot.

Gym Launch 1-star review

On Reddit, there’s also a student who made complaint on Gym Launch Secrets. He joined the program but didn’t find it worth the hefty price tag…

Reddit user comment on Gym Launch

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How Much Does Gym Launch Secrets Cost?

The cost of Gym Launch services can vary widely depending on the specific package or services being offered. Detailed pricing information is generally provided through their sales process.

I’ve made a call to Gym Launch and they told me that I have to invest $18,000. To put it bluntly, if it’s a big challenge for you to manage on your own, then that’s the price you’ll have to pay.

Praise for Gym Launch Secrets

  1. Proven Expertise: With Alex Hormozi at the helm, there’s a solid track record in the gym business.

  2. Success Stories Galore: Numerous success stories highlight the effectiveness of Gym Launch Secrets.

  3. Social Media Training: The program provides comprehensive training in the realm of social media marketing.

  4. Group Calls: Regular group calls offer multiple opportunities each week for guidance and support.

Criticism of Gym Launch Secrets

  1. High Upfront Cost: The $18,000 upfront payment for the program is considered steep and may be perceived as overpriced.

  2. Heavy Reliance on Expensive Social Media Ads: Gym Launch Secrets leans heavily on social media ads, which can be costly, potentially straining the budget.

  3. Limited Mentor Support: With mentors handling multiple gym owners, individualized support may be challenging to obtain.

  4. Focus on Quick Results vs. Long-Term Brand Building: The program prioritizes quick results, perhaps at the expense of fostering a sustainable personal brand, such as launching a fitness YouTube channel for lasting impact.

Is Alex Hormozi a Scam?

No, Alex Hormozi is not a scam. He is a highly successful entrepreneur, investor, and philanthropist with a net worth of $100 million as of 2023.

Hormozi is the founder, CEO, and chairman of various fitness and health companies.

His expertise in marketing, business scaling, and sales has positively impacted the lives of fellow entrepreneurs.

Hormozi’s journey in the fitness industry began with the acquisition of a gym and the establishment of Gym Launch, a company dedicated to assisting other gym owners in expanding and launching new ventures.

Beyond business success, Hormozi devotes his free time to supporting underprivileged entrepreneurs and promoting equal access to education.

His wealth is expected to grow as he continues to create and enhance businesses. In addition to his companies, Hormozi generates income through various channels like podcasting, YouTube, writing, social media influencing, acting, digital marketing, and content creation.

Unlike fake gurus, Hormozi has genuinely achieved substantial success in business.

Do I Recommend Gym Launch Secrets?

Honestly, Gym Launch has been a game-changer for gym owners, providing a solid boost in revenue and membership. Their system is like a secret weapon crafted specifically for folks running gyms, offering smart strategies to amp up sales and draw in more customers. Plus, they’ve got this nifty sales funnel tailor-made for the gym biz.

But, let’s get real about social media—it’s not the same as it used to be. Trying to snag leads these days is like navigating a maze. Instagram is slapping suspensions on accounts left and right, and Facebook pages? Well, they’re feeling a bit like a ghost town with those few likes, comments, and shares.

And don’t even get me started on the algorithms. Facebook’s made it so tough that most businesses are throwing cash at ads just to get noticed. Even Alex Hormozi himself is dishing out big bucks to Mark Zuckerberg for a piece of the advertising pie.

So, here’s a thought: instead of joining Launch Gym Secrets and going all-in on social media, why not explore ways to reel in those leads for free?

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How Do I Make Money From Home?

If you’re a gym owner, you don’t really need to acquire more clients to increase income. Have you ever thought about sharing your fitness knowledge and recommend gym equipment?

That’s exactly how I have made a full-time income as an affiliate marketer!

By starting a blog, not only can you get free traffic to promote your gym, but you can also generate affiliate income.  

If you want to learn about affiliate marketing, I’d recommend you to get started with the most reputable platform: Wealthy Affiliate instead.

Wealthy Affiliate is an all-in-one platform for building your affiliate marketing business from scratch. It offers you a free account (including a free website) with comprehensive training on SEO (free traffic methods), which enables you to get started with affiliate marketing right away without paying a penny.

But How Much Can You Earn with Wealthy Affiliate?

A 21-year old student from Wealthy Affiliate was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods.

Wealthy Affiliate Testimonial

For more information, you can check out our full review of Wealthy Affiliate

Interested in receiving one-on-one mentorship for building an online business? Join my online business coaching program.

3 thoughts on “Gym Launch Review: Alex Hormozi Scam or Legit?”

  1. Gym Launch sounded like a scam to me even before I read your post. These days, starting a bricks-and-mortar business is very expensive, and I no longer feel confident about opening a gym after Covid 19. The same as you, I think joining Wealthy Affiliate and setting up a blog to earn affiliate income would be better for me.

  2. Hello People, yesterday Gym Launch tossed me out of their program because I refused to pay them until someone would talk to me on the phone and address my concerns with all the problems the program has, my name is Warren Grenier and I will possibly loose my job as the GM of my facility because of the lies and twists these people have made. Do not sign up if your not in a position to throw all the hard earned money you have made or the company you work for. I can share screenshots of all the messages back and forth. Please contact me if you want the truth.


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