Alex Fedotoff – Ecommerce Scaling Secrets Review, Scam or Legit?

Are you looking for a review of Alex Fedotoff’s courses? Should you join his Ecommerce Scaling Secrets to make money online?

 I have a passion to help people explore money-making opportunities online. Over the years, I have reviewed many programs like what Alex Fedotoff offers.

In the past week, I have done thorough research about Alex Fedotoff and his courses so I can tell you more about it.

As a disclaimer, I’m not affiliated with Alex Fedotoff. It means I’m not paid to write this review. So you can be sure that my words are unbiased.

At the end of this review, I’ll also tell you a better alternative that has enabled me to make a full-time passive income online.

In this Alex Fedotoff’s course review, I’m going to cover the following.

Who Is Alex Fedotoff?

Alex Fedotoff is a marketing guru who teaches eCommerce. He owns a website called Ecommerce Scaling Secrets which offers different eCommerce courses.

He is quite active on YouTube channel. He has around 25K subscribers at the time of writing.

alex fedotoff – ecommerce scaling secrets review, scam or legit?

Like many gurus selling online courses, Alex Fedotoff makes a lot of bold promises to attract people to enrol in his courses. For example, he claims to make $20 million dollars in 7 months, $5 million dollars on Facebook, $242,000 every month with a strategy etc.

You may wonder why Alex Fedotoff still works so hard to create YouTube videos to promote his courses instead of retiring.

It doesn’t make sense for a person who makes millions of dollars in few months to spend the time to create videos just to sell a course.

Actually, I never trust gurus’ bold claims unless they provide concrete evidence to prove it.

Anyway, let’s take a look at what courses Alex Fedotoff offers.

Recommendation: Here’s The Best Alternative

Alex Fedotoff Courses Review

Alex Fedotoff has several offers to help you make money with eCommerce. His main offers are the mentorship program, eCommerce course and Facebook ads course.

What is Ecommerce Scaling Secrets?

His eCommerce course is called the Ecommerce Scaling Secrets. You have to book a consultation call with Alex Fedotoff in order to sign up for the course. Actually, the consultation call is a sales call to sell you the course.

So what you can learn from this eCommerce course? Here’re some topics covered in the course: 

The overall strategy to building an eCommerce store

  • How to set up Shopify and your sales funnels
  • Products research
  • Facebook ads
  • How to fulfil orders
  • Bonus: scaling strategies and more Facebook ads training

What is the Facebook CBO course?

Alex Fedotoff teaches you how to run Facebook ads using the campaign budget optimisation. 

This course covers the following topics:

  • Part 1: CBO Pro Testing Cheatsheet
  • Part 2: CBO Profit Optimization Strategy
  • Part 3: CBO Scaling Frameworks
  • Bonuses: retargeting ads and how to create ads

Alex Fedotoff Course Pricing

Alex Fedotoff’s courses are not cheap. The eCommerce Scaling Secrets course costs $297 without mentorship included. If you need the mentorship, you have to pay $1997.

Alex Fedotoff Pros And Cons

Let me summarise what I like and don’t like about Alex Fedotoff’s courses.


  • You can learn the basics of eCommerce from Alex Fedotoff


  • Alex Fedotoff’s courses are not cheap
  • The courses quality is not the best on the market. Many important topics are not covered
  • Alex Fedotoff teaches you how to drive traffic by Facebook ads but not others, which is not enough to build a sustainable business.
  • Alex Fedotoff likes to show off luxuries to sell you the dream of becoming rich, but it’s not realistic at all.
  • There is no refund policy, which you cannot get a refund after making payment. Most of the courses I have reviewed have at least 14 to 30 days of money-back guarantee. Having no refunds is a red flag.
  • No verified success stories of students

Is Alex Fedotoff A Scam?

I cannot say Alex Fedotoff. There is no sufficient evidence to say so. However, I don’t recommend his courses because he makes a lot of unrealistic income claims.

If he really makes so many millions of dollars with eCommerce, he won’t spend so much time to sell you a course. Why didn’t he just focus on eCommerce and retire in a few years? His claims make me feel like he is very misleading.

Moreover, the training in Alex Fedotoff is just mediocre, meaning there are no special or unique strategies covered. Many important topics like Facebook ads are not detailed enough and hence you will feel very confused.

Therefore, I don’t recommend Alex Fedotoff’s eCommerce courses if you want to make money online.

Moreover, Alex Fedotoff doesn’t tell you the difficulties of eCommerce because he is trying to sell you his course.

If you are new to online business, you have to understand why eCommerce is more difficult than you thought.

Recommendation: Here’s The Best Alternative

Is eCommerce Still a Viable Option in 2021?

I did eCommerce before, so what I can tell you is that eCommerce has become increasingly difficult. If you want to build a 6 figure eCommerce business, you need to shed some blood, sweat and tears to figure out how it works.

Here are a few points why I would not recommend eCommerce:

1. Financial Risk

Your eCommerce store won’t sell ANYTHING if you don’t ADVERTISE. But Facebook ads costs are skyrocketing and will eat away your PROFITS. You might need weeks or even months to just break even, before seeing any profit.

In another word, you have to take a huge FINANCIAL RISK in eCommerce.

2. Facebook ads are Pricey and Difficult

After observing most eCommerce stores’ results, at best, the total Facebook ad cost will account for at least 30% of your total sales.

But Facebook ads seldom stay effective for too long. Once your ad has exhausted the audience, it becomes ineffective. Your total revenue will be much lower and even result in net loss.

According to Forbes, Facebook saw an increase in Ad costs of 90% year-on-year.

Forbes Facebook Ads Cost

Worse still, the learning curve of Facebook ads is quite steep because Facebook changes its algorithm all the time. You have to invest a lot of time and money in learning and testing Facebook Ads.

If you run Facebook ads without any experience, your ad account will be banned for violating their strict policies.

3. Customer Support

In eCommerce, you have to spend a lot of time communicating with suppliers and dealing with customer service.

If your customer has any issues with the product, you have to wait for your supplier to help you. If your supplier is not helpful, you have to bear the loss yourself. Therefore, many eCommerce stores have poor customer review and have no returning customers.

In the worst case, you would expect a lot of credit card chargebacks, which risk getting your payment gateway shut down.

4. A lot of work on product research 

For your store to keep making money, you always have to find a product that has the momentum to go viral in order that the ads costs can be covered. 

In eCommerce, most products reach their peak in 1-2 months or even weeks. This is because many competitors will steal your product and create a better ad. Or increase their budgets on Facebook ads to outbid you.

Therefore, you need to keep finding new replacements to keep generating cash flow.

You might see people post revenues online but they don’t tell you the net revenue.

Some of them might be making money but it’s not sustainable.

The eCommerce business model is not as passive as you think. Most people who succeed in eCommerce are doing it full time because it requires you to keep finding new products, creating new stores, testing new ads and looking for new suppliers to make your income stable.

Is There an Easier & Better Alternative to Make Money Online?

If you don’t want to waste your time or risk your hard-earned money, you might wonder if there is a better business model that doesn’t need Facebook ads and can do it as a side-hustle.

Yes, I would suggest you get started with affiliate marketing. It is far easier and less time consuming as you don’t even need to handle customer service.

In affiliate marketing, you can run your business almost with zero cost. Most importantly, you don’t need to invest in creating and developing any products.

But How Much Can You Earn in Affiliate Marketing?

A 21-year old student from my #1 recommended training platform of affiliate marketing was able to earn $7,395 in just 1 week, which means he made more than $1k a day…all while using free traffic methods and affiliate marketing.

Ecommerce Scaling Secrets Review

Wealthy Affiliate has existed for more than 10 years and there are many success stories over the years.

To give you more examples, here are some of the other inspiring success stories of Wealthy Affiliate members.

Where to Join Wealthy Affiliate?

Wealthy Affiliate has a very simple pricing scheme. It has free and premium membership.

If you want to feel about Wealthy Affiliate, you can sign up for the starter membership here (no credit card required). You can select to be a free member with no time limit.

And as a starter member, you can get instant access to the community, live chat, over 500 training modules, 2 classrooms, networking, commenting, 1 free website, access to the keyword tool.

You can enjoy all these values without paying a penny. 

So I strongly recommend you to register a free account and see it yourself.

Recommendation: Here’s The Best Alternative

2 thoughts on “Alex Fedotoff – Ecommerce Scaling Secrets Review, Scam or Legit?”

  1. Thanks for the review on Alex Fedotoff. I think his course is not worth the price. There are many better courses out there.


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